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Content Writer
Content Writer
The Opportunity
We’re the creator of BetterSleep: the app that has helped more than 55 million
people sleep and feel better across the globe. We set out on a mission to help people
change their lives with a better night's sleep. To reach this mission, our app contains
numerous features to help users get the sleep they need; such as a sleep tracker,
relaxing sounds, guided meditations, and sleep tales, all available in over 6
languages!
Responsibilities
● Lead and create a compelling writing strategy that will drive and optimize
user conversion and engagement for BetterSleep;
● Create long- and short-form copy across the product landscape (blog,
homepage, feature experiments, menus, error messages, instructions to guide
our first-time users, etc)
● Benchmark and track the competition to determine a best-in-class UX writing
experience;
● Continually perform writing experiments and analysis to improve
performance;
● Collaborate with the product team to drive and delivers marketing initiatives
inside the product;
● Enforce brand and product coherence at each point of contact in the product
user journey.
KPIs
● Free to trial / trial to paid
● Product Features adoption rate
Profile
● Relevant degree;
● Excellent writing skills in English and demonstrated expertise in UX writing;
● Very collaborative, highly organized with time management and structured.
● You want to help people improve their level of well-being every day.