Meeting of the Marketing & Branding Committee

Thursday, February 23, 2023 – 11:00 am

Virtual Meeting via Zoom
Agenda

1. Call to order

2. Public comment and announcements

3. Approval of minutes of the November 17, 2022 meeting Action Item

4. Projects and Initiatives

a. Oakcentric campaign
b. District website update
c. Pablo’s Alley and AMP programming
d. Sponsorships

5. Other

6. Next Meeting Date: May 18, 2023

7. Adjournment

BROWN ACT:
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agenda are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If
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Present: Ke Norman, Carmen Benjamin, Tamira Twilie, Ruth Simon, Jamie Flaherty-Evans, Sara de la
Riva, Kim Bardakian
Absent: Ramsey Wright, Kurt Hanson, Durell Coleman, Mark Morell
Staff: Steve Snider, Victoria Decker, Mauton Akran, Tamiko Garner
Discussions held and decisions made by the Marketing & Branding Committee
Subject
Call to order
Public comments and
announcements
Approval of minutes of the
August 25, 2022, meeting.
Update on Projects and Initiatives
1) Q4 Projects
a) Black Bar Crawl
b) AMP Wrap Up
c) Merchant holiday
campaign
d) Big Belly and Banner
refresh
e) LoveLife City events
f) Art Murmur partnership
2) 2023 Season of Events
a) Pablo’s Alley 2023
b) AMP Oakland
c) Partner events
Marketing & Branding Committee Meeting
November 17, 2022 – 11:00 a.m.
Via Zoom Conference
Discussion Action
The meeting was called to order at 11:03 a.m.
Bandaloop project in Frank H. Ogawa Plaza.
The minutes of the August 25, 2022, meeting were presented to the Jamie Flaherty-Evans made the
committee for review. motion, and Ke Norman
seconded the motion to
approve the minutes of the
August 25, 2022, meeting as
presented. The motion was
approved unanimously. Ruth
Simon abstained
Projects and Initiatives
● Black Bar Crawl – 3 bars activated. 100+ participants, $10K in
sales for the bars. National branding
● AMP Oakland Wrap Up – Pablo’s Alley, Franklin Square a total
number of 43 performances.
● Merchant holiday campaign – an additional 5 original created
videos. Campaign will start in November and run until
February 6, 2023. The goal is to encourage individuals to visit
and spend at these businesses.
● Refreshing the Big Bellys and Banners – Staff showed updated
designs. The message needs to be a bit more broad. Be
Oakland Centric (update the OC logo with the Oakland
Centric) What does it mean to be Oakland Centric?
● LoveLife City campaign – this campaign was 2 weeks of
activation in the Rotunda City Plaza. Staff assisted with
creating collateral. Oct 20 was LoveLife Day in Oakland. The
goal is to continue to build community on a yearly basis
around the LoveLife Day campaign.
● Art Murmur partnership: Staff funded the creation of maps
for each district. Art Murmur has curated art walks on the 2nd
Saturday of each month. In addition, the districts were also
funded to create a digital version of the maps and a QR code
that leads to the Oakland Central website. It’s a merger of the
gallery world with the offerings in downtown.
2
 ● Featuring mural artists – 6 artists’ are being interviewed for a
5 minute campaign piece that can be added to the mural tour.
2023 Season of Events
● Pablo’s Alley 2023 – Staff may change up the format of the
program regarding how to source and manage vendors for
each event. Staff is In conversation with the City about the
vacancies on the plaza especially the Kiosk. The old Pro Arts
space is a COVID testing vs. an activated art space. The
vision is to grow the activation of the Pablo Alley stretch
with food, arts and crafts like a night market of food vendors
with availability on some weekdays and weekends.
● AMP Oakland – will continue to be the partner for Pablo’s
Alley and other areas. 13th Street stakeholders have come
back together. The block is in the process of being
repainted. So far $45,000 have been raised for painting and
improvements.
● Partner Events- Black Joy Parade (Black Joy StoryWindows)
will take place late February 2023. They are changing the
route with the heart of the festival at 14 near Webster and
Franklin. They are working to acquire more participation
from stores and restaurants to be open on Sunday the day
of the parade. Staff received a proposal to sponsor a
Holiday event at the Uptown Station – Square has 12/10/22.
Setting up vendors in the space. Sponsor events: Day of the
Dead event in Old Oakland
Other ● Holiday party for Board in December
Next Meeting Date TBD
Adjournment The meeting was adjourned at 12:04 p.m.