RMIT International University Vietnam

Subject Code: BUSM4571

Subject Name: Event Management

Location & Campus SGS Campus

Student name: Vo Thi Thuy Trang

Student Number: S3777270

Lecturer’s name: Ms. Soline Linh

Word Count: 2200 words

"I declare that in submitting all work for this assessment I have read,
understood and agreed to the content and expectations of the
Assessment Declaration."
Assignment 1 - Investigate - 20%

EVENT MANAGEMENT
Wedding of the century
- Mr. Cao Thang & Ms. Dong Nhi -

Name: Vo Thi Thuy Trang

Id number: S3777270
Lecturer: Ms. Soline Le
Word count: 2200 words

1
 Table of contents
I.Introduction 3

II.Secondary Research 4

III.Event Management Proposal 6

1.Administration 7
2.Design 8
3.Marketing 10
4.Logistics 10
5.Risk Management 10

IV.Future demand 11

V.Conclusion and Recommendations 12

VI.References 13

VII.Appendices 18

2
I. Introduction

Events have prominent contributions and impacts in the marketing and

development of tourism plans in order to raise the competitiveness of destinations.
Based on that, the field of "event management" also underwent continuous
transformations and on the upward trend over the past decades (Getz 2008,
p.403–428). Surprisingly, the way event management works today stems from the
cold war military activities, especially the logistics and supply chain process (Simon
2001). In recent years, the world has constantly created many ideas to diversify
events ( Brown et al. 2015, Brida et al. 2012) to advance the financial, social, and
traditional improvement of developing and new the travel industry (Carnegie and
McCabe 2008).
In the 1980s, the MICE model was created to classify and describe various
aspects of the event management industry from small scales to mega-event
including Meetings, Incentives, Conferences, and Exhibitions (Bladen, C et al. 2017,
p. 311). According to Rob Davidson (1994) and Medlik (1995), MICE tourism can be
defined as a form of business tourism and on these trips, travelers will undertake
work-related activities for them such as participating in meetings as well as
exhibitions (Sylla et al. 2015). Moreover, this is also one of the more quickly
developing business segments of the tourism industry (Mistilis & Dwyer 1999) which
creates opportunities for employment, attracts more international investors,
especially generates a rich and powerful budget (UNWTO 2014). The general
business tourism spending was predicted to reach US$1.7 trillion by the Global
Travel Business Association (GBTA) in 2020 (Skift 2019). However, these positive
predictive results are completely reversed due to the global epidemic COVID-19
because MICE and tourism are closely linked, especially the highly contagious
disease epidemic via tourists (Gössling, Scott & Hall 2020, p. 15). To minimize the
spread of COVID-19, 72.6% of exhibitions scheduled for the first quarter of 2020 by
the Center for Industry Research Exhibition (CEIR) have been canceled leading to
15.1% drop in the industry profit over the last year (CEIR 2020). Following the
Center for International. Meetings Research and Training (CIMERT) reported most of

3
 the countries in the Asia Pacific and Europe had to reschedule, change meeting
locations, and even be forced to cancel the event (CIMERT 2020). In Vietnam, this
type of travel has also been a heavy influence as many multinational companies
have canceled overseas trips for their employees. Hotel operators in Cam Ranh
(Nha Trang) reported that the occupancy rates of hotels that usually serve Chinese
guests fell 98%, while other hotels had an average cancellation rate of 50% and the
number of rooms booked in the coming time also decreased to 70% (Tong Cuc Du
Lich 2020). Most recently, in November, the Korea Tourism Organization in Vietnam
(KTO) organized the program "Korea Night 2020" with the attendance of
representatives of the Vietnam tourism industry from Hanoi to Ho Chi Minh City,
contributing ideas to promote tourism MICE is expected to be activities that can help
revive the tourism market in pandemic today (Trang Anh 2020).
In this report, literature review information about event management definition
will be well described by reliable secondary research related to the MICE sector.
Thus, the wedding proposal of Ms. Dong Nhi and Ong Cao Thang will be analyzed
following the EMBOK structure. Last but not least, some suggestions on how
Vietnam can develop future demands will be given

