Our vision

BE THE GLOBAL LEADER IN CONVENIENT FOODS AND BEVERAGES BY WINNING WITH PURPOSE.

 PepsiCo will acquire 25 million customers during the first year of the product launch
 PepsiCo will retain 6.25 million customers during the first and second years of the
product launch.
 PepsiCo will maintain and develop its relationship with Pepsi Bottling Ventures and key
suppliers.
 PepsiCo will maintain an 80% customer satisfaction rate during the first year of the
product launch according to PepsiCo’s customer surveys.
 PepsiCo will gain new 10,000 followers on FaceBook, 300 new followers on
Twitter, and 1200 new followers on Instagram within the first year of the product launch.

EVALUATION
PepsiCo measures success by internally and externally evaluating traditional and web-
based media within the first year of the launch. Gross rating points (GRP) measures
radio, television, and print by multiplying frequency of views and reach of a particular media.
Each radio station, television program, and others can be evaluated for
efficacy. Target markets receive surveys and the larger public can fill out online
surveys for immediate feedback
Internal marketing department and advertising agency OfferPop measure web-based
media
Both use the web service of Google Analytics to track unique and repeat views of
websites, frequency of visits, impressions, and click-through rates. Other services
analyze Facebook, Twitter, and Instagram to check the number of people signing up for contests,
liking content on Facebook, posting pictures, video, and text to all
promotional channels. OfferPop provides progress reports on campaigns as they
unfold. Internal finance departments, retailers, manufacturers, and trade and