Ca Reading Time: 45 seconds ‘Change to Computer Usage Policy ‘As of now, there is no time limit for use of the computers in the computer lab. However, starting next ‘month, a new computerized reservation system will impose a limit of 45 minutes per session. This will ‘continually free up computers throughout the day so that everyone has an opportunity to use them. ‘Also, students will be able to access the system online and make reservations in advance by entering their student ID number. Therefore, students with reservations can simply show up at their scheduled times. Now get ready to answer the question. ‘The woman expresses her opinion about the change described in the article. Briefly summarize the change and explain the reasons she gives for holding that opinic I S20 NEw pss 216 sR aune. peas AB goHckers.com Scanned with CamScannerAsie & Ost ABBE — y eine 9 a tity th Change to Computer Usage Policy ume Ae am wet at + As of now, there is no time limit f - Butera for use of the computers in the | ts aes eet ase to aU a | computer lab. However, starting next month, anew computerized | ©. SRI 8 EL Aa Wl oe Matto M agatt!__ | Feservation system will impose a limit of 45 minutes per session, | “SES NES S 2h oe a5 WH A 488 S821 This will continually fr 8 714 NB Thetbl Bi, 2571 BREE NS waere lye ly ree up computers throughout the day so 7 yA G 201m mene 228 ue ‘everyone has an opportunity to use them. Also, students will | © 2 1d uedit seas amoen At aevae | be able to access the system online and make reservations in cust Sa Bch eta atch eH oat i as AR 8 882844 | advance by entering their student ID number Therefore, students Aen cried with reservations can simply show up at their scheduled times. w Uist ABBE 1 TESTO6_Q2_Conv a wae —| W: Did you read the article in the school newspaper about the os BRCM Bele A A to | . computer lab? I think the new policy is going to be a age aol Ue SoRel eel 2 Policy is going to be a change for the better. ore wag Kn SS : 2 ei M: You think 20? eM URIS Agate BB 21 SO Ga as W: For sure. It's annoying how you often have to wait for a long ick} abt: AE BESO! U3, oF! ASE ey eoazal time to use the computers. You know, some students|ust use | S126 8 22 201 te a8 ated ea se | pho emtens : : perinorererrcE. tl = oe te commute ed sen mewrieoee stuf ke suring the Intemet. | eis sy te aa. 25028 & : ey should’ le to do that, especially when someone AWS QOIME a WE UDF aE + a 424 | needs to use one for a class assignment. !was there one time | 62 iiot Se el HA 420) Se eon te for over an hour waiting fora free computer when Ineededto | 51h M1 #aMnIaAS WN = bed edit and print an assignment! It just didn’t seem fair. ‘Us Some 2m #101 te ARIEL 9 = M: | agree. People with real work should be given priority. ao) Foto = one W: And the lab can get really hectic with the current system. of nla tit AAHORE eRelHo| SB SHIRE feaAage ‘ 0 Hint + SIOL, FE SIREN A A 7 Be galgol Nobody ever knows when a computer is going to become aioe ase seal “8 available, so they just stand around and wait. When the lab ‘edo u? Bu oe 2 G2 a Sa 8 wet gets very busy, it becomes so crowded in there that its hard to] 417 se¥an E6707 oe 2 Bat 2 srw | son whois next As a result, sometimes students even end up | = SEC TH BE HUES EES 5 “ ne be arguing over the same computer. ‘ch aA Bolu melas 4 cis! Bao] Bet & Creat, | M:Ican imagine how frustrating that could be. 8 sng fe Alawo gto, ehBe BE a Eizoes | W: Yeah. With the reservation system, though, students will know | § 2B # 2% sae 2 8 7 > z a exactly when their computer Is ready for them, That will reduce Seanei eee atid aete : the chaos so that the computer lab can operate a lot more Pepper tl 5 effectively. onpovecis 25 318 70, 28207 M: That makes sense. | mean, itis all done systematically, then nobody will get upset, right? ABULARY LIST imposelimpéur] (01°42 6B)SC. HOC freoup AB 7st At in advance HEA show up Stee, YEU fortne beter 2 822 annoyinglonsig] MS Ute proiyipraiSxoti) 