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Inside

the Strange
(and Secretive)
World of
Silicon Valley
16
IMPOSSIBLY
Real Estate COOL
WAYS
TO GET
YOUR
ANSEL HOME WIRED
ELGORT
THE
MAKING CAN YOU
LOOK
OF A YOUNGER
MEGASTAR JUST BY
POPPING
A PILL?

THE
FASHION THE HARDEST-

ISSUE
WORKING
MAN IN PORN

THE BEST OF
SPRING STYLE
The Most
Underappreciated
Actor in Hollywood
Might Also Be
the Most Talented
DETAILS DIGITAL OF CONTENTS
03 15
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32 D E TA I L S MARCH 2015
DETAILS TABLE OF CONTENTS
03 15
VOLUME 33 ISSUE 05 COVER Photograph by Mark Seliger. Styling by Mel Ottenberg.
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FEATURES ego Ansolo, a beat- fluid movements of
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Thirty-five-year-old 20, Elgort is already tanks, and button- Inc. PRINCIPAL OFFICE: Condé Nast, One World Trade Center, New York, NY 10007. S. I. Newhouse, Jr., Chairman;
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AND TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS,
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UNLESS SPECIFICALLY REQUESTED TO DO SO BY DETAILS IN WRITING. MANUSCRIPTS, PHOTOGRAPHS,
exceeding what reinvigorated by the Martin Vallin AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED BY A SELF-ADDRESSED STAMPED ENVELOPE.
even the most virile
stud can supply.
Can one man carry a
nation’s libido?
By Paige Ferrari
168
|
A new class of
174 | THE STRANGE bags prove that
(AND SECRETIVE) structure can be
WORLD OF overrated.
SILICON VALLEY
REAL ESTATE
As today’s tech
titans build under-
ground mansions,
buy up their neigh-
bors’ homes to
create buffer zones,
and even redevelop
entire towns to
suit their personal
tastes, they’re
disrupting all our
notions of the man-
sion as status signi-
fier of the megarich.
An inside look at
their under-the-
radar luxe life.
By Max Chafkin

190 | THE RAPID


P H OTOGR AP H B Y MA R T IN VAL LIN. BAG BY BA LENC I AGA .

RISE (AND RISE


AND RISE) OF
ANSEL ELGORT
The strapping
young star of YA
blockbusters The
Fault in Our Stars and
Divergent and this
month’s Insurgent is
the very definition
of a tween dream.
The preternaturally
gifted actor is a
social-media savant
and, performing
as his EDM alter
DETAILS TABLE OF CONTENTS
03 15
straightforward ap- 132 | ESSENTIALS
proach to filmmak- Refresh your ac-
ing hasn’t changed cessories with the
over the years, eyewear trend of
but the amount of the season—lightly
money he can plunk tinted sunglasses
down on a passion in shades of blue,
project has. green, and gray.

STYLE 134 | TASTEMAKER


The Walking Dead’s
115 | SPECIAL Steven Yeun on his
SECTION: personal style.
HOW TO SIMPLIFY
YOUR LOOK BODY
Making a statement
with your outfit 137 | TREND
isn’t about adding There’s a new way
pieces—it’s about to show off your
taking them away. body at the gym,
Our ultimate guide and you won’t have
to the new minimal- to lose your shirt to
ism shows how to do it. Got vein?
pull off monochro-
matic dressing, 140 | NUTRITION
the season’s new From aloe water
proportions, and to palm sugar, we
why the stone suit is demystify the latest
the best investment food fads.
piece for spring.
devices as sharp- 92 | DRINKS mance-capture 142 | GEARHEAD
124 | PROFILE
111
An image from the
looking as they
are high-tech. The
most elegant—and
The Americans
are coming! Craft
distillers in the U.S.
actors like Andy
Serkis have to do to
get a little respect
Givenchy’s creative
director Riccardo
Whether you’re a
runner or a CrossFit
junkie, here are
expanded reissue of efficient—ways to are getting into the in Hollywood (and Tisci talks Kim and brand-new sneakers
Uncommon Places keep your house lit, gin game, creating even better, a gold Kanye, why mens- worth scooping up.
by Stephen Shore.
secure, and climate- spirits with more statuette)? wear wasn’t always
controlled. botanical diversity his thing, and the 144 | VANITY
180 | COLOR than what the Brits 106 | CULTURAL importance of family. Are nutricosmetics—
CORRECT 80 | FOOD are known for. DIET pills and potables
Statement-making Modern Israeli is Artist Dustin Yellin 126 | GROOMING that promise better

P H OTOGR AP H C O PY R I GHT S TEP H EN SH ORE/ C OU R T ESY OF A P ER TU RE FOU N DAT I O N.


suits in electric blue, in, thanks to chefs 98 | TECH dishes on Murakami Six new fragrances looks in a single
burgundy, and even who are bringing If you want to trace novels, Hitchcock from some of the swallow—for real?
canary yellow en- some unorthodox your lineage back films, and the Dylan biggest fashion
sure you’ll never get thinking to a cuisine 60,000 years, all you album that takes houses prove the 146 | BAD BEHAVIOR
lost in the crowd. that’s been static need is $170 and a him way back. Plus: path to a better Here’s what really
Photographs by for, oh, millennia. Q-tip. Why men are a look at Sonic cologne may start in happens to your
Billy Kidd learning a lot—some- Youth frontwoman your closet. body while you’re
82 | AUTO times too much— Kim Gordon’s mem- binge-watching
198 | FALL IN LINE The Acura NSX about their past. oir, Girl in a Band. 128 | NOTED House of Cards (and
Forget Jailhouse Rock. defined a new cat- A surf-inspired yes, it will make
Vertical stripes— egory of car when 100 | TRAVEL 108 | ARCHITECTURE comb, London’s you fat).
along with horizon- it launched in 1990. Hammam bathing Danish starchitect coolest new shop-
tal and asymmetri- Can an upgraded rituals have long Bjarke Ingels takes ping destination, LAST WORD
cal patterns—are the model reclaim that been part of every- us on a world tour and how men
new uniform. nineties magic? day life in Morocco of his favorite build- around the world 204 | SHOULD YOU . . .
Photographs by and Turkey, and ings, from Sydney to are doing denim. GO TO SXSW?
Tetsu Kubota 86 | DESIGN now they’re a must São Paulo. Alabama Shakes
The hottest country at high-end spas in 130 | ARRIVALS and Twitter took off
KNOW & TELL for homewares? this country, too. 111 | YES LIST Don’t start shopping there, but is it worth
Our neighbor to Five things we em- this spring without the trek? We weigh
75 | OBJECTS OF the north. The five CULTURE phatically endorse. getting to know the pros and cons of
DESIRE studios—and these four lines add- heading to Austin
Finally, a generation the one brand— 103 | THE BIG IDEA 112 | WISEGUY ing new life to the this month.
of “smart” home to know now. What do perfor- Kevin Costner’s U.S. market. By Mark Yarm

48 D E TA I L S MARCH 2015
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DETAILS CONTRIBUTORS
03 15
01 1 / Mark Seliger guys are into these 4 / Candice Kevin Birmingham.”
PHOTOGRAPHER, workouts that get Rainey Guilty pleasure:
“FASHION: HIGH your body fat down WRITER, “STYLE: “Sneaking off to the
POINTE,” P. 150, “THE to nothing.” A CONVERSATION skate park.”
RAPID RISE (AND RISE Listening to on WITH RICCARDO Social-media plat-
AND RISE) OF ANSEL TISCI,” P. 124
repeat: “ ‘Jealous’ by form: Instagram—
ELGORT,” P. 190, AND
“A CONVERSATION Nick Jonas. Which @martinvallin
WITH RICCARDO is embarrassing, for Behind the scenes: Bona fides: Vallin’s
TISCI,” P. 124 everyone.” “Tisci pretty much photographs have
Go-to drink: embodies what male appeared in Du Jour
Behind the scenes: “Champagne. Moët, if sexiness should be and T: The New
“With Ansel, we shot it’s around.” at this very second. York Times Style
02 When straight guys
him at a pizza shop Next big purchase: Magazine.
in Brooklyn at around “I’d really like to take who don’t know Tom
6 A.M., and there my 70-year-old mom Ford from Thom 6 / Paige Ferrari
wasn’t any pizza, to Tokyo. She’s never Browne are ask- WRITER, “BIG IN
but he somehow been to Asia.” ing me to ask Tisci JAPAN,” P. 162
persuaded the owner Social-media about the Nikes he’s
to give him a can- platform: Twitter— designed, that’s Behind the scenes:
noli. I was amazed kayleener when you know a “I was impressed
at how quickly he Bona fides: Schaefer, designer’s hit critical by how gentlemanly
wolfed that thing a former staff writer mass.” Shimiken is. On
down—said it was at Details, has writ- Signature outfit: our last interview,
03 the best cannoli he’d ten for the New York “Black jeans, cash- he took me to one
ever had.” Times, Vogue, and mere sweater, and of Tokyo’s nicest
Culture fix: “Nothing ESPN The Magazine. heels that are bor- restaurants—I never
put a bigger smile on derline absurd but expected to share
my face than see- 3 / Nicholas expensive, so they such a fancy dinner
ing Pina Bausch’s Prakas don’t read stripper- with a porn star and
Kontakthof at the PHOTOGRAPHER, ish.” still see no action.”
STYLE-SECTION Listening to on Listening to on
Brooklyn Academy of
MODELS, repeat: “Fleetwood
Music this past fall.” repeat: “ ‘Old Shoes’
STARTING P. 115
Go-to drink: “Mezcal, Mac’s Tusk—the en- by Tom Waits.”
a splash of lime juice, tire record from front Go-to drink: “When
Behind the scenes: to back is brilliant.”
rocks on the side.” you need to warm
04 “Shooting in Bona fides: Rainey is
Social-media plat- up your insides: a
Williamsburg can the deputy editor of
form: Instagram— Kir Royal mixed with
be a challenge— Details.
@markseliger honey, ginger, rye
it’s evolving from
Bona fides: Seliger, whiskey, bitters,
aluminum-sided row 5 / Martin Vallin
the former chief lemon juice, and
houses to shiny new PHOTOGRAPHER,
photographer at Roll- chartreuse. Straight
condos, so it can be “FASHION: THE
ing Stone, regularly up.”
tough to get the right SOFTER SIDE,” P. 168
shoots covers for Social-media
background.”
Details and has pub- platform: Twitter—
Culture fix: “The Behind the scenes:
lished eight books of paigeferrari
Leftovers—I watched Since [the bags] had
his work. Bona fides: Ferrari
it twice.” such minimal struc-
05 has contributed to
Can’t live without: ture, we angled them
2 / Kayleen on their corners—it New York, The New
“My custom-leather
Schaefer creates a tension be- York Times Magazine,
sandals from Athens,
WRITER, “THE tween their softness and Slate.
BODY: YOU’RE SO Greece.”
and the sharp lines of
VEIN,” P. 137 Social-media plat- the set.”
form: Instagram— Signature outfit:
Behind the scenes: @prakas “A pair of Kris Van
“I knew veins were a Bona fides: Prakas Assche pants that I
thing, but they used has shot campaigns refuse to throw away
to be for bodybuild- for Ermenegildo and an Alexander
ers. Now it’s the guy Zegna, Kenneth Cole, Wang sweater.”
06 with the lean, taut and Steven Alan. Culture fix: “I just
body who wants started The Most
them, so it’s a differ- Dangerous Book:
ent way of showing The Battle for James
off. It shows you how Joyce’s Ulysses by
DETAILS CONTRIBUTORS
03 15

INSIDE THE
SPRING
FASHION ISSUE
EVERY MARCH, WE PREVIEW THE CUTTING-EDGE TRENDS THAT WILL GUIDE YOUR SARTORIAL CHOICES THROUGH

THE WARM-WEATHER MONTHS TO COME. HERE, OUR FASHION TEAM PROVIDES AN INSIDE LOOK AT WHAT IT TAKES—

FROM CAREFUL CURATION AND CREATIVE VISION TO TEAMWORK AND LOGISTICAL ACUMEN—TO PULL IT OFF.

01 02 03 04

ment’s space, and


1 / Matthew constantly shooting [“How to Simplify Your 3 / Justin trousers. Fortunately,
Marden while we were shoot-
everything at once, Look,” p. 115]. We Berkowitz no clothing was
FASHION DIRECTOR so it’s all hands on were able to take an harmed in the pro- ing this issue, we
SENIOR MARKET
deck, and that en- overarching theme EDITOR duction of this story.” were also preparing
vironment isn’t for within menswear and for the magazine’s
“I’m really into the
everyone, but I love break it down with move to the World
whole stripes thing “In the middle of the
working this way and specific trends from
4 / Katelyn Trade Center. We had
happening this run-through for our Cervini
can’t imagine doing spring/summer—stuff to move the racks
spring, and I think ballet story [“High FASHION ASSISTANT
it without them. We like monochromatic into the hallway,
Eugene nailed the Pointe,” p. 150], Ben
curate everything dressing and mix- moving boxes were
styling in that story Sturgill, the stylist,
we see and present ing up proportions. “The March issue is piled up in the closet,
[“Fall in Line,” p. 198]. brought up a good
it to a reader who is Between that and our always a busy time, and huge crates
Eugene, Justin, Kate- point: We were plan-
confident, stylish, fashion stories, I think but especially in the were constantly get-
lyn, and I all work ning to shoot male
and, most important, there’s a great snap- fashion closet. There ting shoved into our
together to curate dancers doing the
living a life in which shot here of what’s are racks upon racks space. This was all
the most important leaps and stretches
these pieces work.” to come in the next of clothing taking happening as more
fashion messages that they’d normally
few months. There’s over the depart- pieces arrived daily
for our reader. We’re only do in their own
2 / Eugene Tong something for every practice gear or their
for shoots. There was
STYLE DIRECTOR sartorial level.” barely any room to
costumes. Ben raised
walk around and get
the issue that we
“I am hyped on the the clothes.”
might have a problem
entire Simplified if the guys jumped
Dressing package a little too hard and
split a seam in the

64 D E TA I L S MARCH 2015
DETAILS LETTERS
03 15

Maverick
Man
“Props to you guys for having
Johnny front the Mavericks
issue [“Hollywood Mavericks:
The Anti-Leading Man,” by Alex
Bhattacharji, December 2014/
January 2015]. I’ve had my
doubts about him over the years
(and yeah, most of them involve
his covering himself in grease-
paint), but he never plays it too
safe, which is why I think he’s
still worth watching.”
STANLEY A., VIA E-MAIL

“I’ve followed Johnny Depp’s


career since Edward Scissor-
hands, and it’s always cool to
see that he’s still making
interesting choices. He’s not
traditional Hollywood, which
makes him the perfect choice
for a Mavericks cover. More
Depp in 2015, Details!”
ANNE PALLEY, VIA E-MAIL

“Great interview, great photo-


graphs, great Depp.”
POST BY HAMMSTER

The Great Dunham Debate


Our appraisal of the millennial mouthpiece behind Girls left readers
divided [“Should You . . . Embrace Lena Dunham?” by Laura Bolt,
December 2014/January 2015], but one Facebook exchange proved
that sometimes the answer to a question all depends on its phrasing.

“YES. THE ANSWER IS


P H OTOGR AP H S, F R OM TOP : MA RK S ELI GER; MAT TH EW MA RD EN.

ALWAYS YES. ” —TORITO PEREZ

“NAH, I’M COOL.” —MANUEL CARDENAS

“ONLY IF SHE GIVES


YOU PERMISSION.” —JOE PEACH
Model Behavior
IN ONE OF OUR MOST LIKED INSTAGRAMS FROM DECEMBER
2014, BRAZILIAN MODEL FRANCISCO LACHOWSKI
WEARS CALVIN KLEIN, ONE OF 18 LOOKS FROM OUR SPRING Submissions to Details should include the writer’s name, address,
and daytime phone number and be sent by e-mail to DetailsLetters@
FASHION PREVIEW FOR DETAILS.COM. condenast.com or by mail to One World Trade Center, New York, NY
10007. Submissions may be edited for length and clarity and may
Check out @chico_lachowski shot and styled by @matthew_ be published or used in any medium. All submissions become the
marden exclusively for details.com. #malemodels #menswear property of the publication and will not be returned.

68 D E TA I L S MARCH 2015
the well-curated life

OBJECTS OF DESIRE

The Connected Home


1. Mother and Motion Cookies 3. Nexus Player and Gamepad 5. Sonos Play:1 Plug it in, connect 7. Chamberlain MyQ Garage Pair
These sensors can be scattered This hockey-puck-like device that to Wi-Fi, and start streaming your this device with Wi-Fi and you’ll never
around your house to keep track of connects to your TV will give you entire music library or playlists from have to second guess whether you
anything from your sleep to your cof- access to Netflix and Hulu as well any service (Spotify, Pandora, TuneIn remembered to close your garage
fee consumption to how many steps as hundreds of video games avail- Radio), all controllable from your lap- door. $130; chamberlain.com
you’re taking in a day. $300; sen.se able at the Google Play store. $140; top or smartphone. $200; sonos.com
8. Withings Home This camera lets
play.google.com
2. Wally Home Leaks suck. Place this 6. Keen Home Smart Vent Yes, you access a crisp, wide, HD image
sensor wherever—in a window, under 4. Withings Aura Via an unnoticeable adjusting a vent from a smartphone of your space from any Apple device.
the sink, in the basement—and you’ll pad that goes under your mattress, is better on the knees, but the real It’ll record movements or noises
be alerted if water is detected. $300; the Aura will track your heart rate, bonus is being able to keep each that it detects and allows you to flip
wallyhome.com movement, and breathing to give you room at an optimal temperature through them at the end of the day.
insight on getting the best sleep pos- automatically. $85; keenhome.io $200; withings.com
sible. $300; withings.com

01 04

02
03

07

08

06 05
P R OP S TY LI NG B Y LEI GH GI LL

GO TO DETAILS.COM TO SHOP THIS PAGE BY KEVIN SINTUMUANG PHOTOGRAPHS BY CHRIS GORMAN


OBJECTS OF DESIRE

9. Edyn Garden Sensor Meet


10 the wunderkind sensor that
will take stock of your envi-
ronment, recommend which
plants will thrive in it, and
even water them. When it’s
time to pluck those heirloom
tomatoes, you’ll get an alert
on your phone. $160 with the
Edyn Water Valve; edyn.com
10. Wink Relay Touchscreen
Controller Think of this as a
09 genius light switch—it lets
you control your smart home
sans phone. $300; wink.com
11. GE Link Bulb Program
these energy-efficient LED
bulbs to come on when you
walk in the front door or
11 pull into your driveway. $15;
quirky.com
16
12. Philips Hue Tweak the
color, tone, and brightness
of the Hue with an intuitive
app. Choose anything on the
spectrum, from white to red
to dark purple, to match your
decor or your mood. $60;
meethue.com
12
13. BeON On vacation and
want to give the impression
that somebody’s home?
BeON bulbs learn your day-
to-day lighting patterns and
will simulate them when
you’re away. They’ll even
work if there’s a power out-
age. $239 for a set of three;
13 store.beonhome.com
14. Tabü Lümen This bulb
wants to party. In addition to
15
changing colors as you see
fit, it can blink to the beat of
music and flash red if you
have a phone call coming in.
$70; lumenbulb.net
15. August Smart Lock
Let out-of-town friends in
14
without having to hide a key
under a potted plant. Just
send an invite to a smart-
phone; the lock senses when
they’re near, and in they go.
Plus, you’ll never have to dig
through your pocket for keys
again. $250; august.com
16. Nest Protect The smart-
“WHEN TECHNOLOGY ENTERS A HOME, THE REFERENCE POINT est smoke and carbon-
monoxide detector there is.
IN TERMS OF EASE IS THE LIGHT SWITCH. ANYTHING MORE Toast burning? The Protect
COMPLICATED IS GOING TO HAVE A HARD TIME PLEASING will say, “Heads up, there’s

EVERYONE. THE PRODUCTS NEED TO BE INTERESTING AND smoke in the kitchen.” Real
fire? It’ll tell you the best
BEAUTIFUL, BUT THE MAIN THING IS DISCRETION. WE’RE NOT way to exit your home. $100;
LOOKING FOR OBJECTS THAT SAY ‘LOOK AT ME!’ ” nest.com

—Yves Béhar, founder of the industrial-design firm Fuseproject and CCO of August (which
made the smart lock above)

76 D E TA I L S MARCH 2015 FOR EVEN MORE CONNECTED-HOME PRODUCTS, GO TO DETAILS.COM


FOOD

BY ADAM ERACE PHOTOGRAPH BY JEREMY LIEBMAN

Say Shalom If there’s a defining characteristic of the Israeli-food boom happening right now, it’s that it pulls inspiration from all
over the Middle East. Take Shaya, in New Orleans, where you can slurp traditional matzo-ball soup with Moroccan

to Modern spices like star anise and allspice. It’s true that Israeli food has always gone “beyond hummus,” says Steve Cook, who,
with chef-partner Michael Solomonov, helped introduce the modern Jewish state’s cooking to the United States at

Israeli Philadelphia’s Zahav. But now, with the prevalence of fresh local ingredients, chefs are shunning store-bought short-
cuts and instead opting for innovation. (In New York City, try the short ribs at Einat Admony’s Bar Bolonat, which uses
Cuisine couscous as an unlikely base, or head to Mile End Deli, which serves seared cauliflower with honey-harissa-tahini
sauce.) They’re also elevating the classics, fetishizing falafel—it was inevitable, right?—in the same way that others
have the burger, the taco, and pizza. Sara Kramer and Sarah Hymanson prefer a homemade Iraqi flatbread called
laffa over pita at their Los Angeles falafel stand, Madcapra. “It helps control the ratio of falafel to sauce and salad in
each bite,” Kramer says. Now, that’s progress.

MIDDLE EAST FEAST: The $40 tasting menu at Mile End Deli in New York City includes spicy lamb
merguez sausage (top left corner), Moroccan matbucha salad (above the soda can), and a
deconstructed baba ghanouj (bottom left corner) whose elements aren’t blended together—
“a baba that’s not a baba,” says chef Eli Sussman.