II. Secondary Research

There are many academic writers who rely on their own knowledge and a
variety of viewpoints to propose different definitions of 'event' like Getz (2007) and
Goldblatt (2008). For example, an event can be simply explained as a happening,
occurrence, or experience objective and can organize one-time or be repeated at a
certain time interval (Weidenfeld & Leask 2013, p.554). The events were developed
in a variety with enough genres from the party individuals such as birthdays,
weddings, Thanksgiving to the event of the large nationwide or worldwide scale as
the World Cup tournament, Summit, APEC (Getz 2008). In the past, significant
progress in tourism-related studies was marked in the 1980s thanks to the influence
of prominent and famous events: the Calgary Olympic Winter Games (1988), the

4
World Fair in Vancouver (1986). These were also the prerequisite for improvements
in today's major events (Hall, C.M. 1989).
Besides that, it can be very complex and dangerous to schedule an event
without meticulous planning, as an event must fulfill multiple strategic goals. ‘Event
management’, which is the way to schedule, coordinate, and takes advantage of
resources using well-formed methods, applies the field of research to the
professional practice context in order to establish a successful event and reduce risk
(Getz 2008; Ivanovic, Galicic & Mikinac 2010). The main responsibility of event
management is able to use limited resources to provide target customers with the
best experience (Ferdinand & Kitchin 2017, p. 94). Finally, for upcoming event
improvements, a review of overall errors in the event and relevant recommendations
will be provided (Weidenfeld & Leask 2013). An event also has an event life cycle
(ELC) as an intangible value, which supports the event management to keep it under
control and ensure the event's smoothness (Chen, C.C.2007) (Appendix). In
particular, activities must be coordinated in line with the Triple Bottom Line strategy
during the event life cycle, while sustainability should be given top priority within
three-dimensional environmental, economic, and social issues (Yuan 2013). In
adđition, ELC can be divided into five key phrases from the presentation of ideas and
suggestions for the arrangement of plans and schedules in a consistent manner that
satisfies the practice of the Triple Bottom Line, and the event can be organized after
careful analysis. Finally, to ensure a better outcome for future activities, the
evaluation must be made (Raj et al. 2017)
In the light of the Event Management Body of Knowledge Structure (EMBOK),
a set of processes used in almost every event management program describes five
core areas of administration, design, marketing, logistics, and risk management. This
would also be used to evaluate the planned case later. The Management has overall
power over various items, such as finance, human resources, recruitment,
stakeholders, the program, time, etc to ensure that they are appropriately used and
obtained, thereby proposing main directions to assist in the progress of events
(Silvers, J.R 2005). In order to cultivate financial assistance from sponsorship deals
and to attract a great deal of interest from consumers, Marketing Domain conveys
communications and event principles in order to facilitate more outreach through

5
 ample methods of social networking, public relations, thereby optimizing the
profitability that an event can theoretically comprehend (Moise, Georgescu & Zgură
2012; Crowther 201). With the sophistication of event management, the EMBOK
model offers a structural layout of expertise via well requirements to help users
effectively and conveniently identify and understand information (Silvers & Nelson
2009). Under each aspect and industry, subsections exist and are strongly
interlinked and cannot be run independently to ensure that an efficient and
well-established event is provided (Long, R 2011).

III. Event Management Proposal

Wedding of the century in 2019

- Mr. Ong Cao Thang & Ms. Dong Nhi -

● Type: Super wedding of 2 celebrities with the attendance of high influent artists
in Vietnamese showbiz.
● On-event date: 9 November 2019.
● Post-event date: 10 November 2019.

6
 ● Time: 16:00 - 20:00 (Di Linh 2019) (Appendix)
● Venue: Vinpearl Resort & Spa Phu Quoc (Kien Giang province) - Thien Duong
Beach is located in Bai Dai, Phu Quoc (Hang 2019)
● Target Guests: 500 people including 200 guests are Vietnamese showbiz
artists, other 300 guests are groom and bride's relatives and friends (Helino
2019)
● Dress code: White, Black, and Beige (Appendix)
● Description: The wedding is a significant day for the bride and groom but the
biggest special feature of this wedding is that it is highly anticipated and noticed
by the media. On the other hand, the unexpected challenge of this event was
that it was only prepared before 2 weeks (Theo nhip song viet 2019).

