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  • Price Discrimination

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    cessey meds
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    Price discrimination is a pricing strategy where similar goods and services are sold at different price points to different customer groups based on conditions like demand and willingness to pay, allowing sellers to maximize both sales and profits. For example, movie theaters and amusement parks often charge different rates for adults, children, and seniors, and may also vary prices based on the day or time of purchase to engage in price discrimination.

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    Price discrimination is a pricing strategy where similar goods and services are sold at different price points to different customer groups based on conditions like demand and willingness to pay, allowing sellers to maximize both sales and profits. For example, movie theaters and amusement parks often charge different rates for adults, children, and seniors, and may also vary prices based on the day or time of purchase to engage in price discrimination.

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    3 views1 page

    Price Discrimination

    Uploaded by

    cessey meds
    Price discrimination is a pricing strategy where similar goods and services are sold at different price points to different customer groups based on conditions like demand and willingness to pay, allowing sellers to maximize both sales and profits. For example, movie theaters and amusement parks often charge different rates for adults, children, and seniors, and may also vary prices based on the day or time of purchase to engage in price discrimination.

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    PRICE DISCRIMINATION

    - pricing strategy which is used by merchandiser and service provider to market


    similar goods/service at various price range to distinct customers based on
    different conditions and scenarios like changes in demand and willingness of the
    customer to pay
    - used by seller to be able to achieve the maximum number of sales and profits
    - A real-life example of price discrimination would be the cost of movie ticket or amusement park tickets.
    Prices at movie theaters or Amusement Parks differ for adults, children, and seniors. The prices of the
    tickets can also vary depending on the day it was purchased or the chosen show time (for movie
    theaters). An adult would be charged a higher rate for the same ticket that was sold to a child at a
    lower rate.

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