Special Meeting of the Joint Boards of Directors

Thursday, April 6, 2023 – 10:30 am

601 12th Street, 2nd Floor Conference Room
Oakland, CA 94607
Join Meeting via Zoom
https://us06web.zoom.us/j/4159385345?pwd=c1NpVVl2ZzBNbmIxR2R5R2I0WmJldz09
Agenda

1. Call to order, Sara de la Riva and Mike Guerra

2. Public comments and announcements

3. Approval of the minutes of the January 25, 2023 meeting Action Item

Adjournment into Executive Session

All staff and public attendees are required to leave the meeting at this time.
All decisions will be a part of public record according to Government Code 54950 (The Brown Act)

4. Confirm the recommendation of the Clean and Safe Committee and the Joint Organization
Committee to approve contracting with the selected bidder for Clean and Safe Services in
2023 and recommend to the boards for approval
Action Item

5. Other

6. Next meeting date: TBD

7. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas
with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Downtown Oakland Association at 388 19th Street,
Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the
meeting.

1
 Downtown Oakland Association and Lake Merritt/Uptown District Association
Joint Board of Directors Meeting
Wednesday, January 25, 2023 – 3:30 p.m.
In-person and Virtual Zoom Meeting
Minutes

Present: Courtney Belanger, Sara de la Riva, Jamie Flaherty-Evans, Matt Klimerman, Don Rogers, Ruth Simon,
Ramsey Wright, Nicole Price, Kim Bardakian, Terry Wood, Tederal Glover(virtual), Ke Norman(virtual),
Mike Guerra, Carmen Benjamin, Kurt Hanson, Tamira Twilie, Felicia Scruggs, William Goodman(virtual),
Cortt Dunlap, Yvette McCoy(virtual), Greg Pasquali (virtual & in-person)

Absent: Deborah Boyer, Chris Kwei, Mark Morell, Durell Coleman, Adam Chall

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner, Mauton Akran,
Charles Taylor, Joe Castagnola

General Counsel: Daniel Schacht

Guests: Alisa Orris(TMG), Amy Hyde (Binny’s), Greg Thibodeaux (Cathedral)

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to order The meeting was called to order at 3:35p.m.
Guest Speaker - Joe DeVries Climate activities plan
Public comment and ● Oakland Marathon under new ownership.
announcements ● Terry Wood noted that Kaiser has a flexible 2-3 days in
office. Their return to the office plan will be a hybrid
model. 7,000 employees to come back to the office in
the middle of February.
● Nicole Price noted that some of their bigger tenants are
starting to come back to the office.
● Courtney Belanger noted that Blue Shield is not
planning to return to the office. They are looking for a
smaller space.
● The Black Joy Parade is happening in February.
● The grant funds are being released from the City
imminently.
● Bandaloop is holding a performance on March 15, 2023,
with Sonoma and Berkeley schools. They are hoping to
incorporate OSA as well.
● Oakland Restaurant Week happens in March.
● Boca Nova at 1111 Broadway is slated to open mid-
March.

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerrittuptown.org

2
 ● Chipotle will be opening soon at 13th & Broadway.
● New burger spot opened on 13th Street
Approval of the minutes of January The minutes of the January 19, 2022, meeting were presented to Courtney Belanger
19, 2022 the board for review. moved, and Terry Wood
seconded the motion to
approve the minutes of
January 19, 2022. The
motion was approved
unanimously.
Abstention.
Year-end Financial report The reports were presented to the boards for review. Staff noted Mike Guerra moved,
a. DOA that the reports were reviewed and recommended for approval and Carmen Benjamin
b. LMUDA by the ORG Committee. seconded the motion to
approve the DOA year-
DOA end financial report. The
We are landing pretty much exactly where we anticipated motion was approved
we would at the last meeting, carrying forward a sizable unanimously.
reserve and expense category underspend.

