BUSINESS FACULTY

INTERNATIONAL BUSINESS PLAN

Biogel
TEACHER :
MBA. Heidi Mendoza Cairo
MEMBERS
 Acuña Salazar, Karla Ivonne.
 Eufracio Benites, Kamila del Rocio.
 Rosales Palencia, Diana Mirelly.
 Villanueva Vásquez, Alice Maricielo.

LIMA – PERU
2020
 Infrastructure: Formed by a board of directors (Manager, Commercial Manager, Human Resources
Manager, Production Manager and Production Operators). The company has a rented laboratory
VALUE CHAIN
Support Activities
with a warehouse, where it carries out its production operations.

Human resource management: We have training on improving quality and safety processes. It has salary policies
(according to law). Staff are motivated with public recognition, flexible policies and they have the power to be
autonomous. Staff are recruited through calls by laborum, Ineed and directly through the company's website.

Technological development: We will use ERP systems (Main focus Business process), CRM (where the main focus is the
customer) and a SGA (Warehouse Management System).

Procurement (purchasing): Based on Projected Demand. The most formal suppliers will be selected, with the shortest

Margin
delivery time, the best price and the highest quality merchandise.

OPERATIONS OUTBOUND MARKETING SERVICE

INBOUND • Guarantee: The
 Reception and LOGISTICS AND SALES
LOGISTICS  Pricing policies and customer will receive
inspection of raw  Execution of a full refund of their
• Purchase of purchase orders. commercial offers.
material.  Environmentally money or new
materials On-line
 MIXED (Alcohol,  responsible products. merchandise if those
• Reception. registration. purchased have VALUE CHAIN
Etanol, hydrogen  Email Marketing
• QA. The merchandise factory defects.
peroxide, glycerin,  (SENDINBLUE)
• Inventory will be properly  Marketing social • Online support.
distilled water and • We will have a call
control. packed in our media. (FACEBOOK)
Aloe Vera. center to attend to
• Return of private transport  Panels, advertising
 Quality control. video, health fairs, complaints and
supplier to each of the
 Packaging. points of sale and suggestions.
materials. prestigious stores • Customer satisfaction
 Labelled and through medical
for delivery. visitors. survey.
storage.

Primary Activities
1 DEVELOP OF THE PRODUCT
It is an antibacterial gel made with the highest quality standards, it has a resistant dispensing valve for better
use and its packaging is biodegradable. Its main function is to disinfect people's hands, protecting them from
bacteria or viruses. The use of this product is very simple, you just have to put the palm of your hand under the
dispensing valve and press, then, rub and spread between both hands.

 The strategy to follow is basically to be able to manufacture

the product with all the characteristics presented at a low
production cost, this will be done by carrying out a correct
MATERIAL RESOURCES
evaluation of suppliers.

A production of 1000 bottles per month

 The people who will have the function of preparing the
Antibacterial gel are the production operators.
is estimated. (500 bottles of 250ml and
the other half of 500ml)

 The manufacturing process of the finished product should last  96% Ethanol: 156 liters
approximately 4 days per week.  3% Hydrogen Peroxide: 15 liters
 Glycerol 96%: 3 liters
 250 bottles of each presentation will be produced per week  Sterile distilled water: 42 liters
and suppliers will be required to grant credit terms of a  Aloe vera: 3 liters
minimum of 30 days.

 OMS(8 de Abril de 2011). Obtenido de https://babycocina.com/wp-content/uploads/2020/03/Elaboraci%C3%B3n-local-de-GEL-desinfectante-OMS.pdf

 HUMAN RESORUCES
 Manager: In charge of the company, decision making, maintaining financial administration and being a legal representative.

 Commercial Manager: manages the relationship system with them and their distribution. See improvements regarding the
presentation of the product.

 Human Resources Manager: its function is the administrative management of personnel, recruitment and selection of personnel, in
addition to their evaluation.

 Production Manager: The one dedicated to supervising the production processes and quality control of the product.

 Production operators: Its functions are basically the elaboration of the antibacterial gel and the labeling of the containers.

Stage breakdown
SLEEP AND QUALITY
MIXED: alcohol with hydrogen CONTROL: LABELLED AND STORAGE
peroxide. Then add glycerin. Add PACKAGING: The gel
RECEPTION AND approximately 48-72h
the glycerol with the distilled is packaged in
INSPECTION OF plastic containers of
water and shake. Finally, add the
RAW MATERIAL 250 and 500 ml.
aloe vera and mix it.

