Wired (magazine)

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From Wikipedia, the free encyclopedia
"WIRED" redirects here. For the British offshoot, see Wired UK. For other uses, see
Wired (disambiguation).
Wired
The logo for "Wired". The text "Wired" is seen on a black and white checkered
pattern, with the color alternating for each letter. Each letter is colored in the
inverse to its background color.
Editor-in-Chief Gideon Lichfield
Former editors Louis Rossetto, Kevin Kelly, Katrina Heron,[1] Chris Anderson
Categories Business, technology, lifestyle, thought leader
Frequency Monthly
Total circulation
(January 2017) 870,101[2]
First issue March/April 1993
Company Condé Nast Publications
Country United States
Based in San Francisco, California
Language English
Website wired.com
ISSN 1059-1028 (print)
1078-3148 (web)
OCLC 24479723
Wired (stylized in all caps) is a monthly American magazine, published in print and
online editions, that focuses on how emerging technologies affect culture, the
economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco,
California, and has been in publication since March/April 1993.[3] Several spin-offs
have been launched, including Wired UK, Wired Italia, Wired Japan, and Wired
Germany.

From its beginning, the strongest influence on the magazine's editorial outlook came
from founding editor and publisher Louis Rossetto. With founding creative director
John Plunkett, Rossetto in 1991 assembled a 12-page prototype,[4] nearly all of
whose ideas were realized in the magazine's first several issues. In its earliest
colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron
saint". Wired went on to chronicle the evolution of digital technology and its
impact on society.

Wired quickly became recognized as the voice of the emerging digital culture[5] and
a pace setter in print design.[6] It articulated the values of a far-reaching
"digital revolution" driven by the instant, cost-free reproduction and global
transmission of digital information. It won several National Magazine Awards for
both editorial and design.[7][8] Adweek acknowledged Wired as its Magazine of the
Decade in 2021.[9]

From 1998 to 2006, Wired magazine and Wired News, which publishes at Wired.com, had
separate owners. However, Wired News remained responsible for republishing Wired
magazine's content online due to an agreement when Condé Nast purchased the
magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the
magazine with its website.

Wired contributor Chris Anderson is known for popularizing the term "the long
tail",[10] as a phrase relating to a "power law"-type graph that helps to visualize
the 2000s emergent new media business model. Anderson's article for Wired on this
paradigm related to research on power law distribution models carried out by Clay
Shirky, specifically in relation to bloggers. Anderson widened the definition of the
term in capitals to describe a specific point of view relating to what he sees as an
overlooked aspect of the traditional market space that has been opened up by new
media.[11] The magazine coined the term crowdsourcing,[12] as well as its annual
tradition of handing out Vaporware Awards, which recognize "products, videogames,
and other nerdy tidbits pitched, promised and hyped, but never delivered".[13] In
these same years, the magazine also published the story, written by Joshuah Bearman,
that became the movie Argo. In more recent times, the publication became known for
its deep investigative reporting, including a long story about Facebook---"Inside
the Two Years that Shook Facebook and the World"---that became the publication's
most read article of the modern era. It was written by Fred Vogelstein and Nicholas
Thompson, the latter of whom was the publication's editor in chief and had also been
the editor on the piece that became Argo.

History

Wired building located in San Francisco

The magazine was founded by American journalist Louis Rossetto and his partner Jane
Metcalfe, along with Ian Charles Stewart, in 1993 with initial backing from software
entrepreneur Charlie Jackson and eclectic academic Nicholas Negroponte of the MIT
Media Lab, who was a regular columnist for six years (through 1998), wrote the book
Being Digital, and later founded One Laptop per Child. The founding designers were
John Plunkett and Barbara Kuhr (Plunkett+Kuhr), beginning with a 1991 prototype and
continuing through the first five years of publication, 1993–98.

