Beer in India

Beer in India
Euromonitor International
October 2022
BEER IN INDIA Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2021 DEVELOPMENTS ............................................................................................................... 1
Low base and new launches drive recovery of beer in India .................................................... 1
On-trade gradually recovers, supported by increasing mobility and outlet footprint .................. 1
Taxation continues to be the most significant factor limiting beer’s growth ............................... 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Premiumisation supports beer manufacturers as they continue to grapple with inflation .......... 2
Beer players will continue to diversify across channels over forecast period ............................ 2
E-commerce can disrupt distribution, but current implementation needs developing ............... 2
CATEGORY BACKGROUND ....................................................................................................... 3
Lager price band methodology ................................................................................................. 3
Summary 1 Lager by Price Band 2021 ............................................................................ 3
Summary 2 Number of Breweries 2017-2021 ................................................................. 3
CATEGORY DATA ....................................................................................................................... 4
Table 1 Sales of Beer by Category: Total Volume 2016-2021 .................................. 4
Table 2 Sales of Beer by Category: Total Value 2016-2021 ..................................... 4
Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021.................. 5
Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021..................... 5
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 ........................ 6
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 ........................... 6
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 ....... 6
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 .......... 7
Table 9 Sales of Beer by Craft vs Standard 2016-2021 ............................................ 7
Table 10 GBO Company Shares of Beer: % Total Volume 2017-2021 ....................... 7
Table 11 NBO Company Shares of Beer: % Total Volume 2017-2021 ....................... 7
Table 12 LBN Brand Shares of Beer: % Total Volume 2018-2021.............................. 8
Table 13 Forecast Sales of Beer by Category: Total Volume 2021-2026 ................... 8
Table 14 Forecast Sales of Beer by Category: Total Value 2021-2026 ...................... 9
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2021-
2026 ........................................................................................................... 10
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2021-
2026 ........................................................................................................... 10
© Euromonitor International
BEER IN INDIA Passport 1
BEER IN INDIA
KEY DATA FINDINGS
▪ Total volume sales increase by 24% in 2021 to 2.2 billion litres
▪ Lager is the best performing category in 2021, with total volume sales increasing by 24% to
2.2 billion litres
▪ UB Group is the leading player in 2021, with a total volume share of 52%
▪ Total volume sales are set to rise at a CAGR of 7% over the forecast period to three billion
litres
2021 DEVELOPMENTS
Low base and new launches drive recovery of beer in India

In 2020, beer faced the steepest decline because the 41-day lockdown coincided with peak
consumption season in India. Additionally, as beer has a limited shelf life, many manufacturers
were forced to destroy inventory. While the second wave of the pandemic in the first half of 2021
presented challenges for on-trade’s recovery, off-trade availability was not impacted. In addition,
close to half of beer sales occur during the summer months and India experiencing an early
summer boded well for the category.
Despite overall demand for beer remaining below pre-pandemic levels in 2021, manufacturers
are optimistic about a full recovery over the forecast period. Therefore, players have been
focusing on launches that provide different options to local consumers. For instance, UB Group,
part of Heineken NV, launched Heineken Silver. In addition, Anheuser-Busch InBev India Pvt
Ltd started manufacturing Hoegaarden and Corona Extra in India, while Carlsberg launched a
wheat variant to match the changing preferences of consumers in India.
On-trade gradually recovers, supported by increasing mobility and outlet

footprint
In 2021, on-trade establishments were allowed to operate without restrictions for most parts.
As mobility improved, so did demand for beer through this channel. India is home to more than
300 million millennials, and this demographic represents an enormous potential for on-trade
outlets extending to fresh beer. Despite the second wave of COVID-19 during 2021, this did not
dampen enthusiasm among manufacturers.
India witnessed a steady influx of manufacturers opening their outlets across metro and Tier 1
cities. Scottish manufacturer BrewDog opened its first outlet in February 2021 in Mumbai and
has plans to a further 10 microbreweries in the near future, extending to 100 microbreweries in
India over the forecast period. Similarly, Anheuser-Busch InBev is collaborating with The Indian
Hotels Company Limited (IHCL) to launch 15 microbreweries at premium hotels across India.
Meanwhile, in March 2021, Bangalore witnessed the opening of the world’s largest
microbrewery, Ironhill. The microbrewery is spread across an area of 130,000 sq ft.
Taxation continues to be the most significant factor limiting beer’s