1. Administration

Financial: For a wedding on a large scale with many unique ideas, the
budget is a difficult problem for all parties, but the clients Ms. Dong Nhi and Mr. Cao
Thang were willing to pay more money for the event to be as perfect as possible
(Theo nhip song viet 2019) - around 10 billion VNĐ (Dan Viet 2019). Specifically, the
expenses include 2-way air tickets, accommodation and FnB at Vinpearl for 500
guests (Hang Tran 2019), decoration all resort and the beach following the theme of
wedding (Thanh Tuyen 2019), especially Wedding banquet table up to 5 million VND
/ table with 7 fine dishes (Nuko 2019).
Human resources: In order to meet the very high requirements for the menu
to welcome guests of singer Dong Nhi, Vinpearl has mobilized 3 top chefs and
dozens of Vinpearl’s chefs across the country to come to Phu Quoc for the wedding
(Thanh Tuyen 2019) and approximately 120 employees serving for weddings (Hang
Tran 2019), more than 1000 people have to fly to Phu Quoc to support the wedding
preparation in 2 weeks
Systems and Time management: WOWholiday negotiated with Vietnam
Airline to have 4 full charter aircraft from Ho Chi Minh City to Phu Quoc at 9-10 am.
Equally, thanks to the support of the hotel venue provides 14 45-seat cars to

7
welcome the entire group and 8 Vinfast cars for additional support (Theo nhip song
2019)

2. Design

2 venues for the 2 important stages (wedding ceremony, regale) were

decorated in luxurious black and white tones, a simple style that is very suitable for
romantic but no less delicate scenery (Hang tran 2019)

Appendix: Wedding ceremony venue

(Retrieved from: Quang Vu 2019)

Appendix: Wedding party venue

(Retrieved from: Thanh Tuyen 2019)

In addition, small details are also invested such as air tickets, hotel cards and
welcome-drink meticulously designed (Thanh Tuyen 2019). These details are small

8
but will leave a deep impression on the participants and are an unforgettable day for
the couple.

Appendix: Design room lock card for wedding guests

(Retrieved from: Thanh Tuyen 2019)

Appendix: Airline ticket

(Retrieved from: Hang Tran 2019)

Appendix: Welcome-drink
(Retrieved from: Hang Tran 2019)

3. Marketing

9
 Normally, a wedding does not have the presence of the media, but this is a
wedding between two influential people in Showbiz Viet with the presence of famous
stars, so this wedding is always possible. media and fans await. However, the media
was requested not to enter during the wedding and guests were not allowed to bring
phones, video recording equipment to ensure privacy for officials, business partners
of the family Mr. Cao Thang (Lan Phuong 2019).

4. Logistics

This is the most extreme stage in this event because it must comply with the
desires of fastidious customers. So 1,000m2 of grass was covered for 3 consecutive
days and nights, 2,000 tons of sand was added to the paradise beach, 50 culinary
artists worked for nearly 100 hours to carve the names and feelings of the couple.
600 fresh coconuts and 122 people serving party food. The most surprising was that
the hotel general manager himself flew overnight to bring these 500 special room
key cards from foreign on time to pick up guests ( Thanh Tuyen 2019)

5. Risk Management

Security: Most of the guests are celebrities in Vietnamese showbiz and CEOs
of large corporations are longtime partners of Ong Cao Thang's family, so safety is a
top priority
=> The security guards are mobilized as much as possible, always standing
by the bride, groom and guests from the time they pick up guests at the airport until
the guests return.
Weather: The wedding is held outdoors near the sea so there is a high risk of
rain.
=> The agency company should carefully check the weather conditions on
that day, if there is a rain forecast, they should recommend customers to organize a
party at another venue. If not, operations should construct an awning frame to
prevent guests from getting wet.

