BPP Business School

Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment.

Please complete the below table – the grey columns

Module Name Business Functions

Student Reference Number
(SRN)
Assessment Title

Please complete the yellow sections in the below declaration :

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ______ words.

Student Reference Number: __________ Date: ______

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Please note that by submitting this assessment you are declaring that you are fit to sit this
assessment.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.

BF(S) _ CW3
 BSc Accounting and Finance

Business Functions

Coursework Assessment Brief (CW3)

BF(S) _ CW3
1. General Assessment Guidance

• Your summative assessment for this module is made up of this coursework submission which
accounts for 100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 3,500 words. You must comply with the word count
guidelines. You may submit LESS than 3,500 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 40% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.

BF(S) _ CW3
2. Assessment Brief

According to Porter (2004), “every firm is a collection of activities that are performed to design,
produce, market, deliver and support its product”. This may seem obvious, but what are these
activities and how do they relate to each other? As an example, what is it that makes a service sector
organisation different to a manufacturing business? How are the activities different for companies in
different industries? What about charities and public sector organisations? This summative
assessment is aimed at addressing several functional areas of business organisations, including
economic, social and political context of international business. You are also required to discuss the
importance of information systems, operations and marketing functions as well as any other major
developments relevant to functional areas of a selected organisation.

You are required to select a UK based business organisation from the list below. It is important to
discuss the choice of your organisation with your tutor. You are required to complete this report and
all of the following tasks by using the selected organisation as a case study. Therefore, it is strongly
advised to carryout preliminary research about this organisation to ensure that you can access the
required information through reliable and authentic sources, e.g., corporate website, annual reports,
media sources, industry periodicals and journal.

Shell PLC

Tesco PLC

TUI PLC

Unilever PLC

Vodafone PLC

Question 1: The Business Model 25 marks

a. Describe the purpose of the selected organisation. (5 marks)

b. Compare it with a contrasting organisation’s purpose, highlighting key differences
between both. (5 Marks)
c. Explain the type of organisational structure which is currently adopted by the selected
organisation. (5 Marks)
d. Analyse the overall business model of the selected organisation and suggest
improvements. (10 Marks)

BF(S) _ CW3
Question 2: Organisational responsibilities and governance 30 marks

a. Apply a model/theory and discuss the principles and purpose of corporate social
responsibility, providing examples of your selected organisation. (8 Marks)
b. Evaluate the importance of stakeholder management, including managing positive
relationships between a business organisation, society and government at
national/regional contexts. (7 Marks)
c. Apply appropriate models to evaluate internal and external information relating to the
selected organisation. Identify at least 2 critical factors that managers should consider
while developing functional plans. (10 Marks)
d. Evaluate the organisation’s corporate governance framework and provide examples. (5
Marks)

Question 3: Business functions 25 marks

a. Describe how information systems have changed the way the chosen organisation
operates, including designing, developing, transporting and delivery of their products
and services. Provide at least two examples. (7 marks)
b. Define the model of marketing mix and apply this tool to your chosen organisation.
Discuss and identify each area of the marketing mix and provide relevant examples. (7
marks)
c. Select the most important business function in the selected organisation. Provide
supporting analysis, facts and examples to justify your choice. (5 Marks)
d. Discuss the impact of the business function highlighted in Q3(c) on another business
function and critically examine the inter-relationship of these 2 business functions. (6
Marks)

Question 4: Managing operations 15 marks

a. Discuss the importance of operations and supply chain management for contemporary
organisations. (5 Marks)
b. Identify and discuss the impact of key operations management issues faced by
management in services and manufacturing organisations and provide relevant
examples. (10 marks)

➢ Presentation, Structure & Referencing (5 Marks)

• Produce a clearly structured academic/management report. The language used should be
appropriate for senior management.
• Evidence of research from a broad range of independent sources. Effective use of the
Harvard Referencing System.
• For a higher mark, clear academic practice and excellent presentation is required.

BF(S) _ CW3
Coursework weighting: 100% of overall module grade

Your report structure should include the following sections:

• Cover page (University cover sheet)

• Table of Contents
• List of Abbreviations (if appropriate)
• Q1: Business model
• Q2: Organisational responsibilities and governance
• Q3: Business functions
• Q4: Managing operations
• References (Harvard Referencing System)
• Appendix (if required)

Note: Word count only applies to the main body of this coursework (shown in bold). In addition to
qualitative analysis, you should use suitable quantitative information including recent statistics, data
visualisation tools and other methods, such as: tables, charts, diagrams, and/or graphs.

