Table of Contents

A letter from the COO……….………………………………………………………………………..…………..….3

A track rundown……….………………………………………………………………………………..…………..….4

Mass Market, Nano Media: The Future of Marketing is Engagement by Anna

Griffin ……………………………………………………..………………………………………..………………………..5

5 Epic Revenue Driving Email Automations — Inside Our $1 Million Dollar Case Study
by Jess Vassallo ……………………………………….………………………………………..………………………..6

How To Supercharge Ecommerce Retention With Post-Purchase Flows by Mike Gleba

………………………………………………………………………………………………..………………………..7

Build and Monetize an Email Newsletter [1M+ Subscriber Case Study] by Neville
Medhora …………………………………………………………………………………………..………………………..8

Drive Conversions and Retention Through a Perfect Customer Experience by Nicole

Baqai ………………………………………………………………………………………………..………………………..9

$100 Million Emails: Turn Your List Into a Money-Printing Machine by Robert
Allen ………………………………………………………..……………………………………..………………………..10

How to Achieve 100%+ Engagement, Improve Retention and Reduce Churn Through
Email Marketing by Shay Howe …………….………………………………………..………………………..11
Hello Ad World!

It’s not often I get to connect with everyone, so I’ll make this one count…

Did you know that 77% of our Ad World attendees join purely for learning?

Let’s unpack that.

In my opinion, Ad World solves a major problem with online learning.

It cuts through the noise.

So many attendees find themselves subscribed to half a dozen marketing

newsletters, members of twice as many “expert” Facebook groups, and frequently
diving down Twitter thread rabbit holes to find the next edge.

Want to know a well-known secret?

You can cut out the majority of the noise, give yourself back a few hours of your day
and attend Ad World instead.

Within the last few years, we’ve been able to host hundreds of thousands of digital
marketers just like yourself, from across the globe.

Our team of over 30 staff working towards building the best experience, with content
from the most trusted experts to discuss topics that are at the forefront of the
industry.

Remember, Ad World is for Marketers, by Marketers. We built what we believed was

missing, and we’ll continue to cut through the noise for you.

Enjoy,

Chad Wilton
Chief Operating Officer,
Ad World Conference
 Email Marketing Track Rundown

Boost your revenue overnight by creating and monetizing an email list. Learn how to
achieve 100%+ engagement, improve retention and reduce churn through proven
email marketing techniques. Amplify your open rate by 30% in just one month with
insider tips from ActiveCampaign.

Discover how to easily find content to fill up a weekly newsletter while simultaneously
building a social following based on a 1M+ subscriber case study. Cut acquisition
costs by retaining more customers through 3 critical post-purchase email flows and
SMS tactics.
 Mass Market, Nano Media: The Future of
Marketing is Engagement
Anna Griffin will demonstrate how to constantly engage with customers across their
journey, from the minute they land on your website through to support with the help
of conversational marketing. She'll comment on the blurring roles and
responsibilities between customer-facing teams, including sales, marketing and
support. Anna will teach you her proven ways to deliver exceptional customer
experiences that ensure a consistent recurring revenue.

Anna is the CMO of Intercom, where she leads the

Product Marketing, Corporate Marketing, Demand
Generation, and Growth teams to amplify Intercom’s
voice in the market, establish the company as a
leader in customer communications, and accelerate
demand and revenue growth. Previously, she was
the CMO of Smartsheet and SVP of Marketing at CA
Technologies. Anna has over 25 years of experience
as a senior marketing executive in agency, brand,
and global marketing leadership positions, spanning
consumer goods to enterprise.
ANNA GRIFFIN
CMO, Intercom

Notes:
 5 Epic Revenue Driving Email Automations —
Inside Our $1 Million Dollar Case Study
Jess Vassallo lets you take a peek behind the scenes of a $1M case study. Discover the
5 most epic revenue-driving email automations for your ecom store. Spike your AOV
with her proven strategies. Amplify customer engagement through progressive
customer profiling and personalization. Find out how to leverage customer reviews to
encourage first-time buyers and repeat purchasers. Jess will teach you to skyrocket
your AOV and minimize churn.

Jess Vassallo is the Founder and Head of Growth of

Evocative Media, an ecommerce growth marketing
agency based in Sydney, Australia. Jess and her team
have successfully generated more than $58 million in
tracked revenue for their ecommerce clients through
email marketing, paid social, Google advertising and
SMS marketing in the past year. Since 2014, Jess has
been pioneering positive change in digital marketing
by focusing on holistic, data-led strategies and
advocating for more transparency in the industry.