10
 Decision management: The preparation time for the event is too urgent,
about two weeks, there is a high risk that the wedding will not be held on time, not
perfect or cost a lot of unnecessary expenses.
=> If a client is forced to organize a wedding, then choose a reputable event
company with many years of experience, the decision on the solution will be faster.
Image privacy: As mentioned above, the couple did not want the media
participation during the wedding ceremony. But journalists often take sneak shots if
they don't pay attention.
=> Only reputable companies are allowed to be present in the venue of the
Vinpearl hotel. Remind the guard to pay close attention, if journalists appear, then
remind them not to take pictures. Or they must have the subject's permission

IV. Future demand

The event market in Vietnam has been developing at a fast rate over the few
decades especially in the MICE field as mentioned above, which is a promising
segment in the tourism and hospitality market. A further vision for the potential
aspirations of MICE implementation is therefore important for Vietnam to catch up
with the trend and attract massive event companies. The Korea – U.S. summit in
Hanoi in 2019 was one of a golden rare opportunity for Vietnam to promote its
success story and achievements in a range of fields in order to increase investment
inflows and tourist attraction (Reed 2019). In the same way, Technological
applications such as virtual assistants (webcasting, streaming video, and web
conferencing) and robotics, according to Vietnamnet 2018, are considered to be new
hi-tech techniques that are likely to be preferred by multiple organizers. In addition,
event attendees choose to enjoy special experiences of high-quality service and
professionalism (Vietnamnet 2018).
On the other hand, combining meetings, conferences, and business studies,
the current number of MICE tourists coming to our nation is rising. In detail, in the
first three months of the year this company served 5,100 foreign tourists to Vietnam
to engage in MICE journeys, according to Saigontourist 2019 statistics. A group of

11
 250 foreign guests can be counted as coming to Da Nang to attend a cardiovascular
conference; a group of 1,200 tourists attended the international tourist fair of ATF &
Travex in Ha Nang. However, Domestic organizations had a welcoming scale well
below that of neighboring countries such as Thailand and Singapore. Due to the
infrastructure of MICE Vietnam is not yet much invested by the Government, for
example, exhibition centers are not enough to welcome large numbers of visitors or
TP. Ho Chi Minh City - the largest economic center in the country, but so far only 1
international exhibition center (Thuy Duong 2019).
According to experts, taking advantage of events, exhibitions as well as fair
that are constantly increasing in number, Vietnam should take advantage of
opportunities to improve infrastructure, technologies with the aim to shift tourism to
be the key economic factor (VNAT 2018)

V. Conclusion and Recommendations

To conclude, The country has recognized its potential as well as the strong effect of
the MICE sector on the growth of the economy, with positive results from previous
MICE events held in Vietnam. Nevertheless, the government should also invest more
in the development of infrastructure, transport systems and technology to promote
MICE Vietnam to thrive in the future and increase competitive advantages for the
national tourism industry.
As for the 2 celebrities' century wedding, this is one of the most
well-organized weddings in Vietnam. Although there were many potential risks in the
process, the wedding was successful. This success comes from a wide range of
relationships, so even though the media is banned, the news still publishes a lot of
information about the wedding and the comfort of the client's spending so the agency
and venue is trying very hard within 2 weeks.

12
VI. References

1. Getz, D 2008, 'Event tourism: Definition, evolution, and research', Tourism

Management (1982), June, vol. 29, no. 3, p. 403–428, viewed 29 November 2020,
<https://www-sciencedirect-com.ezproxy.lib.rmit.edu.au/science/article/pii/S02615
17707001719>.
2. Simon, S 2001, 'The Art of Military Logistics', Communications of the ACM, June,
viewed 29 November 2020,
<https://cacm.acm.org/magazines/2001/6/7315-the-art-of-military-logistics/fulltext>
.
3. Bladen, C, Kennell, J, Abson, E, & Wilde, N 2017, Events Management : An
Introduction, Taylor & Francis Group, Florence.
4. Mistilis, N., & Dwyer, L 1999, ‘Tourism gateways and regional economies: the
distributional impacts of MICE’, International Journal of Tourism Research, 1(6),
441-457.
5. Sylla, M, Chruściński, J, Drużyńska, P, Płóciennik, P & Osak, W 2015,
'Opportunities and Limitations for MICE Tourism Development in Łódź', Turyzm,
July, vol. 25, no. 2, pp. 118-124, viewed 29 November 2020,
<https://www.researchgate.net/publication/313588591_Opportunities_and_Limitati
ons_for_MICE_Tourism_Development_in_Lodz>.
6. Brown, G, Lee, S, King, K & Shipway, R 2015, 'Eventscapes and the creation of
event legacies', Annals of Leisure Research, September, vol. 18, no. 4, pp.
510-527, viewed 29 November 2020,
<https://doi.org/10.1080/11745398.2015.1068187>.
7. Brida, J.G, Disegna, M, & Osti, L, 2012, 'Segmenting visitors of cultural events by
motivation: A sequential non-linear clustering analysis of Italian Christmas Market
visitors', Expert Systems with Applications, vol. 39, no. 13, pp.11349-11356,
viewed 29 November 2020, <https://doi.org/10.1016/j.eswa.2012.03.041>
8. Carnegie, E. & McCabe, S. 2008, 'Re-enactment events and tourism: Meaning,
authenticity, and identity', Current Issues in Tourism, vol.11, no.4, pp.349-368,