1 2 3 4 5
 2 PROVISIONING
• The company should request information from potential suppliers and, based on the
information obtained, choose those that offer us the highest quality and affordable prices.
• The purchasing area is responsible for selecting suppliers.
• This process should last
Quality control plan • The company must have resources such as the internet and evaluation sheets (sheets) to
develop the correct choice of suppliers. approximately 4 days from the request for
information by the providers.
• An alcoholmeter will be used to
verify the alcohol concentration of
the final solution.  Make a strict choice of suppliers choosing the cheese accessible to us as a
• The antibacterial gel must have the company. Here we have the selected ones.
approval of DIGESA (General The supplier of the biodegradable container of the
Directorate of Environmental Health) product will charge us approximately 900 to 1,100 soles
and its respective certificate, which for the amount of 1,000 containers that would be
has a value of 239.51 soles, and produced per month.
must also comply with Supreme
Decree No. 01-97-SA (Regulation for
the registration, control and
surveillance of the health of This company provides us with the chemical elements such
pharmaceuticals and related as alcohol, glycerol, hydrogen peroxide for the
products) manufacturing process.

Minsa (2010) Obtenido de Supplier selected to get aloe vera. It has affordable
http://www.digesa.minsa.gob.pe/DEPA/Recursos_ prices and its products are of quality.
Naturales/req_pla_des.asp#anchor3
 3 OPERATING COST
Direct costs are based on those that directly influence Indirect costs are those that are not in the elaboration of
production, below the costs for the production of Biogel: Biogel, but in the end (last price) they are necessarily
included:

DIRECT COSTS INDIRECT COSTS

Products Quantity Measurement Supplier Unit cost Total Cost Products/ Payments Supplier Quantity Total Cost
INDUSTRIAL Cardboard boxes
ESTALKI PACK S.A.C
INSUMOS 200x200x100 40 S/ 40.00
96% Ethanol 156 liters S/7.00 S/ 1,092.00
QUIMICOS
S.A.C Packing tape ANYONE
8 S/ 4.00
INDUSTRIAL
3% Hydrogen INSUMOS Fuel Repsol
15 liters S/9.00 S/ 135.00 10 S/ 50.00
Peroxide QUIMICOS
S.A.C Space rental S/ 1,400.00
INDUSTRIAL
INSUMOS Light service SERVICIOS ENEL
Glycerol 96% 3 liters S/36.00 S/ 108.00 S/ 90.00
QUIMICOS
S.A.C
Water service SERVICIOS SEDAPAL
INDUSTRIAL S/ 50.00
Sterile distilled INSUMOS
42 liters S/2.50 S/ 105.00 Duo service
water QUIMICOS MOVISTAR
S.A.C (Telephony- Internet) S/ 100.00
Aloe vera 3 liters BIONUTREX S/21.00 S/ 63.00 Personal of production 2 S/ 930.00
Biodegradable EGS
1000 Units S/0.95 S/ 950.00 Pharmaceutical chemist
packaging ENVASES 1 S/ 1,200.00
TOTAL COST S/ 2,453.00 TOTAL COST S/ 3,864.00

Likewise, it is worth mentioning that the Prices according to the market, considering
prices are referential according to the all the costs that would have to be incurred.
market, working with producers.
4 WAREHOUSING AND DISTRIBUTION LOGISTICS
BIOGEL PRODUCTS
BIOGEL PRODUCTS This table made in Excel, we enter
WHAT IS IS
BIOGEL'S data such as product, quantity and
WHAT BIOGEL'S expiration date, based on the raw
DISTRIBUTION LOGISTICS?
DISTRIBUTION LOGISTICS?
material.

PRODUCT EXPIRATION ALERT

CURRENT DAYS OF
8/06/2020 10
DAY ALERT
Days to
Products Quantity Due date Status Alert
expire
96% Ethanol 156 liters 10/05/2023 CURRENT 1066
3% Hydrogen
DEFEATED
Peroxide 15 liters 8/05/2020
Glycerol 96% 3 liters 24/09/2023 CURRENT 1203
Sterile distilled NEXT TO DEFEAT
water 42 liters 10/06/2020 CURRENT 2
NEXT TO DEFEAT
Aloe vera 3 liters 18/06/2020 CURRENT 10

We simulate the expiration of a product (DEFEATED) and that

some products are next to expire.

With the help of Excel tools we can obtain a

notice of the product status (current, expired)
and take into account that it is effective 10
days before expiration.
 This table made in Excel, we enter data such as
product, quantity, date of production, points of
sale and days to expire, based on our production.

PRODUCT EXPIRATION ALERT

CURRENT days of 3 DAYS OF Is Biogel gel delivered to Yes, the sales intermediaries
8/06/2020 1095 14 costumers? will be the managers.
DAY years ALERT
Date of Points of Days to Days to
Products Quantity Status Alert Who will take care if the
Production sale expire expire Our customer service
customer wants to claim
VALID department will serve 24/7
Biogel 500ml 125 25/07/2020 VIVANDA 25/07/2023 1142 about a product in bad
Biogel 250ml 125 30/04/2018 VIVANDA 30/04/2020
DEFEATED condition?

