NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: : Business Communication

Internal Assignment Applicable for April 2021 Examination

1. Your company has launched a new product Nutri Noodles. The product is different
from the competitors as it uses multigrain instead of refined flour or whole wheat flour. It
also consists of a variety of vitamins and minerals in the form of chopped dried
vegetables which form a considerable portion of the net weight. The tastemaker adds
flavour to it and it can be prepared in 3 minutes.

As a PR manager you have got the job to get in touch with a journalist in a leading
magazine and persuade her for a press release in their upcoming issue.

Six months later, owing to the overwhelming response the product receives, a leading
newspaper covers the report on the popularity of Nutri Noodles amongst the consumers,
in the weekly issue.

Elucidate how the (press release and news report) would be different

(10 Marks)

Ch.8

intro – (8.1 , 8.2 - PR) , 8.2.1 - Objectives , 8.2.3 – Functions

Public relations (PR) is the process of maintaining a favorable image and building beneficial
relationships between an organization and the public communities, groups, and people it
serves.

PR strives to earn a favorable image by drawing attention to newsworthy and attention-worthy

activities of the organization and its customers. For this reason, PR is often referred to as “free
advertising.”

PR is described as a set of activities involved in managing and regulating all internal and
external organisational communications, which are designed to carve a favourable image
In order to deal with the public and influence their opinion, there was advent of PR. The term,

PR refers to continuous and planned efforts undertaken to influence public perception and
maintain amenable mutual under-standing between an organisation and the public.

PR is regarded as a two-way communication that occurs between an organisation and

public.

PR is a practice of carving and upkeeping the image of an or-ganisation in such a way that a
positive identity of the organisation is created in the people’s minds.

PR is considered as a practice of me-ticulously managing the transmission and spread of

information of an organisation for the public at large.

OBJECTIVES

Some of the main goals of public relations are to create, maintain, and protect the
organization's reputation, enhance its prestige, and present a favorable image.
Studies have shown that consumers often base their purchase decisions on a
company's reputation, so public relations can have a definite impact on sales and
revenue.

FUNCTIONS

concept – Diff between press release and news report

conclusion – 8.2.2 - Importance

2. You have applied for the position of a senior marketing manager in Adcom Pvt Ltd. The
company requires you to send the resume so that they can shortlist the suitable
candidates for the interview. How would you frame your resume to ensure that it gets
shortlisted in the screening? You may give your sample resume as an example.

(10 Marks)

Ch.10

intro – 10.4 – Resume , Characteristics , Elements/Contents/Components

concept – Points/Guidelines for/How to frame an effective resume.

Sample Resume for the position of a senior marketing manager in Adcom Pvt Ltd.

conclusion – 8.2.2 – Importance of Resume

 3. Read the following case study and answer the questions given at the end. Arti had
joined as a senior manager in Customer and Client relationship Department. She led a
team of 50 people who directly dealt with the clients. In the first few days of her joining
she briefed herself with the workings of the department.

While communicating with her team she realized that there were some difficult clients
who were not happy with the customer relationship team and often gave a negative
feedback about the customer relationship personnel who communicated with them. This
earned them negative points and severely affected their appraisal reports.

Arti was worried about her team and planned various strategies to address this issue. As
a good leader she believed in solving the issues along with the team rather than blaming
her team about everything. She created a list of all such ‘difficult to please’ clients.

Next, she got in touch with the team members who were communicating with each of
these clients. She had a one to one conversation with these team members and tried to
understand the problem and challenges faced by them. She advised them to transfer the
calls from these clients to her.

In a month’s time Arti had spoken in detail to all these clients and satisfied them by
addressing their queries. The clients were happy and gave them more business. This was
a turning point in the professional career of the entire CR team. Consequently, the CR
team was selected as the most productive team of the year.

Some of the observations made by Arti were as follows

1. Most of the employees of Customer Relationship had recently joined the organization.

2. There had been frequent resignations by the team heads and as a result of a new team
head every few months, there was no continuity and consistency in working styles. It was
challenging for the team to adapt to the strategies of new head every now and then.

3. Moreover, the clients too faced the problem as there was no consistent single point of
contact and the issues had to be explained afresh with every change in position.

4. Some of the clients did not have English as the first language and communicated in
other languages like German, French and Italian. Some team members were fluent in
these languages but no one ever thought of mapping these CR managers with the clients
speaking the same language. Language thus became the biggest hurdle.

5. Strict organizational structure did not permit the consultants to provide solutions to
the clients’ problem as per their individual approach. They had to follow a standard
approach which did not address every issue. Even the slightest deviation from this
standard method of problem solving required an approval from the higher management.
This consumed a lot of time furthering the delay in providing the solutions. The higher
management would usually not entertain any change in the strategy further complicating
the situation for both the client and consultant.

Ch.3

intro – (3.1 , 3.2 - Communication) , 3.2.2 - Process , 3.2.3 - Objectives

a. Identify any, explaining each one substantiating with examples from the case study.

(5 Marks)

Concept – 3.4 - Barriers

b. What are the best strategies that Arti should follow to address the barriers identified
by you in question 1?

(5 Marks)

Concept – 3.5 – Overcoming barriers