Battle Card
Modernize Your Applications Platform - SOA
Product overview & features
Oracle SOA is a proven application integration and process
automation suite that has helped thousands of customers to:
• Integrate applications deployed on premise or in the cloud
• Reduce time to market for new integration projects
• Reduce integration cost, complexity, and rigidity
• Increase responsiveness to business and technology changes
• Provide end-to-end process monitoring with root cause analysis
• Gain increased visibility to more quickly react to business events
• Ensure high availability and scalability for SOA composites
Target market & key audiences
Target Market
Existing SOA Suite customers on any version of SOA with applications
Audiences
• (SOA) - CIO/CTO/ IT Directors / Managers / Enterprise Architects
• (SOA) - Application IT Directors/Managers
• (BAM) - Managers/Directors/Analysts: of Human Resources,
Customer Experience, Enterprise Resource Planning
1 Copyright © 2020, Oracle and/or its affiliates. All rights reserved. | Confidential – For Internal and Authorized OPN Partners Use Only
Elevator pitch
Oracle SOA offers flexible on premise and cloud deployment options.
Only Oracle offers the ability to move your on-premise SOA to the
cloud “as is” with Bring Your Own License (BYOL) and co-existence
with Oracle Integration to help you phase your modernization plans.
More than ever before, today’s organizations need their lean IT teams
to be able to quickly extend and connect applications to enable new
business initiatives.
Oracle Integration provides the flexibility needed to phase your
application modernization efforts, accelerate your business
innovations, and build a real-time, data-driven enterprise.
Pain points
IT Persona
• Time delays for failed integrations create business outages
• Unclear how to adopt containerization best practices with SOA
• Availability of technical skills needed for connected innovations
• Process automation experts may not be integration specialists
• Decision makers can’t consistently trust data to be “fit for use”
Line of Business Persona
• Low visibility into business process status when >1 app involved
• Retyping errors and response delays from disconnected apps
• Business metrics are often delayed and at a summary level
• Spending time on manual steps such as sharing spreadsheets
• Complex to evaluate current activity against historical trends
• Creating dashboards or custom analytics requires IT specialists
Value proposition
Organizational Agility
Accelerate time-to-market for innovations, reduce response times for
processes that span applications, and simplify mergers and acquisitions.
Productivity, Efficiency and Cost
Improve productivity and reduce Total Cost of Ownership (TCO) by
leveraging existing skills and leveraging a common integration platform.
Process Automation and Business Visibility
Process automation, integration, and analytics reduce errors and delays
caused by disconnected applications to improve customer experiences.
Key messages
IT Persona
• Oracle SOA is a complete, proven, and scalable integration platform
to help you increase resilience, cut delivery time, and control cost.
• Oracle has invested in phased SOA modernization by helping you:
– Build digital resiliency with high availability and disaster recovery
– Increase portability and simplify scalable delivery with Kubernetes
– Deliver actionable business insights for processes spanning apps
– Expand your process automation with adaptive case management
– Bring Your Own License (BYOL) to move SOA to cloud “as is”
Line of Business Persona
• Oracle SOA gives you real time visibility into the status of end to end
business processes that span on-premise and SaaS applications
• Easily configured dashboards help you respond faster to unwanted
changes in operational Key Performance Indicators (KPIs)
 Battle Card
Modernizing Your Applications Platform - SOA
Competitive landscape & differentiation
Competition
IBM, TIBCO, SAP NetWeaver, Salesforce MuleSoft
Differentiators
Only Oracle offers the ability to move your SOA composites to
the cloud “as is” with Bring Your Own License (BYOL) and co-
existence with Oracle Integration to help you phase your
modernization plans.
• Complete, integrated and open stack for the entire
software/services development lifecycle, running on a
common platform. Better integrated and easier to set up
than IBM.
• More complete and less risky than Open Source with tight
integration to BPM and B2B into one platform
Customer references
Reinhart Food Services - Connecting New Hires Faster
Challenge
Silos as a Service and fragmented on-premise applications slow
system rating, document access, asset tracking, and project work
Solution
Unified management of automated, near real-time integrations
spanning SaaS and on-premise applications
Products
Oracle SOA with E-Business Suite, Primavera P6, SigmaFlow,
OpenText, and ArcGIS
Benefits
80% less time to process application data exchanges
90% reduction in errors with a common analytics dashboard
2 Copyright © 2020, Oracle and/or its affiliates. All rights reserved. | Confidential – For Internal and Authorized OPN Partners Use Only
Qualifying questions Additional resources
1. Do you currently have High Availability and Disaster • Sales Central
Recovery for your Integration Platform?
2. For customers who currently do not have HA and DR –
what would be the impact of unplanned downtime of the
SOA infrastructure?
3. Are you leveraging the enhanced functionality and
features of the latest version of Oracle SOA?
4. Which real-time visibility and analysis options do you have
to help you identify trends and proactively improve
business KPIs for end to end ERP, HCM, and CX
processes?
5. How are you automating and optimizing your end-to-end
business processes?
6. How do you handle exceptions and complex approval
workflows when they span departments and applications?
Contacts
Handling objections
• Product Management
We are looking at open source and don’t want to get locked into ‒ Regional contacts and technical resources
a vendor.
• Most customers have widely heterogeneous environments, so
• Content and Product Marketing
Oracle SOA is based on Java EE, XML, WS-*, and BPEL standards.
‒ Daryl Eicher
We have SOA Suite 11g, why do we need to upgrade to SOA Suite
12 c? • Deals / Implementation
• With SOA Suite 12 c you can: ‒ NA Leads: Suzanne D’Souza | Winston Shirley
‒ enjoy co-existence deployments on Kubernetes or Oracle Cloud ‒ EMEA: Ian Wallis
Infrastructure (OCI) ‒ LAD: Norma Lorena BravoHernandez
‒ leverage performance enhancements, simplified operations, and ‒ JAPAC: Rudy Leung
enhanced developer productivity.
‒ get more return from your existing SOA investments and skills