Zero Waste”

A robust plastic mitigation strategy tackles upstream, operational, and downstream plastic in the value
chain. It takes a holistic approach to all aspects of the problem. Plastic prevention and elimination
actions, followed by increased recycling and investment in collection and recycling capacity, are strategic
actions companies can take to minimise environmental impacts while meeting sustainability or ESG
goals.

If you introduce a package, your responsibility has not ended, and it should not be the responsibility of
the consumer. [Companies] need to say they’re responsible for packages through the end of their life.
That’s what’s powerful about a program like Zero Waste pilots such as Loop.
https://www.fastcompany.com/90460018/giant-brands-love-loops-zero-waste-packaging-and-now-its-
coming-to-a-store-near-you?

Loop—which offers products in reusable glass and steel containers that are delivered to and picked up
directly from consumers’ homes—launched at the World Economic Forum in Davos, Switzerland, a year
ago. It has since debuted pilot programs in New York and Paris. Even though Nestle is a partner, it
should take it seriously and implement it across multiple product lines, end to end and globally… else
it will be another sustainability initiative in a list of 100 others.

Or using compostable alternatives.. which are not a hassle for the customers….. BioPak or using
mushroom plastic packaging – Ecivative

https://ellenmacarthurfoundation.org/circular-examples/closing-the-loop-on-single-use-food-packaging

https://www.packagingstrategies.com/articles/90949-cpgs-and-terracycle-launch-zero-waste-packaging-
platform

Or partnering with suppliers, retailers and grocery chains.. South Africa’s Pick n Pay grocery chain is
experimenting with “nude zones,” where consumers fill their own containers with produce laser-etched
with codes. Metro in Quebec started allowing customers last spring to fill their own reusable containers
with meat, seafood, pastries and ready-to-eat meals, and Ekoplaza in Amsterdam now carries more than
700 products in plastic-free packaging, which looks like plastic but is actually made from all-natural,
biodegradable materials.

In the U.K., Waitrose has introduced packaging-free aisles; Tesco has asked its suppliers to look into
packaging

Accenture recently asserted that circular strategies could generate an additional $35 billion of value for
the consumer products industry by 2030. “And over and above that figure is the potential growth by
Gen Y and Z consumers coming to the peak of their spending power and purchasing sustainability-
focused brands,” it notes.