FOR MORE ON THE FIRST WAVE OF MIDDLE EASTERN


RESTAURANTS IN THE U.S., GO TO DETAILS.COM
AUTO

BY BRETT BERK

BACKSTORY
How F1 Legend
Ayrton Senna
Helped Make
the Original NSX

Credit Brazilian racing


A 1995 NSX (above); the legend Ayrton Senna
2016 reincarnation (right) with the original NSX’s
will be built at a new per- precision handling.
formance facility in Ohio.
Senna drove for Mc-
Laren-Honda’s For-
mula One team, and
he tested a prototype
of the NSX while com-
peting in Japan in 1989
(Senna died at age 34
during a race in 1994;

A Nineties he’s the subject of the


excellent 2010 docu-

Icon That’s mentary Senna). “We


tried to understand

2 Legit 2 Quit how he felt about the


car,” says Ryouji Tsu-
kamoto, chief chassis
WHEN ACURA LAUNCHED THE NSX IN 1990, A GENRE WAS BORN: THE EVERYDAY SUPERCAR. OXYMORON? engineer for the orig-
Hyperbole? Maybe, but the NSX supplemented the comfort and reliability Honda is known for with the rac- inal and the new NSX.
ing-inspired technology and exotic aesthetic of the era’s six-figure Ferraris and Lamborghinis. Which is to say: Senna didn’t think the
PH OTOGR AP H S, F R OM LEF T: GET TY I MAGES;

It was a revelation. In 2005, however, Acura’s priorities shifted, and it stopped making the car and focused body was rigid enough,
on more mainstream products. Consequently, the company’s street cred and sales slipped. which hampered the
C OUR TES Y OF AC UR A; GETT Y I MAGES.

Now Acura is rebooting the NSX (orders will be accepted this summer), thanks to Honda’s CEO, who was car’s ability to provide
looking for a new flagship vehicle for the brand; he had a particular attachment to the NSX, since he was a driver with the most
a chassis engineer on the original. It enters a crowded field of cars that trace their heritage, in part, to the honest feedback. So
first version: the 2015 Corvette Z06, the 2016 Mercedes-AMG GT and Audi R8, and the rumored Toyota FT1. engineers stiffened
Ironically, NSX chief engineer Ted Klaus says he and his team “benchmarked” cars like these when tuning the chassis to make
the new NSX. “We did san gen shugi research, which means ‘to go to the location, touch the parts,’ ” he says. the NSX more respon-
(In plain English: The team bought the cars and drove them. Hard.) Klaus kept the NSX’s original mid-engine sive—allowing for
V6 layout but upgraded the engine with two turbochargers and three battery-powered electric motors to what Senna, says NSX
provide more than 550 horsepower, about what’s in the Ferrari 458 and the Lamborghini Huracán, which cost chief engineer Ted
almost double the 2016 NSX’s estimated $150,000 price tag. The NSX may not be defining new classifications Klaus, called “tran-
anymore, but it’s still a category killer. scendental driving.”

82 D E TA I L S MARCH 2015
DESIGN

BY MONICA KHEMSUROV

Northern Exposure:
Canada’s Design Boom
On the list of Canada’s biggest exports—Justin Bieber, maple syrup, Swedish Fish
(yes, they’re made in Ontario)—design has never ranked particularly high. But that’s
about to change: Young Canucks are blazing a new trail, putting out work sophisti-
cated enough to rival that of any European studio, then sending it our way thanks
to big-name brands like Roll & Hill and retailers like The Future Perfect. Here, five
of the best studios north of the border, each with a killer piece you’ll want now, eh?

THE STUDIO: KNAUF AND BROWN


THE DESIGNERS: Vancouver duo Calen Knauf and Conrad Brown, both 31,
are former skateboarding buddies who now design stripped-down chairs,
tables, and lamps for compact spaces, plus T-shirt graphics and branding
for companies like Adidas and Stussy.
THE PIECE TO OWN: Their Heavystock shelves, sold in black or white stackable
modules. They’d been shopping for a simple, decent-looking TV stand, but
good luck finding one—they realized “the furniture industry had sort of left
them to be designed by electronics companies,” Knauf says. So they con-
ceived these, which can sit low or high—like your toy blocks, but cooler.
From $500; esaila.com

THE STUDIO: ANDLIGHT


THE DESIGNER: Lukas Peet, 27, had already made a name
for himself in the design world—working with Roll & Hill
and the Danish brand Karakter—when he joined forces
with Caine Heintzman and Matt Davis to start this Van-
P H OTO GRA P HS C OU R T ESY OF DESI GNER S (2).

couver lighting studio a little over a year ago. Furniture’s


fine, but these guys geek out over the effects of light on
a room’s temperature and atmosphere, while pushing
the bounderies of both form and function. “With our LED
pieces, people often ask where the lightbulb is,” Peet
says. “We sold a light to someone, sent it to him, and
he sent us an e-mail, being like, ‘Where’s the lightbulb?,’
thinking we forgot to add a light source to the fixture.”
THE PIECE TO OWN: The Button 60 LED pendant light looks
like just that: a giant button hanging from your ceiling.
And it’s tiltable, so you can aim its glowing face in any di-
rection—the epitome of the brand’s simple-meets-techy
vibe. For Peet, it’s all about “the contrast between a large
vast surface and a thin profile.” From $2,150; andlight.ca

86 D E TA I L S MARCH 2015
DESIGN

THE STUDIO: CHAR KENNEDY


THE DESIGNER: In elementary school, Vancouver-based Char Kennedy was “making
high-heeled shoes from wooden blocks and duct tape because I wasn’t allowed the
real ones,” she says. Now 23, she’s coming up with inventive customizable chairs and
tables in wood, leather, and marble.
THE PIECE TO OWN: Check out the slatted birch Bela coffee table she co-created with
classmates from design school. Short on space? No problem—it folds completely flat.
But unlike cheap card tables, this doesn’t trade elegance for portability—it looks just
as good inside, outside, wherever you put it down. $686; charkennedy.com

THE STUDIO: MERCURY BUREAU


THE DESIGNER: A geologist turned artist turned designer, Toronto’s Shane Krepakevich,
35, offers up sculptural furnishings with intriguingly unconventional geometries—lamps THE PIECES TO OWN:
with diagonal floating bases, tables with laterally shifted legs. “I have a longstanding fas-
Canadian studio MSDS
cination with Russian Constructivism,” he says.

THE
added columnlike
THE PIECE TO OWN: Krepakevich staggered the legs of his first Pivot table for expediency
(to help support an extra-long, extra-heavy slab of reclaimed marble he’d found), then ridges to the Pleated
left them that way for aesthetic reasons when he started manufacturing the piece.
COOLEST Planter to make its
heavy material—
BRAND
$2,386; mercurybureau.com
terra-cotta clay—

TO KNOW
look lighter. A self-
watering wick hidden

RIGHT underneath stores


moisture—perfect for
NOW novice green thumbs.
$60; umbrashift.com

The colorful squares on


these David Hockney–
Umbra, the Toronto-
esque woven floor mats
based giant long known
by New York–based
for its affordable, utili-
Icelandic designer
tarian housewares, last
Hlynur Atlason are
year launched a cooler,
THE STUDIO: PART & WHOLE meant to depict aerial
higher-end diffusion
THE DESIGNER: Vancouver’s Nathan Martell, shots of swimming
line called Umbra
29, racked up experience at two of Cana- pools and back yards.
Shift, with a roster of
da’s biggest furniture brands, Bensen and $90; umbrashift.com
buzzworthy emerging
Molo. Now he’s churning out his own so-
phisticated yet spartan tables and will add talents and lust objects
perforated-metal shelving, lighting, and a that look far more
P H OTOGR AP H S C OUR TES Y OF D ESIG NERS (5 ).

desk system to the lineup later this year, all expensive than they
modular and open-ended. actually are.
THE PIECE TO OWN: The Trunk tables (coffee
and side) give an abstract but still functional
update to a rustic Canadian mainstay—the
solid woodblock table (typically made from
chunks of native Douglas fir). Martell takes
it, rounds the edges, and lets you store stuff
inside. And for you design geeks out there,
he’s replaced the fir with the birch and oak
plywood used in the iconic Eames Wire-
Base table. “It was the first piece of real
furniture I ever bought for myself,” Martell
notes. Starting at $725; partandwhole.com

88 D E TA I L S MARCH 2015
DRINKS

BY JASON TESAURO PHOTOGRAPH BY VICTOR PRADO

1/ CORSAIR GIN 2/ EBB+FLOW GIN


The American Gin Nashville
THE GIN: Sleek and bright,
Seattle
THE GIN: Classic, with

Renaissance with cucumber, coriander,


and licorice root.
FUN FACT: It’s Tennessee’s
coriander, cardamom,
and angelica (the root is
used in herbal medicine).
Gin is making a comeback—and not just any gin. American insurgents are
only gin distillery. “We’re FUN FACT: “Instead of neu-
wooing fans of well-known British brands (Plymouth, Beefeater) by toning surrounded by gin hat- tral grain spirits, we use
down the juniper and ratcheting up other botanicals—citrus, florals, spices. ers,” says co-owner Darek a malted-barley blend to
Call it a Western ginaissance. We had just one question: Which are the best? Bell. “What we do with gin make it a little softer,”
in whiskey country—it’s a says owner Steven Stone.
gintervention.” THE APPEAL: High-proof
THE APPEAL: No boiling— spirits, like full-bodied
botanicals are bathed in wines, feel richer in the
alcohol vapor, extracting mouth. But at 94 proof,
1 lighter, nuanced flavors. lesser gins might also
$30; corsairartisan.com burn. Not Ebb+Flow. $33;
drinksoundspirits.com

3/ GREENHOOK
GINSMITHS
2
AMERICAN DRY GIN
Brooklyn
6 5 THE GIN: Fruity and fragrant,
with chamomile, citrus, and
cinnamon.
FUN FACT: Founder Steven
DeAngelo was a capi-
tal-markets broker in
2008 when the economy
collapsed, “and we drank
a lot.” By 2012, he and his
brother had traded Wall
Street for gin-making.
THE APPEAL: A unique
3
vacuum process creates
low-temperature distillation,
which helps protect Green-
4 hook’s delicate nose from
getting knocked out of joint.
$34; greenhookgin.com
SET D ESI GN BY K ATE LA NDU C C I FO R MAR Y H OWA RD ST UD IO.

5/ DRY FLY GIN 4/ VIKRE


Spokane, Washington DISTILLERY
THE GIN: Very Pacific BOREAL CEDAR GIN
Northwest, with native Fuji Duluth, Minnesota
7/ GLORIOUS GIN 6/ BRISTOW GIN apple, lavender, and hops. THE GIN: Smoky, thanks to
Brooklyn Madison, Mississippi FUN FACT: “We both de- red cedar.
THE GIN: A combo of ginger, rosemary, THE GIN: Citrusy, because of minty hyssop spised gin, and it was over FUN FACT: “I developed the
citrus, and, yes, juniper. and lemon verbena. a bottle of overpriced, Cedar specifically to make
FUN FACT: “The base is more like a FUN FACT: Distiller Phillip Ladner started average vodka that we my perfect Negroni,” says
white whiskey,” says distiller Brad out in wine in New Zealand (where he decided to make Dry cofounder Emily Vikre.
Estabrooke. Upstate New York grain crushed grapes) before turning to gin Fly,” says co-owner Kent THE APPEAL: For fermen-
lends it sweetness and kick. and settling in Mississippi. Fleischmann. tation and proofing, Vikre
THE APPEAL: While most gins distill THE APPEAL: Instead of soaking herbs THE APPEAL: Instead of uses purified Lake Superi-
botanicals at once, Glorious slow- for one day, Ladner lets them seep for buying their alcohol base or water, which is soft and
distills each individually before blend- a week, intensifying flavor. It’s remark- in bulk, they make it from devoid of (taste-altering)
ing them to get the balance just right. ably smooth despite its higher proof. local ingredients. $30; minerals. $30; vikre
$32; brkdistilling.com $35; bristowgin.com dryflydistilling.com distillery.com

92 D E TA I L S MARCH 2015 FOR A QUICK GUIDE TO BARREL-AGED GINS, GO TO DETAILS.COM.


TECH

BY CHIP ROWE PHOTOGRAPH BY ADAM VOORHES

NOT TOO LONG AGO, I SPENT ABOUT $170 ON A demographic to be part of a movement it’s been
genetic test to resolve a nagging question about shut out of, mainly because research sites rely
my great-grandparents on my father’s side: Were heavily on Colonial and English records. “Gen Y
they first cousins? My grandmother had men- has begun to trace its roots,” Taylor says. “It’s not
tioned this offhandedly when I was a teenager, like looking at a census record or a chart of your
and I remember thinking it would be better for ancestry. It’s directly related to you.”
the genetic fortitude of future Rowe genera- Even in sketching our own lines, we’re slowly re-
tions if they weren’t so closely related and my vealing the branches of the global family tree. A.J.
great-grandfather had been, say, adopted. And Jacobs, who’s writing a book about technology
then I had a clue that that might be the case. In and genetics, is particularly intrigued by Y-DNA’s
1981, I got a transcript of my great-grandfather’s role in this, because it’s “so pure, the little part
death certificate, on which his name was written that doesn’t mix,” he says. He’s referring to the
as Charles Luncolias Rowe—Charles Lunc, whose odd fact that only the Y’s tips combine with its
alias was Rowe. partner, the X, so the Y’s center remains largely
So, decades later, I asked a third cousin who unchanged through aeons. This is what links you
shares this paternal line with me to get tested: If to Adam, the earliest male whose line survived.
our sequencing matched, my great-grandfather Geneticists thought they knew who Adam was,
hadn’t been adopted, and like Queen Victoria, but they don’t: Two years ago, Family Tree DNA
Edgar Allan Poe, and Charles Darwin before got a sample from an African-American in South
him, he’d kept it in the family. This genetic test Carolina named Albert Perry who descended from
analyzed something called Y-DNA. Basically, it a man predating Adam by at least 60,000 years.
works like this: You, your father, your grandfather, Almost certainly, your Y-DNA will fall squarely
your great-grandfather, and every prior ancestor on the standard tree; results will yield your “deep”
in your direct male lineage are connected by a ancestry and a list of other men with identical or
nearly identical strand of genetic code, like a nearly identical Y’s. Unless they share your last
fence line extending beyond the horizon. This name, they’re so distantly related, it hardly mat-
code lives in your Y chromosome; the last fence ters—though Craig Kanalley, a 29-year-old so-
post is Adam. cial-media manager for the NHL’s Buffalo Sabres,
To those of us who failed sophomore biology, found Kennelly and MacNeely cousins in Ireland
having your Y-DNA put under the microscope can after having his Y-DNA tested, and he met one on
sound intimidating. But it’s surprisingly easier a recent trip there.
and, frankly, much cooler than trolling Ancestry Of course, not every discovery is celebrated
.com like your Aunt Wanda’s been doing for the over a Guinness. If you and a male relative get
past decade. All you do is swab your cheek, mail tested and don’t match, one of you had at least
the collection kit to a company like Family Tree one “non-paternal” event in your line. This could
DNA in Houston, and wait for an e-mail. What you be an acknowledged adoption—or a not-so-
get back is an incredible piece of personal his- acknowledged scenario in which a cuckold raised
tory—the route your paternal line took when hu- another man’s kid. By one estimate, that happens
manity began migrating from Africa about 60,000 in 2 percent of births in which the “dad” has no
years ago. (You might be descended from a great clue and in 30 percent of births in which he’s sus-

Who’s Your Daddy?


You share a Y chromosome with your father, your grandfather, and every father before
them. Now, for $170, you can trace the route your paternal line took 60,000 years ago
without embarking on an ancestral research project. Just be ready for . . . well, you’ll see.

warrior: About 8 percent of men in Central Asia picious. A 34-year-old genealogist I know got so
can trace their paternal line back to one male who into Y-DNA analysis that he helped most of the
lived roughly 1,000 years ago. It’s almost certainly males on his mother’s side get tested, discovered
Genghis Khan, who died 788 years ago and whose one didn’t match, and had to have an awkward
sons and grandsons no doubt used the family conversation about decades-old rumors of an
name to make the acquaintance of vast numbers affair that the relative hadn’t heard about.
P R OP S TY LI NG B Y R OB IN F IN LAY.

of women wearing pelts.) Nothing that dramatic happened when my


Which is why more guys are going under the cousin and I got our results. Our Y-DNA matched.
Q-tip. In 2000, the first year Y-DNA testing was My great-grandfather wasn’t adopted. The elderly
available from Family Tree DNA, the company genealogist who transcribed my great-grand-
analyzed 1,500 samples; in 2014, it processed father’s death certificate for me had misread
more than 50,000. Joshua Taylor, the 29-year-old “Lincoln” as “Luncolias.” This made more sense:
cohost of Genealogy Roadshow on PBS, says the My great-grandfather was born in 1861, the year
uptick can be explained, in part, by the fact that Abraham Lincoln took office. I can’t say the news
genetic testing allows a younger, more diverse shocked me. My family can be a little odd. J

98 D E TA I L S MARCH 2015
TRAVEL

BY ALYSSA SHELASKY

Turkish Delight I SURRENDERED


TO THE SLAB
Bond over a hammam experience with anyone at a cocktail party, and straightaway you know at
least one thing: This person has been thoroughly cleaned by a perfect stranger, likely in a foreign In theory, a visit with
my new boyfriend to
land. For those who aren’t initiated, a hammam—a sauna anchored by a heated marble slab and
Glenmere Mansion
punctuated with whirlpools and moodily lit lanterns—is where your body is steamed, scrubbed, and in upstate New York
doused with warm water. The ritual has long been part of Turkish and Moroccan custom, but now for an overnight stay
Western hotels, in search of eccentric spa services, are building their own. For anyone who lives in centered on a 90-min-
a riad-style garden palace, the hammam is just another Wednesday; for everyone else, it’s a chance ute couples hammam
ritual was a great idea.
to try extreme exfoliation in an exotic environment, like these below.
It was a relationship
that lacked a little
sexual chemistry, so
why not try something
potentially unique and
erotic? Plus, the prop-
erty promised butlers,
Barolos, and a Barneys
outlet nearby. Bring it.
After the drive, we
got into our robes,
were guided to the
hammam, and then
got out of our robes.
New boyfriend and
I faced each other
naked, save for some
string-paper under-
wear in the shape of a
croissant.
The room was foggy,
the sauna air thick
with eucalyptus (and
nervous energy). Our
spa ladies laid us on
the toasty marble
bed side by side and
steamed, scrubbed,
and showered us with
water, dousing us
rhythmically.
My hammam god-
dess used a cloth mitt
to ferociously exfo-
liate me in places I
wouldn’t even flash to
close friends. It wasn’t
painful or remotely
sexual; it’s pleasur-
The hammam at the Faena Hotel
able, and you just sur-
in Buenos Aires; the marble slab
render to it. Later, in
at the Cosmopolitan (bottom right).
our towels, over mint
tea, I asked my man,
who would fade out in
P H OTOGR AP H S C OUR TES Y OF EAC H LOCAT ION.

a few weeks, what he


Condado Vanderbilt Faena Cosmopolitan La Mamounia thought. In his dreamy
SAN JUAN BUENOS AIRES LAS VEGAS MARRAKECH
state, he said, “It in-
This new, first and only A bohemian hang that’s Only in Vegas would Celebs and jet-setters volved an ‘ass saw’ . . .
hammam in Puerto Rico equal parts serenity and hammam rituals include have been in love with this and I think I liked it.”
practices exfoliating tech- art scene, this candlelit pre-scrub champagne medina-style paradise
niques that release not hammam—inside a offered by a modelesque since 1923. And now, at La
just impurities but also 7,500-square-foot spa— staff. The hotel recently Mamounia’s new boutique,
stress, with a final wash will be replicated (where launched extreme ham- it’s selling its oils and
that’s like a water dance else?) in Miami this fall. mam-ing with the “Moroc- candles. mamounia.com;
performed by a healer. stayfaena.com; starting at can Journey,” which can starting at $108
condadovanderbilt.com; $100 (free for guests) accommodate up to four
hammam services start friends at once.
at $280 per person, $560 cosmopolitanlasvegas
per couple .com; starting at $185

100 D E TA I L S MARCH 2015


ideas, trends & observations
BY DAVID WALTERS
PHOTOGRAPH BY ADAM VOORHES

The Most
BACK IN JANUARY AT THE GOLDEN GLOBES,
cohost Amy Poehler facetiously lauded Wild
star Reese Witherspoon for doing “all of her

Underappreciated own walking,” then lobbed a follow-up joke:


“And Andy Serkis was great as your back-

Actors in pack!” As awards-show zingers go, it was


pretty gentle, but if Serkis laughed, viewers

Hollywood didn’t see it. Of course, they rarely see the


performance-capture actor nonpareil doing
anything as himself, but in this case, Serkis

Wear Lycra wasn’t in attendance. Despite universal crit-


ical acclaim and significant lobbying from
20th Century Fox, his portrayal of hypere-
Why performance-capture volved chimp Caesar in Dawn of the Planet
actors like Andy Serkis (the guy of the Apes wasn’t nominated for an acting
who made an advanced alpha award—receiving, it seems, only informal
ape one of the most compelling nods for Best Inanimate Prop and Easiest
Punch Line.
characters of the year) keep “It’s actually a very pure form of acting,”
getting snubbed by the Oscars. says Serkis, the technology’s CONTINUED
P R OP S TY LI NG B Y R OB IN F IN LAY.