Tips for Mapping the Assessment towards Module Topics

Summative Task Module Topic Marks Planning

(# Words)*
Q1: Business model T1. Introduction to Organisations 25 900
Q2: Organisational
responsibilities and T2. Introduction to Organisation
30 1000
governance
Q3: Business functions T3. The Finance Function in
Organisations
25 900
T5/T6. Information Systems
T7/T8. Marketing
Q4: Managing operations T4. Operations Management
15 700

Presentation, Structure & Referencing 5

Total Planning 100 Marks 3,500 Words
* The above table (# Words) is an indicative word count for the planning of each section of the report. Ensure the final
report is not over the 3,500 words as indicated in the guidance.

BF(S) _ CW3
3. Marking Guide (Students)
Assignment Part Marks
Question 1 a
Describe the purpose of
selected organisation
Question 1 b
Compare it with a
contrasting organisation’s
purpose, highlighting key
differences between both
BF(S) _ CW3
Approach Marks Breakdown
An excellent answer to this question requires • Identify the type of chosen organisation (1 marks)
learners to identify the purpose of chosen • Explain 2 benefits for the identified organisational type (2 marks)
5 organisation. Learners should explain how the • Explain 2 limitations for the identified organisational type (2
benefits and disadvantages of the identified marks)
organisational type impacts on the chosen
organisation’s performance. Learners should
also make reference to the organisation’s
Mission Statement and how it aligns with the
overall purpose described above.
Following up on the answer to the first • Identify a valid and relevant contrasting organisation (1 mark)
5 question, learners should compare and • Compare and contrast 1 different type of organisations with the
contrast one different type of organisation type of chosen organisation (4 marks)
with the type of their chosen organisation.
Here for example learners can identify an
organisation that has a different purpose. For
example, a third-sector organisation (e.g. a
charity, NGO, local authority or trade union)
will have different purposes to a PLC.
 Question 1 c 5 Learners must identify the organisational • Identify Organisational Structure of selected organisation (1 mark)
Explain the type of structure of businesses they have selected. • Outline 1 advantages for structure (2 marks)
organisational structure These can include: Entrepreneurial, Product, • Outline 1 disadvantages for structure (2 marks)
which is currently Divisional, Matrix or others which learners
adopted by the selected must state and explain the advantages and
organisation disadvantages for this organisational structure

Question 1 d 10
Analyse the overall Learners should explain how the selected • Detailed assessment of the organisation’s business model (5 marks)
business model of the organisation creates, delivers and captures • Analysis of the model and suggestions for improvement to execute
selected organisation and value. These can include Customer Segments, the purpose and Mission Statement of the selected organisation (5
suggest improvements Value Propositions, Channels, Customer marks)
Relationships, Revenue Streams, Key
Resources, Key Activities, Key Partnerships &
Cost Structure. A clear discussion if this
organisation depends on internalisation,
externalisation or a hybrid configuration as
part of their business model (including shared
service centres and business process
outsourcing).