13
 viewed 29 November 2020,
<https://www.tandfonline.com/doi/full/10.1080/13683500802140380>
9. Hang, T 2019, 'Choáng với độ chịu chơi của hôn lễ Đông Nhi - Ông Cao Thắng',
Bao Dau Tu, 7 November, viewed 29 November 2020,
<https://baodautu.vn/choang-voi-do-chiu-choi-cua-hon-le-dong-nhi---ong-cao-than
g-d110515.html>.
10. Di Linh 2019, 'Toàn cảnh lễ ăn hỏi và rước dâu của cặp đôi "quyền lực" showbiz
Đông Nhi - Ông Cao Thắng', Phap luat Tuoi Tre, 8 November, viewed 29
November 2020,
<https://phapluat.tuoitrethudo.com.vn/toan-canh-le-an-hoi-va-ruoc-dau-cua-cap-d
oi-quyen-luc-showbiz-dong-nhi-ong-cao-thang-35720.html>.
11. Helino 2019, 'Nhìn lại dàn khách mời "cực đỉnh" trong siêu đám cưới Đông Nhi:
Nhã Phương - Hari Won nền nã, hội mỹ nhân ai cũng cực xinh', Kenh14, 10
November, viewed 29 November 2020,
<https://kenh14.vn/nhin-lai-dan-khach-moi-cuc-dinh-trong-sieu-dam-cuoi-dong-nhi
-nha-phuong-hari-won-nen-na-hoi-my-nhan-ai-cung-cuc-xinh-2019111009434769
1.chn>.
12. Theo Nhip Song Viet 2019, 'Nghề vận hành và tổ chức tiệc cưới: Bến đỗ mới mẻ
cho dân sáng tạo, thỏa sức bay bổng với ngân sách khổng lồ và những vị khách
đại gia', Afamily, viewed 29 November 2020,
<https://afamily.vn/nghe-van-hanh-va-to-chuc-tiec-cuoi-ben-do-moi-me-cho-dan-s
ang-tao-thoa-suc-bay-bong-voi-ngan-sach-khong-lo-va-nhung-vi-khach-dai-gia-20
191128191654602.chn>.
13. UNWTO, W 2014, ‘Global Report on the Meetings Industry’, A. Reports, Vol.7,
pp.1-64, viewed 29 November 2020,
<https://www.unwto.org/archive/global/press-release/2014-03-28/global-report-me
etings-industry-launched-unwto>
14. Skift 2019, New Report: The State of Business Travel 2020, homepage, Skift
Corporate, viewed 30 November 2020,
<https://skift.com/2019/10/24/new-report-the-state-of-business-travel-2020/>.
15. Gössling, Stefan, Scott, Daniel, & Hall, C. Michael 2020, 'Pandemics, tourism, and
global change: a rapid assessment of COVID-19', Journal of Sustainable Tourism,