D E TA I L S MARCH 2015 103


THE BIG IDEA

CONTINUED
unofficial spokesman, thanks to his groundbreak- from the Los Angeles Times. “We’ll be turned into
ing work as Gollum in director Peter Jackson’s combinations. A director will be able to say, ‘I want
Lord of the Rings trilogy and as King Kong in the 60 percent Clooney; give me 10 percent Bridges;
2005 remake. “You’re not helped by any sort of and throw some Charles Bronson in there.’ ”
artifice or aided by any costume or prosthetic When faced with the choice, Hollywood
makeup.” Instead, performance capture relies on a has shown more willingness to embrace Dr.
complex system of movement-mapping registered Greatest Show on Earth Frankenstein than his monster, opting to view
by multiple cameras, rendered digitally, and com- THE CHANGING FACES OF performance-capture work as an effects-driv-
pleted by a team of animators. It’s an impressive PERFORMANCE-CAPTURE en collaboration and typically heaping “techni-
feat of cinematic magic that has seduced filmmak- PIONEER ANDY SERKIS cal” awards on films that feature it. Joe Letteri,
ers and moviegoers alike but has failed to change senior visual-effects supervisor for Weta Digital,
attitudes pertaining to authorship of the role, the the New Zealand–based visual-effects company
blurring lines of performance and special effects, that worked on the Lord of the Rings and Hobbit
and, ultimately, the lack of a warm body onscreen. trilogies and the Planet of the Apes franchise,
Serkis, who’s been nominated for a Golden Globe has won five Oscars and received nominations
and an Emmy for his live-action work, is adamant each of the past four years. “The Best Actor cat-
that the use of technology doesn’t undercut the egory implies a self-contained performance,” he
artistry. “It’s a very old-fashioned, Luddite view. explains. “But because we’re teasing these per-
The performance comes from the heart and soul formances apart [digitally] and putting them back
of the actor,” he says. “This isn’t CG cheating.” together, nobody is sure exactly what to make of
Unlike the Hollywood Foreign Press it. It happens in cinematography, makeup, and
Association—which hinted at precedent last GOLLUM, THE LORD OF THE art direction, too—you’d be surprised how much
RINGS TRILOGY (2001–03)
year by deeming Scarlett Johansson’s voice-only green screen is used these days—but those don’t
performance in Spike Jonze’s Her ineligible—the have the same level of emotional attachment.”
Academy of Motion Picture Arts and Sciences Critics like the New York Times’ A.O. Scott have
hasn’t disallowed performance-capture work. But found poetic ways to laud this innovative alchemy:
its repeated snubbing of Serkis’ tour de force roles In his Dawn of the Planet of the Apes review, he
led his Rise of the Planet of the Apes costar James called Serkis’ Caesar “so evocatively and precisely
Franco to write an article for Deadline that stated, rendered that it is impossible to say where his art
“Andy doesn’t need me to tell him he’s an innova- ends and the exquisite artifice of Weta Digital,
tor; he knows it. What is needed is recognition for the special effects company, begins.” But shared
him, now. Not later when this kind of acting is de credit is a pricklier concept in Hollywood, a fact
rigueur.” Franco’s opinion—that Oscar voters don’t that occasionally leads to tension between actor
fully understand or appreciate this relatively new and animator. “We create new characters from
KING KONG, KING KONG (2005)
art form—is one shared by Neill Blomkamp, direc- scratch,” says Letteri, who agrees that the actors
tor of 2010 Best Picture nominee District 9 and this author their own performances but balks, along
month’s sci-fi film Chappie, about an experimental with other effects specialists, at the common-
sentient robot. “We’re dealing with people from the ly used characterization of his craft as “digital
last millennium,” he says. “The industry is decades makeup.” “A lot of people ask me, ‘How did you
behind. Ten years from now, you’re going to have manage to keep Andy’s eyes in Caesar?’ Those are
maybe one actor fitting into the realm of what they not Andy’s eyes. Those are chimp eyes.”
consider ‘normal.’ ” One oft-suggested solution is a new awards
Sharlto Copley, Blomkamp’s longtime friend and category dedicated to performance-capture
previous collaborator on District 9 and the futuris- roles, a change Letteri would support. “There was P H OTO GRA P HS, FR OM TOP : GETT Y IM AGES; EVER ETT C O LLEC TI ON (3 ) .
tic thriller Elysium, performed the role of Chappie in once a concern that creating a separate catego-
a Lycra motion-capture suit alongside costars Dev CAESAR, RISE OF THE PLANET OF ry would ghettoize animation, but now you have
Patel, Hugh Jackman, and Sigourney Weaver. His THE APES (2011) AND DAWN OF THE recognition for animated films each year,” he
PLANET OF THE APES (2014)
mechanical form was trace-animated over his body explains, “and that’s a good thing.” Serkis, on the
in postproduction, a painstaking process called other hand, would rather continue his crusade
rotomation. Except for a pair of LED-lit eyes and for equal acknowledgment, among both peers
two horizontal metal bars suggesting brow and chin and awarding bodies. His own performance-
lines, the robot is faceless, an impediment that Performance capture’s lack of awards recogni- capture studio and consultancy, the Imaginarium,
gave Copley a newfound respect for the process. tion stems at least in part from a perceived threat is responsible for Mark Ruffalo’s revamped Hulk
“In a way, the work is more difficult,” he explains. to the old guard. In 2010, Jeff Bridges suggested, character in May’s Avengers: Age of Ultron (and
“To make a really good character using only voice however winkingly, that the success of James Serkis also has a live-action role in the blockbust-
and movement takes a skill and understanding of Cameron’s Avatar could endanger the craft: “Actors er sequel). He’ll follow that with a top-secret part
the business that goes beyond traditional acting.” will kind of be a thing of the past,” he told a reporter in J.J. Abrams’ hotly anticipated Star Wars: The
Force Awakens and his directorial debut, Jungle
Book: Origins, which boasts an A-list cast playing
“THE PERFORMANCE COMES FROM THE performance-capture roles. “We have Benedict

HEART AND SOUL OF THE ACTOR,” SERKIS Cumberbatch, Cate Blanchett, and Christian Bale
in the suits,” Serkis says. “And they’re certainly
SAYS. “THIS ISN’T CG CHEATING.” not saying, ‘Well, this isn’t acting.’ ” J

104 D E TA I L S MARCH 2015


C U LT U R A L D I E T
BY THE
NUMBERS
Artist Dustin Yellin
KIM GORDON Brooklyn artist Dustin Yellin is best
known for using resin as his canvas—
Much [2]—fucking
amazing. Godard,
he marks up thin, transparent layers, Truffaut, Pasolini
In the postpunk goddess’s new memoir, . . . where would you
Girl in a Band (HarperCollins Dey Street, which when viewed in a stack produce
even start?”
$28; out February 24), Kim Gordon looks a stunning multidimensional effect. In
back on her upbringing, New York City in 2012, he created his most ambitious
the eighties, and the breakups of Sonic . . . AS IS ART
Youth and her 27-year marriage to band-
sculpture to date: The Triptych—an COLLECTING
mate Thurston Moore. We take an account- apocalyptic acid trip in the form of a “I’ve got an addiction,
ing of her enviable longevity. —Laura Bolt 12-ton aquarium-like diorama. The doctor. I’ve got a bad
39-year-old’s latest project, the ca- case. I’ve got shit
reer-spanning coffee-table book Heavy
24 x36
everywhere. Mostly,
Water ($60, Rizzoli), is easier to fit in my art collection is
your apartment. Below, Yellin recom- a photo album of my
Size of the “cheap, ugly metal” frames that mends a few other cultural essentials friends, except it’s
Gordon built for Larry Gagosian when she full of paintings and
was living in Los Angeles in the early 1970s.
to bring home. —Saki Knafo
drawings. I’m looking
“[He was] the last person on the planet I
hits home for me in a at a Joey Frank piece
would ever have thought would later be-
visceral way.” right now. Ernesto
come the world’s most powerful art dealer.”
Caivano [3] is amaz- . . . AND THEN
MOVIES ARE ALSO ing—I’ve got his art THERE’S THE
$150

Rent Gordon paid for her first New KIND OF A PROBLEM all over my wall. I’ve INFINITE PLAYLIST
York City apartment, located a floor “Music—oh man.
“You could just spend got a drawing by
below the artist Dan Graham (who
the rest of your life Charlton Heston, but It’s so hard. Harry
helped her land it), in 1980.
watching movies. In I can’t tell you about Nilsson, I like. Jack

1 fact, the sculptures that. It’s a secret White is a master of

P H OTOGR AP H S, C L OC KW ISE F R OM TOP LEF T: GET TY I MAGES (2) ; ERN ESTO CA IVA N O / C O U R T E S Y O F R I C H A R D H E L L E R
I make are movies drawing. I can only disaster. Again, there
that don’t move. I tell you that he made are so many cats I
love Hitchcock—I just it for me, but I dig, I barely know
Gordon’s age when MY BOOK
watched The Man can’t tell you why where to start. Bob
she met Moore, five ADDICTION
16 Who Knew Too or where.” Dylan—sometimes I
years her junior, in “I could curl up in a
1980, at the final Number of hours it
listen to Blood on the
cave and read for
performance of his took to record Sonic Tracks and feel like
the rest of my life,
postpunk band the Youth’s self-titled I’m being bar mitzva-
but then I wouldn’t
Coachmen. “Thurston 1981 debut EP in hed in my twenties.
would later tell peo- the Rockefeller get anything done. I
I’ve got a record
ple that he was very Center studio that just finished [Haruki]
player, I’ve got an
taken by my dark had also hosted the Murakami’s new novel
flip-up glasses.”
iPod, I’ve got a 1952
Ramones. Colorless Tsukuru
Wurlitzer—I listen to
Tazaki and His Years
GA LLER Y; EV ERET T C OLLEC T ION; C O UR T ESY OF CO FF EE H OU SE PR ESS.
music in all kinds of
of Pilgrimage—as
Number of days Gordon spent different ways. I got
soon as I start read-
coproducing Hole’s 1991 debut me a harp, a harmon-
album, Pretty on the Inside. “Court- ing it, it’s like I’m on a
ica, and a harpoon.
ney [Love] was the kind of person drug. He creates an
who spent a lot of time growing altered-reality dream 2 An old Gibson. I play
guitar . . . shittily. Is
up staring in the mirror practicing space in all of his
their look for the camera . . . when books. I also really
3 that a word?”
she felt the band wasn’t up to her
love a young man
level, she would do something ex-
treme to motivate them, like throw named Ben Lerner. I
a glass bottle or shatter something just read Leaving the
against the drum set.” Atocha Station [1]. I
like his self-conscious

Seventy
Length, in minutes, of Sonic Youth’s final
puddling though life,
and these happen-
stance relationships
concert, in São Paulo in 2011. Gordon de- with people he’s
scribes her ex-husband’s convivial behavior
meeting in Spain, and
during the show as “so phony, so childish,
such a fantasy” and later observes: “I won- their relationships
der if you can truly love, or be loved back by, with him as an artist
someone who hides who they are.” and writer. It really

106 D E TA I L S MARCH 2015 FOR AN EXTENDED Q&A WITH YELLIN, GO TO DETAILS.COM


THE EXPERT

AS TOLD TO LAURENCE LOWE

São Paolo
CURATION Museum of Art

My Favorite . . . Buildings
—Bjarke Ingels, architect
Bjarke Ingels ascended to starchitect status with his environmentally sustainable,
Instagram-ready work—think structures evoking mountains and snowflakes. These
days, the 40-year-old Dane is putting the final touches on his first New York City proj-
01 the residential tower West 57, and celebrating the publication of Hot to Cold: An
ect,
Odyssey of Architectural Adaptation (Taschen, $50; out now), which showcases up-
coming projects. The book is timed to coincide with an exhibition of the same name
at the National Building Museum in Washington, D.C. (on view through August 30). We
asked Ingels to give us a world tour of the buildings he returns to again and again.

The Hermitage
Teshima Art Museum
Palace
COPENHAGEN
Architect: Lauritz de
Thurah
Completed: 1736

“[King Christian VI] had


a small castle where he
could go hunting with his
buddies. There’s a big din-
ing room with a huge table
that was actually an eleva-
tor. It descended into the
kitchen below, then came
up fully set with all the food

MOR IK AWA /C OU R T ESY O F TESH I MA AR T MU SEUM ; C OU R TES Y OF B EIN ECK E R AR E B O O K & M A N U S C R I P T L I B R A R Y.


P H OTOGR AP H S, C L OC KW ISE F R OM TOP LEF T: C OU R T ESY OF B IG -BJAR KE ING ELS GR O U P ; GE T T Y I M AGE S ; N O B O R U
on it, so the king could
have undisturbed time with
his crew. I like this idea of
an architectural solution
to a social need. And, of
course, when you’re the
São Paulo shell with the geometry of just an empty space with across the floor. It’s com- king, you can make these
Museum of Art a droplet of water. And it a big hole. Then you real- pletely mesmerizing—an fantasies happen.”
SÃO PAULO contains a permanent art ize that there’s all these epic piece of art that
Architect: Lina Bo Bardi installation [Rei Naito’s water droplets appearing merges the form and the Sydney Opera
Completed: 1968 ‘Matrix’]—you think it’s from tiny holes and rolling content of the museum.” House
SYDNEY
“Lina Bo Bardi invented Beinecke Library Beinecke Architect: Jørn Utzon
the concept of ‘poor ar- Library Completed: 1973
chitecture.’ [This museum] NEW HAVEN,
almost looks like a factory. CONNECTICUT “Utzon is a Danish archi-
Half of the gallery is below Architect: Gordon tect—he’s a national hero.
ground, creating a big Bunshaft When the Guggenheim
public square on top. And Completed: 1963 Museum in Bilbao was
because the other half is built, it put that city on the
encased in a box, hanging “One of my favorite global map, coining this
under a giant red concrete American architects—and phrase: the Bilbao Effect.
frame, it has glass on all this is one of his master- In fact, the Sydney Opera
sides. It’s really the most pieces. It’s this towering created the phenomenon.
transparent space you block of rock, and the I think it’s the most widely
could imagine.” stone is so thinly sliced recognized building in the
that it allows light to pass world. It merges different
Teshima Art Museum through. So you get this kinds of vernacular archi-
TOKYO very warm atmosphere, tecture—it has the likeness
Architect: Ryue Nishizawa without having daylight of the Chinese pagoda on
Completed: 2010 that ruins the sensitive its elevated podium, but
material on display.” also these Gothic vaults.”
“It’s essentially a concrete
FOR MORE BUILDINGS ON INGELS’ TOUR, GO TO DETAILS.COM
FIVE THINGS WE EMPHATICALLY ENDORSE

DOCUMENTARY
The Ultimate Spin Class
PERFORMANCE
Robert Kenner, Oscar-nominated director of the scathing
No, Unbroken Didn’t Make
agribusiness exposé Food, Inc., makes wildly entertaining
Jack O’Connell a Star,
documentaries—if your idea of entertainment is being
but This Film Should
terrorized about the safety of your unborn children. In
Merchants of Doubt, he turns his attention to the experts- Mixed reaction to Angelina Jolie’s
for-hire who influence tobacco and climate-change legis- WWII-era biopic Unbroken has
lation, showing how easily and effectively special- doused some of the heat sur-
interest groups channel their messages through “impar- rounding Jack O’Connell. But
tial” testimony. Exhaustively researched and persuasively it turns out that his latest film,
presented, it moves you from the edge of your seat to the historical indie ’71, may be a
directly below it in the fetal position. Out March 6 more fitting introduction. O’Connell
plays a British soldier trapped be-

THE YES LIST hind enemy lines following a riot in a


Catholic area of Belfast, where friend
and foe look exactly alike. Reminiscent
NOVEL of previous dramas about the Northern
The Cult Writer You Need to Read Now Ireland conflict (Paul Greengrass’
Bloody Sunday; Steve McQueen’s
Since his 1996 debut novel, The White Boy Shuffle, Paul Beatty has
Hunger), ’71 is a paranoia-inducing
built a following as one of America’s most audacious writers (which is
survival tale—and the war movie
just one reason the book was just republished). Beatty channels the
O’Connell might prefer on his highlight
stand-up of Chris Rock to devastating satirical effect with his best work
reel. Out February 27
yet, The Sellout (Farrar, Straus and Giroux, $26; out March 3). It
follows the exploits of a pot-smoking African-American farmer who tries
to put his fictional Southern California hood back on the map by rein-
stating school segregation. This book will become a calling card not only
for Beatty but also for a new generation hungry for his provocative wit.

PH OTOGR AP H S, C LOC K WI SE FR OM TOP : DEAN R OG ERS/ C OU R T ESY O F R OADS I DE AT T R AC T I O N S ; GE T T Y I MAGE S ;


THE SHORT-ATTENTION-SPAN Q&A

Reggie Watts
This month, the Q: Questlove, also

© ST EP HEN SH OR E/ CO UR T ESY OF AP ER T UR E F OU NDATI ON; C OU R T ESY OF F SG.


Beethoven of bizarre a bandleader on a
synthesizer music late-night show, has
trades his spot on said that he gets
IFC’s farcical talk mistaken for you.
show Comedy Bang! Have you had similar
Bang! for bandleader experiences?
duties on CBS’s The A: It happens maybe
Late Late Show With 3 percent of the
James Corden (pre- time. You have to
miering March 23). be kind of dumb to
Q: You’re going from make that associ-
Stephen Shore, Wigwam Hotel, Holbrook, AZ, August 10, 1973
a show on which you ation, because we
mock the late-night don’t look anything
COFFEE-TABLE BOOK
format to a legitimate alike. If you’re look-
Stephen Shore’s Photographic Classic Returns—Bigger and Better Than Before
late-night network ing at a cartoonish
On any list of must-own photo books, Stephen Shore’s 1982 classic, Uncommon Places, deserves show. Is that weird? notion of who those
pride of place. Shore, now 67, helped spearhead the use of color (once the exclusive province of ad- A: It is definitely two people are, then
vertising and fashion) in fine-art photography while documenting the American landscape, transform- weird to go from maybe you could get
ing the banal (diners, back alleys, ticky-tacky suburbs) into an extraordinary tableau. Now the book fakeness to realness. confused. It’s usually
is being reissued, with 20 previously unseen images, as Uncommon Places: The Complete Works It’s surreal that it’s white people who are
(Aperture, $65; out March 24), giving you a reason to search for a collectible first edition on Amazon. real. saying that to me.

111 D E TA I L S MARCH 2015


WISEGUY

AT 60, KEVIN COSTNER,


WHO CURRENTLY STARS
IN BLACK OR WHITE AND
MCFARLAND, USA, HAS
THE PASSION OF AN ACTOR
HALF HIS AGE. AND,
NOW THAT HE’S WRITING
THE CHECKS, A HELL OF
A LOT MORE CONTROL.

INTERVIEW BY ANDREW GOLDMAN

Q: You just turned 60. How is that possible? know I care about them, then I don’t have a is happening in Africa. Women are being
A: I know. I loved the forties, and I can’t do problem saying, “We need a better effort out raped as we’re talking. Children are having
shit about the sixties, but I’m here. And of everybody tonight. We’re going to work bombs strapped to them. What the fuck
I will tell you, honestly, I don’t feel any late.” Now, I don’t live that life where you is going on? But I worry more about pan-
different than when I was 20. I’m probably shoot a hostage or five people get fired. I’ve demics. I tried to create a place in the world
lucky to have my young children around only let two people go in my life. where I can just get out of the way. I know
me, the way they just force the action. My how to feed myself, and I know how to take
knees are a problem—I’ve had three oper- Q: What did those people do? care of my family.
ations on my left one. So yeah, I can’t play A: One guy wouldn’t apologize to his
defense, but I can still shoot. colleague. I told him to find her over the Q: Your big break was supposed to be The Big
weekend, apologize, and then tell me on Chill, playing the friend whose funeral brings
Q: Before acting, you worked on commercial Monday that he made that happen. Come everyone together. What was it like hearing from
fishing boats. That’s not a pleasant job, is it? Monday, I said, “Hey, did you apologize?” director Lawrence Kasdan that you’d been cut?
A: For me it was. I wasn’t a very good aca- and he said, “No, I couldn’t find her,” and I A: I have an ego; I wanted to be in it. But it
demic—that kind of thing was hard for me. said, “You’re fired.” was hard for him to tell me that I wasn’t
I’m a really good laborer. That’s what I can gonna be in it, so all I could do was make it
do: work all day. Q: What about the other guy? as easy on him as possible—because in my
A: Oh man . . . I’m not gonna bore you heart, I knew that I would have a future. Lis-
Q: You’ve financed the entire $9 million budget with that one. [Laughs] ten, it was a hit movie and they were taking
of your latest film, Black or White, and it’s not it around the world, and I wasn’t on that jet
the first time you’ve ponied up your own money. Q: Have your parents always been supportive? with them. I would’ve liked to have gone.
Has your wife ever put her foot down? A: They have. They saw every choir thing, But I was okay with it. Plus, he rewarded
A: No, but she has said, “What, were you every Little League game, and when I went me with a scene-stealing role in Silverado.
in some fuckin’ cornfield and somebody to South Dakota to direct Dances With Wolves,
whispered to you?” She’s a very practical they came out and watched that, too. They Q: You recently received the Broadcast Film Crit-
girl. If I never meet another billionaire, it’ll bought a trailer and would sit up on a hill in ics Association Lifetime Achievement Award.
be too fuckin’ soon. I’m just tired of people lawn chairs. Mom would wave to me every Do you feel beloved by your Hollywood peers?
P H OTOGR AP H : J EF F VES PA /C O NTOUR B Y GET TY I MAGES.

with the billions who say they want to be day as I walked to set. People just got used A: They’ve treated me with a lot of respect,
in this business but are afraid to put up to them. I was embarrassed, but I also felt but I’m not in any of their clubs, for sure.
3 or 4 million. I shouldn’t be doing that, pride about who they were. Their children You know, I had my 60th-birthday party,
they should. But I haven’t actually built a have always been the most important thing. and there wasn’t a single actor or director
whole life trying to make the pile of money there. That doesn’t mean these people ha-
I have grow bigger. Q: You made two movies in the nineties about ven’t been important to me, but I looked
post-apocalyptic America—Waterworld and around at a hundred people, and they were
Q: Is it different for you on set when you’re pay- The Postman. Considering you own a 165-acre people from junior high and my friends
ing for the movie? Do you turn into a taskmaster? ranch outside Aspen, do you have some sort of from the old neighborhood. My children
A: What I need for people to do on set is plan if the world ends? all spoke at the party and they brought the
focus on what the fuck we’re doing. If I feed A: It’s on my mind. The world is fighting room to tears and laughter. I have that.
them well and house them well, and if they right now. Something like The Postman That’s my life, and so there it is. „

112 D E TA I L S MARCH 2015 FOR THE EXTENDED Q&A, GO TO DETAILS.COM


fashion forward

SET THE TONE

WHEN IT COMES TO DECIDING WHAT TO


wear in the morning, defaulting to min-
imalism can appear pretty predictable.
But this spring, designers are deliver-
ing an array of sharp, notice-me pieces
(many of which can and should be worn
together) that will make getting dressed
feel effortless without looking like it.
The key is learning the art of mono-
chromatic dressing, as seen here. Yes,
going head-to-toe in a single color can
be fashion-victim-y, but not when you
opt for neutrals—black, navy, tan, and
gray are hard to get wrong. Go ahead
and mix proportions, add in textural
elements like suede, and make sure
to keep the shades distinct so nothing
feels too precious or matchy-matchy.
Think varying tones, not one-note.