BF(S) _ CW3
 Question 2 a
Apply a model/theory
and discuss the principles
and purpose of corporate
social responsibility,
providing examples of
your selected
organisation
Question 2 b 7 Explain the importance of stakeholder
Evaluate the importance
of stakeholder
management, including
managing positive
relationship between a
business organisation,
society and government
at national/regional
contexts
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8
Application of a relevant CSR theory/model, • Discussion of principles of CSR (4 marks)
(e.g., Triple Bottom Line, Carroll’s CSR • Identification and application of model/framework (2 marks)
Pyramid, Ackerman's Model) and explanation • Examples (2 marks)
of the importance of the principles and
purpose of corporate social responsibility,
providing facts and figures about selected
organisation.
• Definition of Stakeholder management and explanation of its
management for business organisations. significant in modern organisations (3 marks)
Application of Mendelow’s Matrix or other • Use and application of framework or model to identify key
framework for stakeholder mapping, to stakeholders and evaluation of their relationships with the
identify the key stakeholders for selected selected organisation (4 marks)
organisation. Clear examples and discussion of
the importance of managing positive
relationship between a business organisation,
society and government at national and
regional contexts.
 Question 2 c
Apply appropriate models
to evaluate internal and
external information
relating to the selected
organisation. Identify at
least 2 critical factors that
managers should
consider while
developing functional
plans
Question 2 d
Evaluate the
organisation’s corporate
governance framework
and providing examples
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10 Learners should provide evidence of a detailed
assessment of the organisation’s internal and • Application of analytical tool # 1 for a detailed assessment of the
external environment; focus on a use of at organisation’s external environment (6 marks)
least two external analytical tools or • Analysis and detailed assessment of the organisation’s internal
frameworks such as PESTLE, Porter’s 5 Forces, environment (2 marks)
SWOT etc. • 2 critical factors to the organisation’s operational planning, with
Based on the environmental analysis, learners examples of the key operational areas (2 marks)
should provide evidence with examples how
these insights impact on operational planning
areas such as human resource and
procurement, etc within the organisation
5 Analysis of the latest Corporate Governance • Definition and explanation of Corporate Governance (2 marks)
Code of the UK (external) selecting one key • Link to selected organisation (2 marks)
area to link this discussion to the corporate • Examples (1 mark)
governance framework of the selected
organisation (internal). Discussion about the
nature and impact of these regulations and
governance frameworks on strategy and
decision making at selected organisation.
 Question 3 a 7
Describe how information
systems have changed Learners should provide at least 2 examples of
• Description of Information Systems’ ability to help
the way the chosen how IT and Information Systems have
organisation operates, impacted on selected organisation. Learners execution of corporate plan (2 marks)
including designing, must explain the impact on the organisation’s • 2 specific examples, with clear explanation and how the
developing, transporting facility to execute the business model and chosen organisation has been impacted either positively or
and delivery of their purpose. negatively by Information Systems (5 marks)
products and services.
Provide at least two
examples

Question 3 b
Define the model of
marketing mix and apply 7 Apply the Marketing Mix (4Ps or 7Ps) and • Identification and relevant application of marketing mix (3
this tool to your chosen utilise the framework to highlight the most
marks)
organisation. Discuss and important aspects of the chosen
organisation’s marketing strategies. • Discussion of selected organisation’s marketing strategies
identify each area of the
(2 marks)
marketing mix and
provide relevant • Examples (2 marks)
examples

BF(S) _ CW3
 Question 3 c
Select the most important
business function in the 5 Organisations are made of different business
selected organisation.
Provide supporting
analysis, facts and
examples to justify your
choice
Question 3 d
Discuss the impact of the 6 Business functions are inter-linked, therefore
business function
highlighted in Q3(c) on
another business function
and critically examine the
inter-relationship of
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• Selection of one business function (1 mark)
departments/functions, and these are the • Explanation and justification for choice (2 marks)
vital building blocks for the entire • Examples (2 marks)
organisational performance and for the
effectiveness of value creation process.
This is an open question and learners have
free choice in deciding which function in the
selected organisation is the most important to
understanding the organisation’s business
model and contribution to executing the
business model successfully.
As well as Information Systems and
Marketing, many organisations have various
other functions such as Finance, Operations,
Customer Service, R&D, Procurement, etc
(reference to Porter’s Value Chain framework
will help to select and identify).
Marks awarded for supporting evidence to
justify choice.
• Explanation for links between Business Function chosen in Q3c (3
it is important for managers to understand the marks)
inter-relationship of business functions and • Examples (3 marks)
how changes in one area will impact other
functions. Students are required to highlight
this inter-relationship between 2
 these 2 business functions/departments by providing examples
functions of changes in one and its impact on the other.

Question 4 a 5
Discuss the importance of
operations and supply Learners are required to research a wide • Description of Supply Chain management and its significance
chain management for variety of academic and literature sources, to for modern organisations (3 marks)
contemporary highlight the importance of operations and • Examples provided (2 marks)
organisations supply chain management for contemporary
organisations.

Provide relevant examples.

BF(S) _ CW3
 Question 4 b 10
Identify and discuss the
impact of key operations There is a clear operational difference • Explanation of contrasting considerations between service and
management issues faced between a service providing business, for manufacturing industries (5 marks)
by management in example a mobile service provider; and a • Examples (5 marks)
services and manufacturing business such as a car
manufacturing manufacturing business. Students are
organisations and provide required to select 2 contrasting business
relevant examples organisations (1 service and 1 manufacturing)
to identify the impact of key operations
management challenges/issues faced by
management of both organisations.

