Digital Marketing Lab

Digital Campaign Plan Template

Digital Marketing and Social Media

prof. dr Almir Peštek
ass. mr Nadija Hadžijamaković
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 Make sure to align your digital campaign goals with the project goals and creative brief.

Learn more about SMART goals: https://rockcontent.com/blog/smart-social-media-goals/

Make sure to align the KPI’s with your digital campaign goals

Learn more about KPI’s: https://blog.hootsuite.com/social-media-kpis-key-performance-

indicators/

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Website https://wordpress.com/home/experiencesebs.wordpress.com
Instagram profile https://www.instagram.com/sebs_experience/
Facebook profile https://www.facebook.com/profile.php?id=100091995932219
Twitter profile https://twitter.com/SEBS_Experience

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Digital campaign goals (SMART)

Goals Digital Tools to be used Metrics/KPI Source of data

measurement and
verification of success

1. Introduce 1.1 Website 1.1.1. 50 visitors Website analytics,

ourselves as 1.2 Instagram 1.1.2. 30 likes + 20
Instagram Business
the runners of 1.3 Twitter followers
Tools,
the campaign, 1.4 Facebook 1.1.3. 15 likes + 10
as well as our followers Twitter analytics,
mission and 1.1.4. 15 likes
ambitions with Facebook Insights
this campaign,
and with that
increase our
brand
awareness.

2. Provide our 2.1. Website 2.1.1. 150 visitors Website analytics,

followers with (Interviews)
2.2.1. 60 likes + 5 Instagram Business
insightful
2.2. Instagram followers Tools,
interviews with
current 2.3. Twitter 2.3.1 30 likes Twitter analytics,
students in
order to get 2.4 Facebook 2.4.1 45 likes Facebook Insights
more people
interested in
our content.

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 (Sharing the website
link for interviews with
photos.)

3. Increase 3.1. Facebook 3.1.1. 20 likes Website analytics,

interest in our
3.2. Website 3.2.1. 50 visitors Instagram Business
page (and
Tools,
through that, 3.3. Instagram (Text 3.3.1. 20 likes
in EFSA) by with a link to the Facebook Insights
introducing our Facebook post.)
followers and
target
audience to
the currently
available EFSA
programmes.

4. Start building a 4.1. Website 4.1.1. 50 visitors Website analytics,

relationship
4.2. Instagram 4.2.1. 20 likes Instagram Business
with our
Tools,
followers by 4.3. Facebook 4.3.1. 20 likes
providing them Twitter analytics,
with study tips 4.4. Twitter 4.4.1 10 likes
and wishing Facebook Insights
them a
successful
exam week,
reaching more
likes than on
our previous

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 posts and more
visits on
website.

5. Present the 5.1. Facebook 5.1.1. 20 likes Twitter analytics,

comparison
5.2 Twitter 5.2.1. 10 likes Facebook Insights
between EFSA
and
competitors via
infographics.
With this,
reach a wider
audience (FB
and Twitter)

6. Introduce 6.1. Website 6.1.1. 70 visitors Website analytics,

concept of
6.2. Instagram Stories 6.2.1. 40 views Instagram Business
international
Tools,
students and 6.3. Instagram Reels 6.3.1. 60 views
their life at Facebook Insights
EFSA to get 6.4. Facebook 6.4.1. 20 likes
foreigners to
interact with
our content.

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 7. Presenting job 10.1. Website 10.1.1. 110 visitors Website analytics,
opportunities
10.2. Twitter post 10.2.1. 35 likes Instagram Business
and career
linking with website Tools,
persuasions 10.3.1. 60 views
after finishing 10.3. Instagram story Facebook Insights,
EFSA and 10.4.1. 35 likes
linking with website Twitter analytics
explaining 10.5.1. 40 likes
partnerships 10.4. Facebook post
and linking with website
collaborations 10.5. Instagram post
that EFSA is
enrolled with.

Team roles and responsibilities

# Role Team Member Responsibilities

1 Content creator Vedran Omanović 1. Preparation and editing of video materials
2. Writing of leads and textual content
2 Team leader Melika Mundžić 1. Coordination of the team
2. Planning, monitoring and reporting
3 Monitoring expert Faris Ibrahimpašić 1. Social media analytics
2. Web site analytics
3. Campaign monitoring (KPIs, performances,
etc)

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Editorial calendar

# Date Time Channel/Content Format Content Type Content Theme Organic/Paid reach Responsibility

1 19/04/2023 9:00 Website/Article Text Introduction Organic Vedran

2 19/04/2023 9:15 Instagram/Post + Story Photo + link on Introduction Paid Melika