Shirt ($2,000) by Ermenegildo Zegna


Couture. Sweater ($125) by Gant Rugger.
Pants ($439) by Neil Barrett. Shoes ($650)
by Gucci. Socks ($5) by Uniqlo.
IS TS MA NAGEM ENT U SI NG C LÉ DE P EAU. CA ST ING BY EDWAR D KI M AT TH E ED IT D E S K .
ST Y LI NG BY EU GEN E TONG. GR OO MIN G B Y K RIS TA N S ERA FI NO FOR EX C LU S IV E A R T-

How to Simplify Your Look

PHOTOGRAPH BY NICHOLAS PRAKAS D E TA I L S MARCH 2015 115


PRIMER

PHOTOGRAPHS BY NICHOLAS PRAKAS

Coat ($5,500) by
Bally. Shirt ($158)
by Steven Alan.
Jeans ($78) by
Levi’s. Shoes
($1,500) by Brioni.

HOW
TO

Simplify
YOUR
LOOK

STY L IN G B Y EU GENE TONG. G R OOM ING BY KR IS TA N S ERA FI NO FOR EX C LU SIV E A R T I S T S


MANAGEMEN T US ING C LÉ DE PEAU. CA ST ING B Y EDWAR D KI M AT T HE EDIT D ES K .
MAKE A STATEMENT
WITH YOUR COAT

We’re in the era of “coat dressing” (i.e., letting


your topper be the focal point of an outfit), and
with wardrobes awash in pared-down pieces,
it’s especially important to pay attention to
your outerwear. Still, that doesn’t mean you
have to sacrifice practicality or go over the top.
Updated classics can be just as eye-catching,
like this suede trench from Bally—the relaxed,
double-breasted fit makes for a subtly dramatic
silhouette, while the suede is surprisingly resil-
ient. (Don’t worry about getting caught in the
rain—it will continue to look great even after
it’s a little weathered.) For more utilitarian out-
erwear, all rendered in versatile, of-the-moment
shades of tan, turn the page.

116 D E TA I L S CONTINUED
PRIMER

CONTINUED

HOW
Jacket ($5,625) by TO
Tod’s. Shirt ($125)
by Michael Kors.
Jeans ($365) by
Simon Miller.
Simplify
YOUR
LOOK

PLAY WITH PROPORTION

If you’re going to simplify when it comes to color and pattern (or


lack thereof), the best way to add some visual impact is by pay-
ing attention to proportion. This season, designers dropped the
hemline on shirts—or made them wider and boxier—lengthened
suit jackets, and reshaped trousers by going wide-leg, pleated,
or hypertapered. Take a cue from the runway looks below and
experiment with scale, for either work or a laid-back weekend.

Tod’s took the standard cotton M65 field jacket (named for the year it
was issued to the U.S. military) and reimagined it in butter-soft suede
while keeping all the best features of the iconic design. The four
patch pockets offer ample storage, and an adjustable cinched waist
lets you make sure the fit is flawless.

Jacket ($2,550)
by Louis Vuitton.
T-shirt ($290) and
Christophe Lemaire

jeans ($770) by
Dior Homme.
Neil Barrett

R UN WAY P H OTOG RA P HS C OU R T ESY OF D ESIG NERS (4 ) .

It’s hard to improve on the clean lines of a flight jacket, so Louis


Bottega Veneta
Acne Studios

Vuitton applied a light hand by merely removing the flaps on the


diagonal zipper pockets and raising the zippers closer to the chest
for a stripped-down, modern take on the waist-skimming bomber.
No dead weight here.

118 D E TA I L S MARCH 2015 CONTINUED


PRIMER

CONTINUED

INVEST IN A KHAKI ALTERNATIVE

Forward-looking designers in the 1990s—think Jil Sander and Helmut Lang—saw the
advantages of the stone suit, a made-for-spring option in a shade that falls between
khaki and gray. Now menswear labels are embracing it again (including Sander, as seen
here), eschewing more traditional camels, khakis, and taupes for this understated color.
Odds are, that’s good for you: The yellow undertones can be tricky to get right when worn
head-to-toe—stone, meanwhile, is easier to pull off and somehow just feels fresher.

HOW
TO

Simplify
YOUR
LOOK Don’t Stop at the Wrist
If this watch proves anything, it’s that a flashy
gold timepiece isn’t the only way to draw
attention to your wrist. Patek Philippe launched
the Calatrava collection in 1932, inspired by the
Bauhaus principle that form follows function.
This latest iteration honors and advances that
tradition with an opaline dial and a black alligator
strap, not to mention upscale appeal. $37,000

P H OTOGR AP H S, C L OC KW ISE F R OM TOP RI GH T: B Y B EN A LSO P, S TY LI NG BY B ETT I NA B U D E W I G AT WO R KGR O U P ( 2 ) ;


BY N IC H OLA S P RA KAS, ST Y LIN G BY EU GENE TONG, G R OOM ING BY KR IS TA N SER A F I N O F O R E X C L U S I V E A R T I S T S
MA NAGEM ENT US IN G C LÉ D E P EAU, CAS TI NG B Y EDWA RD K IM AT T HE ED IT D ESK .

Try This Hybrid


The proposition put casual and formal.
forth by Miami Vice— The torso and sleeves
that a tee could stand are cotton jersey;
in for a button-down the cuffs, poplin with
under a blazer—has hand-sewn mother-
been taken further by of-pearl buttons.
Blazer ($1,000) Alessandro Sartori, It’s a clever piece
and pants ($660) Berluti’s creative that looks great
by Jil Sander. director: His dress solo—and even
Shirt ($65) by shirt/T-shirt mash-up better peeking out
DKNY Men. blurs any remaining from under your suit
boundaries between jacket. $490

FOR MORE MONOCHROMATIC LOOKS IN GRAY,


120 D E TA I L S MARCH 2015 CAMEL, NAVY AND OLIVE, GO TO DETAILS.COM
PROFILE

BY CANDICE RAINEY PHOTOGRAPH BY MARK SELIGER


album out. If they’re my friends, I respect them
to the end. And you need to feel people stay

A Conversation With with you because they love you, not only as an
artist, but also as a human being. Look at Kanye

Riccardo Tisci and Kim—at the beginning, I was the only one.
DETAILS: Kim wasn’t always accepted in the fash-
ion community.
Tisci: By nobody. And she’s a sweet girl. And
Givenchy’s creative director, who helped the storied brand Kanye and me, we did it together. Every designer
regain its swagger, opens up about breaking fashion’s is dying to dress her now. I didn’t care what peo-
ple thought about Kim. In the beginning, I met
transgender barrier and dressing Kimye for their wedding. her because of my respect for Kanye, and then I
liked her a lot and we became friends. I got killed
HERE, IN A BRIGHT, AIRY ROOM AT THE MERCER whatever iconography Tisci is obsessing over— because of this. But I didn’t care. That is a friend,
hotel in New York City, Riccardo Tisci is sitting on Bambi, Jesus, pissed-off canines—it all projects a you see. And this is why, when they got married,
the couch, chain-smoking American Spirits and vision of male sexuality that reads utterly modern. they asked me to dress them. They say, “You’ve
explaining in a pronounced Italian accent why “It’s about not thinking gay or not gay,” he explains always been with us. You’ve been a real friend.”
the idea of designing menswear initially left him in between drags. Spend some time with Tisci and If I like somebody, I like somebody. If I don’t like
cold. “I mean, look at me,” the 40-year-old cre- you get why people feel at ease with him—when somebody, I don’t like somebody.
ative director of Givenchy says. “I wear jeans and you’re with Tisci, you’re with Tisci. DETAILS: As the creative director for Jay-Z and

trainers.” Thing is, he’s embodying exactly what’s DETAILS: What were you like as a teenager grow- Kanye’s 2011 “Watch the Throne” tour, did you
stylish at the moment: thick-soled Timberlands, ing up in Como, Italy? have any hesitations about designing clothes for
gray tapered jeans, a black sweatshirt with an Tisci: I was obsessed with the Cure. Obsessed. I two of rap’s biggest icons?
abstract Bauhaus-esque basketball print. “I never was, like, 15 or 16, going to art school, and I was Tisci: When they asked me, of course I was hon-
bought fashion for myself. The only things I was literally full-on black makeup. Long black hair. ored, but I was scared. I was like, “Oh fuck, what
obsessed with when I was young were Helmut It was funny because in Como, everyone is very am I going to do?” I said, “Are you ready to really
Lang and Versace. At Givenchy, they asked me to bourgeois, everyone’s so chic. break down this barrier?” Because for me, rap
do the men’s for so long, but I didn’t want to do it.” DETAILS: You’re very close to your mother. Did she until then was about gloss and diamonds and the
“They” are the corporate overseers at LVMH, worry about you during this phase? chain and fur, girls in swimsuits. And they were
which owns the legendary French fashion house Tisci: Never, because I started working when I like, “Yes, we’re ready.”
founded in 1952 by aristocrat Hubert de Givenchy. was very young. I was a good son. She helped DETAILS: Did Kanye have reservations about the
GR O OMIN G B Y A NDR EW FI TZ SI MONS U SING O RIB E FOR A BT P.C OM ; BAC K DR OP B Y O L I P H A N T S T U D I O S ; P R O D U C T I O N B Y

For decades, the brand was synonymous with me make my own clothes, like leather leggings. leather kilt?
traditional Parisian elegance. But in the fashion DETAILS: You grew up with eight sisters. What’s Tisci: For a second, he was a little bit doubt-
world, pedigree can often read as, well, passé, your first memory of them? ing. Then he really trusted me. That’s when you
and when Tisci arrived in 2005, the label was Tisci: I remember sometimes going grocery understand when a friend is a friend. He knew
adrift. Over the past decade, Tisci has infused shopping with my sisters—I was little, probably it was not that I just wanted to sell my clothes.
the clothing with his goth-inflected edge and was, like, 7, 8. And I remember seeing my sisters I didn’t care. I thought it was very punk for him
R UT H LEV Y. P HOTOGR AP HS, F R OM L EFT: GETT Y I MAGES; C OUR TES Y OF GI VEN C H Y; GE T T Y I MAGE S.

rejuvenated the brand with cool-kid cred. He’s being tough with everybody. They were protect- to break down all these boundaries. I haven’t
turned once-atypical models into bona fide ce- ing themselves. Because eight women without invented it. But it’s more serious, the way I do it.
lebrities (Joan Smalls, Lara Stone, Lea T) while any men? They were warriors outside, and they It’s darker, and it’s made with beautiful tailoring,
making bona fide celebrities his actual friends (he come back home and were, like, the sweetest, fabric. And we sell a lot. Doesn’t matter if I put
refers to Madonna as M, vacations with Marina funny, Latin girls. I wouldn’t be who I am today them in a show or not.
Abramovic, and designed Kanye West’s tux for his without having such a big family. If I were an only DETAILS: You made your longtime friend Lea T, a

wedding, which he also attended). Not to suggest child, I would be an alcoholic or a drug addict. transsexual model, the face of Givenchy’s 2010
that he’s coasting on his influential circle. Since DETAILS: You often post #family along with your ad campaign. What made you want to face the
taking over Givenchy’s menswear arm in 2008, Instagram photos of famous friends. How do you inevitable controversy that would follow?
he’s moved the category beyond slim-fitting suits forge authentic friendships with them? Tisci: When Lea told her family [she wanted to
and visible ankle bones. The Rottweiler T-shirt, Tisci: They feel that I’m not there to dress a have the operation], their reaction was not good.
the spaceman Air Force 1s, the leather kilt, the celebrity. I dress people even when they don’t So she called me one day at six in the morning,
razor-cut suit, and yes, the sweatshirt flaunting have an Oscar nomination or they don’t have an and she was destroyed. Destroyed. And she said,
“I want to prostitute myself. I want to go to the
Tisci’s Standouts street because I don’t have money to do it, my
family doesn’t give me the money, and I don’t
care what I have to do for it. For once in my
life, I understand what I want to be, and nobody
is going to stop me.” The fact that she told me
that she wanted to be a prostitute, it killed me.
I decided to do the campaign for two reasons.
To help Lea financially, and because who says
so that a transsexual cannot be a top model?
DETAILS: Did you expect the outpouring of sup-
port that came after the Lea T ad was out?
Tisci: No. We did it in a really honest way. You
know, very naïve. Like two friends loving each
other. And in the end, it turned out to be this big
thing, which is amazing. J
The Rottweiler sweatshirt de- Basketball and Bauhaus at the Kanye performing in the now-
buts for fall 2011. fall 2014 runway show. top-selling kilt in 2011. FOR THE EXTENDED Q&A, GO TO DETAILS.COM
GROOMING

BY JON ROTH
PHOTOGRAPH BY BEN ALSOP

Scents of Style 01

Indie fragrances get major hype, with


their esoteric notes (eau de cannon
powder, anyone?) and “wildcrafted”
botanicals. But don’t discount the
expertise of the big brands (they tend
to hire the best perfumers around).
Here, six scents from names you know.

02

06
1. EAU DE LACOSTE L.12.12 JAUNE
It’s like sitting center court at the
French Open (that’s the bright
apple and woody cypress at
work). And the bottle’s cut from a
different cloth—with the alligator
emblem and texture of a classic
piqué polo. $69; lacoste.com
05

2. DOLCE & GABBANA INTENSO


Think Colin Farrell (the face of
the ad campaign) in a bottle: It
comes on strong but underneath
exudes a surprisingly warm,
old-world charm. Then there’s
the hot new moepel accord (from
the South African moepel tree),
which evokes honey dusted with
tobacco. $89; macys.com 5. CALVIN KLEIN REVEAL
The curveball here? Raw salt,
an unexpected mineral note
that offsets the ginger and
3. BURBERRY BRIT RHYTHM INTENSE amber. This one is bolder than
You’ll swear you’re wearing a slick Klein’s minimalist designs, but 03
S TY LI NG B Y BET TI NA B UD EWI G AT WORKGR O UP.

black moto jacket, thanks to a “his fragrances have always


base note of actual leather and been more assertive than his
a trace of absinthe. We’re talking fashions,” says perfumer Ann
liquid edge. $88; burberry.com Gottlieb (who also developed
the best sellers Obsession
and Eternity). $80; macys.com

4. POLO SUPREME OUD


Ralph Lauren turned to Carlos
Benaim, the nose behind Polo’s 6. CARVEN POUR HOMME
original hit fragrance, to create Francis Kurkdjian—the hot
a scent all about Middle Eastern contemporary scent-maker
oud (described by Benaim as a from Paris—goes retro: The
smoky resin “associated with grassy vetiver here harks back 04
royalty and strength”). $125; to Carven’s first male scent
ralphlauren.com from the fifties. $95; saks.com

126 D E TA I L S MARCH 2015


NOTED

I N T E L: DUKE
i n th e know. o f t he mo ment .

STREET W1
CITY OF WESTMINSTER

01

02 03

PHOTOGRAPHS, CLOCKWISE FR OM TOP: COUR TESY OF LOCATIONS (3); BY CHRIS GORMAN; COUR TESY OF PUBLISHER (2).
MICRO NEIGHBORHOOD: LONDON’S DUKE STREET
If you set out to shop in central London, chances are you have New Bond Street or Liberty in mind. Which
means you’ll probably walk right past the stretch of Marylebone we’re most excited about right now—Duke Street.
Running from Manchester Square along Selfridges and across Oxford Street to Grosvenor Square, diminutive Duke
Street is home to three big-name fashion openings in the past few months, not to mention some of the best off-
the-radar restaurants in the city. Housed in a historic town house, Patrick Grant’s E. Tautz [1] flagship includes
an on-location made-to-measure program, while next door, Private White V.C.’s second outpost, which opened
in October, presents the entire military-and-moto-racing-inspired heritage line in a vast showroom (think copper
finishes and reclaimed timber). At Duke Street Emporium [2], in addition to A.P.C. and Paul Smith, you’ll find
grooming cult favorites, including Argentum Apothecary and Eight & Bob (a fragrance created for John F. Kennedy
in the 1930s). Or head to Ted’s Grooming Room (that would be Ted Baker) for a Turkish-style straight-razor-and-
hot-towel shave. Finish off your walking tour with a tipsy tapas meal at Zoilo [3], an upscale Argentine spot be-
loved by locals—we recommend the caramelized pork belly and the sea-bass ceviche. —Antonina Jedrzejczak

JEAN MAPPING BEACHCOMBER


Amy Leverton has spent over a decade attending Leave it to a pro surfer to give
denim trade shows around the globe (she works as a something as basic (and seem-
trend forecaster in London), amassing a Rolodex of ingly immutable) as a comb a rad
who’s who in the blues world. The result is Denim Dudes redesign. Chase Wilson, founder
(Laurence King Publishing, $25), a street-style compen- of the grooming line Byrd, had
dium featuring more than 80 men who are truly fanatical the bright idea to collaborate
about their jeans (from a vest once owned by a Black with a top surfboard-fin-maker to
Sabbath roadie to a two-toned jumpsuit, seen here). reimagine the humble hairstyling
“I wanted a range, not just the double-indigo raw guy tool. The resulting Byrd x Futures
who loves beards and coffee,” she says. With so much Fins pocket comb, left, is made of
ground to cover—“Bangkok is kicking ass right now”— surfboard-fin composite, meaning
Leverton is already thinking about a follow-up. But first, it’s flexible and durable enough to
she’s focusing on a companion volume. “I’m working on tackle the gnarliest of curls. $10;
Denim Dudettes—the girls are really important.” —A.J. byrdhair.com —Jon Roth
ARRIVALS

BY MAX BERLINGER

RAEY
Sometimes those who curate
should create. Matches, England’s
answer to Barneys, made its name
selling a carefully edited selection
of other brands’ goods, but this
spring it’s launching an in-house
collection, a line of relaxed ward-
robe essentials called Raey. “Our
menswear business has grown
enormously over the last couple
of years,” says creative director
Rachael Proud. Taking cues from
their savvy customers, Proud
and her team have designed
utility-minded “basics” that are
on-trend but not overwrought,
like a gray suede biker jacket and
a cashmere tracksuit that Proud
says “sums up the attitude of the
collection—incredibly luxurious
but done in an effortless way.”

The Four Lines to


Watch Right Now
With new collaborations and capsule collections launching everywhere you look, it’s hard
to tell what’s really worth getting excited about. Here, the latest must-know labels that’ll be
shaping your personal style for seasons to come.

2 3 4

TOMORROWLAND MAXWELL SNOW TOMAS MAIER


Talk about a long wait: Founded Boy needs clothes. Boy can’t Fashion people recognize Tomas
in 1978 by Hiroyuki Sasaki, this find the right clothes. Boy makes Maier as the creative director of
Japanese brand dipped its toe clothes for himself. It’s a familiar Bottega Veneta. But those truly in
in the American market last sea- tale, and it’s how artist Maxwell the know follow his understated
son, when a small selection of Snow found himself launching yet indulgent namesake label.
its covetable knits landed at Mr his eponymous label last season. Now Maier’s undertaking a major
Porter. Now the label has fully The off-duty staples—leather expansion, which started with the
arrived, adding Barneys New York jackets, French-terry sweatshirts, opening of a Manhattan flagship in
in San Francisco and Los Angeles and denim (in monochromatic October and will include two more
A LL P HOTOGR AP H S CO UR T ESY OF SU BJ EC TS.

and Carson Street Clothiers to black and white)—are ready-made retail outlets this year, as well as a
its roster of stores. This season’s for a rebellious downtown New full lifestyle collection (from shoes
offerings include laid-back, ten- York photographer like Snow. to suits). While Maier’s poetic side
nis-inspired drawstring trousers, “I’m not aiming to reinvent the comes through at Bottega, his
unstructured blazers, and airy wheel, I’m striving to return to German heritage can be felt in his
sweaters in collegiate stripes— it,” he says of his aesthetic. His own label’s rigorous precision. “It’s
all perfect courtside attire. sophomore collection includes a designer point of view on casual
Tomorrowland pairs louche and luxury-meets-workwear pieces living,” he says. “I’m trying to figure
lighthearted designs (no fear of like a leather windbreaker and out what people need.” Exacting
polka dots here) with seriously a Western-style denim shirt but silhouettes and citrus tones meet
high-quality goods. “We’re de- remains similarly BS-free. “I don’t in technical windbreakers over
signing for those who appreciate think you need to dress like you’re scoop-neck tees, for a look with all
authenticity,” Sasaki says. going into space,” Snow says, “to the ease of a Palm Beach vacation.
go on a strange trip.” No surprise—Maier lives there.

130 D E TA I L S MARCH 2015


ESSENTIALS

PHOTOGRAPH BY BEN ALSOP

A Lighter
Shade of Pale
Give those jet black sunglasses a rest 01
already. Reach for a pair of frames
with subtly tinted lenses—gray, green,
or amber—that will refresh your style.

02

03

05

04

06

1. Cutler and Gross 2. Ray-Ban 3. Dita 4. Garrett Leight 5. Oliver Peoples 6. Gucci
($500) ($165) ($600) California Optical ($300) ($295)
($315)

132 D E TA I L S MARCH 2015


TASTEMAKER

AS TOLD TO MAXWELL WILLIAMS PHOTOGRAPH BY THE COLLABORATIONIST

HOW I GOT MY LOOK THE HAIR

“Our hair person on the show, Taylor Knight, came

Actor Steven Yeun up with this thing called Tay Tay’s Concoction. It’s a
bunch of stuff that she mixed together. She’s trying
to make a label for it eventually. She just bottles it
and gives it to us. It’s like crack. We’ll be five months
away from shooting, and I’ll be like, ‘Taylor! I need
As Glenn Rhee on The Walking Dead, the Tay Tay’s Concoction, man.’ ”
31-year-old often fights zombies in a classic—
albeit bloody—henley. In real life, Yeun shops in
THE SUNGLASSES
Japan, on Craigslist, and in the show’s hair-and-
makeup trailer to find equally stylish staples. “This pair is Steven Alan.
They’re nice, but they’re my
replacements. My first shoot
that I ever did, in 2012, was
for Mr Porter, and they gave
me a pair of Cutler and Gross
sunglasses that I just loved.
Of course, I lost them. Sun-
glasses are like umbrellas.”

THE WATCH

THE SWEATSHIRT “Andy Lincoln [who plays Rick


Grimes on The Walking Dead]
“I got this North Face sweat- actually put this seed in my
shirt in Japan. It’s from their head. He was like, ‘You know
Purple Label, which you can’t what you should do for your
get in the States. I don’t know 30th birthday? Get yourself a
if they’re doing that just to vintage watch from the year
fuck with us, but it’s really you were born.’ And my friend
good stuff. Shopping in Tokyo Alanna Masterson, who’s also
was awesome. My girlfriend on the show, was like, ‘There’s
and I went for vacation, and a great place called Wanna Buy
our friends told us not to a Watch, in L.A.’ I went there
bother taking clothes, just an and found this Rolex made in
empty suitcase—which we 1983. That’s my one splurge.”
ended up doing.”

THE SOCKS GR O OMI NG BY A NNA BER NABE AT EX C LUS IV E AR T IST S FO R LAV ET T & C H I N.

THE CAMERA
“These are Chup socks. It’s not
“I had done some research and even about needing a sock to be
found out that the Yashica T4 flashy, but I’ve just never gotten
was nice to shoot with. About down with the white-sock thing.”
five years ago, I went back
home to Michigan and looked
on Craigslist. It’s normally $200
to $300, and this kid was sell- THE BOOTS
ing it for 25 bucks. I was like,
‘What? Am I going to get killed?’ “My boots are made by the
But I met up with him, and he Atlanta brand Sid Mashburn.
rolled up blasting Kid Rock, had They make suits, shoes—soul-
a flat-bill cap on and a flannel ful stuff. Typically, I have a pair
shirt. I felt bad, because I knew of Alden Indy boots, but they’re
how much the camera is worth. getting resoled. They call it an
I was like, ‘Why are you selling Indy boot because Harrison
this?’ And he’s like, ‘Oh, I have Ford wore them for Indiana
a camera on my phone now.’ Jones. They are awesome—
I’m thinking, You stole this shit, you beat them to shit and they
man. But he sold it to me.” look better and better.”

134 D E TA I L S MARCH 2015


physical pursuits
BY KAYLEEN SCHAEFER

TREND

You’re So Vein
Gymgoers may have stopped shedding their shirts,
but they’re still showing off their lean, fantastically
fit physiques: These days, vanity is alive
and well and definitely has a pulse. CONTINUED
P H OTOGR AP H : J OH N BALS OM/ TR UNK A RC HI VE.

D E TA I L S MARCH 2015 137


TREND

CONTINUED

FEAR NOT, GYM DANDIES: JUST BECAUSE IT’S GAUCHE TO GO


topless to show off your physique in this post–Jersey Shore world,
the fanatically fit are still engaging in a highly visible vain pursuit—
namely, veins. Think of the passionate yoga practitioner holding
an elevated lotus pose an extra minute, the boot-camp devotee
cranking out plyos, or the health-club habitué slogging through
super-sets of hammer curls—they’re all seeking the same fitness
trophy: a blue ribbon etched along the skin, signifying that their
bodies are leaner than a grad student’s budget.
“Vascularity is the new six-pack,” says Elias Carmelo, a personal
trainer and model in New York City, who says that making his veins
pop is his top priority before a photo shoot. The most essential is
the cephalic, which runs along the forearm and the biceps from
the wrist to mid-shoulder—a beating indicator that a tank-top
or tight-tee wearer is in shape everywhere else. “When you can
see that vein, you think, Wow, that guy’s pretty fit,” Carmelo says.
Andrew Ginsburg, a personal trainer in New York, notes that
“every Calvin Klein model ever has had that arm vein. It’s a rite of
passage. If you don’t have it, your arms aren’t that good.”
It doesn’t end there. Other vanity veins throb on the quads or
the insides of the calves or—the most difficult to achieve—below
the devil’s horns, pulsing arrows pointing to washboard abs and
points south. But visible veins are a sought-after marker of fitness
because BMI is a BFD. Veins don’t appear unless your body fat
is shockingly low, between 8 and 10 percent, according to Jay
Cardiello, a celebrity strength-and-conditioning coach who’s
worked with 50 Cent, Ryan Seacrest, and Dallas Mavericks center
Tyson Chandler. “Guys aren’t working out like bodybuilders any-
more,” Cardiello says. “They’re going to CrossFit, Barry’s Bootcamp,
or another extreme workout where they’re constantly crushing you.”
The aesthetic ideal today is taut and toned, more Joe Manganiello
(or—truth—Linda Hamilton in Terminator 2) than Schwarzenegger.
“The huge bodybuilding look has become passé,” Ginsburg says.
“If you’re too big, you don’t look good in clothes. You want to look
toned and healthy, not like you use steroids. Veins are symbols of
being lean and ripped.”
Naturally, many guys seek shortcuts. Beyond obsessively stoking
their metabolism, vein chasers follow strict bloat-free diets, limiting
sodium most days and tapering their water intake for 24 hours to
dry out ahead of whatever event they want to look their fittest for.
Before working out, some also pop agmatine-sulfate supplements
(derived from L-arginine, sometimes called natural Viagra) and drink
beet juice—both increase blood flow to the muscles. They even rely
on a series of last-minute tricks borrowed from both bodybuilders
and red-carpet-walking celebs, such as rubbing skin-tightening
Preparation H on areas they want to appear more vascular or lifting
The must-show-
weights to pump up the arm vein (see “The Vascular Arm Workout”
off cephalic
below). And it might all be worth it. For the fit guy who keeps his vein runs along
shirt on, there’s no better way to hint at what’s underneath it.
P H OTOGR AP H : ER IC R AY DAV ID SON/ TR U NK AR C HI V E.

the forearm
“If you’re vascular, you’re in shape,” Cardiello says. “There’s a and the biceps.
wow factor to your veins popping out.” J

The Vascular
Arm Workout
1 HAMMER CURLS 2 REVERSE PREACHER 3 STANDING REVERSE
Move: Holding dumbbells CURLS CURLS
Get vein—fast—with this quick-acting
in both hands, keep your Move: Sitting at a preach- Move: Standing upright,
regimen by trainer Andrew Ginsburg.
palms facing each other er bench, do a reverse curl hold the barbell (palms
Be sure to go slow: Each repetition
should take three seconds—one on as you lift, bending at the (palms down, overhand down, overhand grip)
the way up and two on the way down. elbows. grip) with the barbell. with both hands and do a
Increase weight with each successive Sets: 3 (first 15 reps, then Sets: 3 (first 15 reps, then reverse curl.
set and rest 30 seconds between sets. 12 for each of the next 2) 12 for each of the next 2) Sets: 3 (20 reps each)

138 D E TA I L S MARCH 2015


BY MARISA MELTZER PHOTOGRAPH BY ADAM VOORHES

The Truth About Grass-Fed Consuming clay . . . swallowing aloe . . .


Is the new class of wellness status symbols
Dairy and Five Other a cure for all that ails us? Or should we
uestionable Food Fads take them with an (ancient) grain of salt?

NATURAL WINE ALOE WATER GRASS-FED COCONUT ANCIENT DRINKING CLAY


DAIRY SUGAR GRAINS
What It Is What It Is What It Is
No additives (like Water fortified with What It Is What It Is What They Are A mud mask you can
sulfur) and no ad- juice from our go-to Milk, butter, or cheese A sugar substitute Complex carbs that swallow: Clays like
justed flavor or alco- sunburn soother. produced from cows made from the sap of have been forgotten bentonite or mont-
hol content. Just a Find It fattened on grass. palm-tree buds. about for generations, morillonite (both from
bottle of pure, At Whole Foods or Find It Find It such as amaranth, volcanic ash) are
fermented grapes. Dimes in New York At most upscale gro- On the menu at buzzy kamut, spelt, and teff. mixed into water or
Find It and other savvy cery stores—look for restaurants like Pure Find Them smoothies.
At specialty bars such health-food stores. Organic Valley Grass- Food & Wine in New In everything from Find It
as Ten Bells on New The Sell milk or Kerrygold Pure York and Moonshad- Trader Joe’s pizza At juice bars like Juice
York City’s Lower East Sipping vitamin Irish Butter. ows in Malibu. crust to Cheerios Generation in New
Side and on some B12–heavy aloe fights The Sell The Sell (yes, an Ancient York and Juice Served
top-shelf restaurants’ inflammation and free- It has more omega-3 It has a lower glycemic Grains version was Here in Los Angeles
wine lists. radical damage that fatty acids and vi- index than agave or just released). (and in celebs’ kitch-
The Sell can blight the skin. tamin E than dairy honey, which should The Sell ens—Shailene Wood-
In our detox-happy raised on corn or soy. steer you away from a Most are gluten-free ley and Zoë Kravitz
The Truth
age, why would you sugar crash. and stacked with are fans).
While it has anti- The Truth
want more chemicals inflammatory proper- Milk this trend for all The Truth essential amino acids, The Sell
in your body? ties when rubbed it’s worth. “It contains Dr. Kominiarek says vitamins, and miner- Bolstered by its skin-
Plus, natural wines on the skin, there’s a storehouse of nu- it’s a “slightly better als that aren’t in white care cred—clay helps
promise a hang- little evidence that trition and beneficial alternative to table flour or wheat. dry out acne—it’s
over-free morning. downing it has the bacteria,” says Dr. sugar,” but it can still The Truth supposed to absorb
The Truth same effect. Robert Kominiarek, a increase your risk Be wary when buying chemicals and pesti-
The sulfite worry is hormone specialist. of diabetes. packaged goods cides in your body.
a storm in a wine- like cereals or pas- The Truth
glass—there’s more tas—sometimes the Do you really want
in packaged soup amount included is as to chug a glassful
or dried fruit, says low as one percent. of grit? Plus, “clay
Jessica Brown, wine has been shown to
director at The Bres- contain known car-
lin in New York. And cinogens, including
sadly, that hangover arsenic,” says New
claim comes with York dermatologist
zero evidence. Whitney Bowe. P R OP S TY LI NG B Y R OB IN F IN LAY.

140 D E TA I L S MARCH 2015


PARAPHERNALIA

BY LISA JHUNG PHOTOGRAPH BY VICTOR PRADO

Running Mates
Spring is here, which means that a new wave of
sneakers promising to take you farther and faster are
about to hit shelves. Here, we review six of the best—
in 10 words or less, so as not to slow you down.

01 The Featherweight
01 Lighter than an iPhone;
absorbs way more impact.
NEW BALANCE Zante, $100

02 The Perma-Spring
02 A bottom that bounces back;
ideal for endurance junkies.
ADIDAS Ultra Boost, $180

03 The Pillow Sole


Support for when the box
03
jumps and burpees pile up.
NIKE LunarTempo, $110

04 The Streetwear Double


Pair with jeans; motivate to
get to the gym later. PUMA
Pulse XT, $75

05 The Foot Cradler


Cooler than Vibrams and equal-
ly good for promoting top form.
ALTRA Superior 2.0, $110

06 The Trailblazer
04
The sticky tread stops slips;
built for tough paths. LA
SPORTIVA Mutant, $130

05
SET D ESI GN BY K ATE LA NDU C C I FO R MAR Y H OWA RD ST UD IO.

06

142 D E TA I L S MARCH 2015


VANITY

BY GRACE CLARKE PHOTOGRAPH BY ADAM VOORHES

Can Popping a Pill Make CHANCES ARE, YOUR MEDICINE CAB-


inet runneth over. Moisturizers and eye
matologist and an assistant professor
at the University of British Columbia,

You Look Younger? creams are stacked atop toners and


serums atop thickening shampoos
agrees: “There are potential risks to
exposing your whole body to some-
and hydrating conditioners and . . . thing that’s untested. If you want to
The marketers of nutricosmetics say so. more eye creams. Imagine replacing ensure an antiager actually works,
Everything from eye cream to sunscreen is them all with a handful of pills and a choose one with some evidence
now offered in an ingestible version. But the couple of tinctures. In the world of behind it.” On the other hand, fans of
jury is out on whether you should swallow. nutricosmetics, capsules, powders, nutricosmetics argue that their pow-
drinkable solutions, and even fruit ers come from being comprehensive
snacks formulated with antioxidants rather than specialized: allover appli-
and vitamins like biotin and niacin cations of SPF in pill form, for exam-
promise to improve the look of hair ple. A recent study in the Journal of
and skin faster than topicals by infil- Pharmaceutical Sciences found that
trating the bloodstream. If it all sounds when some products are swallowed,
a little radical, or too convenient, a greater percentage of their ingredi-
note that you’ve likely already drunk ents are absorbed.
the Kool-Aid on nutricosmetics with- One category of ingestibles that
out knowing it. Ever downed a green has legs—and legitimacy, thanks
juice? Meet the original nutricosmetic. to solid testing—is antioxidants.
“How you look really begins with what They fight free radicals, which break
you put into your body, and recently down cells, causing sagging skin, an
my clients have been drinking juice uneven complexion, and cancer. Our
to improve their appearance more bodies can typically manage them,
than their physical fitness,” says Eric but taking an antioxidant combats the
Helms, founder of Juice Generation, additional damage that results from
which helped take juicing mainstream. pollution and UV rays. Products like
Helms’ blends include sea-buckthorn MenScience’s Advanced Antioxidants,
oil and charcoal, both standout ingre- which bills itself as a one-pop shop,
dients in the new field. Already gener- contain the same nutrients found in
ating billions in sales in Asia, the nutri- blueberries and spinach, in a conve-
cosmetics industry aims to capture a nient package.
sizable share of the U.S. market. And Still, some experts take an old-
since nutricosmetics also allegedly school (and no-cost) approach to
promote cell turnover and detoxifica- wellness. “I prescribe water and
tion, you won’t just look better—you’ll sleep before I prescribe any supple-
feel sharper, too. ments,” says Dr. Doris Day, a derma-
But given the lack of FDA approval tologist and the author of Forget the
and the dearth of data, doctors and Facelift. “Everything these pills aim to
nutritionists aren’t convinced. “If a pill do, sleep does naturally.” She points
is swallowed, it must pass through the out that supplements are so-named
digestive tract and might take even because they’re meant to comple-
longer to get to the desired skin target ment—not replace—a balanced
area than a topical lotion,” says Los lifestyle. Here, we break down which
Angeles dermatologist Annie Chiu. Dr. edibles are worth adding to your
Shannon Humphrey, a cosmetic der- grooming regimen. J

FOR THINNING HAIR FOR BLOATING FOR SUN DAMAGE FOR PARCHED SKIN FOR WRINKLES
Viviscal ($50) Juice Generation’s Heliocare ($30) David Kirsch DK Dr. Venessa’s
A SKEPTIC’S Activated Greens Wellness Water Anti-Aging Powder
GUIDE TO With Charcoal ($3) With Collagen
The Claim: Guys who The Claim: Taken 30
NUTRICOSMETICS
P R OP S TY LI NG B Y R OB IN F IN LAY.

take the follicle-stim- Juice ($10) minutes before you (from $60)
ulating tablets twice step outside, these The Claim: Added
daily for at least The Claim: The char- tablets offer an SPF potassium and mag- The Claim: Powdered
three months will be coal (which you can’t of 2.5 (and help pro- nesium rehydrate you collagen boosts cellu-
rewarded with thicker, taste) absorbs gas tect forgotten areas nine times faster than lar turnover; billed as
stronger strands. and toxins. like the hairline). plain old water. a syringe alternative.
The Verdict: Worth it The Verdict: A The Verdict: Some The Verdict: It’s The Verdict: Skip it.
for men whose heads worthy addition derms recommend it, unproven but costs “Absorbing collagen is
are more William than to—not a substitute but you still have to about the same as unlikely,” says derm
Harry. for—a healthy diet. apply sunblock. other bottled H2O. Terrence Keaney.

144 D E TA I L S MARCH 2015


BAD BEHAVIOR

BY ARIANNE COHEN
ILLUSTRATION BY JEONG SUH,
BRYAN CHRISTIE DESIGN

THE REAL EFFECTS OF


BINGE-WATCHING TV . . .
. . . ON YOUR SPINE . . . ON YOUR BRAIN . . . ON YOUR LUNGS . . . ON YOUR HEART
The problem: Sitting curves your The problem: You’re a zombie The problem: Sitting shrinks your The problem: Your ticker will stop
spine into a C-shape, and keep- (and not the badass Walking Dead lung capacity by a third, so you get beating sooner. An Australian study
ing it that way too long can cause kind). Researchers at Brigham and less oxygen, which causes a de- of national health records found that,
cramped and aching muscles and Women’s Hospital recently found crease in mental focus the second on average, every single hour of TV
smushed organs. that a typical binge in front of flu- your ass hits the couch. watching after age 25 reduces life
The solution: Consider a recliner. orescent light (about four hours) The solution: Sit in a chair with a expectancy by close to 22 minutes.
It’ll let your back keep the natural, before bed results in a harder time pillow behind your lower back—a The solution: Researchers have
better-for-you S-shape it has when falling asleep, less REM sleep, and position that helps open your lungs. discovered little mortality risk for
you’re standing, says Galen Cranz, a grogginess the next day, even after people who watch less than an hour
posture expert and professor at the clocking eight hours. The culprit: a day. Pick a show that’s a real
University of California Berkeley. The “blue light” TVs emit inhibits the mind-fuck (like Black Mirror), so
release of melatonin, a hormone that you’re more likely to need time
helps you knock off. between episodes.
The solution: Limit your viewing
to three hours after work.
. . . ON YOUR QUADS Daytime bingeing won’t affect
The problem: You get soft. People your sleep cycle.
who say they watch TV “very often”
are 40 percent more likely than
non–TV watchers to exercise less
than one hour a week, according to
a six-year study of more than 15,000
adults.
The solution: Use Game of Thrones
(or, hell, The Bachelor) as motivation.
Seeing someone fit onscreen makes
you more likely to want your body
to look like his, says research from
Boise State in Idaho.

. . . ON YOUR GUT
The problem: Weight gain. A
six-year U.S. study found that
for every two hours of TV you
watch a day, you’re 23 percent
more likely to become obese
(and 14 percent more likely to
develop diabetes).
The solution: Avoid the Food
Network. Studies show—
not shockingly—that, say,
hate-watching Guy Fieri makes
you want to stuff your face, too.

146 D E TA I L S MARCH 2015


“BIG IN JAPAN” PG 162

IN A FIT OF ON-SET FATIGUE, SHIMIKEN WENT PUBLIC WITH HIS FEELINGS


ABOUT THE STRESSES OF BEING ONE OF THE FEW MALE TALENTS IN JAPANESE
ADULT VIDEO: “IN THIS INDUSTRY THERE ARE ONLY 70 MALE PORN STARS TO
10,000 WOMEN. THE NUMBER OF MALE PORN STARS IN JAPAN IS LESS THAN THAT OF
BENGAL TIGERS,” HE WROTE IN A TWEET. “WITH 4,000 NEW FILMS
EVERY MONTH, THE NUMBER OF MALE ACTORS
SIMPLY ISN’T ENOUGH.”
THIS SEASON, IT WASN’T A STRETCH FOR DESIGNERS TO
FIND INSPIRATION IN THE DANCE WORLD. THE RESULT IS A
FRESH TAKE ON TEES, TANKS, AND CRISP WHITE BUTTON-DOWNS—
LAYERED OR WORN SEPARATELY, WITH ULTRALIGHT
TROUSERS—THAT TRULY
RAISES THE BARRE.

Calvin Royal III,


American Ballet Theatre

Dries Van Noten. Footwear


throughout, dancers’ own.
Jakob Karr,
professional dancer

Shirt by Dries Van Noten.


Pants by DKNY Men.
Joaquin De Luz and
Rebecca Krohn,
New York City Ballet

On De Luz: Tank top and


pants by Ermenegildo
Zegna Couture. T-shirt by
A|X Armani Exchange.
On Krohn: Clothing, her own.

D E TA I L S MARCH 2015 153


Andrew Veyette and
Teresa Reichlen,
New York City Ballet

On Veyette: Tank top and pants


by Salvatore Ferragamo.
Tank top underneath by
Dries Van Noten. On Reichlen:
Leotard by Live the Process.
Gonzalo Garcia, New York
City Ballet. Calvin Royal III,
American Ballet Theatre.

On Garcia: Shirt by Paul &


Shark. Harness by Dries Van
Noten. Pants by Vince.
On Royal: T-shirt by
Dolce & Gabbana.
Harness by Dries Van Noten.
Pants by Siki Im.
Joaquin De Luz,
New York City Ballet

Bottega Veneta

D E TA I L S MARCH 2015 157


Sam Black and Billy Smith,
Mark Morris Dance Group

On Black: T-shirt and pants by


Hugo Boss. Knit belt by Dries Van Noten.
On Smith: Tank top by
Maison Martin Margiela. Pants by Etro.

158 D E TA I L S MARCH 2015


Andrew Veyette and Teresa
Reichlen, New York City Ballet.
Calvin Royal III, American Ballet
Theatre. Joaquin De Luz,
New York City Ballet.

On Veyette: Sweater by Hermès. Hair by Kenna at Art Department


Pants by Wooyoungmi. using ghd Curve.
On Reichlen: Leotard by Live Grooming by Chris Colbeck
the Process. Skirt, her own. for Diorskin Star at Art Department.
On Royal: Calvin Klein Collection. Movement consulting by Summation Dance.
On De Luz: Sweater and pants Casting by Edward Kim at The Edit Desk.
by Michael Kors. Tank top by Lanvin. Production by Ruth Levy.
Andrew Veyette, New York
City Ballet. Jakob Karr,
professional dancer.

On Veyette: Tank top by Robert


Geller. Pants by Issey Miyake. Belt
by Richard Chai. On Karr: Valentino.
B P
Y H
O
P T
A O
I G
G R
E A
P
F H
E S
R
R B
A Y
R
I J
E
R
E
M
Y

L
I
E
B
M
A
N

BIG IN JAPAN
AT 35, SHIMIKEN IS THE KING OF JAPANESE PORN, A $20 BILLION INDUSTRY THAT PRODUCES MORE THAN DOUBLE THE
NUMBER OF ADULT FILMS THAT AMERICA DOES. THE ONLY PROBLEM: HE’S PART OF AN ENDANGERED SPECIES—1 OF ONLY
70 (MAYBE JUST 30, BY SOME ESTIMATES) MALE ACTORS IN A BUSINESS THAT CHURNS OUT THOUSANDS OF VIDEOS A YEAR—
AND WHILE HE KEEPS COMING, THE REINFORCEMENTS DON’T. WHY WON’T ANYBODY HELP THIS GUY OUT, FOR FUCK’S SAKE?
LAST MAN SCREWING: In his 18-year career, Shimiken
has made more than 7,000 films, copulating with every-
one from former teen pop singers to a pair of 72-year-
old twins. A prolific performer, he works himself to the
bone eight or nine hours a day, seven days a week, and
hasn’t had a vacation in seven years.