Presentation, grammar 5 Good grammar, spelling and presentation and • Good grammar (1 marks)
and Harvard Referencing use of Harvard Referencing • Spelling and presentation (2 marks)
• Use of Harvard Referencing (2 marks)

Total Marks 100

BF(S) _ CW3
4. Marking Criteria (Grade Classification)

Assignment task 70-100% 60-69% 50-59% 40-49% 0-39%

(First) (2:1) (2:2) (Pass) (Fail)
General Excellent Clear evidence of Evidence of Evidence of Very limited
Achievement understanding of understanding of the understanding of the understanding of understanding of the
the subject area. subject area. Ability to subject area which some appropriate subject area.
High level of analyse drawing on a may contain some areas of the subject Descriptive work with
awareness and the range of perspectives. gaps. Some ability to but has significant an over-reliance on a
questioning of Some questioning of analyse within guiding gaps or very restricted range
assumptions; assumptions and principles. Some misunderstanding. of research, much of
completes most analysis of reasons for evidence of critical Largely descriptive which may not be
tasks showing links behaviour that may thought but still but with some evaluated and may
between analysis inform learning points. contains descriptive limited evidence of not be directly related
and outcome. Well Links between analysis sections. Students significant thought to the question area.
evidenced using a and outcome for the may refer to what and with a growing Poor structure and
wide range of future not always could be done awareness of presentation with
appropriate made. Very good differently as a result assumptions. multiple
sources. Excellent structure and of their analysis. Students may inconsistencies, errors
structure and presentation. Full and Good structure and evidence some or omissions. Poor
presentation. appropriate presentation. Good basic evaluation of use of language which
Precise, full and references with minor references with minor what went well and makes meaning
appropriate or insignificant errors. or insignificant errors what did not but unclear or imprecise.
references using or omissions. may omit other
Harvard style. tasks. Some lack of
clarity may exist but
the analysis is
evident. Adequate
structure and
presentation. Poor

BF(S) _ CW3
 or limited
referencing.

Question 1. Guideline
The Business Model
(25 marks) a. Describe the purpose of selected organisation (5 marks)
b. Compare it with a contrasting organisation’s purpose, highlighting key differences between both. (5 Marks)
c. Explain the type of organisational structure which is currently adopted by the selected organisation. (5 Marks)
d. Analyse the overall business model of the selected organisation and suggest improvements. (10 Marks)
Excellent knowledge Very good knowledge Good knowledge and Satisfactory knowledge Poor knowledge and
and understanding of and understanding of understanding of the and understanding of weak understanding of
the overall business the overall business overall business model the overall business the overall business
model of the selected model of the selected of the selected model of the selected model of the selected
organisation. Excellent organisation. Very organisation. Good organisation. organisation. Weak and
understanding of good understanding of understanding of Satisfactory poor understanding of
business purpose and business purpose and business purpose and understanding of business purpose and
organisational organisational organisational business purpose and organisational structure.
structure, in-line with structure, in-line with structure, in-line with organisational Limited or no evidence
contextualised contextualised contextualised structure, in-line with of contextualisation
examples and examples and examples and contextualised examples and evidence.
evidence. evidence. evidence. examples and
evidence.
Question 2: Guideline
Organisational
responsibilities and a. Apply a model/theory and discuss the principles and purpose of corporate social responsibility, providing examples of
governance your selected organisation. (8 Marks)
(30 marks) b. Analyse the importance of stakeholder management, including managing positive relationship between a business
organisation, society and government at national/regional contexts (7 Marks).
c. Apply appropriate models to evaluate internal and external information relating to the selected organisation. Identify at
least 2 critical factors that managers should consider while developing functional plans (10 Marks)
d. Evaluate the organisation’s corporate governance framework and providing examples. (5 Marks)

