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ILLUSTRATION 1.3,
Strategiete
ating
Aer arta pact Sain became mansang
irc of he Bish ster 3 uss forma
ian tcholgy company othe a9 of, A wal at
eveapng tn statpy ra eal bcos she has
"sire requ with te Moscow heasquates
oscew is inerested nthe Big itr, nt just
Andes Thay ae ntrestdtheatre othe
inn
‘he xg strata pln rte sin ha had
tebe oaped emt
“en we fist came hes, we Ma sare dss
tut statgy. ut en fund the reay was ery
‘terent ete pans. The latey watt co
Pll wrong, Btn te second stage ha to
Enange ita we had change lchniges and
‘dana the market New ne a nied sae,
here we have the bse anne oa at
trans tg aeons in the hit pla the
"ih ine
Ctra works closely mth er mngaret tem on
Staley taking ham ch ah ena satay ana ay
{ate Chopter 1
“Gating people eee ps hen ee the whole
picture rte thon jt tes they ae feos
Gina evtsatic bo nrkng on rater
Aasayrment
For Gating, Masoud and Chantal, satgy a age pat fh bs
ee Two.
ke strategy work, dette The most exeng
‘hing = fo thnk abel were we have come om
Sd where we might be gg, We stated na pub
Ie years age and we have cameo enleested
hat wa wer oping orton Sate) ges you a
| eer sce Ht to wl oo
or aes
"Anos have #strtey = have an inate es a
sind Bu ak eta re he mart som
Your caleapues. Be ready to ant the satgy
theaters the most import
pol sds canta ponrn-
ment sie anti he Unted Kinga, Ke provides
‘alison vec fer minitrs enon as
deparmenal basis He peal works on rats
{or serra meh lo ne, conn ewe wh
span serie department afer he dlvey a
Fecarmendatone Projets ce elit experts
Inside and aude government, state ana,
coir anajes se Chapter 2, sna aalns
Ise Copier il ypthet testo ae Copter I
rdw ropes sn mating preset se
fas eagrarcad, Masoud foe Become neessin
Invent management tay oles rater
than the base anal
att enane with asl tou strategy1 the most the cane. Cs working on se
sharon, ndaven i whstyou re adh
Mu i the newspapis.They af
insues these a pabers fing the who of
eo
te thik pose shout ot noted instep
“would encourage pee todo staan, ease
er sal, ee srt "
IesegnORO satan nneopi ite
a ol ong sat
tame ee
Youtow teunarsan he sts57
Cent i
‘Chants in er carty thie ad hs worked in Pars
ecoetepet tions
‘eat tbe ne xy
SRS eae hormsiaar
ide ot hgng ergaieatons improve. She cose her
pra eonutaney breause
“ad fu inthe ition rounds ad the pple
‘were ging pictured msl werking win ese
Vins pcs td wh theme ia of pope
"hata en rate erst: 2
‘aha ing rota. Ws i he wor
“ ngoramptayane ines ten ate
ewan tabebete
fe sgn earribtan to the ros ven
geatete heat epeaioe inallrpneatens, utes ght”
SG monn awe caer Tar ees
ori ie a ne ioe pai g
net epaeeaer cashes =
Liciencyr naiootcge csp se Mace meters
eopenaerenipuimmr oper ce eras
prt a ong ny
sina snareoy 13
“The wor inlet allen
asin otis mone There’ oso pes
Se pshes ou and ele ou a ear ure
: unl tre four fea se wil
have ftom and youre
vse tr
Tg setter gh von te Sr and
invie tna ard marke |
Iota tein bling
hat a Rp cats
las the fe,
Te apm 20 yu have te ul consi,
rake sure ha racomenastins ate surpried |
Srlected on
"chat sue te ppl aepconating
“exo the usrig, at 2 ety gh speed. Ther
e il One eon
‘aaa fin nermal business
ace eres nnd
‘Questions
1 Wie ofthese strategy oles appa to
Journos manager biines Ua ina
Frutnonde house strategy spelt br
ratgy onan Wh?