growth
India does not have a uniform taxation system but a state-controlled one. In most states,
alcoholic drinks are taxed on overall volume rather than pure alcohol content, making beer
inaccessible compared to other geographies. However, there are some exceptions. The
Haryana Government’s policy takes into consideration not only the alcohol content but also the
implications of consuming beverages with a higher alcohol content on health. Many players
continue to push for a fairer playing field within beer, encouraging state governments to consider
how tax reforms influence consumption patterns in the country. According to players, this can
only be achieved through clear demarcation between drinks with a low and high alcohol content.
Beer producers have also highlighted that most global markets calculate tax based on pure
alcohol content.
PROSPECTS AND OPPORTUNITIES
Premiumisation supports beer manufacturers as they continue to

grapple with inflation
All alcoholic drinks manufacturers, including those producing beer, will face the brunt of
inflation in 2022, driven by supply chain disruptions due to the war in Ukraine. Costs for
ingredients, packaging and labelling, transportation and labour are all significantly rising, directly
impacting the bottom line for manufacturers. Therefore, players want to raise their prices.
However, state-controlled taxation and regulation are a primary hindrance as state governments
are unwilling.
Players are therefore considering other strategies such as controlling operating costs or
focusing on premium products with higher margins to absorb the inflation. Beer manufacturer B9
Beverages Pvt Ltd (Bira 91), grappling with a more than 70% rise in aluminium prices and over
30% rise in barley and wheat costs, is focusing on launching products with a more premium
positioning to absorb the price hike.
Beer players will continue to diversify across channels over forecast

period
Even before the emergence of the pandemic, several microbreweries were entering or
planning to enter the packaged beer space. These microbreweries have built substantial equity,
and it was time to cater for a more extensive customer base by expanding distribution. The
pandemic derailed some of these plans. Microbreweries became one of the most significant
casualties, as they were not allowed to operate for most of 2020 and some parts of 2021. The
pandemic also made them realise that their business model is heavily dependent on on-trade,
encouraging them to diversify the risk. Arbor, Geist, Red Rhino, and Toit are just some of the
microbreweries that have either started to sell beer via off-trade or are considering entering this
channel.
Alternately, some manufacturers are opening their on-trade establishments, including B9
Beverages, which initially opened two microbreweries, while Anheuser-Busch InBev first started
7Rivers microbrewery in Bangalore to extend fresh beer to customers and entered packaged
beer with its 7Rivers brand. By adapting and expanding their reach, opening exclusive on-trade
establishments can provide an excellent platform to test new products in the market and pair
drinks with food to develop unique taste profiles. These initiatives can also benefit their off-trade
sales. Beer producers are likely to continue to identify new such strategies in the future.
E-commerce can disrupt distribution, but current implementation needs

developing
Alcoholic drinks remains one of India's last few industries to be disrupted by e-commerce.
During the pandemic, many state governments allowed online ordering and delivery of alcoholic
drinks to maintain social distancing. Delivery was operated by e-commerce players and third
party aggregators. However, the model fizzled out without significantly contributing to overall
sales.
The model also varied by state. In West Bengal, the aggregator took care of last mile delivery,
whereas in Maharashtra, the retail store was responsible for delivering the product. However,
more importantly, in almost all cases, the channel was intrinsically bound to the retailers.
Regulations in India do not allow manufacturers to sell directly to consumers. Moreover, some
retailers are opposed to adopting e-commerce platforms. As the products are purchased directly
from the retailers, an additional delivery charge is levied, making the channel unattractive to
many consumers. Lastly, several state governments did not clarify detailed regulations around
e-commerce, leading to confusion among stakeholders.
CATEGORY BACKGROUND
Lager price band methodology