D E TA I L S MARCH 2015 163


ON A SUNNY SATURDAY MORNING IN EAST- Shimiken’s catholic attitude toward kink, explains an AV filmmaker named Daeng (who
ern Tokyo, a silver Audi pulls into a parking combined with what—in porn years—is an requested that his last name be withheld).
lot and sparks pandemonium. Out of the epic tenure, has earned him the widespread High-profile actors, like Shimiken, are in
driver’s seat bounces a small, stocky man national recognition of a younger Ron Jeremy heavier rotation. “It’s a physically demand-
with bulging biceps, spiky orange hair, and or a more seasoned James Deen. The 50-year- ing job, and if they do run out of juice, it’s not
a broad smile spread across his effulgent, old driver picking me up from the Tokyo air- good.” The AV director Michiru Ayashiyama
spray-tanned face. He bounds onto the port hears his name and nods: “Shimiken? worries that this already overtaxed group of
pavement wearing a hoodie and a T-shirt Shimiken is famous. Or at least, his dick is.” performers will not only tire out but also age
that reads SEX INSTRUCTOR. To his left, the Everyone in the AV industry reveres both his out of relevance.“I sincerely hope the younger
mostly male crowd leans forward, en masse. name and his anatomy (16 centimeters—or pool increases,” he says, “because soon these
“Shimiken!” several shout, and a clatter of 6.3 inches—per an online profile), though the actors are going to get old. Their experience
smartphone shutter sounds follows like a latter is always pixelated. As Shimiken passes will go up, but their strength will go down.”
round of applause. through the halls of the convention’s back- And so Shimiken arrives at Japan’s larg-
“Let’s go,” Shimiken whispers to a han- stage, robed women pop out from side rooms est porn expo bearing a nation’s libido on
dler attempting to clear a path through the and coo greetings through cigarette smoke, his shoulders. He hasn’t taken a vacation in
throng. He raises one arm over his head to including otsukaresama, which literally means seven years. He’s too busy keeping it up in
air-high-five his riveted fans. It’s the morning “you must be tired.” It’s a standard Japanese order to keep an estimated $20 billion indus-
of the Japan Adult Expo, and the crowd has offering of thanks, but in this case, it has an try from going limp.
been waiting for tickets. Inside, they’ll get all-too-apt application. Because everyone in
to meet the stars of their wildest fantasies. the know understands that Shimiken is beset THOUGH SHIMIKEN’S COUNT OF WORKING
Outside, they’ve already caught a glimpse of by XXX exhaustion. male porn actors might seem low, other
something rarer: the man who has actually A few months ago, in a fit of on-set fatigue, insiders have pegged the number as even
lived them all. Shimiken went public with his feelings about lower, closer to 30. As for their female coun-
At 35 years old, Shimiken is the king of the stresses of being one of the few male tal- terparts, a controversial Japanese article
Japanese porn, more often referred to here ents in Japanese adult video: “In this indus- recently asserted that, statistically, 1 in 200
as AV (adult video), and there is essentially try there are only 70 male porn stars to 10,000 Japanese women had appeared in an AV film,
nothing he won’t do or hasn’t done while women. The number of male porn stars in with an industry churn of 6,000 new actress-
getting busy with more than 7,500 different Japan is less than that of Bengal tigers,” he es a year, according to the author Atsuhiko
female costars, including a former teen pop wrote in a tweet. “With 4,000 new films every Nakamura. Demand is high—Japan produces
singer, Hungarian exchange students, and month, the number of male actors simply more than double the number of porn films
a pair of 72-year-old twins. In 18 years and isn’t enough. This industry is like a hole in the as the U.S., though America has more than
more than 7,000 films, Shimiken has refused wall that needs to get bigger!” By the time he twice its population.
only one scenario: having sex with an actress wrapped up his next money shot and checked Even in the U.S., most aspiring men drop
after she had sex with a dog. (He agreed to a his phone, his call to arms, or cry for help, had out when faced with the realities of porn.
rewrite in which the dog merely licked butter been retweeted more than 3,000 times. “We’re not talking about splitting firewood
off the woman before their scene.) “The 70 guys refers to the stallions on call,” here, but it is very physically demanding,”

“WE’RE NOT TALKING ABOUT SPLITTING FIREWOOD HERE, BUT


P O R N A C T O R O F S H I M I K E N ’ S E I G H T - T O - N I N E - H O U R - A - D AY,

P H OTOGR AP H S, F R OM LEF T: C OU R TES Y OF JAK E A DEL STEI N;


BY J ER EMY LI EBM AN.

164 D E TA I L S MARCH 2015


says Kevin O’Neal, a former porn actor and for former AV actors who want to transition energy, and, of course, “incomparable stami-
a current agent at Adult Talent Managers in into the mainstream.” na.” When asked why more men don’t follow
Los Angeles. “And you’re going to have to do Yujiro Enoki, the director of the documen- his client’s career path, Wakasugi pauses for
it with a camera between your legs.” Among tary The Other Side of the Sex, goes further, a moment, then hands Shimiken a mask
AV performers, Shimiken’s stamina is legend- warning that great fame can bring great adorned with phallic antlers and a glittering
ary—his workload often has him shooting shame. “Once you have become an AV star, orange superhero cape. “I don’t know if men
eight or nine hours a day, seven days a week. it becomes very hard to get a ‘normal’ job,” here don’t want to do what he does,” he says,
“He must be Mr. Magic,” O’Neal concludes. he says. “And it can only become worse if you “or if they simply physically can’t do it.”
To maintain the strength necessary to make try to conceal your past. It doesn’t matter In 2013, The Guardian reported that a huge
up to six movies a day, Shimiken exercises 90 whether you are retired or not, you cannot swath of Japan’s younger generation was
minutes a day, four days a week, focusing on have financial credit from a bank, so it’s really suffering from “celibacy syndrome,” with
heavy weight lifting and deep squats, which difficult to get, for example, a housing loan.” 45 percent of women ages 16 to 24 and more
he says not only help his thrusts but also Several years back, Shimiken found himself than 25 percent of men ages 16 to 24 reporting
build up testosterone. He lives off a go-bag unable to rent an apartment. Landlord after no interest in sex whatsoever. This comes on
filled with glutamine, branched-chain amino landlord judged his occupation objection- the heels of other apocalyptic erotic forecasts:
acid, zinc (said to make semen whiter), argi- able, even when he showed them a full bank Japan has the second-lowest birthrate in the
nine, and vitamin jelly. He dumps the bag’s account. He was able to sign a lease only world, one in four marriages is reportedly sex-
contents out for inspection, and nowhere in when one real-estate agent revealed she was less, and a new term has cast a long shadow
the pile is the pill that fuels the American a fan. She offered to get him a place to live if in the cultural conversation: soshokukei dansei,
porn industry: Viagra. “I haven’t had to use he’d come to dinner with fans from her office. or grass-eating men, which is used to describe
it,” he says. “Yet.” a generation of young males who are unas-
While the physical requirements are “DO YOU HAVE MY COSTUME?” SHIMIKEN sertive with women and uninterested in the
certainly a barrier to entry for most men, asks Shota Wakasugi, a lanky twentysome- intricacies of courtship and intimacy. In a
Shimiken points out that because the ranks thing in a bright-blue hoodie wearing Harry recent poll, 60.5 percent of men between 20
are thin, they stay thin—despite the obvious Potter glasses. With a flourish, he pulls out a and 34 identified as grass-eaters, which helps
benefits. “Men say the pool is just too small to Day-Glo orange reindeer costume just a shade explain why Japan ranks as the world’s sec-
risk entering,” he explains. “Anyone who tries off from Shimiken’s own head-to-toe tawni- ond-largest porn market (behind only South
it will be immediately recognizable and could ness. Wakasugi works for Tonakai, an herbal Korea—the U.S. lags at a distant third).
rule out ever having a normal life.” supplement that promises to give users the “I don’t necessarily think this particular
Though a few AV stars (mostly female) relentless endurance of Santa’s preferred sled generation has had a decline in sexual desire,
have transitioned to success as TV present- animals and, consumers can hope, Shimiken but there has been a shift in sexual outlets,”
ers or talking-head personalities, “Shimiken’s himself. Sexual-enhancement supplements Endo says. As Japan’s young men consume
concerns do point to very real issues regarding are big business in Japan, and while Shimiken more pornography and pursue fewer tradi-
social stigma in Japan,” says Kumiko Endo, eschews the little blue pill, he was, according tional dating opportunities, the disparity
an adjunct professor of religion at Hofstra to Wakasugi, a natural for Tonakai’s spokes- builds, with “higher pornography feeding
University. “There are definite roadblocks man because of his cheerful nature, good into the declining interpersonal element,”

I T I S V E RY P H Y S I C A L LY D E M A N D I N G , ” S AY S O N E F O R M E R
S E V E N - D A Y - A - W E E K S C H E D U L E . “ H E M U S T B E M R . M A G I C.”
creating a vicious circle of solo love. For the
large portion of Japan’s so-called grass-eating
men, Endo says, the drift toward more porn
and fewer relationships “is more about pas-
sively opting out than making a decision.”
Japan’s foundering economy is also a factor.
“You have a generation of men who haven’t
P H OTOGR AP H : C OU R T ESY O F JA KE ADEL STEI N.

found security financially, while their fathers


did by their age. That lends itself to under-
mining masculinity,” she says. “And there’s
no real pickup or bar-dating culture, so it
takes a lot of proactive energy and confidence
to put yourself out there.”

LIKE A SEX MACHINE From left: Shimiken with


Shota Wakasugi of Tonakai supplements, which he
endorses; showing off the porn-ready physique he
maintains by exercising 90 minutes a day, four days
a week; in full horny-reindeer regalia for Tonakai at
the Japan Adult Expo.

D E TA I L S MARCH 2015 165


CONFIDENCE WAS NEVER A PROBLEM FOR he was paid so little he had to pull extra shifts thing that only comes around every 10 to 15
Shimiken. Born Ken Shimizu in 1979 in a working traffic control and even serving as years,” says the director Michiru Ayashiyama.
small village hours outside Tokyo, he is a guinea pig for university lab experiments. “I believe he’s a bridge to the future of AV and
squarely in the generation that would later be On top of this, he also had to face down also a bridge from AV to the outside world.”
called soshokukei dansei. But Shimiken never public shaming. While working his way up in “Most men in Japan don’t actually want
had any taste for grass. By 15, he was honing the AV world, he landed a gig on an evening to think of themselves as grass-eaters,”
his skills as a pickup artist, obsessively if not TV show and gained a cult following as a says Endo, the expert in Japanese sociolo-
always successfully hitting on women on the jokey, jock-y personality. “My parents were so gy. “Groups of grass-eating guys who spend
street and in arcades. He loved sex and porn excited to see me on TV,” he recalls. Then one time together never meet any women, so
unabashedly. The dirtier, the better. While day, his cohosts decided to sabotage him and they always want to have a ‘meat-eating’
other boys were in class, Shimiken would outed him on air as a pornographic performer. friend in the mix who gives them access to
sneak onto the school roof and jack off over “The world stopped,” Shimiken remem- women.” Shimiken, with his roaring libido,
the side of the building, hearing the screams bers. Everyone in his hometown was watch- may be playing the part of proxy wingman
of the girls below as his semen splattered on ing. He feared his outing could cost him to an entire generation of men. And yet
their classroom windows. After stumbling his part-time jobs, his apartment, and any it’s possible his importance is greatest to
upon a scatological porn parody of The Swiss hope of working a straight gig again. But Japan’s undersexed women. In response to
Family Robinson (which, in a failure of trans- the revelations only deepened his resolve. the phenomenon of grass-eating men, culture
lation, can only be described as The Shit and Instead of covering it up or apologizing, watchers have observed the phenomenon of
Piss Family Robinson), he wrote an editorial for Shimiken admitted to his porn work—even nikushokukei joshi, or “meat-eating women,”
the school newspaper about how its rare and the scatological forays—with such charm who have picked up the slack by aggressively
elegant beauty deserved an Academy Award. and humor that the public was intrigued pursuing sexual gratification. Some of these
When the paper refused to print his paean, he with this unflappable, lovable pervert. The carnivores are Shimiken’s biggest fans. Back
posted it on a bulletin board until a teach- network even started a segment called “Let’s at Tokyo’s Japan Adult Expo, Wakasugi has
er tore it down. For Shimiken, the write-up Fix Shimiken,” in which they would send the just finished coating Shimiken—now in full
was serious. “Until I saw that movie, I was young star out to skydive or bungee-jump to horny-reindeer regalia—with a thick gloss
so ashamed of my own kinks and desires,” see if extreme activity would break him of his of Vaseline. As he takes the stage, a group
he says. “Then I saw there is a place where I X-rated addiction. It never did. But juicy AV of twentysomething women break through
could live these things out and have fun—a offers started rolling in. to the front. “We love Shimiken!” says one,
place it’s totally acceptable. Maybe there are “My parents were surprised but not really who came from four hours away. This is the
other people like me, too.” surprised,” he says, laughing. “They knew I 20th time she has seen him in person. “I love
Despite a penchant for erotic mischief, was good with girls. So they said they’d con- that he has such raw sexual energy.” Her hand
Shimiken earned entrance to one of Tokyo’s sider it like another part-time job.” In one of reaches out to hover half an inch from his
top private universities—generally a gold- Shimiken’s most popular videos, he picks up biceps. “And I love that he is faithful to his
en ticket to the bourgeoisie—but while his nonprofessional performers off the street and fetishes. He’s loyal to his perversions.”
classmates competed for the next brass ring, charms them into coming back and making She grabs her friend, insistent that I fully
Shimiken did the unthinkable. He opted a video at his house. In one take, his mother understand the reason for their rabid fan-
out and began taking odd jobs to support barges in unexpectedly, asking, “Shimiken? dom. They pantomime some of Shimiken’s
his real passion: working in adult films. “I What is going on here?” Shimiken begged the porn signatures, including “Shimi-cun,” his
knew I had fetishes, and I knew there was director to take it out of the cut, but her scold- trademarked cunnilingus technique, a virtu-
only one place where I could live them, free ing stayed and the cinema verité moment oso combination of shifting his head up and
from judgment. So I become a ronin,” he says, helped boost his bawdy boy-next-door image. down while lolling his tongue from side to
using the derogatory term for students who As Shimiken’s public profile grew, he began side. Shimiken, posing for picture after picture
aren’t recruited out of high school and have approaching his career with the commitment nearby, somehow seems like the least pervy
to wander aimlessly, like the masterless samu- of an elite athlete: eating an all-protein diet, person in the room. A slender young woman
rai of yore. After a brief return to college, he lifting weights, abstaining from alcohol, and in a headband and a plaid dress shuffles from
dropped out, devoting himself full-time to AV. staying up late at night to practice ejaculating the front of the line and into his arms, then
When his first on-camera opportunity on glamour shots of starlets to get the aim of hurries away to show her friends the photo.
came, it wasn’t quite the glamorous orgy he’d his gansha (facial) just right. “It’s rude to get it She works at the film-review board, an agency
imagined. He answered an ad in a local paper in a girl’s eyes,” he says. “I wanted to make it that oversees the placement of the pixelated
and showed up to an unpalatable offer: 15,000 perfect.” Between his exacting work ethic and “mosaic” over the genitals in all Japanese por-
yen ($126) to eat a plate of actual feces, take his popularity with female costars, Shimiken nography, part of an archaic Meiji-era decency
it or leave it. He took it. The next day, he was was quickly earning 50,000 to 60,000 yen ($420 law that has spawned an industry in its own
so sick that he went to the hospital, where to $505) a shoot and sometimes filming up right. She spends her days watching AV, mark-
doctors put him on intravenous antibiotics, to 21 scenes a week. Suddenly, he was a mas- ing time codes for the censors. During those
diagnosed him with what he remembers sim- cot of sorts for an unapologetic, unflagging viewing sessions, Shimiken made an impres-
ply as a “shit disease,” and billed him 20,000 Japanese masculinity that so many social sion. “I’ve seen him so many times, I feel like
yen ($168). It was a brutal baptism but not commentators were eager to declare extinct. I already know him,” she says. Her coworker
uncommon, says Shimiken. For the first year, “I believe a talent like Shimiken is some- agrees. As Shimiken flexes and thrusts his

166 D E TA I L S MARCH 2015


Desperately Seeking $157 Amount the average Japanese
consumer spent on porn in 2011
Swordsmen $45 Amount the average American

Inside Japan’s sex crisis consumer spent in 2011

61
= 100K

SEVEN HUNDRED THOUSAND


PERCENTAGE OF NUMBER OF HIKIKIOMORI, YOUNG
UNMARRIED MEN AGES JAPANESE SHUT-INS, ACCORDING TO
18 TO 34 WHO ARE NOT A CABINET OFFICE REPORT
IN ANY KIND OF ROMAN-

143 1
TIC RELATIONSHIP, PER A
2011 SURVEY FROM THE
NATIONAL INSTITUTE
OF POPULATION AND
SOCIAL RESEARCH
RATIO OF FEMALE
AV ACTORS TO MALE
AV ACTORS IN JAPAN,
ACCORDING TO
SHIMIKEN’S ESTIMATES
13 million: Estimated
number of unmarried 33 Percentage decrease
people in Japan who in Japanese population
live with their parents expected by the
3 million: Number of year 2060 if the current
those between the birthrate remains stable
ages of 35 and 44
T W E N T Y- F I V E
Percentage of Japanese men ages
16 to 24 who show no interest in sex,
27: Percentage according to a 2013 study by the Japan
of Japanese men Family Planning Association
in relationships
F O R T Y- F I V E
who have sex less Percentage of Japanese women ages
than once a week
16 to 24 who show no interest

hips, she drops to her knees to snap a picture ($23,573) a week. He owns five cars, includ- tell them I do something that brings peace
of his crotch and sighs: “I think I know him ing his Audi and a 1980s gull-wing DeLorean, to many people.” But if they ever wanted to
better than my own boyfriend.” and frequents Tokyo’s best restaurants. But follow in his footsteps? “I would absolutely
still, he admits, following his dream has cost stop them. Without hesitation.”
SEVERAL DAYS AFTER THE AV EXPO, SHIMIKEN him in very real, if intangible, ways. “I’ve As the final course arrives, he offers a clar-
sails into a restaurant in Tokyo’s Nishi-Azabu never had a normal relationship,” he says. ification: “I have no regrets about my career.
neighborhood—the kind of place with silk “It has always ended horribly.” He used to This is where I was meant to be.” But, he
tablecloths and staff who buzz around with date costars, even in defiance of industry maintains, “the reality is that porn is mostly
earpieces to take note of famous arrivals— nonfraternization rules, but these days he a shitty place filled with shitty people. I’d just
wearing sneakers and toting a duffel bag. The avoids it. “It’s my belief that you can’t be a like to be a light among the shit.”
waiters greet him by name. Today was a light pretty girl in this industry and also be happy. The Japanese have a word, karoshi, that
day: By noon, he had taken a new porn star’s This business uses pretty girls up until they means death by overwork, an affliction wide-
virginity. By three, he had wrapped a niche feel they have no value and they quit.” spread enough to spawn government stud-
scene that centers on girls consuming huge Mid-meal, Shimiken also reveals that he ies and public-service announcements. So
jugs of water before penetration (loose trans- had a fleeting taste of normal life that last- far, there is no record of its claiming the life
lation: “the act of pleasurable bladder-control ed several years but crumbled—he was once of an AV star. Shimiken, for his part, seems
loss”). Shimiken unfolds his napkin, waves married, and he has twin daughters. Now his determined to carry on full-throttle for as
off the cocktail list, and orders a green tea ex-wife and 6-year-old girls live far up north long as he can, even if reinforcements never
P HOTOGR AP H: GET TY I MAGES.

and the tasting menu. in Japan’s Hokkaido region. Shimiken says arrive to relieve him. As we settle the bill, he
“Have you heard the phrase ‘the nail that he tries to visit them whenever he can, but starts to get animated, talking about the lat-
stands out gets hammered down’?” he asks, he worries about what his presence will do. est trend in Japan: elder porn, featuring XXX
referring to a traditional Japanese adage that He fears his daughters will be teased because actors over 60. He will keep doing what he’s
drawing attention to oneself can lead to per- of his taboo vocation. “One day, I’ll tell my doing forever. Or as long as he lasts. “Until
secution. “Even now, I worry about it.” daughters that Dad has chosen a career that I die,” he says emphatically. “I will be doing
Shimiken earns up to 2,800,000 yen makes many people very happy,” he says. “I’ll this until I die.” J

ADDITIONAL REPORTING BY JAKE ADELSTEIN AND ANGELA ERIKA KUBO


T H E S O F T E R S I D E
P H O T O G R A P H S B Y M A R T I N VA L L I N

Bottega Veneta
Gucci
Burberry Prorsum
Louis Vuitton
Lanvin
Tod’s
Set design by Johan Svenson/LinkDetails.
When it comes to buying property, the Bay Area’s tech titans like to do things differently than their überwealthy peers in Los Angeles
and New York City. Their operating system is to keep the dealings under the radar—using shell corporations to snap up their neighbors’
homes (to create a personal buffer zone) and to transform a suburban downtown district to match a mogul’s whims. Their houses can
seem almost humble to passersby, but it’s the over-the-top luxury you’ll find behind closed doors and in extravagantly built-out basement
bunkers that really counts. Just as with hoodie-wearing college dropouts, don’t be fooled by modest exteriors. BY MAX CHAFKIN

THE PROTOTYPE Steve Jobs lived in this unpretentious Tudor-style house in Palo Alto from the mid-1990s until his death in 2011.
©J EF F ST EIN BER G/ CEL EBR IT Y H OMEP HOTOS.C OM/ PAC IF IC C OA ST N EWS.
PH OTO GRA P HS, FR OM LEFT: NI CK S TER N/ WENN.C OM/ NEW SC OM;

THE NEXT GENERATION Mark Zuckerberg paid $7 million for this Victorian in Palo Alto—located just two miles from Jobs’ residence—then used a series of shell
companies to buy the houses of four of his neighbors, for a total of more than $40 million.

