Business Description

Holy Moly Donut Shop opened its doors to Belize City and the rest of
the country nearly 1 month ago, beginning a tradition of unparalleled
customer service and quality taste, texture, and appearance. We’re
dedicated to your happiness. That means we arrive on time and
investigate your preferences before diving into things. We always get
it right the first time. Regardless of the size of your appetite or its
complexity, your satisfaction is most important to us. And as a
thoroughly family-owned company, you can trust us to give your family
the same attention we give to ours. If anything isn’t up to the
standards set for us, give us a call immediately. We’ll schedule an
appointment.

At Holy Moly Donut Shop, our mission is to provide our members at all
levels with an enjoyable dessert in a positive, uplifting space. Our
team is dedicated to delivering first-class customer service, and we
understand the importance of a place to be that promotes a healthy
lifestyle, which is why we’re proud to specialize in personal services.
All of our experienced staff hold nationally recognized skills and are
here to help you fulfill your snack filled needs. Whether you’re craving
donuts or just looking for a quick snack, you have a place here at Holy
Moly Donut Shop.

Executive Summary

In recent customer forum sessions, 52% of customers have expressed

a need for more varied versions of our product. In surveys of
customers who have chosen competitor meals, variety is mentioned
87% of the time. To best serve our existing customers, and to branch
into new markets, we need to develop a series of alternatives that we
can switch up whenever needed.

More varied offerings not only allow us to break into a new market it
will also expand our brand in a positive way. With the attention from
these new offerings, plus the anticipated demand for more
diversification of donuts, we expect to increase assortments by 10%
annually.