BF(S) _ CW3
 Excellent knowledge Very good knowledge Good knowledge and Satisfactory knowledge Weak answer with poor
and understanding of and understanding of understanding of the and understanding of knowledge and lack of
the principles and the principles and principles and purpose the principles and understanding of the
purpose of corporate purpose of corporate of corporate social purpose of corporate principles and purpose
social responsibility. social responsibility. responsibility. Good social responsibility. of corporate social
Excellent Very good understanding of the Adequate responsibility. Limited or
understanding of the understanding of the importance of understanding of the no understanding of the
importance of importance of stakeholder importance of importance of
stakeholder stakeholder management. Good stakeholder stakeholder
management. Excellent management. Very evidence of discussion management. management. Limited or
discussion to highlight good evidence of to highlight the nature Satisfactory evidence no evidence of
the nature and impact discussion to highlight and impact of external of discussion to discussion to highlight
of external regulations the nature and impact regulations and highlight the nature the nature and impact of
and corporate of external regulations corporate governance and impact of external external regulations and
governance and corporate framework, along with regulations and corporate governance
framework. Excellent governance good application of corporate governance framework. No
application of relevant framework, along with relevant models. framework, along with application of relevant
models. very good application basic/limited models.
of relevant models. application of relevant
models.
Question 3: Business Guideline
functions
(25 marks) a. Describe how information systems have changed the way the chosen organisation operates, including designing,
developing, transporting and delivery of their products and services. Provide at least two examples. (7 marks)
b. Define the model of marketing mix and apply this tool to your chosen organisation. Discuss and identify each area of the
marketing mix and provide relevant examples. (7 marks)
c. Select the most important business function in the selected organisation. Provide supporting analysis, facts and examples
to justify your choice. (5 Marks)
d. Discuss the impact of the business function highlighted in Q3(c) on another business function and critically examine the
inter-relationship of these 2 business functions (6 Marks).
Excellent knowledge Very good knowledge Good evidence of Satisfactory knowledge Poor knowledge and
and understanding of and understanding of knowledge and and understanding of understanding of the
the importance of the importance of understanding of the the importance of importance of business

BF(S) _ CW3
 business function business function importance of business business function function in selected
provided in selected provided in selected function provided in provided in selected organisation. Poor and
organisation. Excellent organisation. Very selected organisation. organisation. weak answer and did not
answer and discussion good answer and Good answer and Satisfactory answer discuss the impact of the
about impact of the discussion about discussed the impact of and discussion about business function on
business function on impact of the business the business function impact of the business other business function
other business function function on other on other business function on other and the inter-
and the inter- business function and function and the inter- business function and relationship. Poor or no
relationship. Effective the inter-relationship. relationship. Good the inter-relationship. application of the
application of the Very good application application of the Basic application of the appropriate models to
appropriate models to of the appropriate appropriate models to appropriate models to evaluate internal and
evaluate internal and models to evaluate evaluate internal and evaluate internal and external information
external information internal and external external information external information relating to the selected
relating to the selected information relating to relating to the selected relating to the selected organisation, and did not
organisation, the selected organisation, organisation, identify critical factors
identifying critical organisation, identifying critical identifying critical that managers should
factors that managers identifying critical factors that managers factors that managers consider while
should consider while factors that managers should consider while should consider while developing functional
developing functional should consider while developing functional developing functional plans.
plans. developing functional plans. plans, although limited
plans. detail.
Question 4: Guideline
Managing a. Discuss the importance of operations and supply chain management for contemporary organisations (5 Marks).
operations b. Identify and discuss the impact of key operations management issues faced by management in services and
(15 marks) manufacturing organisations and provide relevant examples. (10 marks).

Excellent evidence of Very good evidence of Good evidence of Satisfactory evidence Poor evidence and wea
discussion to highlight discussion to highlight discussion to highlight of discussion to answer to highlight the
the importance of the importance of the importance of highlight the importance of
operations and supply operations and supply operations and supply importance of operations and supply
chain management for chain management for chain management for operations and supply chain management.