Most beer brands in India either fall within the mid-priced or premium segments. Total volume
sales of lager are most robust for premium products, but many premium beer brands are subject
to downward price pressure and aggressive promotional strategies through off-trade channels.
Kingfisher Ultra is a domestic premium brand while others, such as Amstel and Beck’s, are
included under the imported premium segment. Price and alcohol content are typically
connected in lager, with brands featuring higher alcohol content likely to be more expensive. In
the off-trade channel, imported brands also tend to carry a higher price. Brands such as Knock
Out and UB Export Lager Beer represent the mid-priced band, the smaller band by total volume.
Kingfisher Strong, Tuborg and Carlsberg Elephant represent premium brands. Very few brands
in lager are present in the economy band because beer is not taxed in India based on pure
alcohol content, making it an expensive product.
Summary 1 Lager by Price Band 2021

Category Price range per litre
Premium INR250 and above
Mid-priced INR180 – INR249
Economy INR179 and below
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Price bands for lager are based primarily on price, but positioning and packaging are other factors that
are considered in classification
Summary 2 Number of Breweries 2017-2021

Year 2017 2018 2019 2020 2021
Number of 84 120 170 190 210

microbreweri
es
Source: Euromonitor International
According to the Craft Brewers Association of India, a craft brewer must be:
▪ Small – Annual production of less than 10 million litres
▪ Independent – Less than 25% of the craft brewery should be owned or controlled by a
beverage alcohol industry member
▪ Traditional – The majority of its total beverage alcohol volume should be in beer, the flavours
of which derive from traditional or innovative brewing ingredients and their fermentation.
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2016-2021
million litres
2016 2017 2018 2019 2020 2021
Stout - - - - - -
- Non Alcoholic Beer - - - - - -
- Low Alcohol Beer - - - - - -
Non/Low Alcohol Beer - - - - - -
--- Imported Economy - - - - - -
Lager
--- Domestic Economy - - - - - -
Lager
-- Economy Lager - - - - - -
--- Imported Mid-Priced - - - - - -
Lager
--- Domestic Mid-Priced 491.1 483.1 510.0 553.6 462.0 561.1
Lager
-- Mid-Priced Lager 491.1 483.1 510.0 553.6 462.0 561.1
--- Imported Premium 2.8 3.1 3.5 3.9 2.3 2.9
Lager
--- Domestic Premium 1,855.0 1,880.1 1,982.3 2,131.9 1,289.3 1,608.4
Lager
-- Premium Lager 1,857.8 1,883.2 1,985.8 2,135.8 1,291.6 1,611.3
- Standard Lager 2,348.9 2,366.2 2,495.7 2,689.4 1,753.6 2,172.3
- Flavoured/Mixed Lager - - - - - -
Lager 2,348.9 2,366.2 2,495.7 2,689.4 1,753.6 2,172.3
- Weissbier/Weizen/ - - - - - -
Wheat Beer
- Sorghum - - - - - -
- Ale - - - - - -
Dark Beer - - - - - -
Beer 2,348.9 2,366.2 2,495.7 2,689.4 1,753.6 2,172.3
Table 2 Sales of Beer by Category: Total Value 2016-2021
INR million
2016 2017 2018 2019 2020 2021
Stout - - - - - -
Lager
Lager
Lager
--- Domestic Mid-Priced 65,733.8 68,756.9 72,635.6 80,211.8 79,813.5 100,490.8
Lager
-- Mid-Priced Lager 65,733.8 68,756.9 72,635.6 80,211.8 79,813.5 100,490.8
--- Imported Premium 1,703.5 1,848.5 2,183.9 2,480.3 1,465.7 1,865.6
Lager
Lager
-- Premium Lager 383,120.1 411,456.5 446,150.1 487,724.5 288,586.1 373,658.2
- Standard Lager 448,853.9 480,213.4 518,785.6 567,936.3 368,399.6 474,149.0
Lager 448,853.9 480,213.4 518,785.6 567,936.3 368,399.6 474,149.0
Wheat Beer
- Sorghum - - - - - -
- Ale - - - - - -
Dark Beer - - - - - -
Beer 448,853.9 480,213.4 518,785.6 567,936.3 368,399.6 474,149.0
Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021
% total volume growth

2020/21 2016-21 CAGR 2016/21 Total
Stout - - -
- Non Alcoholic Beer - - -
- Low Alcohol Beer - - -
Non/Low Alcohol Beer - - -
--- Imported Economy Lager - - -
--- Domestic Economy Lager - - -
-- Economy Lager - - -
--- Imported Mid-Priced Lager - - -
--- Domestic Mid-Priced Lager 21.4 2.7 14.2
-- Mid-Priced Lager 21.4 2.7 14.2
--- Imported Premium Lager 23.0 0.2 1.2
--- Domestic Premium Lager 24.8 -2.8 -13.3
-- Premium Lager 24.7 -2.8 -13.3
- Standard Lager 23.9 -1.6 -7.5
- Flavoured/Mixed Lager - - -
Lager 23.9 -1.6 -7.5
- Weissbier/Weizen/Wheat Beer - - -
- Sorghum - - -
- Ale - - -
Dark Beer - - -
Beer 23.9 -1.6 -7.5
Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021
% local currency, current value growth
2020/21 2016-21 CAGR 2016/21 Total
Stout - - -
--- Domestic Premium Lager 29.5 -0.5 -2.5
-- Premium Lager 29.5 -0.5 -2.5
- Standard Lager 28.7 1.1 5.6
Lager 28.7 1.1 5.6
- Sorghum - - -
- Ale - - -
Dark Beer - - -
Beer 28.7 1.1 5.6
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
million litres
2016 2017 2018 2019 2020 2021
Off-trade 1,852.6 1,844.0 1,947.0 2,115.5 1,370.4 1,707.4

On-trade 496.3 522.3 548.8 573.8 383.1 464.9
Total 2,348.9 2,366.2 2,495.7 2,689.4 1,753.6 2,172.3
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
INR million
2016 2017 2018 2019 2020 2021
Off-trade 251,927.8 270,314.8 292,764.7 327,183.8 225,457.3 292,343.6

On-trade 196,926.1 209,898.6 226,020.9 240,752.5 142,942.3 181,805.4
Total 448,853.9 480,213.4 518,785.6 567,936.3 368,399.6 474,149.0
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
% volume growth
2020/21 2016-21 CAGR 2016/21 Total
Off-trade 24.6 -1.6 -7.8

On-trade 21.3 -1.3 -6.3
Total 23.9 -1.6 -7.5

Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
% current value growth

2020/21 2016-21 CAGR 2016/21 Total
Off-trade 29.7 3.0 16.0

On-trade 27.2 -1.6 -7.7
Total 28.7 1.1 5.6
Table 9 Sales of Beer by Craft vs Standard 2016-2021
% total volume
2016 2017 2018 2019 2020 2021
Craft 0.2 0.5 0.8 1.1 0.1 0.5

Non-Craft 99.8 99.5 99.3 98.9 99.9 99.5
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 10 GBO Company Shares of Beer: % Total Volume 2017-2021
% total volume
Company 2017 2018 2019 2020 2021
Heineken NV 0.4 0.4 0.4 0.3 51.5

Anheuser-Busch InBev NV 21.2 20.8 20.5 21.4 21.4
Carlsberg A/S 15.2 17.1 16.0 14.7 15.7
Mohan Meakin Ltd 3.3 3.3 3.2 4.0 3.3
Som Distilleries & 2.2 2.4 2.5 1.9 2.1
Breweries Ltd
Mount Shivalik 2.1 1.9 1.7 1.5 1.5
Industries Ltd
B9 Beverages Pvt Ltd 0.1 0.2 0.3 0.3 0.3
Asahi Group Holdings Ltd - - - 0.3 0.3
Molson Coors Brewing Co 0.2 0.2 0.2 0.2 0.1
UB Group 51.8 52.3 53.5 50.9 -
SABMiller Ltd - - - - -
Others 3.5 1.3 1.7 4.6 3.8
Total 100.0 100.0 100.0 100.0 100.0
Table 11 NBO Company Shares of Beer: % Total Volume 2017-2021
% total volume
Company 2017 2018 2019 2020 2021
UB Group 52.2 52.7 53.8 51.2 51.5

SABMiller India Ltd 17.8 17.4 17.2 18.5 18.5
Carlsberg India Pvt Ltd 15.2 17.1 16.0 14.7 15.7
Mohan Meakin Ltd 3.3 3.3 3.2 4.0 3.3
Anheuser-Busch InBev 3.3 3.4 3.2 3.0 3.0
India Pvt Ltd
Som Distilleries & 2.2 2.4 2.5 1.9 2.1
Breweries Ltd
Mount Shivalik 2.1 1.9 1.7 1.5 1.5
Industries Ltd
B9 Beverages Pvt Ltd 0.1 0.2 0.3 0.3 0.3
Cobra Indian Beer Pvt Ltd 0.2 0.2 0.2 0.2 0.1
Brindco Sales Ltd 0.1 0.1 0.1 0.1 0.1
Others 3.5 1.3 1.7 4.6 3.8
Total 100.0 100.0 100.0 100.0 100.0
Table 12 LBN Brand Shares of Beer: % Total Volume 2018-2021
% total volume
Brand (Global Brand Company 2018 2019 2020 2021
Owner)
Kingfisher Strong UB Group - - - 31.7

(Heineken NV)
Tuborg (Carlsberg A/ Carlsberg India Pvt Ltd 14.4 13.5 12.4 13.2
S)
Knock Out (Anheuser- SABMiller India Ltd 8.5 8.8 10.7 10.6
Busch InBev NV)
Kingfisher Premium UB Group - - - 8.9
Lager (Heineken NV)
Haywards 5000 SABMiller India Ltd 8.0 7.6 7.1 7.1
(Anheuser-Busch
InBev NV)
Budweiser (Anheuser- Anheuser-Busch InBev 3.4 3.2 3.0 3.0
Busch InBev NV) India Pvt Ltd
UB Export Lager UB Group - - - 2.9
Beer (Heineken NV)
Carlsberg Elephant Carlsberg India Pvt Ltd 2.7 2.5 2.4 2.5
(Carlsberg A/S)
Golden Eagle Mohan Meakin Ltd 1.8 1.8 2.3 1.9
Kingfisher Ultra UB Group - - - 1.7
(Heineken NV)
Kingfisher Strong UB Group 33.3 33.9 31.3 -
Kingfisher Premium UB Group 9.7 9.6 8.9 -
Lager
UB Export Lager Beer UB Group 2.6 2.5 3.0 -
Others Others 15.7 16.7 19.1 16.4
Total Total 100.0 100.0 100.0 100.0
Table 13 Forecast Sales of Beer by Category: Total Volume 2021-2026
million litres
2021 2022 2023 2024 2025 2026
Stout - - - - - -
Lager
Lager
Lager
--- Domestic Mid-Priced 561.1 598.2 639.7 685.4 734.6 788.1
Lager
-- Mid-Priced Lager 561.1 598.2 639.7 685.4 734.6 788.1
--- Imported Premium 2.9 3.2 3.6 4.0 4.5 5.1
Lager
Lager
-- Premium Lager 1,611.3 1,710.6 1,824.9 1,951.2 2,088.5 2,234.8
- Standard Lager 2,172.3 2,308.8 2,464.6 2,636.6 2,823.1 3,022.9
Lager 2,172.3 2,308.8 2,464.6 2,636.6 2,823.1 3,022.9
Wheat Beer
- Sorghum - - - - - -
- Ale - - - - - -
Dark Beer - - - - - -
Beer 2,172.3 2,308.8 2,464.6 2,636.6 2,823.1 3,022.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Sales of Beer by Category: Total Value 2021-2026
INR million
2021 2022 2023 2024 2025 2026
Stout - - - - - -
Lager
Lager
Lager
--- Domestic Mid-Priced 100,490.8 111,005.6 121,953.2 134,036.7 147,207.2 161,156.8
Lager
-- Mid-Priced Lager 100,490.8 111,005.6 121,953.2 134,036.7 147,207.2 161,156.8
--- Imported Premium 1,865.6 2,047.9 2,263.7 2,512.1 2,795.3 3,118.9
Lager
Lager
-- Premium Lager 373,658.2 397,572.8 428,118.8 461,576.0 498,750.7 537,961.5
- Standard Lager 474,149.0 508,578.4 550,072.0 595,612.7 645,957.9 699,118.3
Lager 474,149.0 508,578.4 550,072.0 595,612.7 645,957.9 699,118.3

