Start by Defining Your Goals

First, define your unique objectives. You might be the best event planner out there, but
you need a solid strategy to sell your next occasion to the right audience.

This means knowing exactly what you want your voiceover script to achieve.

Your goals for the special event can be to:

 Increase sales
 Get as many people as possible to show up for your event
 Boost brand awareness
 Launch a new product or market a service
Either way, the goal of the script is to get you publicity. But knowing the exact goals you
want to achieve will help you narrow down the information that should be on the voice-
over script.

Know Your Audience

It is essential to know your audience as it will give you an idea of how to get their
attention.

First, define the demographics you want to target in terms of age, gender, location,
occupation, marital status, education level, and so on. Next, define the psychographics
of this target audience in terms of attitudes, lifestyle, interests, social class, and
personality.

All this information is essential because it helps you decide what voice you will use and
what time you will run your commercials. If you have a young audience, for instance,
you might want to use a teenage voice to connect to them.

Before people come to your special event, they need to know what they
will walk away with.