3 S T E P S F O R G R O W T H

Identify your unfair advantage

Define your channel concept

Coming up with content

Benjamin
@BenjaminEwt
 R O U G H S U M M A R Y

1 - Identify your unfair advantage

1. Personality
2. Skills
3. Interests
4. Background

2 - Define your channel concept

1. What is your mission?
2. What are you creating?
3. Who are you creating FOR?

3 - Coming up with content

1. What does your audience want? (vs. what do they
need)
2. Life lessons, recent past, trends, challenges,
common questions, industry myths, common
mistakes, actionable step by step systems
▶ ▶
3. Hook Retain Reward

Benjamin
@BenjaminEwt