EXERCISE: CREATIVE BRANDING

1. Explain briefly the relation of primary research and secondary research in designing a
brand.
2. Describe the definition of client brief in branding.
3. Creative process is a relevant way to complete design process, state the important flow of
creative process.
4. Compare the differences between business cards and letterhead.
5. List all aspects of brand value.
6. Brand are defined by whom?
7. Categorize each FIVE (5) ways to measure brand value.
8. Describe the meaning of tagline and logo.
9. Explain briefly the relation of primary research and secondary research in designing a
brand.
10. Describe the definition of client brief in branding.
11. Creative process is a relevant way to complete design process, state the important flow of
creative process.
12. Compare the differences between business cards and letterhead.
13. List all aspects of brand value.
14. Brand are defined by whom?
15. Categorize each FIVE (5) ways to measure brand value.
16. Describe the meaning of tagline and logo.

1. Verbal communication and client brief are important to justify the information from client
and designer. Both are important in design process. Explain in details the differences
between verbal communication and client brief in design process.

2. As a graphic designer in famous company design in Malaysia, you are required to plan a
complete creative large poster for next design project. You can state the important
information related with the poster and details brief. Support your answer with details
information.
3. Client brief are important to ensure the touchpoint. Create a complete client brief between
you, as a designer and client. Support your answer with golden key word. You can state the
important information such as details to support your answer.

4. Creative process should define the clarity needs and set the project’s process. The creative
process is the important flow for considerations, review and feedback. Create a complete
creative process and support your answer with golden key word. You can state the
important information such as process and details to support your answer.

5. As a designer in famous company design in Malaysia, you are required to plan a complete
creative process flow for the next design project. You can state the important information
related with the process and details brief. Support your answer with details information.

6. Creative process should define the clarity needs and set the project’s process. The creative
process is the important flow for considerations, review and feedback. Create a complete
creative process and support your answer with golden key word. You can state the
important information such as process and details to support your answer.