BF(S) _ CW3
 contemporary contemporary contemporary chain management for Limited understanding
organisations. Excellent organisations. Very organisations. Good contemporary and incomplete
answer to discuss the good answer to discuss answer to discuss the organisations. discussion on the impact
impact of key the impact of key impact of key Satisfactory discussion of key operations
operations operations operations on the impact of key management issues.
management issues management issues management issues operations
faced by services faced by services faced by services management issues
sector and sector and sector and faced by services
manufacturing manufacturing manufacturing sector and
businesses. businesses. businesses. manufacturing
businesses.
Presentation, Guideline
Structure & • Produce a clearly structured academic/management report. The language used should be appropriate for senior
Referencing (5 management.
Marks) • Evidence of research from a broad range of independent sources. Effective use of the Harvard Referencing System.
• For a higher mark, clear academic practice and excellent presentation is required.
Excellent structure and Very good structure Good structure and use Satisfactory with full Weak with some
use of language, and use of language, of language, suitable and appropriate references although
suitable for an suitable for an for an academic references. inconsistent in terms of
academic academic /management report. Structured layout and in-text citation and
/management report. /management report. Good evidence of mainly accurate reference list.
Excellent evidence of Very good evidence of research from a broad expression. Satisfactory Weak structure and
structure and use of unclear expression.
research from a broad research from a broad range of independent
language. Satisfactory Limited or no evidence
range of independent range of independent sources with full and evidence of research of research from wide
sources with full and sources with full and appropriate references from a range of
variety of sources.
appropriate references appropriate references as per the Harvard independent sources
as per the Harvard as per the Harvard Referencing System. with satisfactory
Referencing System. Referencing System. Good academic references although
Excellent academic Very good academic practice and excellent with some
practice and excellent practice and excellent presentation. inconsistencies.
presentation. presentation.

BF(S) _ CW3
BF(S) _ CW3
5. Marker's guide (Assessor's Version)
Assignment Task First (70% - 100%) 2:1(60% to 69%) 2:2 (50%-59%) Pass (40%-49%) Fail (0% to 39%)

Q1: Business model Model answer:

(25 marks; LO1)
• A clear description of the key purpose/mission of your selected organisation,
Guideline • A clear comparison with another organisation operating in a different industry or a different sector of the economy.
• Identification of the current organisational structure of the selected organisation. Using relevant literature sources, discussion of
a. Describe the
the pros and cons of this type of organisational structure.
purpose of selected
organisation (5 • Analysis of the business model of a selected organisation. Based on research and supporting facts, clear discussion if this
marks) organisation depends on internalisation, externalisation or a hybrid configuration as part of their business model (including
b. Compare it shared service centres and business process outsourcing).
with a contrasting
organisation’s Excellent knowledge Very good knowledge and Good knowledge and Satisfactory knowledge Poor knowledge and
purpose, highlighting and understanding of understanding of the understanding of the and understanding of weak understanding of
key differences the overall business overall business model of overall business model of the overall business the overall business
between both. (5 model of the selected the selected organisation. the selected organisation. model of the selected model of the selected
Marks)
organisation. Excellent Very good understanding Good understanding of organisation. organisation. Weak and
c. Explain the
type of organisational understanding of of business purpose and business purpose and Satisfactory poor understanding of
structure which is business purpose and organisational structure, in- organisational structure, understanding of business purpose and
currently adopted by organisational line with contextualised in-line with contextualised business purpose and organisational
the selected structure, in-line with examples and evidence. (15 examples and evidence. organisational structure. Limited or no
organisation. (5 contextualised – 17 marks) (12 – 14 marks) structure, in-line with evidence of
Marks) examples and evidence. contextualised contextualisation
d. Analyse the
(17 – 25 marks) examples and evidence. examples and evidence.
overall business
(10 – 12 marks) (0 – 10 marks)
model of the selected
organisation and
suggest

BF(S) _ CW3
 improvements. (10
Marks)

Q2: Organisational Model Answer:

responsibilities and
governance (30 • Application of a relevant CSR theory/model, (e.g., Triple Bottom Line, Carroll’s CSR Pyramid, Ackerman's Model) and explanation
Marks, LO1) of the importance of the principles and purpose of corporate social responsibility, providing facts and figures about selected
a. Apply a organisation.
model/theory and • Explain the importance of stakeholder management for business organisations. Application of Mendelow’s Matrix for
discuss the principles stakeholder mapping to identify the key stakeholders for selected organisation. Clear examples and discussion of the importance
and purpose of of managing positive relationship between a business organisation, society and government at national and regional contexts.
corporate social • Functional planning requires good understanding of internal and external information. Students are required to apply
responsibility, appropriate analytical tools (e.g., VRIO; Resources, capabilities and competencies; Value Chain framework, PESTEL, Porter’s 5
providing examples Forces, SWOT) which can help managers to evaluate internal and external information for decision making, and functional
of your selected planning.
organisation. (8 • Analysis of the latest Corporate Governance Code of the UK (external) selecting one key area to link this discussion to the
Marks) corporate governance framework of the selected organisation (internal). Discussion about the nature and impact of these
b. Analyse the regulations and governance frameworks on strategy and decision making at selected organisation.
importance of
stakeholder Excellent knowledge Very good knowledge and Good knowledge and Satisfactory knowledge Weak answer with poor
management, and understanding of understanding of the understanding of the and understanding of knowledge and lack of
including managing
the principles and principles and purpose of principles and purpose of the principles and understanding of the
positive relationship
between a business purpose of corporate corporate social corporate social purpose of corporate principles and purpose
organisation, society social responsibility. responsibility. Very good responsibility. Good social responsibility. of corporate social
and government at Excellent understanding understanding of the understanding of the Adequate responsibility. Limited
national/regional of the importance of importance of stakeholder importance of stakeholder understanding of the or no understanding of
contexts (7 Marks). stakeholder management. Very good management. Good importance of the importance of
c. Apply
management. Excellent evidence of discussion to evidence of discussion to stakeholder stakeholder
appropriate models
to evaluate internal discussion to highlight highlight the nature and highlight the nature and management. management. Limited
and external the nature and impact impact of external impact of external Satisfactory evidence of or no evidence of
information relating of external regulations regulations and corporate regulations and corporate discussion to highlight discussion to highlight