VALID
NEXT TO The customer will have 5 days
Biogel 500ml 125 2/07/2020 WONG 20/06/2020 12 DEFEAT When the customer can to ask for a refund of their
make a return or money and a week for a
VALID
Biogel 250ml 125 29/10/2020 WONG 29/10/2023 1238
exchange of the product? change of the product.
VALID
Biogel 500ml 125 25/07/2020 MIFARMA 25/07/2023 1142
VALID Biogel schedule a follow-up call
Biogel 250ml 125 29/10/2020 MIFARMA 29/10/2023 1238 What will be used to
to their customers within thirty
VALID assess customer
Biogel 500ml 125 25/07/2020 INKAFARMA 25/07/2023 1142 days of a sale.
satisfaction?
VALID
Biogel 250ml 125 29/10/2020 INKAFARMA 29/10/2023 1238
1000
How much will the The cost that the customer will
We simulate the expiration of a product and that some products client pay an attention have to pay will be the mobility
are about to expire. of the allergist? of the specialist to his/her
home.
With the help of excel tools we will obtain the status of the
product, the days that are left to expire with a notice of
14 previous days, to make offers (rapid movement of
inventory), avoiding losses as much as possible.
 6 PLANNING AND CONTROL SYSTEMS
Sales Obtained Projected Sales
Sales in 1 year Quantity Sales 1 year Sales in 1 year Quantity Sales 1 year
Months Amount Price Price Months Amount Price Price
500 ml 250ml. 250 ml 500 ml 250ml. 250 ml
1 400 S/ 12.00 S/ 4,800.00 200 S/ 6.90 S/ 1,380.00 1 500 S/ 12.00 S/ 6,000.00 500 S/ 6.90 S/ 3,450.00
2 500 S/ 12.00 S/ 6,000.00 250 S/ 6.90 S/ 1,725.00 2 525 S/ 12.00 S/ 6,300.00 525 S/ 6.90 S/ 3,622.50
3 500 S/ 12.00 S/ 6,000.00 100 S/ 6.90 S/ 690.00 3 550 S/ 12.00 S/ 6,600.00 550 S/ 6.90 S/ 3,795.00
4 550 S/ 12.00 S/ 6,600.00 150 S/ 6.90 S/ 1,035.00 4 575 S/ 12.00 S/ 6,900.00 575 S/ 6.90 S/ 3,967.50
5 600 S/ 12.00 S/ 7,200.00 150 S/ 6.90 S/ 1,035.00 5 600 S/ 12.00 S/ 7,200.00 600 S/ 6.90 S/ 4,140.00
6 500 S/ 12.00 S/ 6,000.00 100 S/ 6.90 S/ 690.00 6 500 S/ 12.00 S/ 6,000.00 500 S/ 6.90 S/ 3,450.00
7 500 S/ 12.00 S/ 6,000.00 100 S/ 6.90 S/ 690.00 7 500 S/ 12.00 S/ 6,000.00 500 S/ 6.90 S/ 3,450.00
8 300 S/ 12.00 S/ 3,600.00 90 S/ 6.90 S/ 621.00 8 450 S/ 12.00 S/ 5,400.00 450 S/ 6.90 S/ 3,105.00
9 400 S/ 12.00 S/ 4,800.00 90 S/ 6.90 S/ 621.00 9 450 S/ 12.00 S/ 5,400.00 450 S/ 6.90 S/ 3,105.00
10 400 S/ 12.00 S/ 4,800.00 90 S/ 6.90 S/ 621.00 10 450 S/ 12.00 S/ 5,400.00 450 S/ 6.90 S/ 3,105.00
11 300 S/ 12.00 S/ 3,600.00 90 S/ 6.90 S/ 621.00 11 450 S/ 12.00 S/ 5,400.00 450 S/ 6.90 S/ 3,105.00
12 300 S/ 12.00 S/ 3,600.00 90 S/ 6.90 S/ 621.00 12 400 S/ 12.00 S/ 4,800.00 400 S/ 6.90 S/ 2,760.00
TOTAL 5250 S/ 63,000.00 1500 S/ 10,350.00 TOTAL 5950 S/ 71,400.00 5950 S/ 41,055.00

As much as the sales obtained and the projected sales, we see that we have sold less than
expected, this was caused by being an unknown brand, in addition because our 250 ml
product. It was not very welcomed by consumers because it is a small individual product.