Assessment income and prior year carry forward YTD

actuals is $2,425,684.06 Versus budget of $2,363,868.35
leaving us with a Favorable permanent variance of
$61,815.71 as the final August disbursement came in over
budget.
Cash available: $2,305,684.06

Our YTD actual Marketing & Branding expenses total

$206,127.19 versus budget of $211,729.45 leaving a
Permanent Favorable variance of $5,602.26 as a result of
marketing collateral and creation and production not being
implemented fully in 2022.
Total Marketing and Branding expenses: $206,127.19

Our YTD actual Administrative expenses total $357,828.91

versus budget of $382,098.24, leaving a Permanent
Favorable variance of $24,269.33 due to the annual event,
and planned office improvement line items not being
expended fully in 2022.
Total ORG expenses: $357,828.91

Our YTD actual Clean & Safe expenses total $1,593,880.21

versus budget of $1,650,040.66 leaving a Permanent
Favorable variance of $56,160.45 due to strategic projects,
such as Latham Square management not being
implemented in 2022 and contracted ambassador hours not
being met consistently.
Total Clean & Safe expenses: $1,593,880.21

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerrittuptown.org

3
 Our 2022 expenses total $2,157,836.31 versus budget of
$2,243,868.35 leaving us with a Permanent Favorable
variance of $86,032.04, and cash remaining of $147,847.75
These dollars will carry forward into our 2023 operating
budget along with funds held in Reserve.
Total Expenses: $2,157,836.31
Cash remaining: $147,847.75

The bottom table refers to our contracted services and

shows district profit to date, greatly reduced from last year
due to shifts in service needs for those ADS clients.
Non-Assessment Funds: $57,095.02

Sara de la Riva moved,

LMUDA
and Ruth Simon
Assessment income and prior year carry forward YTD
seconded the motion to
actuals is $1,892,166.34 Versus budget of $1,853,635.38
leaving us with a permanent favorable variance of approve the LMU year-
$38,530.96 as our final disbursement came in over budget. end financial report. The
motion was approved
Less our budgeted Reserve of $80,166.57, inclusive of unanimously.
payments made from reserve to cover expenses related to
1911 Telegraph in the amount of $26,500.00, we have a
YTD total cash available of $1,811,999.77. (Reserve)
reduced to $53,666.57 which will carry forward).
Cash available of $1,811,999.77

Our YTD actual Marketing & Branding expenses total

$133,815.92 versus budget of $149,522.56 leaving a
permanent favorable variance of $15,706.64 due in large
part to marketing collateral creation and production not
being implemented fully in 2022.
Total Marketing and Branding expenses: $133,815.92

Our YTD actual Administrative expenses total $357,158.25

versus budget of $376,035.92, leaving a favorable variance
of $18,877.67 due to the annual event, and planned office
improvement line items not being expended fully in 2022.
Total ORG expenses: $357,158.25

Our YTD actual Clean & Safe expenses total $1,248,361.80

versus budget of $1,247,910.33 leaving a small, but
permanent unfavorable variance of -$451.47, which
includes payments to Urban Compassion Project in excess
of budget for engagement with our unhoused population at
Snow Park and Veterans Memorial building, among others.

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerrittuptown.org

4
 Total Clean & Safe expenses: $1,248,361.80

Our total expenses equal $1,739,335.97 versus budget of

$1,773,468.81 leaving us with a permanent favorable
variance of $34,132.84 and cash remaining of $72,663.80
These dollars will carry forward into our 2023 operating
budget along with funds held in Reserve.
Total Expenses: $1,739,335.97
Cash remaining: $72,663.80

Our total expenses equal $1,739,335.97 versus budget of

$1,773,468.81 leaving us with a permanent favorable
variance of $34,132.84 and cash remaining of $72,663.80
These dollars will carry forward into our 2023 operating
budget along with funds held in Reserve.
Non-Assessment Funds: $721.73
Approval of 2023 operating The 2023 Operating Budgets have been reviewed by the Joint Jamie Flaherty-Evans
budgets. ORG Committee and recommended for approval. moved, and Courtney
a. DOA Belanger seconded the
b. LMUDA These budgets, built on an assumed 98% collection rate, are motion to approve the
fundamentally unchanged from the preliminary 2023 operating DOA 2023 operating
budgets presented and approved at our last board meetings, but budget. The motion was
incorporate actual carry forward and some minor adjustments to approved unanimously.
line items based on real costs, e.g., insurance and accounting
expenses.