14
 vol. 29, no.1, p.1–20, viewed 30 November 2020,
<https://doi.org/10.1080/09669582.2020.1758708>
16. Center for Exhibition Industry Research 2020, CEIR announces 2020 first quarter
results, CEIR.
17. Center for International Meetings Research and Training 2020, The impact of the
COVID-19 pandemic on the international meetings industry across the globe,
CIMERT.
18. Tong Cuc Du Lich 2020, Để Du lịch MICE trở thành thế mạnh của Du lịch Việt
Nam, homepage, Bao Du Lich, Vietnam, viewed 30 November 2020,
<https://vietnamtourism.gov.vn/index.php/items/32061>.
19. Trang Anh 2020, Thúc đẩy du lịch MICE Việt Nam - Hàn Quốc, homepage, Tong
Cuc Du Lich, Vietnam, viewed 30 November 2020,
<https://vietnamtourism.gov.vn/index.php/items/34889>
20. Weidenfeld, A. & Leask, A. 2013, ‘Exploring the relationship between visitor
attractions and events: definition and management factors’, Current Issues in
Tourism, vol. 16, no.6, pp. 552-569
21. Getz, D. 2008, ‘Event Tourism: Definition, Evolution, and Research’, Tourism
Management, vol. 29, no. 3, pp. 403–428.
22. Hall, C.M. 1989, The definition and analysis of hallmark tourist events,
GeoJournal, vol.19, no. 3, pp.263-268
23. Ivanovic, S., Galicic, V., & Mikinac, K. 2010, ‘Event Planning As A Function In The
Hospitality Industry.’, Faculty of Tourism and Hospitality Management in Opatija.
Biennial International Congress. Tourism & Hospitality Industry, pp. 925-930
24. Ferdinand, F. & Kitchin, P. 2017, Events Management: An International Approach’,
Singapore: SAGE Publications
25. Weidenfeld, A. & Leask, A. 2013, Exploring the relationship between visitor
attractions and events: definitions and management factors, Current Issues in
Tourism, vol.16, no.6, pp.552-569.
26. Chen, C.C., Chen, Y.T. & Chen, M.C. 2007, 'An aging theory for event life-cycle
modeling', IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems
and Humans, vol.37, no.2, pp.237-248.

15
27. Yuan, Y. 2013, ‘Adding environmental sustainability to the management of event
tourism.’, International Journal of Culture, Tourism and Hospitality Research, vol.
7, no. 2, pp. 175-183.
28. Aguiar-Quintana, T 2015, 'Under-researched Areas of Event Management in the
Past 15 Years', Tourism & Hospitality, January, vol. 4, no. 3, viewed 29 November
2020,
<https://www.researchgate.net/publication/282351311_Under-researched_Areas_
of_Event_Management_in_the_Past_15_Years>.
29. Raj, R, Walters, P, and Rashid, R 2017, Events Management: Principles and
practice, SAGE Publications, Singapore
30. Silvers, J.R., Bowdin, G.A., O'Toole, W.J. and Nelson, K.B. 2005, Towards an
international event management body of knowledge (EMBOK), Event
Management, vol.9, no. 4, pp.185-198.
31. Crowther, P. 2011, ‘Marketing Event Outcomes: from Tactical to Strategic.’,
International Journal of Event and Festival Management, vol.2, no.1, pp. 68–82.
32. Moise, D., Georgescu, B. & Zgură, D. 2012, ‘The Use of Event Marketing
Management Strategies.’, Procedia - Social and Behavioral Sciences, vol. 46, pp.
5409-5413.
33. Silvers, J.R. & Nelson, K.D. 2009, ‘An application of the Event Management Body
of Knowledge (EMBOK) as a framework for analysis using the design of the 2006
Winter Olympics Opening Ceremony’, Event Management, vol. 13, no. 2, pp.
117-131.
34. Long, R., Wang, H., Chen, Y., Jin, O. and Yu, Y. 2011, ‘Towards effective event
detection, tracking and summarization on microblog data’, In International
conference on web-age information management, pp. 652-663
35. Reed, J 2019, ‘Trump-Kim summit puts the spotlight on Vietnam’, Financial Times,
23 February, viewed on 30 November 2020,
36. <https://www.ft.com/content/b7b32f5e-365e-11e9-bd3a-8b2a211d90d5>.
37. Vietnam National Administration Of Tourism 2018, ‘The future of Viet Nam’s luxury
MICE industry’, VNAT, 08 August, viewed 26 July 2019,
<http://vietnamtourism.gov.vn/english/index.php/items/13069>

