Professional Documents
Culture Documents
Entertain Tabs
Entertain Tabs
A lot 27% 35% 19% 24% 23% 27% 33% 25% 38% 28%
A little 57% 52% 61% 53% 54% 57% 63% 63% 40% 45%
A lot / A little 83% 87% 80% 77% 77% 84% 96% 88% 77% 73%
Nothing at all 17% 13% 20% 23% 23% 16% 4% 12% 23% 27%
Totals 101% 100% 100% 100% 100% 100% 100% 100% 101% 100%
Weighted N (822) (394) (428) (172) (213) (259) (179) (518) (100) (138)
A lot 27% 36% 24% 26% 33% 25% 43% 43% 27%
A little 57% 52% 61% 58% 55% 60% 51% 51% 59%
A lot / A little 83% 87% 85% 84% 89% 85% 94% 94% 86%
Nothing at all 17% 13% 15% 16% 11% 15% 6% 6% 14%
Totals 101% 101% 100% 100% 99% 100% 100% 100% 100%
Weighted N (822) (259) (239) (237) (555) (250) (234) (253) (252)
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
Support 55% 55% 55% 54% 56% 51% 59% 53% 66% 55%
Oppose 16% 20% 13% 16% 14% 18% 17% 18% 12% 13%
Not sure 29% 25% 33% 30% 30% 31% 24% 29% 22% 32%
Totals 100% 100% 101% 100% 100% 100% 100% 100% 100% 100%
Weighted N (820) (394) (426) (172) (213) (257) (178) (517) (99) (138)
Support 55% 72% 40% 52% 59% 43% 77% 79% 40%
Oppose 16% 10% 25% 18% 17% 25% 9% 8% 27%
Not sure 29% 18% 35% 30% 24% 32% 14% 13% 33%
Totals 100% 100% 100% 100% 100% 100% 100% 100% 100%
Weighted N (820) (258) (239) (236) (553) (250) (233) (252) (252)
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
A lot 31% 34% 28% 33% 21% 27% 48% 32% 32% 30%
A little 49% 45% 53% 37% 54% 56% 44% 51% 37% 52%
A lot / A little 80% 79% 81% 70% 75% 84% 92% 83% 69% 82%
Nothing at all 20% 21% 19% 30% 25% 16% 8% 17% 31% 18%
Totals 100% 100% 100% 100% 100% 99% 100% 100% 100% 100%
Weighted N (841) (416) (425) (177) (207) (284) (174) (527) (107) (128)
A lot 31% 39% 24% 33% 37% 28% 49% 48% 27%
A little 49% 45% 56% 49% 50% 57% 44% 46% 56%
A lot / A little 80% 84% 80% 83% 88% 85% 92% 94% 83%
Nothing at all 20% 16% 20% 17% 12% 15% 8% 6% 17%
Totals 100% 100% 100% 99% 99% 100% 101% 100% 100%
Weighted N (841) (295) (226) (226) (562) (232) (260) (277) (232)
4
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
5
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
Support 55% 53% 58% 63% 55% 49% 58% 51% 62% 63%
Oppose 14% 18% 10% 6% 11% 18% 18% 17% 7% 8%
Not sure 31% 30% 33% 31% 35% 33% 24% 32% 31% 29%
Totals 100% 101% 101% 100% 101% 100% 100% 100% 100% 100%
Weighted N (841) (416) (425) (177) (207) (283) (174) (526) (107) (128)
Support 55% 71% 36% 54% 58% 35% 79% 78% 35%
Oppose 14% 6% 24% 15% 16% 27% 6% 6% 28%
Not sure 31% 22% 40% 31% 26% 37% 15% 16% 36%
Totals 100% 99% 100% 100% 100% 99% 100% 100% 99%
Weighted N (841) (294) (225) (226) (561) (231) (260) (277) (231)
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
More often 4% 7% 2% 4% 4% 2% 6% 7% 1%
Less often 18% 19% 21% 15% 18% 19% 17% 16% 21%
About the same as before 68% 68% 67% 71% 72% 71% 73% 73% 71%
Not sure 10% 6% 10% 10% 6% 7% 4% 4% 7%
Totals 100% 100% 100% 100% 100% 99% 100% 100% 100%
Weighted N (1, 664) (555) (466) (463) (1, 117) (482) (495) (530) (484)
More often 4% 2% 6% 6% 5% 3% 6%
Less often 18% 23% 15% 21% 19% 21% 14%
About the same as before 68% 66% 78% 64% 60% 70% 76%
Not sure 10% 10% 1% 10% 17% 6% 5%
Totals 100% 101% 100% 101% 101% 100% 101%
continued on the next page . . .
