ldentifying s§listic devices

1 Match the foltowing stylistic devices with the defrnitions in the table below. Look up any s§listic
devicesyoudonotknow. ,

allitsration antithesis . assonance r enrotive laüguage . hyperbole r irony . metaphor

. .
parallelism r personification . rhetorisal question rhyrne r rule of three . simile
"

istylisticdevice inemmsn
:i
it
.,
i' stMrle ;CompariogtwothingswhicharequitedifferenLusingwordssuch i
i rrryt"v as
j ! as Jilre or i

i'i
i; iComparingtwotäingswhicharequite differentu+fäorf using f
' words such as like or os i
i -., --**------.! , ---.,,-.-.**-*l
kaits and
: , I
i I GMng things, arrirnals or abskact ideas human i

i i charac-tsristics as if they were humen fsings and had human i

I
ti
*--.--=-.-q}l!frq*- ---**.----., ;

i Two expressions or senteaces of contrasting meanings elose to i

i Using words which end with the same sounds

The repetition of the same or similar sounds at the beginning of

neighbouring words

i i The repetition of identical or similar vowel souods urithin two i

Ir, woll.l§, within

! words, serrtence orphrase
wlttllu a S§IIIEIIL-E uI I]luir§c
ji _*__*J
i
-*-- ----i-----.
i;:

t A question to which the ansrtrsr is obvious and which is not really

i €xpected to bs answered
!ii
I!l-l i A similar ssnteocs skucture in neighbouring phrases, cläuses, or I
senteilcs
I

; Anangrng words, phrases or sentences in groups ofthree or

I i repeating them three times
..--.--.-- -*:
ii-_._-- -.-J*--

i i Using specific words and phrases tlat exaggerate and l

I
,: ] overemphasize a statement, thus creating a humorous effeet ;

r'- -------.- .*_,--=._- i

,
i
ii
*^^-. lL^ k-^ *^^*i-
I Saying the opposite of what you astuälly mean; the kue meanfug
^-^-:a^ ^f -*,L^. -.^,- ^*e,-lr-,
i
i
:l:
iisrevsalednotbythe wordstheüselvesbutbythecoütsxt
*."i- :

:
i Language that relates to or appeals to your eructions (nrcstly i
i

{__--
I
I

-rf':t"*:g*§) ---- I
 2 What stylistic devices are used in the following slogans for different products and companies?

a) Iühatwe want is Watney's. (beer)

b) Have a break, have aKit-Kat. {chocolate)
c) World's pleasure authority (ice cream)

d) Once you pop, you car't stop. (crisps)

e) Fly higt\ pay low. (airlhe)
f) Freedom of speech (mobile phone provider)

g) Billions and billions served. (fastfood chain)

h) Outwit outplay, outlast. {TY garne showi
i) Are you a Cadbury's Fruii & Nut case? (chocolate)
j) The antidote for civilization. (holiday resofi)

k) Between love and madness lies Obsession. (women's perfume)

l) Fly the &iendly skies. {airline}

m)Like a gaod neighbor, State Farm is there. {insurance conpany)
§
c
§o

Describe the effect these stylistic devices have in each slogan,

.4
o
e
$ 3 In class, collect more examples of catehy slogans for products or cornpanies tlat you have seen or
heard. What s§iistic devic{s) do they use?
e

O
o
+

4 Write yaur ourn catchy slogan for aa imaginary prcduct using one or several stylistic devices.