University of the Philippines

School of Management

In Partial Fulfillment of the Requirements in

MGT 174 Marketing Research

The Influence of Consumers’ Perceptions of Oddvertisements on Purchasing Intention

Submitted by:
Dingal, Darla Jesella S.
Luga, Jowan S.
Meneses, Khylla Korina A.
Nagtalon, Johann Dmitri G.
Villagonzalo, Marie Elizabeth Victoria R.

University of the Philippines Cebu, Philippines

Corresponding Author: mrvillagonzalo@up.edu.ph

Submitted to:
Prof. Mary Gretchen Chaves, MMBM, DBA
Adviser

June 2023