Wired, which touted itself as "the Rolling Stone of technology",[14] made its debut
at the Macworld conference on January 2, 1993.[15] A great success at its launch, it
was lauded for its vision, originality, innovation, and cultural impact.[citation
needed] In its first four years, the magazine won two National Magazine Awards for
General Excellence and one for Design.[citation needed]

The founding executive editor of Wired, Kevin Kelly, was an editor of the Whole
Earth Catalog and the Whole Earth Review and brought with him contributing writers
from those publications. Six authors of the first Wired issue (1.1) had written for
Whole Earth Review, most notably Bruce Sterling (who was highlighted on the first
cover)[3] and Stewart Brand. Other contributors to Whole Earth appeared in Wired,
including William Gibson, who was featured on Wired's cover in its first year.[16]
Wired cofounder Louis Rossetto claimed in the magazine's first issue that "the
Digital Revolution is whipping through our lives like a Bengali typhoon,"[17] yet
despite the fact that Kelly was involved in launching the WELL, an early source of
public access to the Internet and even earlier non-Internet online experience,
Wired's first issue de-emphasized the Internet and covered interactive games,
cell-phone hacking, digital special effects, military simulations, and Japanese
otaku. However, the first issue did contain a few references to the Internet,
including online dating and Internet sex, and a tutorial on how to install a bozo
filter. The last page, a column written by Nicholas Negroponte, was written in the
style of an email message but contained obviously fake, non-standard email
addresses. By the third issue in the fall of 1993, the "Net Surf" column began
listing interesting FTP sites, Usenet newsgroups, and email addresses, at a time
when the numbers of these things were small and this information was still extremely
novel to the public. Wired was among the first magazines to list the email address
of its authors and contributors.

Cover of the June 1997 issue.[18] The main article was about Apple Computer's NeXT
acquisition, Steve Jobs' return as an "advisor" to then-CEO Gil Amelio, and Apple's
dire straits at the time.[19] It depicts the iconic Apple logo with a stylized
"crown of thorns". The tagline "Pray" is a nod to the company's Apple evangelists
and "devout" followers.
Associate publisher Kathleen Lyman (formerly of News Corporation and Ziff Davis) was
brought on board to launch Wired with an advertising base of major technology and
consumer advertisers. Lyman, along with Simon Ferguson (Wired's first advertising
manager), introduced revolutionary ad campaigns by a diverse group of industry
leaders – such as Apple Computer, Intel, Sony, Calvin Klein, and Absolut – to the
readers of the first technology publication with a lifestyle slant.

The magazine was quickly followed by a companion website (HotWired), a book

publishing division (HardWired), a Japanese edition, and a short-lived British
edition (Wired UK). Wired UK was relaunched in April 2009.[20] In 1994, John
Battelle, cofounding editor, commissioned Jules Marshall to write a piece on the
Zippies. The cover story broke records for being one of the most publicized stories
of the year and was used to promote Wired's HotWired news service.[21]

HotWired spawned websites Webmonkey, the search engine HotBot, and a weblog,
Suck.com.[22] In June 1998, the magazine launched a stock index, the Wired Index,
called the Wired 40 since July 2003.

The fortune of the magazine and allied enterprises corresponded closely to that of
the dot-com bubble. In 1996, Rossetto and the other participants in Wired Ventures
attempted to take the company public with an IPO. The initial attempt had to be
withdrawn in the face of a downturn in the stock market, and especially the Internet
sector, during the summer of 1996. The second try was also unsuccessful.

Rossetto and Metcalfe lost control of Wired Ventures to financial investors

Providence Equity Partners in May 1998, which quickly sold off the company in
pieces. Wired was purchased by Advance Publications, which assigned it to Advance's
subsidiary, New York-based publisher Condé Nast Publications (while keeping Wired's
editorial offices in San Francisco).[23] Wired Digital (wired.com, hotbot.com,
webmonkey.com, etc.) was purchased by Lycos and run independently from the rest of
the magazine until 2006, when it was sold by Lycos to Advance Publications,
returning the websites to the same company that published the magazine.