D E TA I L S MARCH 2015 175


fer zone? Popularized by Mark Zuckerberg, last year that Mayer planned to throw her
this savvy real-estate strategy has subse- annual Halloween party there, a neighbor
quently been employed by a growing cadre posted an anonymous open letter on Palo
of moguls. The Facebook founder bought Alto Online: “While on the surface it seems
his first house—a Victorian with an outdoor like . . . a mortuary is a perfect place to cre-
fireplace and a saltwater pool that sits on ate a haunted experience, it is also a place
less than half an acre in Palo Alto’s Crescent where many of us said goodbye to our loved
Park neighborhood—for $7 million in 2011. ones. . . . Your neighbors, your community,
Later he learned that a local real-estate your friends have had to deal with some of
developer was about to purchase the $4.8 the saddest and hardest experiences in their
million house abutting his back yard. This lives, in the exact spot where you will now be
might have set a dangerous precedent, so celebrating.” Things are different in Southern
Zuckerberg swooped in and bought that California, where Musk paid $6.8 million for a
house—paying the developer $1.7 million to three-bedroom house across the street from
give up the claim—along with the houses of his $17 million, 20,000-square-foot palace in
three of his neighbors (two on either side of the Bel Air section of Los Angeles, prompt-
his rear neighbor, the other next door to his ing Trulia’s real-estate blog to speculate that
own home), which weren’t even listed at the Musk would either “build an even more
time. Pierre Buljan, a real-estate agent who’s over-the-top mansion, or . . . raze the exist-
CONGRATULATIONS! YOU JUST SOLD YOUR been selling homes to Silicon Valley’s newly ing home and create even better views and
tech company for billions of dollars. You’ve moneyed since the 1980s, speculates: “He privacy for his current home.” In Los Angeles,
disrupted your industry, vanquished your didn’t want a developer advertising, ‘Come such blatant extravagance is not only com-
competitors, made your venture-capitalist live near Mark Zuckerberg.’ ” mon but expected; in the Bay Area, it’ll only
backers even richer. Now it’s time to say Of course, Zuckerberg himself didn’t go cause you headaches.
good-bye to your hacker housemates— knocking on his neighbors’ doors. The pur- In order to avoid public attention and keep
you’re going to want a spread that reflects chases were handled by Iconiq Capital, a firm from running afoul of the strict zoning rules
your newly acquired position, a grown-up founded by Divesh Makan, a Goldman Sachs in Silicon Valley (which sometimes limit
home that shows you’ve arrived without, you broker turned tech-world fixer. Iconiq report- above-ground building footage), some tech
know, making a big deal out of it. Because here in edly deployed a series of shell companies to moguls are digging deep to find innovative
the Bay Area—where flower power was born snap up the other three houses bordering ways to branch out—namely, by expanding
and even the most amoral tech innovations Chez Zuck, making offers that only a fool underground. A 3,000-square-foot basement

FACEBOOK’S FOUNDER BOUGHT FOUR OF HIS NEIGHBORS’ HOUSES. “HE DIDN’T WANT A DEVELOPER ADVERTISING,
must be masked in altruistic, world-chang- would refuse, ultimately paying up to three expansion with high ceilings, a full bar,
ing terms—it’s all but mandatory for the times the market prices of the properties, for a movie theater, and a gym has become
megawealthy to thumb their noses at sta- a total outlay of more than $40 million. And “standard,” says David Kelsey, a cofounder
tus signifiers. Remember: hoodies instead of the pièce de résistance of this strategy was of Peninsula Estates Group. Facebook’s COO
suits, hybrids over Lambos, and angel invest- that Zuckerberg allowed the previous own- Sheryl Sandberg also opted for the subterra-
ments in lieu of a new yacht. Expressing ers to stay right where they were—as his ten- nean splendor of a basement, as part of her
your taste through real estate is going to ants—thus providing himself with the loyal 9,210-square-foot concrete-and-glass man-
require the same careful calibration. Your neighborly protection of a gated community sion on one of the biggest residential plots
überwealthy peers in Los Angeles and New while preserving the illusion of indifference in Menlo Park. “The Facebook bunker,” as
York City can safely sequester themselves in to the luxe life. the Daily Mail called it, reportedly features a
gated hilltop communities and luxe high-ris- A similar pattern is repeating itself up basketball court, a wine room, and a waterfall.
es without inviting a raised eyebrow—but not and down the San Francisco peninsula and The buying frenzy that pushed median
you. Flaunt your wealth here and it’ll come points south. Yahoo’s CEO Marissa Mayer and home prices in the Bay Area to double-dig-
off as poor form to your fellow tech titans Tesla and SpaceX’s CEO Elon Musk have both it increases last year has prompted some
while arousing the ire of your new, rigorously recently “pulled a Zuckerberg” (as the Silicon Silicon Valley bigwigs to become real-es-
civic-minded neighbors, who’ve had it up to Valley Business Journal put it), albeit with mixed tate developers in their own right, remak-
here with you and your kind sending real- results. Mayer paid $11 million for the Roller ing whole towns to suit their tastes and
estate prices into the stratosphere. At best, & Hapgood & Tinney Funeral Home, the old- needs. Anne Wojcicki, the cofounder of the
they will shun you. At worst, they will camp est mortuary in Palo Alto, one block east of genome-profiling company 23andMe and the
out in front of your house and heckle you. her current 5,600-square-foot home, which estranged wife of Google cofounder Sergey
So here’s a suitably modest proposal: she landed in 2005 for the early-bird-special Brin, recently confirmed to the Los Altos Town
Why not splurge on your own personal buf- price of $1.8 million. But when word got out Crier long-running rumors that she and Brin

176 D E TA I L S MARCH 2015


have been quietly buying up tens of millions credibly emulate. Zuckerberg is richer than people have had their heads in their comput-
of dollars’ worth of commercial real estate Sheldon Adelson, Carl Icahn, and George er screens for so long,” says Bryan Murphy,
near the home they shared until recently in Soros; Jan Koum, the relatively obscure the president of Peninsula Custom Homes, a
the elite exurb of Los Altos Hills. The couple 38-year-old Ukrainian-American program- high-end construction firm that builds man-
have filled their newly acquired storefronts mer who founded the messaging service sions in the Bay Area. “They’ve got a lot of
with handpicked tenants who reportedly pay WhatsApp, has a net worth of $7.2 billion, money but not the social etiquette. They’re
below-market rents, thus making it all but according to Forbes, which rivals that of Jobs’ trying to state that they have arrived without
impossible for rival developers to compete. at the time of his death in 2011. It’s no sur- looking like they just got there.”
As a felicitous by-product, their high-mind- prise, then, that the 21st-century tech boom “We’ve become educators,” says Ken Fulk,
ed brand of gentrification has helped divert has led to an identity crisis among the freshly a 48-year-old interior designer who counts
attention from news reports of Brin’s affair minted elite—many of them half a genera- Yelp’s CEO Jeremy Stoppelman and Zynga’s
with a Google employee while bestowing on tion younger than Sandberg and Musk—as cofounder Mark Pincus as clients. “We do
Los Altos—the onetime ticky-tacky suburb they struggle to figure out where and how everything for them. We dress them, we
where Steve Jobs built the first Apple com- to live. Money, of course, equals power, and decorate, we buy their toothpaste.” (Fulk’s
puters in his parents’ garage—a handcrafted those who obtain that power tend to wield default dental detergent: the licorice-flavored
downtown lined with businesses tailor-made it in similar ways, no matter how it appears. Italian brand Marvis, though “I’m not averse
for the couple’s two children. New retail “My Orwellian analogy,” says Eventbrite’s CEO to Crest,” he hastens to add, in an apparent
options include Bumble, a combination concession to the Everyman aesthetic.) After
farm-to-table restaurant and playroom, and hiring Fulk, clients are presented with a sur-
LITTLE HOUSE IN THE VALLEY The house in Los Altos
Area 151 DTLA, an arcade filled with video Hills owned by Google cofounder Sergey Brin and his
vey asking them to list their favorite movies,
games that “promote teamwork.” estranged wife, biotech entrepreneur Anne Wojcicki. their heroes, and their sleeping preferences.
Taken altogether, these moves are upend- Then he delivers a fully outfitted home, com-
ing conventional notions of real-estate plete with furniture, lighting, and every con-
excess in Silicon Valley, which has long ceivable accessory (including postcards, tote
had a complicated relationship with out- bags, and a custom-cocktail menu delivered
ward displays of wealth. Jobs credited the with a stocked bar). “I want to help people
airy, no-frills design of his boyhood home create experiences for their friends,” he says.
with having helped inspire the creation of “It isn’t just ‘Come to my cool house and look
Apple. His parents’ modest tract house, at all my toys.’ Because then it could create
designed in the mode of Joseph Eichler— a bad nouveau riche moment—some cheesy
the developer behind California’s answer Russian-oligarch thing.”

‘COME LIVE NEAR MARK ZUCKERBERG,’ ” SPECULATES ONE VETERAN SILICON VALLEY REAL-ESTATE AGENT.
to the Levittowns—“was the original vision Kevin Hartz, “is that the animals have taken With companies like Google and Facebook
for Apple,” Jobs told his biographer, Walter over the farm. We have to make sure we don’t offering free gourmet meals, community gar-
Isaacson. “I love it when you can bring really turn into pigs.” dens, sleep pods, and adult play areas, many
great design and simple capability to some- wealthy techies are opting for urban homes
thing that doesn’t cost much.” The man who THIS NEUROTIC OBSESSION WITH WEALTH, that serve up escapist environments that
once famously declared, “It’s more fun to be set against a backdrop of social mores that “feel like spas and hotels,” says the interior
a pirate than join the navy,” while creating militate against ostentation, also plays out designer Kendall Wilkinson, whose résumé
the Macintosh computer in the early 1980s, inside the home. Hence the burgeoning includes commissions from top tech execu-
always held fast to his outsider ethos—which industry of retail therapists dedicated to help- tives and investors. Wilkinson says her clients
P H OTOG RA PH : M AR K KR EUS CH / SP LA SH NEW S/ C OR BI S.

once got him fired from his own company— ing the newly rich surround themselves with are asking for coffee bars and so-called Mad
even after returning to power and trans- class-appropriate accoutrements. Facebook’s Men rooms (“Like a smoking room without
forming Apple into the world’s most valu- initial public offering—one of a dozen or so the smoke”) in their offices to mimic the
able company. He rarely deviated from his high-profile IPOs over the past few years, new decor of their homes, where many are
avant-normcore uniform of dad jeans, black along with that of Twitter, LinkedIn, and requesting wine cellars that aren’t actually
mock turtlenecks, and New Balance running Tesla Motors—created more than 1,000 in the cellar. She recently designed one for
shoes and spent the last two decades of his instant millionaires. The company’s earli- a top executive at a major public technology
life in a 5,800-square-foot Tudor-style home est employees, mostly young men in their company—a modern glass case full of bottles
in Palo Alto set close to the curb, in full view twenties and thirties with little experience that’s visible from the family room. “It’s more
of the street. That house is just two miles beyond the cloistered world of tech start- of an art wall,” she says.
from Zuckerberg’s buffer zone. ups, walked away with hundreds of millions, When they venture out to socialize, wealthy
The modest design for living that Jobs pro- and in some cases, billions, of dollars, with no techies gather at places like The Battery—a
moted has become increasingly difficult to apparent idea how to spend it. “These [tech] luxe members-only club in San Francisco’s

D E TA I L S MARCH 2015 177


financial district that was started by the Bebo who, while a master of humblebrag design founder Sean Parker’s Lord of the Rings–like
cofounders Michael and Xochi Birch (who messaging, is not exactly hesitant to honor wedding in Big Sur, two hours south of Palo
sold their company to AOL for $850 million). the wishes of a client who wants to go big. Alto. Parker—who reportedly owns a $55 mil-
It promotes “diversity and intelligence” and In fact, Fulk presided over the visual ele- lion mansion in Beverly Hills, a $20 million
promises “to eschew status” while charging ments of perhaps the splashiest demonstra- town house in New York City’s West Village,
$2,400 per year (not including health-club tion of Silicon Valley wealth and vanity ever: an estate in Marin County, California, and
dues). The Battery is also a client of Fulk, the Facebook angel investor and Napster a crash pad in San Francisco—wound up

THE 1 The Model Home


Steve Jobs lived in a
more than $40 million, 5 The Underground Lair
and then let the cur- The savviest addition
7 The Old Standbys
Once considered the
10 The Fixer-Upper
In 2013, Zuckerberg

SILICON remarkably modest


1930s Tudor-style
rent residents stay on
as his tenants.
to Facebook COO
and Lean In guru
most desirable resi-
dential spots in Silicon
paid a record-breaking
price for residential

VALLEY house from the


mid-1990s until his 3 The Crypt-as-Crib
Sheryl Sandberg’s
9,200-square-foot
Valley, the semirural
towns of Woodside and
real estate in the
Dolores Heights

STAR death in 2011. Yahoo CEO Marissa


Mayer dropped $11
Menlo Park abode? The
ultraluxe 2,750-square-
Atherton are wealth-
ier than ever and still
section of San
Francisco when he
MAP 2 The Buffer Zone
Mark Zuckerberg
million on Palo Alto’s
oldest funeral home
foot basement
expansion—dubbed by
home to major players
like Oracle ex-CEO
purchased a run-down
pied-à-terre for $10
bought his first house (just down the street insiders “the Facebook Larry Ellison and Intuit million, then began
in 2011 for $7 million; from her 5,600-square- Bunker”—which cofounder Tom Proulx. spending many millions
when developers foot house), where she reportedly features a more on renovations;
started sniffing around reportedly threw her movie theater, a gym, 8 The Retro Retreat the constant presence
at neighboring prop- annual Halloween party and a waterfall. Twitter cofounder of construction crews
erties, the Facebook for tech elites last and Square CEO Jack has raised the ire of
founder bought the year, upsetting some 6 The Tailor-Made Town Dorsey followed pre– his neighbors.
three houses behind his neighbors. Google cofounder Web 2.0 tradition by
12 own and another one Sergey Brin and his making his home in 11 The Protest Pad
9
8 next door, for a total of 4 The Compound now-estranged wife, one of San Francisco’s Though he bought
After purchasing an biotech entrepreneur elite areas, Sea Cliff, his condo in the
SAN FRANCISCO 8,150-square-foot, Anne Wojcicki, have reportedly paying $10 up-and-coming Potrero
11
10 six-bedroom home spent tens of millions of million in 2012 for a Hill neighborhood for
for approximately $7 dollars buying up com- sleek, two-bedroom the comparatively small
million in 2005, Google mercial real estate oceanfront estate with sum of $1 million, Digg
cofounder and CEO in downtown Los Altos— a retractable roof and founder Kevin Rose has
Larry Page built anoth- near their town house spectacular views of found himself the tar-
er home on the same, in Los Altos Hills (also the Golden Gate Bridge. get of activists who’ve
sprawling lot with the site of venture passed out flyers call-
eco-friendly elements capitalist Yuri Milner’s 9 The Big Game Park ing him a parasite.
(including a garden $100 million French- In 2012, online-gaming
and a solar-paneled chateau-style schlockmeister Mark 12 The Club House
rooftop) and bought mansion)—which the Pincus, cofounder and With wealthy techies
multiple adjacent prop- parents of two are chairman of Zynga, put moving to the city, the
erties under variously now remaking into a down stakes in Pacific members-only club The
named LLCs. family-friendly oasis. Heights, the tradi- Battery—established
tional domain of San by Bebo cofounders
Francisco’s old-money Michael and Xochi
elite, paying $16 million Birch—offers the
for a 1907 Gold Coast perfect mix of exclu-
mansion with four sto- sivity (thanks to the
ries navigable by way $2,400 annual fee, not
of an elevator. including gym dues)
and missionary spirit
Facebook
(“to eschew status but
enjoy the company of
Yahoo those they [respect]”).

2
5 PALO ALTO
7 3 1
4

Google Ebay
6

SAN JOSE
Apple
CUPERTINO

178 D E TA I L S MARCH 2015


spending more than $4.5 million on his you’re sitting there coding for an hour.” with the renovation—protected by an army
nuptials, not including a $2.5 million set- Even Zuckerberg, following in the foot- of advisers and a 24-7 security detail—and
tlement paid to a state agency because he steps of his newly affluent underlings, is activists are turning to more vulnerable tar-
lacked the proper permits. Such unapolo- getting in on the urban-pioneer act. The gets. Last year, a populist protest group, the
getic showiness makes Parker the exception Facebook founder is fixing up a rundown Counterforce, assembled in the up-and-com-
that proves the rule. “It was extraordinary,” 5,500-square-foot detached four-bedroom ing Potrero Hill neighborhood in front of a
Fulk, sounding wistful, says of the wedding. pied-à-terre built in 1928 at the edge of the condo owned by Digg’s cofounder Kevin Rose,
“One of those Citizen Kane moments that will once-gritty-hip Mission District, in Dolores a partner at Google Ventures at the time. The
never happen again in our lifetime.” Heights. Real-estate agents pegged its value activists passed out flyers with a smiley face,
at perhaps $3 million; Zuckerberg threw Rose’s name, and the word PARASITE writ-
THE BAY AREA’S WEALTHY HAVE TRADITION- down $10 million (apparently it wasn’t on ten in giant letters. “Kevin directs the flow
ally ensconced themselves in estates in the market)—a record-breaking price for the of capital from Google into the tech-start-up
semirural towns like Woodside and Atherton neighborhood (even before you factor in the bubble that is destroying San Francisco,” the
and in the coastal neighborhoods of San renovation, which will wind up costing him flyer said. “We are the ones who serve them
Francisco (Pacific Heights, Presidio Heights), many millions more). “He could have gone coffee, deliver them food, suck their cocks,
home to the city’s old-money families and the to Pacific Heights, but he wanted to be in a watch their kids, and mop their floors.” The
rare Web 2.0 mogul who isn’t afraid to flash normal neighborhood,” Pierre Buljan says. blog kevinroseisaterribleperson cited Rose as
cash, like the Twitter cofounder and Square “To get that, you have to pay a premium.” “not just another techie asshole, but rather
CEO Jack Dorsey. (Dorsey reportedly spent As Zuckerberg and his ilk push into tradi- a meta-leech funding and profiting off the
$10 million in 2012 for a two-bedroom home tional middle-class neighborhoods, they’re gentrification of San Francisco.”
in tony Sea Cliff that features a retractable bumping up against some of the more Rose, who declined to comment, is cer-
roof and a spectacular view of the Golden unpleasant facts of urban life, namely that it tainly rich by normal standards, but in
Gate Bridge.) The wealth generated by the resists attempts to create buffer zones. Even the world of Silicon Valley megawealth, he
second tech boom is now spreading across as San Francisco has grown rich, inequality doesn’t even rate. He paid about $1 million
the city—and developers can’t build condos is extremely high, creating a pervasive and for his three-bedroom, 2,000-square-foot

“THESE TECH PEOPLE HAVE GOT A LOT OF MONEY BUT NOT THE SOCIAL ETIQUETTE,” SAYS THE HEAD OF ONE HIGH-END
CONSTRUCTION COMPANY. “THEY’RE TRYING TO STATE THAT THEY HAVE ARRIVED WITHOUT LOOKING LIKE THEY JUST GOT THERE.”
fast enough, mostly in the former industrial ever-widening sense of injustice among condo in 2011—roughly equal to the current
district south of Market Street, where Twitter, longtime residents. In 2013, anti-gentrifica- median home price in San Francisco. His
Yelp, Uber, and Pinterest have offices. In tion activists, who noticed that apartment entire home could comfortably fit in Sheryl
February 2014, new-construction inventory evictions tended to happen near the shuttle Sandberg’s basement. Earlier this year, Rose
was down 82 percent from the previous year, stops used by the Google buses, began reg- left Google to concentrate on a new software
which has helped fuel a rush on single-family ularly protesting along the routes, prompt- company, North Technologies, which has just
homes in unassuming residential enclaves ing Salesforce.com’s CEO Marc Benioff, a five employees and is based in a modest office
such as Glen Park and Noe Valley. longtime San Francisco resident, to warn not far from his home. The company recently
In contrast to once-scruffy neighbor- his fellow moguls that while “our indus- raised $5 million from Google and others—not
hoods like downtown Los Angeles and the try by nature is disruptive . . . we are being bad for a member of the city’s freshly minted
Williamsburg section of Brooklyn, which disruptive to the city.” KPIX, the local CBS upper-middle underclass.
attracted artists first and then well-heeled station, called Zuckerberg’s Dolores Heights So, if there’s one lesson to glean from the
envoys of the creative class and the I-bankers outpost Fort Zuckerberg, after homeowners titans who have come before you and made
who wanted to party with them, San Francisco complained about his use of jackhammers their real-estate dreams a reality, it is this:
is being gentrified by entrepreneurs and tech and security guards. Some also claimed that Protect yourself. You are now a member of
workers, says Bruce Brugler, a managing direc- Zuckerberg (whose reps declined to com- Silicon Valley’s ruling class; it’s time you acted
tor of the Presidio Group, a San Francisco ment) was paying college-age employees to like it. If you play your cards right—say, by
money-management firm. “The big enabler sit in parked cars overnight in order to hold hiding your cash behind a wall of shell com-
was the buses,” he says, referring to the Wi-Fi- parking spots for the construction crew. The panies and a modest house (or four) in the
equipped shuttles that Google and other tech unrest led Salon to ask: “Is Mark Zuckerberg burbs or walling off your city block with huge
companies began using to bring employees the homeowner from hell?” construction crews and intimidating security
from San Francisco to their suburban cam- The tech titans moving into these areas guards—the haters will never dare come to
puses in the mid-2000s. “The knock on San had hoped to live a regular life among the your door. And anyway, they’ll be out of here
Francisco was what a drag it is to haul yourself locals—and this is the gratitude they get? soon enough. More moguls are moving in all
down the 101. Now you jump on the bus and Nevertheless, Zuckerberg has pressed ahead the time. J

D E TA I L S MARCH 2015 179


Suit and shirt by Versace. Loafers by Santoni.
When navy, gray, and khaki suits start
to feel more like chores than choices,
make a statement with something
bolder—and much brighter.
PHOTOGRAPHS BY BILLY KIDD
STYLING BY MATTHEW MARDEN
Dolce & Gabbana

182 D E TA I L S MARCH 2015


Suit by Dunhill. T-shirt by Mr. Matthew.
Espadrilles by Santoni.
Suit by Dsquared2. Shirt
by DKNY Men.
Loafers by Church’s.
Suit and loafers by Brioni.
Shirt by Louis Vuitton.

