John Mark Rescober Constantino

BEEd 1

GMA Network’s Milestones: A Comparative Analysis on its Media Outlet’s

Contents, Audience Reach, and Personal Preference

News is an indispensable part of the lives of Filipino people. It allows people

to get the fresh happenings brought by our reliable Filipino journalists spread across
the Philippine Archipelago. One of the most trusted media outlets is GMA Network
or Global Media Arts, specifically its News and Public Affairs that allows Pinoys
locally and globally to know the latest, nothing but the truth news in our country. Its
outlet consists of television news programs, radio stations, online news page,
facebook page, twitter, Tiktok and Instagram. Now that misinformation is
reverberating in our society we need the GMA Network that validates,
authenticates, and delivers information to the Filipino people wherever they are.

When it comes to the content of the television programs of GMA Network,

specifically the news department, they have a variety of news and public affairs
programs. We have the 24 Oras, the evening news with its three pillars, Ms. Vicky
Morales, Ms. Mel Tiangco, and Mr. Mike Enriquez. This evening news consists of four
portions, the delivering of the hottest and important news that matter, the sports
news, the educational news by Kuya Kim, and the showbiz. All in all these four portions
create a fantastic vibe and make their services palatable and hook the audience.
Moreover, they have documentary videos with Ms. Kara David, Howie Severino, and
Ms. Malou Mangahas. This documentary is somewhat of an eye opener to the realities
in our society. Additionally, the news and public affairs department has educational
contents that are fun which fits our Gen Z. like the AHA and the IBilib. Lastly,
nature cannot be forgotten, as they have the Amazing Earth and Born to be Wild
that showcase the tantalizing beauty and charm in the diversity of our dear
Philippines. On the other hand, the radio station, SuperRadio DZBB 495 Khz is
another variation, they offer accessible news through our radio. Furthermore, the
contents of their programs consist of interactive ways of delivering news, they ask
the people regarding their views or opinions regarding a particular issue. They also
have these inspirational and motivating programs that guide and give lessons to each
listener. Wherever we are, if we don't have tv, their public service can cross the
far flung and remote areas wherever the island you are. Through the beaming of
electromagnetic radiation, we can be able to grasp the latest happenings and
entertainment we need. We are now in a technological world and social media has
become a news platform as people are more engaged in it. GMA News and Public
Affairs has extended its services across online as it has online webpage, Facebook,
Instagram, Twitter, Youtube, and even Tiktok. All of its content are informative and
interesting topics and issues that will surely elucidate and enhance the knowledge of
Filipino people about our society.

On the other hand, the audience reach of GMA Network is so

powerful.According to Statista Research Department 2022, GMA Network
accounted for 95.7% of all TV households in the Philippines in 2021, or 83 million
viewers, making it the most watched network in the nation. Additionally, according
to Nielsien Nationwide Urban Television Audience Measurement, its flagship
television program became the most watched in the country, attracting 11.4 million
people or 23.6% of all viewers (Senal News, 2020). Imagine, they were able to reach
all of the household be it in Batanes up to Tawi-tawi. When it comes to the audience
reach of SuperRadyo DZBB, Lionheartv (2021) stipulated that GMA flagship AM
station has an average total daily audience of 42.6%. They were also able to tap 2.6
million listeners in the month of June. When it comes to the social media accounts
of GMA News, its facebook page has 21 million followers. Moreover, its Tik Tok
account garnered 1 million followers. It has 6.4 million followers on Twitter and its
Instagram has 1.7 million followers.

If I am to choose what type of media outlet I must utilize, it would be their

social media accounts. In a fast changing and dynamic world, we need to catch up to
the real happenings in our society and world as a whole, that is why GMA Network
made it for us Filipinos to access their delivery of news in our smartphones. They
were able to infuse their news services there, wherever we are, whatever we do,
they will pop up on our notification panel and can already inform us of the highlights
of daily events and important happenings. Social media platforms of news agencies
allow us to interactively share our sentiments about the news. Moreover, we can be
able to connect ourselves to other people on the other side of the world. These
services of news agencies gave us many perks and convenience making our lives easier.

In conclusion, we need journalists, satellites, radios, and technologies in

receiving news that will activate us to get informed and be part of the discourse in
our society. That is what GMA News has offered us since day 1, from radio services,
up to television services, and now amidst the emerging technological world they are
still with us through a new medium, the social media platforms. We have witnessed
how they are able to go along with the dynamic world we are in, they never leave us
behind and continue their slogan, "Walang kinililingan, walang pinoprotektahan,
serbisyong totoo lamang". Padayon to all journalists who are not afraid to serve for
the truth, for the Filipinos and thanks to emerging technologies that became our
channel of communication since then. Let us make technology a vital ingredient in
shaping andestablishing a fruitful and prosperous living.

Biblipgraphy

Lionaheart TV (2021). “Super Rayo DZBB and Barangay LS 97.1: Consistently Mega
Manila’s No. 1. Lionheart TV. Retrieved on October 10, 2022. Retrieved from:
https://www.lionheartv.net/2021/07/super-radyo-dzbb-and-barangay-ls-97-
1-consistently-mega-manilas-no-1/

Senal News (2020). “GMA’s 24 Oras is the most watched program in the Philippines”.
Senal News. Retrieved on October 10, 2022. Retrieved from:
https://senalnews.com/en/interviews/gma-s-24-oras-is-the-most-watched-
program-in-the-philippines

Statista Research Department (2022). GMA Network household net reach

Philippines 2021, by island group. Statista. Retrieved on October 10, 2022.
Retrieved from https://www.statista.com/statistics/1271315/philippines-
household-reach-of-gma-network-by-island-group/