8% hecticthektk] BRBOLuIE stand around 2714 Met cowdedferdudid) 820. Heli. tole PEC argue over ~B 52 MgNIa frustalinglicistrei AAAS readyredl AB Guoehias] 82 operate[6porit} S853, NES lctvolyliektivi] AGASE systematicalysistomatikal] HOR TESTO INTESRATEDTASK 69 Scanned with CamScanner(8 Fear taper ar Myce gece 2) Le os _ Fat ——__ computerized reservation sys, wre ox H1254 ] i = impose 4§ min, per session vaehs 45801 8 & wet | access onine & make reservations by entering stud, 1D m0, 2 Bag OE YARN ANEOEH | BLE flamenco 1 ‘sux ja — | orgs BE, wait for kng te “UAre $9 7080 | seit —. [l= use compu, for meaningless stuff: surf Internet operate I effectively OF UNE S GEN GIO OROZCO ‘According to the reading, a new computerized reservation system willimpose a time limit of 45 ‘minutes per session for computer use in the computer lab. (GERD The woman thinks It's a good idea fortwo reasons. 0181 __ Cat) First, she says that students often have to wait fora long time to use the computers. (Hii) To bated be specific, many people have to wait because some students use the computers to do pointless stuff like just surfing the Inter. @#Second, she mentions thatthe lab Is hectic with the current system. EEN) However, with the new reservation system, people will know when a computer is ready and the lab will operate more effectively. 252 ——_aiga)For these reasons, she belleves Its a great idea. “791 71 RIGO Whee, MRS HA! AA ELA REL ABO AS EO AL w CL strl 22 oie & 7m ofR2 2201 8B bletD BRI og 1 Aut, 24 uO] BREE AIS BB 21 A! SO IcafO HCLa BC, MMU PAIOR of! HE cin gen HB EP 99018 08 Si 4 BAS AgsIDg, Be AO] 7KA208 BC, 01g 2 SWE, ute HM AABORE BAFEINOI BAR| ECD BCE MAIS SII ABS ote A|AYo| glow ABIES REIS OM 95 Glen BH Sel BReldol ct AgNOR 28 20M, 92 ott og, 34 3701 BE lala ute om a ae Pointless} #30 am sa 24. 9tte 8 goHecarscom Scanned with CamScannerTESTO6_A3 6D) Reading Time: 50 seconds Product Positioning i a ‘A number of marketing strategies are used by companies to ensure sufficient sales of new products. One of the most effective is product positioning, which involves presenting a good or service in such a way that consumers can easily differentiate it from similar offerings by other companies. The key is that what distinguishes the product must be something that meets the expectations of potential customers. For example, if ownership of a certain good is viewed as an indicator of social status, then a company ‘may want to position its product as a luxury model relative to other brands on the market. Now get ready to answer the question. Using the example of the hiking boots, explain the concept of product positioning. (00:00:30 Eee (00:00: 60 2m get m2 p90 TeSTOS 217 Scanned with CamScannergi te 3 29] AABE ete ERIE ae en eee ee BEE Product Positioning Per ae Anumber of marketing strategies are used by companies to N22 1301 88 BR LEE] Sel BE OF ensure suficiont sales of new products. One ofthe most effective | 7 E8017 Sot BRE, 7 a2 agit | is product positioning, which Invoh i 208 ae MB BASE Oke BOI A agonal : Bea hcseew 2.00 Op SIA ANI} 8 an RB EE ‘gusta | Service in such a way that consumers can easily diferentiatit | su ua.c gue yao some ae cet ‘aie%e13 | from similar offerings by other companies. The key is that what | cl Wea 9 Sz 2] a 9171 ERESHE | distinguishes the product must be something that meets the 8 Bitte Ft} Hee 2 ot Ho i zewd/e anaes | ROMER Apa 201A xR xu3zqz1t_| expectations of potential customers. For example, fownership | one MBE AAAs 2 ANA 19H ES i 858 | of a certain good is viewed as an indicator of social status, then | ol wat azaae oe exude &Y 20K u ‘company may want to position its product as a luxury model relative to other brands on the market. ol ABBE 1 TESTO6_Q3_Lec We've been talking about the importance of product positioning. | ais aig zxatyer 324 ut oiyiin ore Let's take a look at a specific example ofthis concept in action, | St. cl 7840186 HHL ots AMER, a Um, one of my close friends owns a