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
9
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
10
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
11
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
A lot 39% 33% 44% 51% 38% 34% 35% 37% 41% 44%
A little 49% 52% 47% 36% 51% 53% 54% 53% 40% 44%
A lot / A little 88% 85% 91% 88% 89% 87% 90% 90% 80% 88%
Nothing at all 12% 15% 9% 12% 11% 13% 10% 10% 20% 12%
Totals 100% 100% 100% 99% 100% 100% 99% 100% 101% 100%
Weighted N (1, 662) (808) (854) (349) (420) (543) (350) (1, 043) (208) (267)
A lot 39% 46% 32% 37% 42% 34% 52% 51% 32%
A little 49% 48% 54% 49% 49% 53% 45% 45% 54%
A lot / A little 88% 94% 86% 86% 91% 88% 96% 96% 86%
Nothing at all 12% 6% 14% 14% 9% 12% 4% 4% 14%
Totals 100% 100% 100% 100% 100% 99% 101% 100% 100%
Weighted N (1, 662) (555) (464) (462) (1, 115) (480) (495) (530) (482)
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
14
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
15
Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
Mostly positive influence on women and girls 33% 33% 33% 38% 32% 34% 27% 30% 37% 43%
Mostly negative influence on women and girls 14% 14% 15% 13% 14% 15% 16% 15% 14% 10%
Neither a positive nor negative influence 33% 30% 36% 31% 32% 32% 40% 34% 32% 30%
Not sure 19% 23% 16% 18% 22% 19% 17% 20% 17% 17%
Totals 99% 100% 100% 100% 100% 100% 100% 99% 100% 100%
Weighted N (1, 659) (807) (852) (349) (419) (541) (350) (1, 041) (208) (267)
Mostly positive influence on women and girls 33% 38% 33% 30% 32% 33% 34% 33% 32%
Mostly negative influence on women and girls 14% 14% 16% 16% 16% 16% 14% 15% 15%
Neither a positive nor negative influence 33% 31% 37% 32% 34% 37% 33% 33% 37%
Not sure 19% 17% 15% 22% 18% 15% 19% 19% 16%
Totals 99% 100% 101% 100% 100% 101% 100% 100% 100%
Weighted N (1, 659) (555) (462) (460) (1, 114) (479) (495) (529) (482)
Mostly positive influence on women and girls 33% 34% 29% 33% 34% 33% 31%
Mostly negative influence on women and girls 14% 17% 15% 17% 14% 14% 15%
Neither a positive nor negative influence 33% 36% 44% 32% 31% 33% 36%
Not sure 19% 14% 13% 18% 20% 19% 18%
Totals 99% 101% 101% 100% 99% 99% 100%
continued on the next page . . .