BF(S) _ CW3
 to the selected and corporate governance framework, governance framework, the nature and impact the nature and impact
organisation. Identify governance framework. along with very good along with good of external regulations of external regulations
at least 2 critical Excellent application of application of relevant application of relevant and corporate and corporate
factors that
relevant models. (21 – models. (18 – 20 marks) models. (15 – 17 marks) governance framework, governance framework.
managers should
consider while 30 marks) along with basic/limited No application of
developing functional application of relevant relevant models. (0 –
plans (10 Marks) models. (12 – 14 marks) 11 marks)
d. Evaluate the
organisation’s
corporate
governance
framework and
providing examples.
(5 Marks))

Business functions Model Answer:

(25 Marks, LO2 and
LO3) • This is an open question and learners can answer this question based on the nature and operations of the selected business
organisation. For example, the impact of information systems is universal across all sectors of the economy, although it may vary
Guideline between manufacturing and service providing businesses. Some examples of the impact of info systems include the widespread
use of modern technology, by customers and business functions. For example, wireless communications including computers and
a. Describe how mobile hand-held computing devices are keeping managers, employees, customers, suppliers and business partners connected in
information systems every way possible. Email, online conferencing, the web, and the Internet, are providing new and diverse lines of communication
have changed the for all businesses, large and small. Through increased communication channels and decreased costs of communication,
way the chosen customers are demanding more of businesses in terms of services and products, at lower costs. E-commerce is changing the way
organisation businesses must attract and respond to customers.
operates, including • The Marketing Mix (4Ps or 7Ps) and utilise the framework to highlight the most important aspects of the chosen organisation’s
designing, marketing strategies.
developing, • This is an open question based on the student’s understanding of the organisation’s business model and effective strategies to
execute the mission statement. Any choice is viable from the organisation’s Value Chain but marks will be awarded for

BF(S) _ CW3
 transporting and explanation and justification of the most important function in that business. This question must be supported by supporting
delivery of their evidence and examples.
products and • Organisations are made of different business departments/functions, and these are the vital building blocks for the entire
services. Provide at organisational performance and for the effectiveness of value creation process. These functions are inter-linked, therefore it is
least two examples. important for managers to understand the inter-relationship of business functions and how changes in one area will impact other
(7 marks) functions. Students are required to highlight this inter-relationship between 2 functions/departments by providing examples of
b. Define the changes in one and its impact on the other.
model of marketing
mix and apply this Excellent knowledge Very good knowledge and Good evidence of Satisfactory knowledge Poor knowledge and
tool to your chosen and understanding of understanding of the knowledge and and understanding of understanding of the
organisation. Discuss the importance of importance of business understanding of the the importance of importance of business
and identify each
business function function provided in importance of business business function function in selected
area of the marketing
mix and provide provided in selected selected organisation. Very function provided in provided in selected organisation. Poor and
relevant examples. (7 organisation. Excellent good answer and selected organisation. organisation. weak answer and did
marks) answer and discussion discussion about impact of Good answer and Satisfactory answer and not discuss the impact
c. Select the about impact of the the business function on discussed the impact of discussion about impact of the business function
most important business function on other business function and the business function on of the business function on other business
business function in
other business function the inter-relationship. Very other business function on other business function and the inter-
the selected
organisation. Provide and the inter- good application of the and the inter-relationship. function and the inter- relationship. Poor or no
supporting analysis, relationship. Effective appropriate models to Good application of the relationship. Basic application of the
facts and examples to application of the evaluate internal and appropriate models to application of the appropriate models to
justify your choice. (5 appropriate models to external information evaluate internal and appropriate models to evaluate internal and
Marks) evaluate internal and relating to the selected external information evaluate internal and external information
d. Discuss the external information organisation, identifying relating to the selected external information relating to the selected
impact of the relating to the selected critical factors that organisation, identifying relating to the selected organisation, and did
business function organisation, identifying managers should consider critical factors that organisation, identifying not identify critical
highlighted in Q3(c) critical factors that while developing functional managers should consider critical factors that factors that managers
on another business managers should plans. (16 – 17 marks) while developing managers should should consider while
function and critically consider while consider while
examine the inter- developing functional