company that produces Se ea eas aka : alee fit a ARéIn OLE MH a ARS e and sells hiking equipment. Last year it released a new brand 28 HACE SAME BAMGUCL 887 of hiking boots . . . Um, my friend thought it would be popular £01 NBO] BRAG et BOHEES t A pes Ouah Lees cctajane tad eda auc Hl 3 Hu) eal OPP7 8 20 because it was exper Products Sold By | goa. ote, 9 2718 Bel her competitors. The thing is ... well, let's just say that the intial | ctx gzicm date natn aut S748) test-market sales were unsatistactory. So she decided to do some | Aw=ve 8 avis auto Aumtzonk= & addtional market esearch. tuned out that qualty was much | old Wel SH 0] Sana ALN MUSE Bes Oe Zen ‘more important to consumers than price. People wanted boots | See NS Hs Bal om "8 that would survive the rigors of hikes over rough terran, and they | >see xe1s0 ‘were more than willing to pay for them. S12 ——| So how did my friend respond to what she learned? Well, she AY Be 271 a 3 OF BA Swiet_ | utlized ths information in order to better poston her product, | 5” 8. a HE Sg ae The first thing she did was develop a marketing campaign that ie quma tedaiteseas aa sayugy | f0used onthe high-quality materials of her new brand, Rather | onesie onteue earle 3 5011 38ua28 | than sending the message that the product was cheap, tho Boe AE Tate, PS AHN BGS bite 3 Bal SH Aue ie ther products in ter ‘campaign focused on Its superionty over other products in terms | oy sw acs ati, onze feng tue /tar | of sturdiness. Another step she took... and this may surprise | gsamg uae gage aay veces SNowads isa Tuy wsoL sumo (EBLE PN MAL nea you . .. was to raise the price to be a little bit more expensive than | cr oi soy 72 elas 2oIRaUCE #1 2 2 Bae ae 1 2M igh-qualit ft. The end result? Sales | & 2127 Bao] GeuaUC. 1 AE 3H al fecdecne gn erneeniantan Seley ang MBOE YetoR BAe skyrocketed... She had successfully positioned her brand as a | & USc# Nis NGOs aes BE high-end product, which matched with what her customer base | 29) got xeueh was looking for in a pair of hiking boot. 'ABULARY LIST iorentiatelaifaénstit) 78 XC cstinguishidstigwifl SEG Indicatorindiktitar] A unsatistactoryLAnsatis{@ktari] SABRE tigotsgor} O48, 28 terranitaéin) eh 1% more than wiling to ~¥ SEE! B81 Besuparionylsoplerisratl SB ‘Surdiness[stézdinas] UPS shyrocket[skaiakit) BBA high-endihaiénd] 42 ‘ESTOS IVTESRATEDTASK. 91, Scanned with CamScannerQ 3 2s REN EN Krad INTEGRATED TASK Mv cee S1ke Wie a product positioning mi ZH || oA]t —— | 1. released hiking boots Sub Bu = present good/service — differentiate from similar offerings || rego MAR URE MBRERE FE HEINE EG Lt = meets expectations of potential customers 245 1c BAS 7 = Lexpensive, sales unsatisfactory utes, BORO VE ATE BE | ae ~ market research: quality > price AigSa ya BLO HEE BON | sz | 12th, pstn 28 ae | — — marketing on high-qualty, | $ Bo SUSE HANES DHE AT a - Sales = positioned as high-end tingoR Bmisdber BORO BE 24 Beto testos_ns G® According to the reading, product positioning isa sales strategy that involves presenting a good or service in a way that ditferentates it from those of other companies. The professor uses his friend's ‘experience to explain product positioning. GHD First, he explains that his triena’s company released a new line of hiking boots. (GHEE) They were inexpensive, but the sales were unsatisfactory. Market research revealed that ‘customers cared more about quality than price. (GHD Second, he explains that his friend utilized this information in order to better position her product. (GBI) She developed a marketing campaign that focused on the high-quality materials and raised the boots’ price. Sales increased significantly because the boots had been positioned as a high-end product. (Gz) This example demonstrates product postoning. 22a B01 3G cee Mi BIIAYE BOM AAS GE 2H BONE! AE Ne WOR Auole Am ble BORON. Bee AF 9138S Bol aE ExMtuR uC, Ot Ae, 2 2P9) AE MES GN HS BARNCHT. 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