Brand Manual

MANIPAL TRUTEST

MANIPAL TRUTEST BRAND BOOK 01

Manah
The Manipal Crest, derived from the letter
‘M’, is a symbol of trust and integrity. It is
enhanced by timeless copper; a noble metal
with healing properties. The symbol stands
free as a celebration of a unique
form that has many meanings most important
of which is the M of ‘Manah’. The rich orange
tones of copper are brought forward,
signifying a continuity and change from the
past to a prosperous future.

MANIPAL TRUTEST BRAND BOOK 02

 2x

x
x x
2x

Usage of Manah
6.2 x
The ‘Manah’ symbol must be used in
accordance with the guidelines mentioned
3.9 x
on the right. Alterations in proportions, ratios
and spacing must be avoided at all costs.

x
x

5.3 x

MANIPAL TRUTEST BRAND BOOK 03

 Horizontal logo

Logo
Our logo is a representation of the highest
quality professional standards we exude.
Its vibrant simplicity is a true testament
of our authenticity and expertise.
manipalTRUtest RESULTS THAT MATTER

This crisp and dynamic logo with a

balanced combination of the symbol of
‘Manah’ and ‘TRU’ in light blue color and
uppercase font highlights the element of
truth and trust – a combination of reliable Vertical logo

manipal
and accurate results from the brand of
Manipal TRUtest Diagnostics.

If you require advice on this, or on any other

TRUtest
aspect of usage of the logo, please contact the
Manipal Hospitals Group Communications Team.

RESULTS THAT MATTER

MANIPAL TRUTEST BRAND BOOK 04

 16.66 n

Logo Usage 2.5 n 3n

and Proportions RESULTS THAT MATTER

7.3 n
The Manipal TRUtest logo should always
be surrounded by a protective field or
clear space where no other image or
text should appear. 2.83 n 8n

The box around the logo indicates the 0.3 n

protective field, which is the height of
the letter “n” indicated on the grid.
2.66 n 0.3 n 3n

0.3 n
RESULTS THAT MATTER
7.2 n

MANIPAL TRUTEST BRAND BOOK 05

Logo variations manipalTRUtest
RESULTS THAT MATTER

The logo has two single color versions –

Black and White. The logo must appear in
black against completely white backgrounds or

manipalTRUtest
in white against completely black backgrounds.

The third variation is Blue, where the white RESULTS THAT MATTER
logo must be against MT blue brand color
as indicated here.

The logos colours are chosen in a way

to ensure maximum visual impact.

manipalTRUtest
RESULTS THAT MATTER

MANIPAL TRUTEST BRAND BOOK 06

07
RESULTS THAT MATTER
The Manipal TRUtest credo represents the belief of providing
diagnostic reports by utilizing its three core strengths, i.e.,
Speed, Accuracy, and Reliability.

Hence, the tagine cements this trust with – ‘Results that matter.’

MANIPAL TRUTEST BRAND BOOK 07

Icon
The dots denote strands of unique human
DNA with three lines moving from light to
dark symbolizing the speedy results which
are fast, accurate and reliable.

The central design must consist of the

icons of round dot and three stripes for
every collateral.

These distinctive icons demonstrate quick

and trusted delivery of results. The design
variations can be choices of white against
a completely black background or a black
design against a completely white bacground.

MANIPAL TRUTEST BRAND BOOK 16

08
Photography
The image must complement the brand
values and visual language. We must
ensure that these are clean, simple and
carry a depth of field and a human element.

Additionally, we must always maintain

a 40% white layer on the top while using
the text and logo.

MANIPAL TRUTEST BRAND BOOK 16

09
Design Instructions to Follow

manipalTRUtest RESULTS THAT MATTER

manipalTRUtest RESULTS THAT MATTER

The logo must not be placed over any pattern. The logo must not be placed over a textured background.

manipalTRUtest RESULTS THAT MATTER

manipalTRUtest RESULTS THAT MATTER

The logo must not be placed with a glow in the background. The logo must not be placed with a non brand color
in the background.

MANIPAL TRUTEST BRAND BOOK 10

Design Instructions to Follow

R U t e s t manipalTRUtest manipalTRUtest
l T
manipa
R RESULTS THAT MATTER
M AT T E
T H AT
RE S U LT S RESULTS THAT MATTER

The logo must not be tilted. The logo must not be skewed. The logo must not be separated from the ‘Manah’ icon.

manipalTRUtest RESULTS THAT MATTER

manipalTRUtest RESULTS THAT MATTER
manipalTRUtest RESULTS THAT MATTER

The logo must never change the brand color. The logo must not be bold. The logo must not have shadow effect.