Wilco at the Wired Rave Awards in 2003

Wired survived the dot-com bubble and found new direction under editor-in-chief
Chris Anderson in 2001, making the magazine's coverage "more mainstream".[24] The
print magazine's average page length, however, declined significantly from 1996 to
2001 and then again from 2001 to 2003.[25]

Under Anderson, Wired has produced some widely noted articles, including the April
2003 "Welcome to the Hydrogen Economy" story, the November 2003 "Open Source
Everywhere" issue (which put Linus Torvalds on the cover and articulated the idea
that the open-source method was taking off outside of software, including
encyclopedias as evidenced by Wikipedia), the February 2004 "Kiss Your Cubicle
Goodbye" issue (which presented the outsourcing issue from both American and Indian
perspectives), and an October 2004 article by Chris Anderson, which coined the
popular term "the Long Tail".

The November 2004 issue of Wired was published with The Wired CD. All of the songs
on the CD were released under various Creative Commons licenses in an attempt to
push alternative copyright into the spotlight. Most of the songs were contributed by
major artists, including the Beastie Boys, My Morning Jacket, Paul Westerberg, and
David Byrne.

In 2005, Wired received the National Magazine Award for General Excellence in the
category of 500,000 to 1,000,000 subscribers.[26] That same year, Anderson won
Advertising Age's editor of the year award.[26] In May 2007, the magazine again won
the National Magazine Award for General Excellence.[27] In 2008, Wired was nominated
for three National Magazine Awards and won the ASME for Design. It also took home 14
Society of Publication Design Awards, including the Gold for Magazine of the Year.
In 2009, Wired was nominated for four National Magazine Awards – including General
Excellence, Design, Best Section (Start), and Integration – and won three: General
Excellence, Design, and Best Section (Start). David Rowan from Wired UK was awarded
the BSME Launch of the Year 2009 Award.[28] On December 14, 2009, Wired magazine was
named Magazine of the Decade by the editors of Adweek.[29]

In 2006, writer Jeff Howe and editor Mark Robinson coined the term "crowdsourcing"
in the June issue.[12] The magazine's average page length increased by 8 percent
between September 2003 and September 2008.[25]

In 2009, Condé Nast Italia launched the Italian edition of Wired and Wired.it.[30]
On April 2, 2009, Condé Nast relaunched the UK edition of Wired, edited by David
Rowan, and launched Wired.co.uk.[31] Also in 2009, Wired writer Evan Ratliff
"vanished", attempting to keep his whereabouts secret, saying "I will try to stay
hidden for 30 days." A $5,000 reward was offered to his finder(s).[32] Ratliff was
found September 8 in New Orleans by a team effort, which was written about by
Ratliff in a later issue. In 2010, Wired released its tablet edition.[33]

In 2012, Limor Fried of Adafruit Industries became the first female engineer
featured on the cover of Wired.[34]

In May 2013, Wired was included in Condé Nast Entertainment with the announcement of
five original webseries, including the National Security Agency satire Codefellas
and the animated advice series Mister Know-It-All.[35][36]

Wired endorsed Democratic candidate Hillary Clinton in the run-up for the 2016 U.S.
presidential election.[37][38] This was the first time that the publication had ever
endorsed a presidential candidate.[39] In 2017, Nicholas Thompson, an editor at The
New Yorker, became editor. The magazine won a National Magazine Award for design,
launched a paywall, and became known for long investigative reports critiquing the
tech industry. Subscriptions went up substantially.[40] It also launched an
affiliate revenue business, giving the publication three main revenue streams.
Thompson left[41] in 2021 to become CEO of The Atlantic and Gideon Lichfield
replaced him.

