Reclaim your style !

By Manon Chiffolleau
and Emeric Moestar
POINTS
TO DISCUSS
A complete overview of our project

01 02 03 04
PROJECT MARKET ANALYSIS COMMERCIAL PLAN BUDGET
 PROJECT

What should
I wear ?
 HOW DOES IT WORK ?

01 DOWNLOAD CLOTHLY
02 CREATE YOUR PROFILE OR
CONNECT VIA FACEBOOK

03 SWIPE THE LOOKS

04 ADD THE OUTFITS

05 PLAN YOUR OUTFITS

 SWOT
Strengths Weaknesses

Personalized experience Low financial capacity,

according to the user, Graphic charter to work on,
An affordable price,
A dynamic team.

Opportunities Threats

Strong increase of mobile Too much advertising,

application downloads in France. Too many bugs,
Partnerships with other Non-compliance with the RGPD.
applications,
Development on several supports.
 STP

Segmentation Targeting Positioning

18 and 35 years old, People who want to save To be accessible to all

time in the morning, and therefore apply low
People connected, prices while guaranteeing
People who have a large an offer of quality and
People who often download wardrobe. efficiency.
mobile applications.
 OUR COMPETITORS

VINTED CLOTHERY

- Buy and sell second hand - Organize your closet

products - Don't proposelooks based on
- Don't propose to organize the weather
our closet
 MOBILE APP
MARKET
Most popular Apple app categories in Number of mobile app downloads
June 2021 : worldwide from 2016 to 2020 :
 S : SPECIFIC

OUR GOALS - Increase our customers base

- Increasing the number of download of
the application

M : MEASURABLE
- +10% of downloading
- +8 % of turnover

A : ACHIEVABLE
- Communication and marketing

R : RELIABLE

T : TIMELINE
CLOTHLY
October 2022
OUR
BUDGET
From 2021 to 2025
How much capital we need
OUR CASH FLOW

Breakeven point
THANK
YOU!WE'RE OPEN
TO QU ES TIONS
AR IFI CA TI ONS.
AND CL