MANIPAL TRUTEST BRAND BOOK 11

 manipal manipal manipal manipal
TRUtest TRUtest TRUtest TRUtest
RESULTS THAT MATTER RESULTS THAT MATTER RESULTS THAT MATTER RESULTS THAT MATTER

Logo Usage
Only vertical and horizontal formats must be
used for the collaterals. No other sizes must manipalTRUtest manipalTRUtest
be used for the brand.
RESULTS THAT MATTER RESULTS THAT MATTER

On horizontal logos, the symbol of ‘Manah’

should always come on the fourth grid and
‘Manipal TRUtest’ must fit in the third grid,
from one edge to the other. manipal manipal
TRUtest TRUtest
RESULTS THAT MATTER RESULTS THAT MATTER

MANIPAL TRUTEST BRAND BOOK 12

Primary
Colour
The colour blue is strongly associated with
trust, knowledge, professionalism, cleanliness,
calm and focus. Since the medical fraternity
represents all these positive qualities, blue is #034EA1 #00B7AC
CMYK: 100/80/0/0 CMYK: 75/0/40/0
the time tested colour of choice for Brand
RGB: 3/78/161 RGB: 0/183/172
Manipal TRUtest.

Teal has been chosen as the next primary

colour since it is globally associated with
healthcare. It is a revitalizing and rejuvenating
color that also represents open communication
and clarity of thought. The colour adds
vibrance and freshness to our palette while
retaining the essence of our Brand.

MANIPAL TRUTEST BRAND BOOK 13

Secondary #034EA1 #00B7AC #EC660C #303032

Colour
CMYK: 100/80/0/0 CMYK: 75/0/40/0 CMYK: 0/70/99/0 CMYK: 71/61/56/67
RGB: 3/78/161 RGB: 0/183/172 RGB: 236/102/12 RGB: 48/48/50

A range of colour options from hues of Blue #1961AC #38B6AB #F08539 #474647
and Teal are indicated for usage. The Teal CMYK: 90/60/0/0 CMYK: 70/0/40/0 CMYK: 1/57/82/0 CMYK: 64/55/51/52
to Blue palette can be applied across RGB: 25/97/172 RGB: 56/182/171 RGB: 240/133/57 RGB: 71/70/71

various brand applications and touchpoints.

#1D71B8 #52BBB5 #F4A46C #616160
The next colour in our secondary palette CMYK: 85/50/0/0 CMYK: 65/0/35/0 CMYK: 1/44/61/0 CMYK: 55/47/46/36

is fresh Orange. The colour of our credo, RGB: 29/113/184 RGB: 82/187/181 RGB: 244/164/108 RGB: 82/187/181

orange is believed to bring health and

stimulation. It communicates vigor, warmth, #1488CA #66C1BF #F7C29B #848484
sunshine and a strong passion to heal. CMYK: 80/35/0/0 CMYK: 60/30/0/0 CMYK: 2/30/41/0 CMYK: 48/38/38/19

However, this colour can only be used RGB: 20/136/202 RGB: 102/193/191 RGB: 247/194/155 RGB: 132/132/132

in our credo.

MANIPAL TRUTEST BRAND BOOK 14

 Aa
Helvetica Neue
HELVETICA ALL WEIGHTS

When it comes to the primary typeface for our Brand,

Manipal TRUtest, Helvetica Neue is recommended.
The typeface is a right mixture of aesthetic and
technical refinements that gives superior design
proportions, improved legibility and an expanded
range of uses beyond the original Helvetica typefaces.

Other Monotype global fonts can be paired with

Neue Helvetica to create a more comprehensive
global typographic system.

Helvetica Neue Light Helvetica Neue Regular Helvetica Neue Medium Helvetica Neue Bold

ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO

PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ
abcdefghijklmno abcdefghijklmno abcdefghijklmno abcdefghijklmno
pqrstuvwxyz pqrstuvwxyz pqrstuvwxyz pqrstuvwxyz
0123456789!”#%&*+,-./:;?@ 0123456789!”#%&*+,-./:;?@ 0123456789!”#%&*+,-./:;?@ 0123456789!”#%&*+,-./:;?@

MANIPAL TRUTEST BRAND BOOK 15

 Aa
Roboto
ROBOTO ALL WEIGHTS

Roboto is the secondary recommended typeface

for our brand for usage in case the primary
typeface is unavailable. Roboto is part of the
Google Material Design Suite.

The modern typeface is universally recognized,

applicable across digital communication assets, and
has a great visual appeal on high-resolution devices.

Roboto Light Roboto Medium Roboto Medium Roboto Bold

ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO

PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ
abcdefghijklmno abcdefghijklmno abcdefghijklmno abcdefghijklmno
pqrstuvwxyz pqrstuvwxyz pqrstuvwxyz pqrstuvwxyz
0123456789!”#%&*+,-./:;?@ 0123456789!”#%&*+,-./:;?@ 0123456789!”#%&*+,-./:;?@ 0123456789!”#%&*+,-./:;?@

MANIPAL TRUTEST BRAND BOOK 16

 Thank You

Please contact for more information on xxxxxxxx@.gmail.com MANIPAL TRUTEST BRAND BOOK 17