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
Mostly positive influence on women and girls 27% 23% 30% 41% 30% 20% 19% 25% 24% 37%
Mostly negative influence on women and girls 13% 13% 12% 10% 11% 16% 12% 14% 9% 10%
Neither a positive nor negative influence 18% 16% 20% 19% 17% 16% 21% 18% 17% 19%
Not sure 31% 32% 29% 17% 31% 35% 38% 33% 30% 22%
Not asked - heard nothing about the Barbie movie 12% 15% 9% 12% 11% 13% 10% 10% 20% 12%
Totals 101% 99% 100% 99% 100% 100% 100% 100% 100% 100%
Weighted N (1, 657) (807) (850) (348) (420) (539) (350) (1, 041) (206) (265)
Mostly positive influence on women and girls 27% 40% 14% 23% 28% 14% 43% 41% 13%
Mostly negative influence on women and girls 13% 5% 23% 12% 13% 23% 4% 4% 23%
Neither a positive nor negative influence 18% 20% 18% 17% 18% 18% 19% 19% 17%
Not sure 31% 28% 31% 34% 32% 33% 30% 32% 33%
Not asked - heard nothing about the Barbie movie 12% 7% 14% 14% 9% 12% 4% 4% 14%
Totals 101% 100% 100% 100% 100% 100% 100% 100% 100%
Weighted N (1, 657) (552) (463) (460) (1, 111) (479) (493) (529) (481)
Mostly positive influence on women and girls 27% 12% 17% 21% 23% 25% 32%
Mostly negative influence on women and girls 13% 26% 24% 18% 14% 13% 11%
Neither a positive nor negative influence 18% 15% 27% 16% 17% 17% 20%
continued on the next page . . .
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
Fairly 19% 16% 22% 30% 26% 13% 10% 17% 16% 28%
Unfairly 15% 17% 12% 17% 12% 15% 15% 17% 8% 12%
Not sure 54% 51% 57% 41% 51% 59% 64% 56% 56% 47%
Not asked - heard nothing about the Barbie movie 12% 15% 9% 12% 11% 13% 10% 10% 20% 12%
Totals 100% 99% 100% 100% 100% 100% 99% 100% 100% 99%
Weighted N (1, 659) (808) (850) (348) (420) (540) (350) (1, 039) (208) (267)
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
Yes 26% 26% 26% 37% 25% 23% 21% 23% 30% 32%
No 23% 22% 25% 23% 24% 25% 20% 25% 16% 24%
Not sure 39% 37% 40% 27% 39% 39% 49% 42% 35% 33%
Not asked - heard nothing about the Barbie movie 12% 15% 9% 12% 11% 13% 10% 10% 20% 12%
Totals 100% 100% 100% 99% 99% 100% 100% 100% 101% 101%
Weighted N (1, 661) (808) (853) (349) (419) (542) (350) (1, 043) (206) (267)
Yes 26% 38% 15% 26% 27% 13% 41% 41% 12%
No 23% 15% 36% 20% 24% 35% 13% 12% 36%
Not sure 39% 40% 36% 40% 41% 40% 43% 44% 39%
Not asked - heard nothing about the Barbie movie 12% 6% 14% 14% 9% 12% 4% 4% 14%
Totals 100% 99% 101% 100% 101% 100% 101% 101% 101%
Weighted N (1, 661) (553) (464) (462) (1, 114) (480) (494) (529) (482)
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Yahoo! News Survey - 20230821 - Entertainment
August 17 - 21, 2023 - 1,665 U.S. Adults
23
Yahoo! News Poll
Sample 1,665 U.S. Adults
Conducted August 17 – 21, 2023
Margin of Error ±2.8%
The sample was weighted according to gender, age, race, education, 2020 election turnout
and Presidential vote, baseline party identification, and current voter registration status. De-
mographic weighting targets come from the 2019 American Community Survey. Baseline party
identification is the respondent’s most recent answer given prior to November 1, 2022, and is
weighted to the estimated distribution at that time (33% Democratic, 27% Republican). Re-
spondents were selected from YouGov’s opt-in panel to be representative of all U.S. adults.
The weights range from 0.1 to 6.0, with a mean of 1 and a standard deviation of 0.6.
The margin of error (a 95% confidence interval) for a sample percentage p based upon the
entire sample is approximately 2.8%. It is calculated using the formula
s
1 + CV2
p̂ ± 100 ×
n
where CV is the coefficient of variation of the sample weights and n is the sample size used
to compute the proportion. This is a measure of sampling error (the average of all estimates
obtained using the same sample selection and weighting procedures repeatedly). The sample
estimate should differ from its expected value by less than margin of error in 95 percent of all
samples. It does not reflect non-sampling errors, including potential selection bias in panel
participation or in response to a particular survey.