BF(S) _ CW3
 relationship of these developing functional functional plans. (13 – 15 plans, although limited developing functional
2 business functions plans. (18 – 25 marks) marks) detail. (10 – 12 marks) plans. (0 – 9 marks)
(6 Marks).

Managing operations Model Answer:

(15 Marks, LO4)
• Students are required to research a wide variety of academic and literature sources, to highlight the importance of operations
Guideline and supply chain management for contemporary organisations.
a. Discuss the • There is a clear operational difference between a service providing business, for example a mobile service provide; and a
importance of manufacturing business such as a car manufacturing business. Students are required to select 2 contrasting business
operations and
organisations (1 service and 1 manufacturing) to identify the impact of key operations management challenges/issues faced by
supply chain
management for management of both organisations.
contemporary
organisations (5
Marks). Excellent evidence of Very good evidence of Good evidence of Satisfactory evidence of Poor evidence and
b. Identify and discussion to highlight discussion to highlight the discussion to highlight the discussion to highlight weak answer to
discuss the impact of the importance of importance of operations importance of operations the importance of highlight the
key operations operations and supply and supply chain and supply chain operations and supply importance of
management issues chain management for management for management for chain management for operations and supply
faced by contemporary contemporary contemporary contemporary chain management.
management in organisations. Excellent organisations. Very good organisations. Good organisations. Limited understanding
services and answer to discuss the answer to discuss the answer to discuss the Satisfactory discussion and incomplete
manufacturing impact of key impact of key operations impact of key operations on the impact of key discussion on the
organisations and operations management issues faced management issues faced operations impact of key
provide relevant management issues by services sector and by services sector and management issues operations
examples. (10 faced by services sector manufacturing businesses. manufacturing businesses. faced by services sector management issues. (0
marks). and manufacturing (9 – 10 marks) (8 marks) and manufacturing – 5 marks)
businesses. (11 – 15 businesses (6 – 7 marks)
marks)

BF(S) _ CW3
 Presentation, Guidelines:
Structure &
Referencing (5 • Students are required to submit a clearly structured academic/management report. The language used should be appropriate for
Marks) senior management.
• Evidence of research from a broad range of independent sources. Effective use of the Harvard Referencing System.
• For a higher mark, clear academic practice and excellent presentation is required.

Excellent structure and Very good structure and Good structure and use Satisfactory with full and Weak with some
use of language, suitable use of language, suitable of language, suitable for references although
for an for an an appropriate references. inconsistent in terms of
academic/management academic/management academic/management Structured layout and in-text citation and
report. Excellent report. Very good report. Good evidence mainly accurate reference list.
evidence of research evidence of research from of research from a broad expression. Satisfactory Weak structure and
from a broad range of a broad range of range of independent structure and use of
independent sources independent sources with sources with full and unclear expression.
language. Satisfactory Limited or no evidence
with full and appropriate full and appropriate appropriate references evidence of research from of research from wide
references as per the references as per the as per the Harvard a range of independent variety of sources. (0 –
Harvard Referencing Harvard Referencing Referencing System. sources with satisfactory
System. System. 1 marks)
references although with
Good academic practice
Excellent academic Very good academic and excellent some inconsistencies. (2
marks)
practice and excellent practice and excellent presentation. (3 marks)
presentation. (5 marks) presentation. (4 marks)

BF(S) _ CW3