FORM 2

THE PATENT ACT, 1970

(39 OF 1970)
THE PATENT RULES, 2003
COMPLETE SPECIFICATION
(See Section10; Rule 13)

“System and method for personalized banking solutions to

customers by using big data technology”

MESBRO TECHNOLOGIES PRIVATE LIMITED, Indian organization having

place of business at Flat No. C/904, Geomatrix Dev, Plot no. 29, Sector 25,
Kamothe, Raigarh – 410209, Maharashtra, India

The following specification particularly describes the invention and the manner in
which it has to be performed.

0
 FIELD OF THE INVENTION

The present invention discloses the system and method for personalized banking
solutions to customers by using big data technology. The invention is related to
banking sector, which are now well developed due to upcoming technologies. Big
5 data is one of the best technologies which can be effectively used for personalized
banking solutions to customers.

BACKGROUND OF THE INVENTION

A Bank is a financial institution which is involved in borrowing and lending

money. These loans and business investment are important for enabling economic
10 growth. Main purpose of banks: keep money safe for customers. Offer customers
interest on deposits, helping to protect against money losing value against
inflation.

Banking is an industry that handles cash, credit, and other financial transactions.
Banks provide a safer place to store extra cash and credit. They offer savings
15 accounts, certificates of deposit and checking accounts. Banks use these deposits
to make loans.

In practical terms, personalized banking means delivering the right individual

experience through the right channel at the right time.

Banks need to make revolutionary internal changes in order to scale

20 personalization, driving it across the stages of customer prospecting, engagement,
and retention. First and foremost, personalization at scale mandates breaking
down channel and product silos and making the customers the true center of
attention.

The present invention gives the help or method for personalized banking solutions
25 to customer.

The present invention discloses the system and method for personalized banking
solutions by using big data technology. Big data analytics can aid banks in
understanding customer behaviour based on the inputs received from their

1
 investment patterns, shopping trends, motivation to invest and personal or
financial backgrounds. This data plays a crucial role in winning customer loyalty
by designing personalized banking solutions for them. This leads to a symbiotic
relationship between banks and customers. Customized banking solutions can
5 greatly maximize lead generation too.

OBJECT OF THE INVENTION

The main object of the invention is, system and method for personalized banking
solutions to customer by using big data technology.

Another object of the invention is, big data analytics, can aids banks in
10 understanding customer behaviour related to banking.

Other object of the invention is, data provided by big data plays a crucial role in
winning customer loyalty by designing personalized banking solutions for them.

SUMMARY OF THE INVENTION

The present invention discloses system and method for personalized banking
15 solutions to customer by using big data technology. Big data analytics can aid
banks in understanding customer behaviour based on the inputs received from
their investment patterns, shopping trends, motivation to invest and personal or
financial backgrounds. This data plays a crucial role in winning customer loyalty
by designing personalized banking solutions for them. This leads to a symbiotic
20 relationship between banks and customers. Customized banking solutions can
greatly maximize lead generation too.

BRIEF DESCRIPTION OF THE DRAWINGS

Fig 1 shows flowchart of the method and computer program for this invention.

DETAILED DESCRIPTION OF THE INVENTION

25 The present invention discloses the system and method for personalized banking
solutions to customer by using big data technology.

2
 Big data is the vast volume of structured or unstructured data that is readily
available at our collective fingertips. These large data sets are analysed to reveal
previously unknown patterns and provide insights into businesses, human
behaviour, and more. Big data analysis is used for everything from financial
5 services, to gauging someone’s productivity, to even monitoring the weather.

The key feature of big data is to analyse, understand and interpret it in order to
give user a full picture as possible about the personalized banking solutions to
customer.

The system and method for personalized banking solutions to customer by using
10 big data technology is comprising of the contents such as;

Any computing device with high definition

The web application for personalized banking solutions to customer

Any open-source framework like Hadoop for data analysis which stored data on
big data

15 Big data consists of five stages such as-

Data sources- web and social media, machines, Sensing, IoT

Content format – structured, semi-structured, unstructured data

Data stores – document oriented, column oriented, graph database, key value

Data Staging – cleaning, transform and normalization

20 Data processing – Batch and real time

The system and method for personalized banking solutions to customer by using
big data technology is comprising of the steps are as;

Step 1) The web application of personalized banking solution to customer is

created

25 Step 2) Banking team member open the invention application

3
 Step 3) With the help of big data analytics, banks can understand customer
behaviour based on the inputs received from different resources

Step 4) Banking team member would design personalized banking solutions for
customer with data provided by big data analytics

5 Role of Big data in invention application is as:

Big data analytics can aid banks in understanding customer behaviour based on
the inputs received from their investment patterns, shopping trends, motivation to
invest and personal or financial backgrounds. This data plays a crucial role in
winning customer loyalty by designing personalized banking solutions for them.
10 This leads to a symbiotic relationship between banks and customers. Customized
banking solutions can greatly maximize lead generation too.

Sales representatives and relationship managers can leverage the inputs from the
big data analytics that help identify investment patterns of the customers, their
financial and personal backgrounds, and their motivations to invest, so that they
15 can provide personalized investment solutions that are a combination of accounts,
insurances, loans. Essentially, complete systematic investment plans that will
ensure that the customers trust the bank with their finances.

20

25

4
 We claim:
1) The system and method for personalized banking solutions to customer by
using big data technology is comprising of the contents such as;
a. Any computing device with high definition;
5 b. Any open-source framework like Hadoop for data analysis which
stored data on big data; and
c. The web application for personalized banking solutions to customer
2) The system claimed in claim 1 wherein, big data analytics, can aids banks
in understanding customer behaviour related to banking.
10 3) The system claimed in claim 1 wherein, data provided by big data plays a
crucial role in winning customer loyalty by designing personalized
banking solutions for them.

For, MESBRO TECHNOLOGIES PRIVATE LIMITED

Dated 14th March 2020

15 Mr. Dipak Sayaji Kokane

Agent of the Applicant(s)

5
Mesbro Technologies private limited Total Number of Sheets:1
Sheet no 1 of 1

Start

The web application of personalized banking solution to customer is created

Banking team member open the invention application

With the help of big data analytics, banks can understand customer behaviour
based on the inputs received from different resources

Banking team member would design personalized banking solutions for

customer with data provided by big data analytics

End

Fig. 1
Dated 14th March 2020

Mr. Dipak Sayaji Kokane

Agent of the Applicant(s)

6
 ABSTRACT

“System and method for personalized banking solutions to

customers by using big data technology”
The invention discloses system and method for personalized banking solutions to
customers by using big data technology. Big data analytics can aid banks in
understanding customer behaviour based on the inputs received from their
5 investment patterns, shopping trends, motivation to invest and personal or financial
backgrounds. This data plays a crucial role in winning customer loyalty by
designing personalized banking solutions for them. This leads to a symbiotic
relationship between banks and customers. Customized banking solutions can
greatly maximize lead generation too.

Start

The web application of personalized banking solution to customer is created

Banking team member open the invention application

With the help of big data analytics, banks can understand customer behaviour
based on the inputs received from different resources

Banking team member would design personalized banking solutions for

customer with data provided by big data analytics

End