Question:

Unit:   Marketing as a Business Strategy

Due Date:   Tue,11/27/18
Deliverable Length:   2 Parts: 
Assignment Description:

Today’s competitive world is about understanding how a company fits into the bigger picture of
environmental issues and the concerns of the general public. Societal marketing, sometimes
referred to as corporate social responsibility (CSR) or social marketing , is a huge part of
today’s organizational responsibilities. 

**Read an article about this at: http://www.social-marketing.com/Whatis.html

Primary Task Response: Write 400–600 words that respond to the following questions with
your thoughts, ideas, and comments.  Be substantive and clear, and use examples to reinforce
your ideas.

**Discuss the product that you chose with your colleagues. Look at the company’s Web site to
determine if it participates in any societal marketing activities. If so, briefly describe how the
company practices CSR and if you believe in its causes. If the company does not practice CSR,
recommend 1 way to align its products with environmental concerns.

Discuss the following points:

 1) How does the company’s CSR strategy fit with its marketing mix of the 4 Ps (product,
place, price, and promotion)? For example, a company that has quality products may
perform community giving activities such as offering pharmaceutical products to places
in need after a natural disaster, food to community food banks, scholarships to talented
but economically disadvantaged students, and more.
 2)Choose 1 of the 4 Ps of marketing to illustrate how its societal marketing matches this
particular marketing P.
 3)Is there another marketing P that you could add to the societal marketing mix, such as
people or partnerships? 
Answer:

Marketing as a Business Strategy

Social marketing concept involves the application of commercial marketing techniques

and principles to improve the welfare of communities as well as improving their economic,

social and physical environment. In the recent years, the idea of social marketing has continued

to grow in popularity. One of the main reasons why social media marketing is gaining popularity

is due to its significant impact on the target population (California Prevention Training Center,

2016).

Looking at Ford’s website, it is clear that it’s thirteen F-Series trucks are involved in

social marketing activities. For instance, the company’s commitment towards environmental

protection is clear. In particular, the company is committed to reducing its emission of carbon

(Ford, 2018). To reduce carbon emission, the company offers its customers vehicles that are

affordable and emits lower-carbon. The thirteen F-Series trucks produces lower levels of carbon

than the previous F-Series trucks. I believe in this cause since carbon emission is the leading

cause of global. By reducing carbon emission, the company will be able to reduce the impacts of

global warming.

One marketing P that the company meets in its social marketing is the product. In social

marketing, the product is the behavior that one tries to change. Looking at the how the company

uses social marketing, it’s clear that the company tries to change the behavior of customers by

offering them a combination of Light-duty trucks and medium-duty trucks. By offering them a

truck that is a combination of Light-duty trucks and medium-duty trucks, the company is trying

to make its customers to focus on acquiring vehicles that can be multi-task. Thirteen F-Series
trucks are multi-purpose trucks since they can be used to carry both light and medium-weight

products.

References

California Prevention Training Center. (2016). What is Social Marketing. Retrieved from

http://www.stdhivtraining.org/YSMT_socmarketing.html

Ford. (2018). Reducing Vehicle CO2 Emissions - Sustainability Report 2017/18: Ford Motor

Company. Retrieved from https://corporate.ford.com/microsites/sustainability-report-

2017-18/customers-products/reducing-emissions/index.html