Sumulong College of Arts and Sciences

College Department
Brgy Da Dalig, Antipolo City BUSINESS & MANAGEMENT DEPARTMENT

OUTCOMES-BASED TEACHING AND LEARNING PLAN FOR BAFDESC

Course Title FUNDAMENTALS OF DESCRIPTIVE Course Code BAFDESC

ANALYTICS
Credit Units 5 Course Pre-requisites None
SCAS Vision Our institution aims to be a center of excellence that produces graduates who can
compete in industrial and technological skills globally. We intend to accomplish this
through competent and caring faculty, teaching our students not only technical skills
and knowledge, but how to be good citizens of God and country.
SCAS Mission Our mission as an educational institution is to give relevant, effective, and cost-
efficient learning and skills to students of all levels of the economic strata of the
populace. We accomplish this through market-driven and industry-based quality
education using innovative and dynamic teaching methodologies.
SCAS “Education is the way to stop poverty cycle in a family.”
Core Philosophy
We are most proud to be an active agent of that change.
Course Description
This course provides students with an overview of the business concepts, frameworks, and algorithms in
predictive analytics as it relates to decision making and its relationship with other analytics types and
various software tools. The course will also provide understanding on predictive analytics tools/forecasting
techniques to build and validate predictive models.
Aims of Course
After completing the course, students will be able to:
CO1. Identify opportunities for descriptive analytics;
CO2. Discuss key concepts and techniques in descriptive analytics;
CO3. Utilize a descriptive analytics tool to prepare reports and monitor performance;
CO4. Create an analysis based on the reports; and
CO5: Develop an awareness of the ethical norms as required under policies and applicable laws
governing confidentiality and non-disclosure of data/information/documents and proper conduct in
the learning process and application of business analytics.
Learning Outcomes
LO1: Define business requirements
LO2: Tailor data architecture
LO3: Describe where to look for data in an organization and create required reports
LO4: Analyses to support business optimization
LO5: Understand data management concepts and criticality of data availability in order to make reliable
business decisions
LO6: Demonstrate understanding of business intelligence including the importance of data gathering,
data storing, data analyzing and accessing data
LO7: Apply different analytics modeling concepts on enterprise data
LO8: Understand the functions and data access constraints of various departments within an
organization and provide compliance reports
LO9: Work on various analytics tools available in the market for various business functions
LO10. Participate actively in business discussions with various departments and create common reports
 Sumulong College of Arts and Sciences
College Department
Brgy Da Dalig, Antipolo City BUSINESS & MANAGEMENT DEPARTMENT

or specific/unique reports with regard to predictive and prescriptive analytics

LO11: Understand the business processes as they relate to data analysis and optimization
LO12: Convey results of data analysis to organizational stakeholders at various levels
Course Outline and Timeframe
WEEK TOPICS ASSESSMENT
1-2 Review of Business Analytics  Class Participation (individual &
Concept of Descriptive Analytics group activities)
 Oral and written
explanation/essays/report
 Idea screening and evaluation
 Accomplishing google classroom
activities
 Short Quiz
3-4 Introduction to Descriptive Analysis  Class Participation (individual &
group activities)
 Oral and written
explanation/essays/report
 Idea screening and evaluation
 Accomplishing google classroom
activities
 Quiz

5 PRELIMINARY EXAM  
6-7 Descriptive Statistics with Probability Models  Class Participation (individual &
Nature of Statistical Data group activities)
Levels of Measurement  Oral and written
Central Tendency explanation/essays/report
Measures of Position  Idea screening and evaluation
 Accomplishing google classroom
activities
 Short Quiz
8-9 Descriptive Statistics with Probability Models  Class Participation (individual &
Measures of Variability group activities)
Exploratory Data Analysis  Oral and written
explanation/essays/report
 Idea screening and evaluation
 Accomplishing google classroom
activities
 Quiz
 Problem sets

10 MIDTERM EXAM  
11 - 12 Data Visualization  Class Participation (individual &
group activities)
 Oral and written
explanation/essays/report
 Sumulong College of Arts and Sciences
College Department
Brgy Da Dalig, Antipolo City BUSINESS & MANAGEMENT DEPARTMENT

 Idea screening and evaluation

 Journal Article Critique
 Accomplishing google classroom
activities
 Short Quiz
13 Data Wrangling with Power Query in Power Business  Class Participation (individual &
Intelligence group activities)
 Oral and written
explanation/essays/report
 Idea screening and evaluation
 Journal Article Critique
 Accomplishing google classroom
activities
 Quiz
14 PRE-FINAL EXAM  
15 - 16 Data Modeling with Power Business Intelligence  Class Participation (individual &
Components of Master Budgets group activities)
 Oral and written
explanation/essays/report
 Idea screening and evaluation
 Accomplishing google classroom
activities
 Short Quiz
17 - 18 Media Planning  Class Participation (individual &
Casual Data Collection and Summary group activities)
 Oral and written
explanation/essays/report
 Idea screening and evaluation
 Accomplishing google classroom
activities
 Quiz
 Research Project

19 FINAL EXAM  
Textbook and References
Bartlett, R. (2013). A Practitioner’s Guide to Business Analytics. McGraw-Hill, New
York, NY.

Media Planning: A Practical Guide, Third Edition McGraw-Hill,

Textbook Discovering Statistics Using R by Andy Field; Jeremy Miles; Zoe Field

Statistics in Plain English, Fourth Edition by Timothy C. Urdan

A Dictionary of Statistics by Graham Upton; Ian Cook; Online Resource Oxford :

Oxford University Press, 2014
 Sumulong College of Arts and Sciences
College Department
Brgy Da Dalig, Antipolo City BUSINESS & MANAGEMENT DEPARTMENT

https://www.ijam-web.org/article.asp?issn=2455-
Electronic 5568;year=2018;volume=4;issue=1;spage=60;epage=63;aulast=Kaur
References
https://files.eric.ed.gov/fulltext/ED573325.pdf
GRADING SYSTEM
Course Prelim Midterm Prefinals Finals
Assessment 20% 20% 20% 40%

 Attendance: A student is considered absent if he comes beyond the grace period-

15 minutes.
 Three is the maximum number of absences.
Course Policies
 Quizzes, recitation, case study, group activity and group project.
 No eating and bringing in of food/drinks
 Use of mobile phones is NOT allowed
Prepared by: Reviewed by: Approved by:

Ms. Marikriz M. Paulino, MBA Ms. Mikee Verzo, MBA, Dr. Marlyn M. Aquino
Faculty CFMP College Dean
Program Head