JESS VASSALLO
Founder & Head of Growth,
Evocative Media

Notes:
 How To Supercharge Ecommerce Retention
With Post-Purchase Flows
Mike Gleba reveals that the cost of acquiring a customer is 5X higher than retaining
an existing one. Which is why he'll teach you how to supercharge your retention
strategy with first-party data. He'll uncover 3 critical post-purchase flows that you
need to leverage, show you how to use SMS strategically, and introduce you to the
crucial flows to boost your customer lifetime value.

Mike Gleba is the Founder of One 10 Media, an

ecommerce growth agency based out of Akron, Ohio.
The One 10 Media team has generated millions in
revenue for their clients through paid media and
email marketing.

He has been passionate about digital marketing

since he first discovered it. He took that passion to
college and skipped all his classes to build more
online businesses.

MIKE GLEBA
Founder & CEO, One 10
Media

Notes:
 Build and Monetize an Email Newsletter
[1M+ Subscriber Case Study]
Neville Medhora will demonstrate how to find content to fill up a weekly newsletter
while simultaneously building a social following. You'll learn how to create an easy
framework for your newsletter and let your writers "fill in the blanks." Neville will take
you behind the scenes of how Appsumo and The Hustle got to 1M+ email subscribers
using these exact methods. Finally, you'll discover how to monetize your weekly
newsletter in multiple ways.

Neville is an experienced owner with a demonstrated

history of working in the hospitality industry. He is
skilled in digital strategy, search engine optimization
(SEO), user experience, sales, and advertising. Neville
is a strong entrepreneurship professional with a
political science & business focus in government law,
business marketing, and computers from University
of Texas.

NEVILLE MEDHORA
Owner, Kopywriting Kourse

Notes:
 Drive Conversions and Retention Through a
Perfect Customer Experience
Nicole Baqai will dive into her proven tips for omnichannel brands when connecting
with customers. She’ll show you how to use AI for social media channel moderation
and ways to train your customer success team to upsell.

Nicole manages strategic partnerships for Gorgias in

NICOLE BAQAI
Senior Strategic Partnerships
Manager, Gorgias
the East Coast Region of North America. Prior to
joining Gorgias, she worked at a technology and
hospitality startup that was focused on reimagining
the mini-bar and gift shops at hotels for the modern
day traveler. She worked with a multitude of brands
to engage them in both wholesale and retail
opportunities whilst also launching their own online
Shopify store and retail store at a world renowned
boutique hotel chain in Los Angeles. She loves
working with brands and helping them find
automated solutions to drive brand-awareness and
attract more consumers.

Notes:
 $100 Million Emails: Turn Your List Into a
Money-Printing Machine
Robert Allen will take you behind the scenes of how he's generated over $100M in
sales almost exclusively with mail as a channel. You'll see case studies of powerful
and successful emails and funnels that have worked and understand when to use
them in your business. You'll walk away with his helpful email writing frameworks
that make your content extremely addictive and gain insights into what's coming
down the pipe for converting emails in 2022 and beyond.

Rob Allen is a Forbes-featured copywriter who’s

generated over $100 million in product sales. He’s
known for his wild “freelance experiments,” creating
The Freelance Copywriting Summit, co-founding &
co-hosting The Black Friday Summit, and running the
most FUN copywriting YouTube channel around.

ROBERT ALLEN
Founder, Kings of Conversion

Notes:
 How to Achieve 100%+ Engagement, Improve
Retention and Reduce Churn Through
Email Marketing
Leverage Shay Howe’s surefire automation recipes for abandoned cart emails,
product reviews, and emails about new + related products. Boost your engagement
rate by 108% from emails, newsletters, and campaigns by automating customer
experience. Amplify your open rate and revenue by 30% in just a month, with proven
tips and secrets from ActiveCampaign.

Shay Howe is the Vice President of Platform Strategy

at Active Campaign, where he leads platform
experience and ecosystem, strategic partnerships,
and product, front-end, and communication design.

He works to make the customer a hero, helping

them create ideal customer experiences through
intuitive products, marketing, and integrations.

Prior to Active Campaign, he was Vice President of

SHAY HOWE
Senior Vice President of
Platform Strategy, Active
Campaign
Product at Belly and Yello, where he was responsible
for product strategy and design.
He has previously led product teams at multiple
high-growth companies, including Groupon.

He has held in-residence roles as an advisor with the

Techstars, Lightbank, and Prota venture portfolios.

Shay is the author of "Learn to Code HTML and CSS,"

published by Pearson Education.

Notes: