16 ICT Project Publication and Statistics

16 ICT Project Publication and Statistics

            This module gives you more insights on how to Monitor Site Statistics on Different Platforms.
These statistics used to know when a site owner should publish new content and determine which content
could affect more visitors. It includes the demographics of the page's visitors, which is essential in creating
and posting future content.

Most Essential Learning Competency/ies (MELC) In-Focus:

1. Generate a technical report interpreting data analytics, e.g., Google, Facebook, or similar traffic
data on the 553 general aspects of search visibility, reach, and virality.

At the end of this module, you should be able to:

2. Identify the website's traffic and use it to its advantage;

3. Recognize the key factors that will make their website a success; and
4. Upload the necessary files for their website.

 Have you ever wondered why websites publish new content during a certain time or date? In the
business world, site statistics are used by companies to check how popular their website is and at which
day and time they get the most traffic. This way, more people could be reached by their new content.

Monitoring Site Statistics on Different Platforms

             There are plenty of ways to check your website’s statistics. Most of them are free for you to use,
while some may require a premium account.

1. WordPress
Once you log in to your WordPress account, by default, you are on the Reader tab. Click on My Sites,
and from there, you will see the statistics for your blog.

Figure 1. The My Sites tab is located at the upper left of the website.

Figure 2. In WordPress, you can view the statistics daily, weekly, monthly, or annually.
2. Facebook
On your Facebook page, a summary of the statistics will appear on the left Menu. To see Page Insights:

Step 1. From your News Feed, click  Pages in the left menu.
Step 2. Go to your Page.
Step 3. Click Insights in the left menu.
Clicking on the Insights tab, which is located at the top of your page, will give you more in-depth
statistics:
a. Overview - contains the summary about your page’s statistics

Definition of terms on your Facebook statistics:

 Reach: Organic - your posts as seen through the page's wall, the news feed, and shares by users
 Reach: Paid - your posts as seen through paid ads
 Post Clicks - number of clicks done to your posts
 Likes, Comments, and Shares - actual interaction is done by your audience either through liking the
post, commenting on it, or sharing it on their walls.

b. Likes - contains the statistics about the trend of page likes

c. Reach - contains information regarding the number of people that were reached by your post

d. Visits - contains data of the number of times your page tabs (like the Timeline) are visited

e. Posts - contains data showing when (day and time) your site visitors visit your site

f. People - contains statistics about your audience's demographics (age, location, gender, language,
and country). It also includes demographics about the people you have reached and engaged with

Figure 3.Demographics refers to the statistics characterizing human population usually divided by age,
gender, income, location, and language.