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Study Background
Study Background
Study Background
Unilever's mission and vision statements lay the groundwork for the company's
consumer goods business to succeed. The corporate mission statement outlines
the company's strategic objectives. In the case of Unilever, the mission statement
dictates how the company will address the needs of its target consumers. On the
other hand, the corporate vision statement establishes the organization's
development direction. Unilever's vision statement summarizes what the
company must accomplish in order to succeed over the long term. Unilever's
mission and vision statements remain relevant and appropriate in light of the
company's position as one of the world's largest consumer goods companies.
The corporate vision of Unilever is to "make sustainable living commonplace."
This, we believe, is the most sustainable strategy for our business's long-term
growth.” This vision statement places a premium on sustainability, particularly in
the eyes of consumers.
Unilever's mission statement details what the company does and must do. For
instance, the company adds vitality to life by meeting consumers' nutritional,
hygiene, and personal care needs. The corporate mission statement complies
with standards requiring specificity in general strategic approaches in this regard.
However, a recommendation is to strengthen Unilever's mission statement by
including additional information about how the company strategically achieves its
goal of enhancing consumers' lives with vitality.
Product/Service Offerings
( cheapest item and its retail price)
Home Care
i. Cif - $2.95
ii. Comfort - $3.66
iii. Day2 - $7.27
iv. Domestos - $2.07
v. Omo - $9.91
vi. Radiant - $3.20
vii. Sunlight - $1.16
viii. Surf - $0.63
ix. The Laundress - $41.80