16
38. Thuy Duong 2019, 'Vì sao du lịch MICE Việt Nam chưa bắt kịp các nước?', Công
thương, viewed 30 November 2020,
<https://congthuong.vn/vi-sao-du-lich-mice-viet-nam-chua-bat-kip-cac-nuoc-11854
1.html>.
39. VNAT 2018, ‘The future of Vietnam’s luxury MICE industry’, VNAT, 08 August,
viewed on 30 November 2020,
<http://vietnamtourism.gov.vn/english/index.php/items/13069>
a.
40. Hang Tran 2019, 'Các con số trước hôn lễ Đông Nhi - Ông Cao Thắng', Ngôi sao,
viewed 29 November 2020,
<https://ngoisao.net/cac-con-so-truoc-hon-le-dong-nhi-ong-cao-thang-4008348.ht
ml#1#1>.
41. Thanh Tuyen 2019, 'Hậu trường đám cưới siêu sang của Đông Nhi – Ông Cao
Thắng tại Vinpearl Phú Quốc', Baonga, viewed 29 November 2020,
<https://baonga.com/hau-truong-dam-cuoi-sieu-sang-cua-dong-nhi-%E2%80%93-
ong-cao-thang-tai-vinpearl-phu-quoc.html>.
42. Nuko 2019, 'Lướt nhẹ giá nguyên liệu để làm tiệc cưới Đông Nhi - Ông Cao
Thắng mà chóng mặt: Toàn tiền triệu trở lên, có món tới gần 10 triệu/ kg', Nhip
Song Viet, viewed 29 November 2020,
<http://nhipsongviet.toquoc.vn/luot-nhe-gia-nguyen-lieu-de-lam-tiec-cuoi-dong-nhi-
ong-cao-thang-ma-chong-mat-toan-tien-trieu-tro-len-co-mon-toi-gan-10-trieu--kg-2
0191109195700484.htm>.
43. Quang Vu 2019, 'Muốn biết độ chịu chơi của Đông Nhi, Ông Cao Thắng trong
“đám cưới thế kỷ” thì nhất định phải biết thông tin hậu trường này!', Kenh14,
viewed 29 November 2020,
<https://kenh14.vn/muon-biet-do-chiu-choi-cua-dong-nhi-ong-cao-thang-trong-da
m-cuoi-the-ky-thi-nhat-dinh-phai-biet-thong-tin-hau-truong-nay-201911091921375
35.chn>.
44. Lan Phuong 2019, 'Những quy định trong lễ cưới Đông Nhi, Ông Cao Thắng',
Zingnews, viewed 30 November 2020,
<https://zingnews.vn/nhung-quy-dinh-trong-le-cuoi-dong-nhi-ong-cao-thang-post1
010570.html>.

17
45. Dan Viet 2019, 'Đông Nhi làm đám cưới 10 tỷ với chồng giàu khét tiếng, Bảo Thy
liệu có kém cạnh?', Vietnamnet, 18 November, viewed 30 November 2020,
<https://vietnamnet.vn/vn/giai-tri/nhac/dong-nhi-lam-dam-cuoi-10-ty-voi-chong-gia
u-khet-tieng-bao-thy-lieu-co-kem-canh-589274.html>.

VII. Appendices

Appendix: Event life cycle

(Retrieved from: Raj et al., 2017, p. 136, Lecturer Slide)

18
 Appendix : EMBOK structure
(Retrieved from: Julia, R 2013, 'Event Management Body of Knowledge Domain Structure',
image, Emeritus, viewed 29 November 2020, <http://www.juliasilvers.com/embok.htm>.)

19
 Appendix : The schedule of Wedding
(Retrieved from: Di Linh 2019, 'Lịch trình đám cưới cặp đôi Showbiz Việt', image,
Phap luat tuoi tre, viewed 29 November 2020,
<https://phapluat.tuoitrethudo.com.vn/toan-canh-le-an-hoi-va-ruoc-dau-cua-cap-doi-q
uyen-luc-showbiz-dong-nhi-ong-cao-thang-35720.html>.

20
21