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Content Writer (15 hours/week - PT contractor)

The Opportunity
We’re the creator of BetterSleep: the app that has helped more than 55 million
people sleep and feel better across the globe. We set out on a mission to help people
change their lives with a better night's sleep. To reach this mission, our app contains
numerous features to help users get the sleep they need; such as a sleep tracker,
relaxing sounds, guided meditations, and sleep tales, all available in over 6
languages!

Who are we, and why should you join us?

● We are taking sleep to the next level. We combine quality content,


cutting-edge technology, and data-driven product development to constantly
learn, iterate, and improve. We are agile and nimble, allowing you to have a
huge impact from day one.
● We are relentless in our pursuit of excellence, always challenging the status
quo and discovering new ways of doing things with the goal of always serving
our users better;
● We are a team driven by strong core values: team work, commitment,
transparency, curiosity and excellency. We believe building strong working
relationships is the key to a successful team;
● We invest in our team’s well-being and professional development because we
know that business and individual growth go hand-in-hand. You will move
fast, remain flexible, and be challenged every day! Join us!

What are we looking for?


In this role, you will craft long- and short-form copy that help users navigate in
BetterSleep. You will conduct research on a variety of topics within the sleep space,
and distill your findings into an understandable and engaging format for a diverse
audience while keeping the product’s brand voice. The ideal candidate is intuitive,
detail oriented, collaborative and passionate.

Responsibilities
● Lead and create a compelling writing strategy that will drive and optimize
user conversion and engagement for BetterSleep;
● Create long- and short-form copy across the product landscape (blog,
homepage, feature experiments, menus, error messages, instructions to guide
our first-time users, etc)
● Benchmark and track the competition to determine a best-in-class UX writing
experience;
● Continually perform writing experiments and analysis to improve
performance;
● Collaborate with the product team to drive and delivers marketing initiatives
inside the product;
● Enforce brand and product coherence at each point of contact in the product
user journey.

KPIs
● Free to trial / trial to paid
● Product Features adoption rate

Profile
● Relevant degree;
● Excellent writing skills in English and demonstrated expertise in UX writing;
● Very collaborative, highly organized with time management and structured.
● You want to help people improve their level of well-being every day.

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