 Identify the strengths, weaknesses, opportunities, and threats that are relevant to the strategies

of Walt Disney in the current markets.

Strengths:

1. Strong product portfolio

2. Competitive acquisition strategies
3. Diverse business
4. Brand reputation

Weakness

1. Dependence of income in North America

2. Few ooportunities for acquisitons which would provide significant growth

Opportunities

1. Expansion of operations in other areas

2. Growth of consumer goods business
3. Further diversification

Threat

1. Competition
2. Piracy of contents
3. Unpredictable tourism industry

 Research Disney's international theme park operations. Which parks are more successful?
Which ones are not as successful? Why are some not as successful as others?

Magic Kingdom park is the most visited park while the least popular is Hong Kong Disneyland. It is
maybe because Hong Kong Disneyland is owned by the government and is simply managed by the
Disney Company.

 If Disney builds a new park in another country, where should it be? Pick a city (non-U.S.)
and briefly explain your reasons.

In my opinion, Disney should create a new park in Melbourne. Since Melbourne, Australia is considered
the capital city of fun in Australia and this country is a great place with stable government and great
standing with tourism, this is a great place to start a new market for Disney park.

 In Chapter 2, we learned the factor rating method, which can be used to evaluate countries or
outsourcing providers. Suppose that there are multiple foreign locations under consideration
for the next Disney park. What factors should you consider when deciding the best location?
How would you assign weights to the factors (assuming total weights = 100%)? (See
Example 1 on p. 47 and Problems 2.9–2.12 on pp. 53–54.)

Factors  
Population 0.1
Government Regulations 0.15
Stability of Economy 0.25
Tourism standing 0.25
Reliable personnel/staff 0.1
Accessibility of location 0.15