Wheat Beer
- Sorghum - - - - - -
- Ale - - - - - -
Dark Beer - - - - - -
Beer 474,149.0 508,578.4 550,072.0 595,612.7 645,957.9 699,118.3
trade sources
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
% total volume growth

2021/22 2021-26 CAGR 2021/26 Total
Stout - - -
--- Domestic Premium Lager 6.2 6.8 38.6
-- Premium Lager 6.2 6.8 38.7
Lager 6.3 6.8 39.2
- Sorghum - - -
- Ale - - -
Dark Beer - - -
Beer 6.3 6.8 39.2
trade sources
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
% local currency, constant value growth
2021/2022 2021-26 CAGR 2021/26 Total
Stout - - -
--- Domestic Premium Lager 6.4 7.5 43.9
-- Premium Lager 6.4 7.6 44.0

Lager 7.3 8.1 47.4
- Sorghum - - -
- Ale - - -
Dark Beer - - -
Beer 7.3 8.1 47.4
trade sources

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Beer in India

LIST OF CONTENTS AND TABLES

Low base and new launches drive recovery of beer in India

On-trade gradually recovers, supported by increasing mobility and outlet

Taxation continues to be the most significant factor limiting beer’s

PROSPECTS AND OPPORTUNITIES

Premiumisation supports beer manufacturers as they continue to

Beer players will continue to diversify across channels over forecast

E-commerce can disrupt distribution, but current implementation needs

Lager price band methodology

Summary 1 Lager by Price Band 2021

Premium INR250 and above

Mid-priced INR180 – INR249

Economy INR179 and below

Summary 2 Number of Breweries 2017-2021

Number of 84 120 170 190 210

Source: Euromonitor International

Table 2 Sales of Beer by Category: Total Value 2016-2021

Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021

% total volume growth

Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021

% local currency, current value growth

2020/21 2016-21 CAGR 2016/21 Total

Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021

Off-trade 1,852.6 1,844.0 1,947.0 2,115.5 1,370.4 1,707.4

Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021

Off-trade 251,927.8 270,314.8 292,764.7 327,183.8 225,457.3 292,343.6

Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021

Off-trade 24.6 -1.6 -7.8

Total 23.9 -1.6 -7.5

Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021

% current value growth

Off-trade 29.7 3.0 16.0

Table 9 Sales of Beer by Craft vs Standard 2016-2021

Craft 0.2 0.5 0.8 1.1 0.1 0.5

Table 10 GBO Company Shares of Beer: % Total Volume 2017-2021

Heineken NV 0.4 0.4 0.4 0.3 51.5

Table 11 NBO Company Shares of Beer: % Total Volume 2017-2021

UB Group 52.2 52.7 53.8 51.2 51.5

Table 12 LBN Brand Shares of Beer: % Total Volume 2018-2021

Kingfisher Strong UB Group - - - 31.7

Table 13 Forecast Sales of Beer by Category: Total Volume 2021-2026

2021 2022 2023 2024 2025 2026

Table 14 Forecast Sales of Beer by Category: Total Value 2021-2026

Lager 474,149.0 508,578.4 550,072.0 595,612.7 645,957.9 699,118.3

Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026

% total volume growth

Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

% local currency, constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

-- Premium Lager 6.4 7.6 44.0

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