Story
3 19/04/2023 9:15 Facebook/Post Photo + text + Introduction Paid Melika
link to website
4 19/04/2023 9:15 Twitter/Post Photo + text + Introduction Organic Faris
link to website
5 20/04/2023 8:00 Website/Article Text Education Organic Vedran

6 20/04/2023 8:00 Instagram/Post Photo Education Organic Melika

7 20/04/2023 8:00 Facebook/Post Photo Education Organic Melika

8 20/04/2023 8:00 Twitter/Post Photo Education Organic Faris

9 21/04/2023 18:00 Website/Article Text Education Organic Faris

10 22/04/2023 18:00 Website/Article Text Education Organic Melika

11 23/04/2023 18:00 Website/Article Text Education Organic Vedran

12 24/04/2023 20:00 Instagram/Post Photo + link on Share Organic Melika

Story

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13 24/04/2023 20:00 Facebook/Post Photo + link Share Organic Melika

14 24/04/2023 20:00 Twitter/Post Photo + link Share Organic Faris

15 26/04/2023 12:00 Facebook/Post Text Education Organic Vedran

16 26/04/2023 12:00 Instagram/Post + Story Photo + link on Education Organic Melika

Story
17 26/04/2023 12:00 Website/Article Text Education Organic Faris

18 28/04/2023 9:00 Facebook/Post Infographics Education Organic Melika

19 28/04/2023 9:00 Twitter/Post Infographics Education Organic Vedran

20 3/5/2023 8:00 Instagram/Story Photos Promotion Organic Melika

21 5/5/2023 15:00 Website/Article Text Promotion Organic Faris

22 8/5/2023 19:00 Facebook/Post Text + link Share Organic Vedran

23 10/5/2023 13:00 Instagram/Story Photo Fun Organic Melika

24 12/5/2023 20:00 Instagram/Reel Video Promotion Organic Melika

25 12/5/2023 20:00 Facebook/Post Video Promotion Organic Melika

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26 12/5/2023 20:00 Website/Post Video Share Organic Faris

27 15/05/2023 9:00 Instagram/Post Photo Promotion Organic Vedran

28 15/05/2023 9:00 Website/Post Text + photo Share Organic Melika

29 17/05/2023 18:00 Facebook/Post Text Education Organic Melika

30 17/05/2023 18:00 Website/Post Text Share Organic Faris

31 17/05/2023 18:00 Instagram/Story Photo + link Share Organic Melika

32 19/05/2023 12:00 Website/Article Text Education Organic Melika

33 19/05/2023 12:00 Facebook/Post Text Share Organic Faris

34 19/05/2023 12:00 Twitter/Post Text Share Organic Faris

35 19/05/2023 12:00 Instagram/Story Photo + link Share Organic Faris

36 22/05/2023 9:00 Website/Article Text Promotion Organic Vedran

37 22/05/2023 9:00 Instagram/Post Photo + link on Share Organic Melika

Story
38 22/05/2023 9:00 Facebook/Post Photo + link Share Organic Melika

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39 22/05/2023 9:00 Twitter/Post Photo + link Share Organic Melika

40 24/05/2023 14:00 Website/Article Text Promotion Paid Vedran

41 24/05/2023 14:00 Instagram/Story Photo + link on Share Organic Vedran

Story
42 26/05/2023 9:00 Instagram/Reel Video Fun Organic Melika

43 29/05/2023 9:00 Instagram/Reel Video Fun Organic Melika

44 31/05/2023 18:00 Website/Article Text Education Organic Faris

45 2/6/2023 18:00 Twitter/Post Text + link Share Organic Faris

46 2/6/2023 18:00 Instagram/Story Photo + link Share Organic Faris

47 2/6/2023 18:00 Facebook/Post Text + link Share Organic Faris

48 5/6/2023 9:00 Website/Article Text Promotion Organic Vedran

49 5/6/2023 9:00 Instagram/Post + Story Photo + text + Share Organic Melika

link to website
50 5/6/2023 9:00 Facebook/Post Text + link Share Organic Melika

51 5/6/2023 9:00 Twitter/Post Text + link Share Organic Faris

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 52 7/6/2023 8:00 Website/Article Text Education Organic Melika

53 9/6/2023 10:00 Instagram/Post Photo Promotion Organic Melika

Paid ads (not obligatory)

# Start date End date Channel Content Type Target audience Budget
1 14/04/2023 23:00 Instagram ads Photo Male and female, B&H, 18-25 5 USD
2 14/04/2023 23:00 Facebook ads Photo Male and female, B&H, 18-25 5 USD
3 24/05/2023 23:00 Website Text Male and female, B&H, 18-25 5 USD

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