As a reminder, these numbers are based on the operating

budget percentage allocations outlined in our District
Management Plans, with allowable 10% adjustments between
categories to address need. For both DOA and LMUDA we are
seeing an increase to anticipated assessment collection due to
the City Council approved 5% annual increase and additional, Sara de la Riva moved,
accessible square footage since last year. (DOA - $114,462.00, and Ramsey Wright
LMUDA $151,442.00). seconded the motion to
approve the LMUDA
I say that even though our first disbursements from the city were 2023 operating budget.
less than budgeted due to manually billed, city-owned properties The motion was
not being billed, nor funds collected, in alignment with the approved unanimously.
disbursement schedule. This is far from unprecedented, albeit
frustrating.

The only significant adjustment is to the PROW Maintenance line

item for both districts, which now incorporates the monthly cost
for an enhanced reporting version of our current CRM, PBID
Manager. We have been working with PBID and their
development team to build a beta model for this technology that
will allow us to track and report daily ambassador engagement

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerrittuptown.org

5

Discussion and approval of Joint
ORG Committee recommendation
to include a 5% annual assessment
increase, as allowable in both
District Management Plans, in the
Annual Report to the City
Clean and Safe Updates
DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerrittuptown.org
and task completion more effectively and on a platform the
districts will have full access to, and the ability to customize,
unlike the SMART system that BBB currently uses.
These budgets were recommended for approval by the Joint
ORG Committee meeting on January 20th.
Before the DOA motion, I want to make an edit on the fly – it
appears as though I shorted the carry forward on the 2023
budget spreadsheet. The actual carry forward should be
$267,847.75. I will plug that pesky $1,000.00 into to Reserve to
balance income and expenses.
A City Council Resolution and the DCBD and LCBD Management Tamira Twilie moved,
District Plans provide that the Board of Directors can increase and Cortt Dunlap
assessments annually by up to 5% annually from the previous seconded the motion to
year’s assessment. We need first to agree that we want to approve the 5% increase
trigger the increase and then notify affected stakeholders of that for both districts to send
intention and offer the ability to participate in a public meeting to the City of Oakland.
to discuss before we include the intent to increase in the Annual The motion was
Report due on March 31st. That opportunity for public comment approved unanimously.
would occur at our March 1st board meetings. The request for
this increase, if approved, will be included in the FY 2022-2023
Annual Report and Budget to the City. This increase requires the
approval of the City Council.
The recommendation to trigger the increase at the full 5% does
not come without thoughtful consideration, especially given the
difficult economic conditions we face. We seek to implement the
allowable increase, not just because we can, but because the
cost of providing these critical services increases year over year,
commensurate with CPI and beyond, so it is essential that our
budgets match those increases so that service delivery isn’t
compromised and we can continue to offer competitive pay to
our front-line ambassadors. Just as a reminder, we did not
request any allowable increase in FY20-21 in light of the impact
of the pandemic. This would be our third requested increase
since our renewal in 2018.
● There has been a steady increase in quality-of-life
crime, assaults, break-ins. Staff has implemented the
following activities:
○ Working closely with OPD
○ Offering grants for surveillance cameras
○ Holiday Ambassador program with grant
funding from the City.
○ Safe City Network $200K funds from the City.
388 19th Street  Oakland, California 94612
6
 ● Staff is working on the beautification of the districts and
maintain the public spaces

● Partnership with Urban Compassion Project - UPC has

been able to dislodge a POI (person of interest) and
help secure services. Together with the MACRO Team
(City-funded group under OFD oversight) and staff has
strengthened the relationship to help make change.

