Statistic as Excel data file

Number of Netflix paid subscribers worldwide from 1st quarter 2013 to 2nd quarter 2023 (in millions)
Access data

Source

Source
Conducted by
Survey period
Region
Type of survey
Number of respondents
Age group
Special characteristics
Note

Publication

Published by
Publication date
Original source
ID
aid subscribers worldwide from 1st quarter 2013 to 2nd quarter 2023 (in millions)

Description
How many paid subscribe
Netflix
Netflix Netflix had around 238.39
Q1 2013 to Q2 2023 the second quarter of 202
subscribers compared wit
Worldwide
subscribers are based in t
n.a. and Africa), accounting fo
n.a. subscriber base.
n.a.
excluding free trials
Figures have been rounded.
Who is Netflix’s audience

Subscribers are from dive

subscribers by ethnicity fo
Netflix Americans watch Netflix o
July 2023 counterparts. Additionally,
Netflix Second Quarter 2023 - Letter to Shareholders, page 1 Netflix employees in 2022
250934 extremely well in terms of
unsurprisingly, Netflix app
showed that the majority o
subscribed to the service.

New business model

Due to losses in its susbcr

2022, Netflix introduced a
offset customer and reven
October 2022 showed tha
would likely switch to the a
subscription revenue of th
decline in the years to com
increase, showing the high
streaming market these da
Description
How many paid subscribers does Netflix have?

Netflix had around 238.39 million paid subscribers worldwide as of

the second quarter of 2023. This marked an increase of 5.89 million
subscribers compared with the previous quarter. Most Netflix
subscribers are based in the EMEA region (Europe, Middle East,
and Africa), accounting for almost 80 million of Netflix’s total global
subscriber base.

Who is Netflix’s audience?

Subscribers are from diverse ethnic backgrounds – data on Netflix

subscribers by ethnicity found that more Hispanic and African
Americans watch Netflix on a daily basis than their white
counterparts. Additionally, openly published data on the gender of
Netflix employees in 2022 revealed that the company performs
extremely well in terms of achieving an even split. Perhaps
unsurprisingly, Netflix appeals to all age groups and a survey
showed that the majority of adults aged 18 to 54 years old
subscribed to the service.

New business model

Due to losses in its susbcriber base recorded in the first half of

2022, Netflix introduced an ad-supported tier in November 2022 to
offset customer and revenue declines. Indeed, a survey from
October 2022 showed that one third of U.S. Netflix subscribers
would likely switch to the ad-supported tier . Furthermore, while the
subscription revenue of the streaming provider is expected to
decline in the years to come, the advertising revenue is forecast to
increase, showing the high value of hybrid business models to the
streaming market these days.
Quarterly Netflix subscribers count worldwide 2013-2023
Number of Netflix paid subscribers worldwide from 1st quarter 2013 to 2nd quarter 2023 (in millions)

Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
Q2 2018
Q3 2018
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
 34.24
35.64
38.01
41.43
46.13
47.99
50.65
54.48
59.62
62.08
66.02
70.84
77.71
79.90
83.28
89.09
94.36
99.04
104.02
110.64
118.90
124.35
130.42
139.26
148.86
151.56
158.33
167.09
182.86
192.95
195.15
203.66
207.64
209.18
213.56
221.84
221.64
220.67
223.09
230.75
232.50
238.39