D E TA I L S MARCH 2015 185


Suit by Burberry Prorsum.
Shirt by Baja East.
Loafers by Pierre Hardy.

186 D E TA I L S MARCH 2015


Suit by Etro.
Shirt by Sandro.
Suit by Berluti. Shirt by Missoni.
Suit, shirt, and tie by Tom Ford.
Loafers by Santoni.

Hair by Martin-Christopher Harper


at Platform Creative using Oribe Hair Care.
Grooming by Claudia Lake for
Mally Beauty Face Defender.
Casting by Edward Kim at The Edit Desk.

D E TA I L S MARCH 2015 189


THE RAPID RISE
(AND RISE
AND RISE)
Barely out of his teens, the actor has already parlayed a pair of
YA best sellers turned blockbusters (The Fault in Our Stars and the
Divergent series) into fast-growing next-generation fame—millions
OF
of tween devotees, a massive Twitter following, serious success as
an EDM artist—that could keep him in the spotlight for decades.
BY HOWIE KAHN | PHOTOGRAPHS BY MARK SELIGER | STYLING BY MEL OTTENBERG

ANSEL
ELGORT
This page: Prada. Previous page: Jacket and pants by Prada. Shoes by Church’s. Socks by Turnbull & Asser.
ust
j
BEFORE CHRISTMAS, ON AN EMPTY PLAYGROUND BASKETBALL COURT IN THE WILLIAMSBURG SECTION OF
Brooklyn, Ansel Elgort hits jump shots from 10 feet, then 15, then 20. He takes a step behind
the free-throw line, squares up, rises, and drops another perfectly arcing shot through the
hoop. “I want to dunk in the game,” he says, eagerly grasping the ball at chest level with both
hands. “I want people to know I can do it.”
Two years ago, Elgort was the starting center for New York City’s LaGuardia High School of
Music & Art and Performing Arts, the singing, dancing, theater-geeking inspiration for Fame.
“The best kid on the team was the trombone player,” he says. But now, after starring in a
pair of 2014 teen-idol-minting blockbusters, Divergent and The Fault in Our Stars, Elgort, 20, is
intent on sharpening his skills for his first nationally televised contest—a rite of passage for
any young celebrity who can adequately handle both the rock and the gale-force bursts of
adolescent attention.
He’s talking about the NBA All-Star Celebrity Game at Madison Square Garden in February,
an annual exhibition whose past MVPs include Justin Bieber, as if it’s the game of his life. “I’ve
been training, doing plyometrics, working on my legs,” says the six-foot-four native New Yorker,
flashing a grin that’s both playful and knowing. “I want to dunk on Kevin Hart.”
Wearing jeans, high-tops, and a gray Nike sweatshirt, Elgort catches a pass and pops in
a slo-mo left-handed layup. “It’s important to be good with both hands,” he says. It’s also
critical, Elgort explains, not to get cocky with a lead like he did last year playing one-on-one
with his Men, Women & Children costar Adam Sandler. “I went hard at him right away, before
realizing he’s Adam Sandler, not just a guy, and I probably shouldn’t destroy him. Then he
got in a rhythm and beat me.” Elgort wouldn’t repeat the mistake. “When we played again,”
he says, “I kicked his ass.”
For all the talk about posterizing Hart and slaughtering Sandler, Elgort doesn’t come across
as macho so much as striving and self-assured. Even his form on the court betrays a cool confi-
dence, a willingness to ease into things. Despite hitting multiple shots in a row, Elgort doesn’t
announce that he’s on fire or making it rain. Instead, he quietly glides from spot to spot, like
in a team drill, hands out, ready to receive the next pass and make good on it.
He could have just dunked: peeled off his sweatshirt, turned his cap around, charged through
the paint, and thrown one down—hard—replaying a moment he has Instagrammed to his
4.2 million followers before (he has also occasionally Instagrammed his abs). Finally, Elgort
picks up the pace and explodes toward the hoop. He takes two big strides and lifts off, soaring

D E TA I L S MARCH 2015 193


to the rim before . . . finessing a finger roll into the basket. “I’m not just is easy. Try to make your living doing something you love.”
going to start jamming out here,” Elgort says, smiling as he tucks his Watching his parents, Elgort understood this edict from an early
hands inside the cuffs of his sweatshirt. “You need to warm up first.” age. He also realized “something” can, in fact, mean many things and
Onscreen, too, there’s a sense that Elgort is still just getting loose. that creativity combined with talent is a gateway to the experiential
Playing Augustus Waters, the James Dean of adolescent cancer breadth he craves. As a kid, Elgort took ballet, acting, and voice lessons.
patients, in The Fault in Our Stars, he has already flashed the kind of He played trumpet and taught himself piano. He won competitions
dramatic chops that later, with the subtraction of SMS romance and for painting tiny, fantastical soldiers. “Warhammer,” he says proud-
the addition of several birthdays, win adults Oscars. Honing his stroke, ly. “Twenty-four-millimeter scale.” Starting when Ansel was 5, Arthur
Elgort went emo again in Jason Reitman’s Men, Women & Children, play- brought him on shoots for Vogue, photographing him alongside top
ing a high-school quarterback who quits the team, deeming it and models like Stella Tenant and Karolina Kurkova, while Holby cast her
most everything else in his life meaningless, before overdosing on son in operas. “One was called Animal Tales, with a libretto written
pills. Both roles portend even more nuanced ones, and bigger things, by George Plimpton,” Elgort says. “I was a frog who couldn’t jump.”
to come. “Ansel looks and feels like a young Brando,” Reitman says. He has made nothing but huge leaps ever since. A manager spotted
Elgort begins to dribble with increasing purpose as a pack of first- Elgort in a December 2011 high-school production of Guys and Dolls
and second-graders amass around the playground’s gates. They’re and, soon after, had him cast in the director Kimberly Peirce’s 2013
shrieky, collectively bouncing, wearing little hooded puffer coats. remake of the horror classic Carrie, playing the prom king. “I hadn’t
Before they can rush us, their teacher instructs us to leave. It’s recess. even graduated from LaGuardia yet,” Elgort says. “I could tell every-
Dunking will have to wait. “I think they’re a little young to recognize body who was saying, ‘You’re making a mistake, go to college,’ that I
me,” Elgort says. wasn’t making a mistake. I missed graduation to shoot.”
Later, when we head into the Jingle Ball at Madison Square Garden,
the screams are all for him. A wall of sound meets Elgort’s chauffeured THE WEEK AFTER THE JINGLE BALL, ELGORT, ALWAYS PROMPT, IS WAITING FOR
SUV at the stadium’s curb, cries of Ansel! Ansel!! ANSEL!!!! The decibels me outside a Williamsburg record store. He’s clutching a skateboard
rising, the pitch sharpening. The exclamatory wails running the emo- and wearing a crisp Knicks strapback cap. “So much has happened
tional gamut, from desperation to hope to—ANSELLLLLL!!!!!!—joy. It since the last time I saw you,” he says, speaking as Ansel and Ansolo,
feels like an IRL rendering of Elgort’s Twitter feed, where many of his articulating that both performers are in high demand. “Man, I can’t
2.5 million followers engage him constantly. They beg for his attention: believe how much has happened.”
Follow me, Ansel. I would die if anything happened to you, Ansel. I would die Elgort should probably get used to both speaking this phrase and
if I MET you, Ansel. feeling the feelings that come with it, which, for now, include disbelief,
Wearing glitter and braces and pink beanies, all the Anselites come gratitude, and an eagerness for more. Today, his happenings consist
into focus, and Elgort works the rope line. He crowds in for selfies and of getting back together with his high-school girlfriend after a five-
hugs before entering the arena to introduce performances by Ariana month hiatus (“I was doing okay,” he says of being single, “but I knew
Grande and Calvin Harris, whose success Elgort hopes to emulate as something was missing, and I was like, ‘Oh, that’s love’ ”), spending
his EDM alter ego, Ansolo (more on him, and his deep house sounds, time with Jay-Z at Taylor Swift’s birthday party, and announcing the
in a beat). At one point, Elgort leaves the backstage VIP area to watch nominations for the 2015 SAG Awards with Eva Longoria in Los Angeles.
the show with his dad, the fashion photographer Arthur Elgort, and his Further, he’s in discussions, and reportedly will soon sign on, for star-
mom, the opera director Grethe Barrett Holby, in the crowd. “People ring roles in two upcoming movies, November Criminals and Baby Driver.
saw me and jumped out of their seats,” Elgort says. “Everyone started Prada has cast him in its spring advertising campaign, prominently
rushing over. Security could not stop them.” featuring his likeness in jeans and a sweater vest, pensively peeling
From Elgort’s privileged vantage point, just nine months removed an orange. And Ansolo has landed his biggest gig yet, playing Miami’s
from being a teenager himself, this is what rising stardom looks like. Ultra Music Festival, a prime event on the EDM circuit, in March.
And he’s quickly growing into it. Categorically, 20 feeds on contradic- Inside the music store, with its monklike clerk and its vintage-vinyl
tion. It’s dependent and independent. Raging idealism clashes with fragrance, Elgort thumbs through LPs in the curated Afrobeat section.
new responsibility. Base humor and emerging wisdom butt heads. One He flips over the price tags on a few pieces of retro hi-fi equipment—a
day—July 31, 2014, if you’re Ansel Elgort—you can tweet, “To the guy Harman Kardon receiver, an Optonica turntable—none of which seem
standing behind me on the escalator. I farted, and I am truly sorry.” to hold as much weight as his iPhone. Songs are playing in the store,
The next—August 1, 2014, for Elgort—you can express yourself as the but the place, which is older than both Elgort and Ansolo combined,
kind of public figure you see yourself becoming someday but also, maintains the hushed solemnity of a temple. Elgort comes across a
very much and very intensely, as the man you are right now: “Doing Diplo record. “I should get my stuff in here, too,” he says, amazed to see
something you don’t love is difficult. Doing something you do love the DJ mixed in among the classics, before shuffling across the room

A wall of sound meets Elgort’s chauffeured SUV at the curb, cries of Ansel! Ansel!!
ANSEL!!!! The decibels rising, the pitch sharpening. It feels like an IRL rendering of
Elgort’s Twitter feed, where many of his 2.5 million followers beg for his attention: Follow
me, Ansel. I would die if anything happened to you, Ansel. I would die if I MET you, Ansel.

194 D E TA I L S MARCH 2015


Jacket by Lanvin. T-shirt by Rag & Bone. Pants by Dior Homme.
Jacket by What Goes Around Comes Around. Sweater by Dior Homme.
Hair by Thom Priano of Garren New York for R + Co. Grooming by Claudia Lake for Mally Beauty Face Defender.
Production by Ruth Levy. Shot on location at Korner Pizza, Brooklyn.
to where something has caught his eye. Elgort reaches for the copy of ahead. “I don’t know anybody else in the world who’s succeeding so
Pin Ups, David Bowie’s 1973 album of covers, and sizes up the singer at strongly in one profession and wants to start over, from Step 1, in
26: his glam mullet, his heavy makeup, his piercing gaze. “This guy’s another,” he says. “And Ansel’s not falling into EDM because it’s pop-
eternal,” he says. “I wonder who from today will be eternal?” ular. He’s great at making music. He’s more talented than a lot of guys
Shailene Woodley, Elgort’s costar in Fault and Divergent and its in the scene. As long as he maintains the drive, the sky’s the limit.”
sequel, this month’s Insurgent (not to mention the franchise’s two- Watching Ansolo live can be disorienting. In a video he shows me
part conclusion, Allegiant, the first of which is due in 2016), believes of his recent performance at Echostage in Washington, D.C., he keeps
the answer to that question is none other than the baby-faced guy jumping, like a human piston, perfectly oiled. He thrusts his hands up,
who asked it. She’s not, however, sure about the medium. “Ansel is up, up. Up, up, up. Up, up. He twirls in tight circles. Waves his fingers
not just an actor,” she says. “He’s a musician and a producer. He can like blazing guns. Shifts back and forth, adjusting knobs and levers,
paint miniatures and dance like a motherfucker. If he wants to act becoming the beat. Ansolo’s body language suggests he’s having more
forever, then he’s going to. If he wants to be a musician, he’s going to fun doing this than anybody else has ever had doing anything. “It’s
be a musician. If he wants to climb Mount Everest or become a profes- an hour and a half of bouncing around and smiling like that,” he says.
sional hang-glider dude, then that’s what he’s going to end up doing.” “It was my happiest moment in music. It was the first time I felt like,
For his part, Elgort talks mostly about finding new ways to stay ‘Wow—people are here to see me, people are excited to see me.’ ”
creative. He discusses the craft of acting more than the business of
it, and when he does talk business, and role selection, it’s so he can AFTER WE FINISH EATING, ELGORT HAS TO RUSH TO MANHATTAN TO RECORD
ultimately find his way back to his craft. “That’s one reason I want to dialogue for the Insurgent trailer. Despite his two blockbusters, he
buy a house now,” he says, exiting the record store and snapping a insists on taking the subway. Among the straggling midday com-
photo of a real-estate listing on Bedford Avenue. “So I can have my muters, he goes unrecognized and becomes an observer. He cracks
place and not worry about money. Then I can do plays. Do Broadway. up watching a middle-aged lady apply perfume samples from a
Make whatever movie I want and not feel like, ‘Well, I have to pay a magazine directly to her face. He’s confounded by the hipness of a
mortgage and take this job and that job.’ The minute you start think- chain of women clad in all black. Elgort talks about his father’s career-
ing, ‘I don’t want to do that, but it’ll make me money,’ is when you retrospective show, currently on exhibition at a SoHo gallery, and how
start fucking yourself. I don’t want money to ever drive my career. I upset he’d been to miss the opening in favor of announcing the SAG
want my career to be driven by what I want to do in art.” nominees in L.A. “I actually cried,” he says. “I left the decision up to
A little while later, at brunch, Elgort appears to be eating for two (an my mom. But there’s going to be many more tough decisions ahead.”
omelet and cinnamon toast followed by a cheeseburger and a salad in Moving forward, Elgort will have to balance Ansel’s shooting sched-
a single sitting) as he explains the birth of Ansolo. His beat-dropping ule, Ansolo’s performances, and a personal life he’d like to keep rela-
alter ego emerged a couple of years ago, shortly before he worked tively normal. And, although grateful for their love, he’ll need to even-
on Carrie, out of a need for autonomous artistic expression. “I just tually graduate from his teen audience, shifting his skill and charm
make whatever music I want,” he says. “It’s my obsession, and it’s toward a more mature viewership, one that’s hungry for the kind of
very fulfilling.” art he longs to make. But for now, Elgort has the energy and desire to
There’s no cultural hyphenate that elicits more skepticism than take on all of it, which is, perhaps, the great advantage of both his age
celebrity-DJ. But Elgort, who identifies as a producer, quickly dispels and his disposition. “There’s going to be time for everything,” he says.
any stereotypes. He’s not in it for the party drugs or the bottle service Hustling toward the recording studio, Elgort weaves on and off the
(“I don’t really drink,” he says). He’s not in it to lazily lay a finger on curb and in and out of the tight spaces between the clusters of pedes-
a turntable while collecting gratuitous appearance fees. And he’s no trians. While telling me he has a handful of movie projects he can’t
fan of velvet ropes. “The club scene is terrible,” he says. “I love playing really discuss in depth until contracts are inked, he pulls a classically
places where it’s about having a good time, not about whose dick is boyish gag: a bait-and-switch shoulder-tapping trick on a wild-eyed
the biggest.” and walrusy 300-pounder.
EDM ethics aside, the more important thing here is this: Ansolo (the As the man bellows in Russian at everyone on the street and no
nom de nightlife comes from Warren Elgort, who bestowed this Han one in particular, Elgort reaches around to his far shoulder, the one
Solo riff on his younger brother as a kid) has a sound that’s connecting closer to me. Reflexively, the man spins in my direction as Elgort bolts
with audiences, contemporaries, and majordomos alike. Notably, start- up the block, on his way to lay down his voice on the teaser for a film
ing last spring, Ansolo released his first recordings on Size, the label with a nine-digit budget.
founded by Swedish House Mafia’s Steve Angello, with more tracks, “Did I get him?” asks Elgort, still rushing up Broadway when I catch
and plans for an album, in the pipeline. Angello, whose face would be up to him a few seconds later. “Did he think it was you? That would
on EDM’s Mount Rushmore if there were one, sees even greater glory have been awesome.” J

“I just make whatever music I want. It’s my obsession, and it’s very fulfilling,” Elgort says.
He’s not in it to lazily lay a finger on a turntable while collecting gratuitous appearance
fees. And he’s no fan of velvet ropes. “The club scene is terrible,” he says. “I love playing
places where it’s about having a good time, not about whose dick is the biggest.”

D E TA I L S MARCH 2015 197


WHO SAYS YOU CAN’T CHANGE YOUR STRIPES? THIS SPRING, DESIGNERS ARE REWRITING THE
RULES—GOING VERTICAL, HORIZONTAL, INTERSECTING, AND ASYMMETRICAL TO CREATE LOOKS
THAT ARE GRAPHIC, NOT GARISH. PHOTOGRAPHS BY TETSU KUBOTA STYLING BY EUGENE TONG

Gucci.
Emporio Armani.
Sweater by Loewe. T-shirt and pants by Tommy Hilfiger.
Ermenegildo Zegna Couture
This page: Shirt by Marni. Pants by Bally. Sneakers by Vans. Socks by Gold Toe. Opposite: Suit by Trussardi. T-shirt and polo by Givenchy by Riccardo Tisci.
Hair by Andrew Fitzsimons using Oribe Hair Care for abtp.com. Grooming by Caitlin Wooters for MAC Cosmetics. Casting by Edward Kim at The Edit Desk.
LAST WORD
03 15
BY MARK YARM PHOTOGRAPH BY ADAM VOORHES

The Big Promise


SXSW puts you in
the know (Twitter
and Foursquare took
off here). If you’re
well-connected
enough to get into
the last-minute
Why You’re shows (Jay-Z and
Hearing About It Kanye last year) or
From March 13 to 22, okay with blocks-long
more than 100,000 lines, you’ll see major
music snobs, film acts—Prince, Foo
nerds, foodies, and Fighters, and Bruce
THE BEST OF
tech geeks will crowd Springsteen have
Austin for the South played in the past.
THE REST
If you don’t need
by Southwest Music
your music, film, and
Conference and Film
Go to SXSW?

tech events all under


Festival. Launched in
one tent, check out
1987, “South By” is
these alternatives.
a bona fide cultural
juggernaut: More
than 1,000 bands Instead of SXSW
will play (though Music, try: Levitation
big-name perform- (Austin, May 8–10).
ers often aren’t Experience Austin
announced until just stress-free at this
before they hit the lesser-known insti-
YOU . . .

stage), there will be tution (formerly the


high-profile speakers Austin Psych Fest).
(Edward Snowden Headliners include
appeared via satel- the Flaming Lips and
lite last year), and Tame Impala.
attendees will expe- The Opposition
rience the next apps Everyone from Instead of SXSW
that tech entrepre- journalists to long- A Final Word Film, try: The Chi-
neurs hope the world time festivalgoers From a Guy cago International
can’t live without. feels that SXSW Who Knows Movies & Music
has become too . . . But It’s “When we started Festival (April 16–19),
commercialized, Still a Silicon SXSW, we didn’t have which focuses on
SHOULD

with sponsors like Valley Hot Spot e-mail or a mobile the intersection of
Nike, Samsung, and “When I started phone. Reagan was film and music. Last
Red Bull leveraging going in 2002, it was president. I couldn’t year’s performers
the festival’s indie mostly nerds, and imagine it would turn included Yo La Tengo
cred by slapping a big tech companies out this way. There’s and EMA.
#SXSW on every didn’t bother. Now a misperception that
corporate-approved every start-up hopes SXSW is a consumer Instead of SXSW
tweet. Last year, Lady to ‘win’ like Twitter. event like Coachella Interactive, try: The
Gaga’s gig was spon- There are parties or Lollapalooza. A 99U Conference
sored by Doritos, and exhibitions from lot of casual fans (New York City, April
which demanded global corporations. come and hang out, 30–May 1). It’s a hip-
that fans participate But it’s still fun. The but if you’re not in per version of TED,
in acts of “boldness” entire city turns into the industry, you tailored to creatives,
to attend. a party.”—Biz Stone, should probably stay where past speakers
What the
cofounder of Twitter home.”—Roland have included Twit-
Experts Say
Swenson, SXSW ter’s Jack Dorsey
“I saw James Blake, The Music World cofounder and and Warby Parker’s
Vampire Weekend, Is Skeptical . . . Let’s Run the
managing director Neil Blumenthal.
and Alabama Shakes “Even if you invest in Numbers
there for the first plane tickets and the 92% of attendees visit
time. I can’t think of pass, there’s still a for business, accord-
any other festival chance you won’t get ing to organizers.
P R OP S TY LI NG B Y R OB IN F IN LAY.

that offers that many into shows. It’s not $1,745: Walk-up price
new acts in one place so much about music for a platinum badge, The Bottom Line
over a week. If you’re anymore—there are which provides access Swenson’s right. Unless you’re on an
going there to dis- a lot of better places, to all events expense account, skip it. It’s hard to stand
cover up-and-coming and better festivals, 62: Height, in feet, of
out in the crowded tech scene, and you’re
artists, you should to see bands.” Doritos’ vending-ma-
better off waiting for April’s Coachella (or any
be in heaven.”—Bob —Carrie Brownstein, chine stage in 2013
Boilen, cohost of Sleater-Kinney 10% of 2014 SXSW- of the summer’s zillion other music fests)
NPR’s “All Songs singer-guitarist and related tweets origi- to day-drink and hear bands without the
Considered” Portlandia star nated in Austin. hassle. Stay in and stick to the live streams.

204 D E TA I L S MARCH 2015

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