Current Wired EIC Gideon Lichfield in 2021

In 2022, Conde Nast's CEO Roger Lynch stated that "There's certainly censorship that
happens in China, but it's really more about news, which is why we don't operate any
news", Lynch said. "We don't operate The New Yorker there or Wired or Vanity Fair.
We operate Vogue and GQ and titles that really are less about news because we can
uphold our values and operate in that market." Lynch also said that the company had
no plans to cease operating in China as "we have brands that, from a Chinese
government standpoint, I think [sic] align with the interests of the government,
which is prosperity."[42]

In February 2023, following author JK Rowling's controversial opinions on women's

rights and trans issues, Wired gave the video game Hogwarts Legacy a score of 1/10
in an online review, despite the video game receiving a generally positive reception
from other media outlets. The Wired review score subsequently did not appear on the
review aggregator website Metacritic.[43][44][45][46]

In August of 2023, Katie Drummond was announced[47] as the new editor of Wired.

Website
The Wired.com website, formerly known as Wired News and HotWired, launched in
October 1994.[48] The website and magazine were split in the late 1990s, when the
latter was purchased by Condé Nast Publishing, Wired News (the website) was bought
by Lycos not long after. The two remained independent until Condé Nast purchased
Wired News on July 11, 2006,[49] largely in response to declining profits. This move
finally reunited the print and digital editions of Wired and both are currently (as
of 2019) closely linked editorially.

As of August 2023, Wired.com is paywalled. Users may only access a limited number of
articles per month without payment.[50]
Today, Wired.com hosts several technology blogs on topics in security, business, new
products, culture, and science.

NextFest

Wired NextFest
From 2004 to 2008, Wired organized an annual "festival of innovative products and
technologies".[51] A NextFest for 2009 was canceled.[52] In 2018, Wired hosted
"Wired 25" a celebration of its 25 years, an event which included Jeff Bezos, Jack
Dorsey, and many of the other founders of the tech industry.

Supplement

The Geekipedia supplement

Geekipedia is a supplement to Wired.[53]

Contributors
Wired's writers have included Jorn Barger, John Perry Barlow, John Battelle, Paul
Boutin, Stewart Brand, Gareth Branwyn, Po Bronson, Scott Carney, Michael Chorost,
Douglas Coupland, James Daly, Joshua Davis, J. Bradford DeLong, Mark Dery, David
Diamond, Cory Doctorow, Esther Dyson, Paul Ford, Mark Frauenfelder, Simson
Garfinkel, Samuel Gelerman, William Gibson, Dan Gillmor Mike Godwin, George Gilder,
Lou Ann Hammond, Chris Hardwick, Virginia Heffernan, Danny Hillis, John Hodgman,
Steven Johnson, Bill Joy, Richard Kadrey, Leander Kahney, Jon Katz, Jaron Lanier,
Lawrence Lessig, Paul Levinson, Steven Levy, John Markoff, Wil McCarthy, Russ
Mitchell, Glyn Moody, Belinda Parmar, Charles Platt, Josh Quittner, Spencer Reiss,
Howard Rheingold, Rudy Rucker, Paul Saffo, Adam Savage, Evan Schwartz, Peter
Schwartz, Steve Silberman, Alex Steffen, Neal Stephenson, Bruce Sterling, Kevin
Warwick, Dave Winer, and Gary Wolf.

Guest editors have included director J. J. Abrams, filmmaker James Cameron,

architect Rem Koolhaas, former US President Barack Obama, director Christopher
Nolan, tennis player Serena Williams, and video game designer Will Wright.

See also
Hack Canada (1998) organization run by hackers and phreakers
Why the Future Doesn't Need Us
Whole Internet User's Guide and Catalog
The New Yorker
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"Wired UK: what nearly happened", an article on the rise and fall of Wired UK
Wolf, Gary (2003). Wired: A Romance. New York: Random House. ISBN 978-0-375-50290-3.
Delbridge, Emily (November 21, 2019). "The 8 Best Business Magazines of 2020". The
Balance Small Business. New York City: Dotdash. Best for Business Technology: Wired.
Retrieved February 8, 2020.
External links

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