Marketing and Branding Updates Staff rolling out a new campaign “Be OakCentric” will roll out on
Big Bellys, banners, social media as well as build collabs to share
with key influencers.
Other
Next Meeting TBD
Adjournment The meeting was adjourned at 5:04 p.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerrittuptown.org

7
 Welcome to the Board!

Welcome to the Downtown Oakland Association Board of Directors. We appreciate your willingness
to serve. Our organization fills an important need in our community, and we believe that you will find
serving on the Board a rich and rewarding experience.

As a director, you and your fellow board members are responsible for overseeing the organization’s
operations, while maintaining our commitment to the organization’s mission. This involves
establishing our strategic direction, ensuring our compliance with all applicable legal requirements,
and keeping our organization financially healthy. Below are links to our corporate documents and
websites that will help you understand your rights and responsibilities as a director. We encourage
you to refer to them whenever you have questions about your service on the Board of Directors. Hard
copies of any or all corporate documents can be made available to you upon request.

Mission: The Downtown Oakland Association is a Community Benefit District (CBD) Management
Corporation committed to revitalizing Oakland’s historic downtown by: Maintaining cleanliness and
order in the public rights-of-way, promoting district identity, building community, promoting
business attraction, fostering cultural opportunities and creating and maintaining new public
spaces.

Articles of Incorporation - Bylaws - District Management Plan - Disbursement Agreement - Bidding

Policies and Procedures - 2022 Areas of Focus Presentation - District Website – Oakland Central
Website

A list of your fellow board members can be found on the website at downtownoakland.org/Board.

Staff Contact Information:

Steve Snider Andrew Jones

Executive Director Program Director
steve@downtownoakland.org andrew@downtownoakland.org
415-847-2903 510-384-7874

Tori Decker Tamiko Garner

Operations Director Marketing and Administrative
tori@downtownoakland.org Coordinator
510-213-1530 tamiko@downtownoakland.org
510-685-5938

Charles Taylor Mauton Akran

Program Coordinator Digital Media Coordinator
charles@downtownoakland.org mauton@downtownoakland.org
510-846-1774 510-815-4404
 Welcome to the Board!

Welcome to the Lake Merritt Uptown District Association Board of Directors. We appreciate your
willingness to serve. Our organization fills an important need in our community, and we believe that
you will find serving on the Board a rich and rewarding experience.

As a director, you and your fellow board members are responsible for overseeing the organization’s
operations, while maintaining our commitment to the organization’s mission. This involves
establishing our strategic direction, ensuring our compliance with all applicable legal requirements,
and keeping our organization financially healthy. Below are links to our corporate documents and
websites that will help you understand your rights and responsibilities as a director. We encourage
you to refer to them whenever you have questions about your service on the Board of Directors. Hard
copies of any or all corporate documents can be made available to you upon request.

Mission: The Lake Merritt Uptown District Association is a Community Benefit District (CBD)
Management Corporation committed to revitalizing Oakland’s historic downtown by: Maintaining
cleanliness and order in the public rights-of-way, promoting district identity, building community,
promoting business attraction, fostering cultural opportunities and creating and maintaining new
public spaces.

Articles of Incorporation - Bylaws - District Management Plan - Disbursement Agreement - Bidding

Policies and Procedures - 2022 Areas of Focus Presentation - District Website – Oakland Central
Website

A list of your fellow board members can be found on the website at downtownoakland.org/Board.

Staff Contact Information:

Steve Snider Andrew Jones

Executive Director Program Director
steve@downtownoakland.org andrew@downtownoakland.org
415-847-2903 510-384-7874

Tori Decker Tamiko Garner

Operations Director Marketing and Administrative
tori@downtownoakland.org Coordinator
510-213-1530 tamiko@downtownoakland.org
510-685-5938

Charles Taylor Mauton Akran

Program Coordinator Digital Media Coordinator
charles@downtownoakland.org mauton@downtownoakland.org
510-846-1774 510-815-4404