Checked - Entrep Learning Packets - Ms - Curioso

St. Paul College San Rafael, Inc.
Pantubig, San Rafael, Bulacan

A.Y. 2020-2021
LEARNING PACKET
12-ENTREPRENEURSHIP
LESSON 1: INTRODUCTION TO ENTREPRENEURSHIP

Learning Competencies/Objectives: The students should be able to:
Discuss the relevance of the course;
Explain the key concepts of common competencies; and
Explain the core competencies in Entrepreneurship
INTRODUCTION:
“The Philippines is a haven for the development of entrepreneurs.”
IMPORTANCE OF ENTREPRENEURSHIP TO EDUCATION
Entrepreneurship is very important to our economy as key driver.
Entrepreneurship education is an individual lifelong learning process
Entrepreneurship will transform learners to be innovative.
How will you define Entrepreneurship?
“Entrepreneurship is not a destination; it’s a journey.”

-Ms. Angeline Curioso
That’s how I define Entrepreneurship myself. How about you?
COMPETENCIES
- This can be considered as the capability, capacity and ability of the learner in handling
situation in various areas of business operations such in marketing, management,
production or technical and financial.
COMMON COMPETENCIES
- Opportunity-seeking and initiative
- Persistent
- Commitment
- Demand for efficiency and quality
- Taking calculated risks
- Goal setting
- Information seeking
- Systematic planning and monitoring
- Persuasion and networking
- Independence and self-confidence
CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 1

Reflective Questions:
Is it bad to drink coffee with milk?
Do you believe emotions have purpose?
Which one will you hire for the job? A person with great skills or a person with character?
What is the difference between common competencies and core competencies?

St. Paul College San Rafael
Entrepreneurship
Exercise 1
Name: Date Accomplished:

Grade & Section:
Instruction: Watch the given video and answer the following questions:
Video Title: Pineapple Ice Cream
Video link: https://www.youtube.com/watch?v=ckAn1TfESbg
Guide Questions:
1. What is the story all about?
2. How did the girl learn to do business?
3. What important skills did she learn in order to understand and do her business better?

Entrepreneurship
Activity 1- Essay (Self-assessment)

Grade & Section:
Instruction: Write a three-paragraph essay that answers the question “What makes you different?”
Criteria for essay:
Introduction -5pts
Body Paragraph-5pts
Conclusion-5pts
Organization/Structure-5pts
Style: Sentence flow, tone and choice of words-5pts
Mechanics-5pts
Total= 30pts

Entrepreneurship
Exercise 2

Grade & Section:
Instruction: Answer the following questions:
1. Write down at least 10 qualities that you possess as business students.

2. Among those qualities, rank them with 1 as the highest or strongest quality and 10 as the
lowest or weakest quality.
3. What are entrepreneurial competencies that you need to have to become a successful
entrepreneur?

A.Y. 2020-2021
LEARNING PACKET
12-ENTREPRENEURSHIP
LESSON 2: JOB OPPORTUNITIES IN ENTREPRENEURSHIP

Learning Competency: The students should be able to explore Job Opportunities for
Entrepreneurship as a career
Objectives: The students should be able to:
Articulate the task where one is productive;
Explore the job opportunities for Entrepreneurship as a career; and
Assess one’s career interest
Introductory Question:
What are you good at based on what other people say? Is it true?
Popular Career Titles in 21st Century Enterprise
Chief Executive Officer (CEO)
Chief Executive
Chief Operating Officer (COO)
Advertising Sales Agent
Project Manager
Operations Manager
Search Marketing Strategist
Marketing Manager
Advertising Manager
Product Manager
Sales Manager
Consultant
Digital Marketing Specialist

Entrepreneurship
Activity 2

Grade & Section:
Hang on to your dreams
1. Pick three activities or subjects you enjoy and write them in the first row of the table below.
2. Think about the skills you are learning in each activity or subject, eg, researching. Write
these skills in the cell underneath the activity or subject.
3. Use Jobs by Interest to choose up to three areas that you are interested in. Write each interest
area in the cell underneath the activity/subject and skills that you think fit best with it.
4. Paste your table on coloured paper or card and cut into separate cells.
5. Use a hole punch and string to display your creation on a coat hanger.
Activity or subject I enjoy Activity or subject I enjoy Activity or subject I enjoy
Skills I am learning Skills I am learning Skills I am learning
Possible job interest area(s) Possible job interest area(s) Possible job interest area(

Entrepreneurship
Activity 3

Grade & Section:
Instruction: Make a five-paragraph essay that answers the question “How do I see myself ten years from
now?”
Criteria for essay:
Introduction -5pts
Body Paragraph-5pts
Conclusion-5pts
Mechanics-5pts
Total= 30pts

Entrepreneurship
Activity 4-Self-Assessment

Grade & Section:
Situation:
Look around you. Notice the things that are happening to the world right now. Feel it.
Process it. This pandemic is trying to change us, to change you. What will you say about that?
What changes you? Is this pandemic really changing you or does it just bring out the real
you?
Instruction:
Write a five-paragraph essay that answers the question above.
Criteria for essay:
Introduction -5pts
Body Paragraph-5pts
Conclusion-5pts
Mechanics-5pts
Total= 30pts

A.Y. 2020-2021
LEARNING PACKET
12-ENTREPRENEURSHIP
LESSON 3: VIABILITY, PROFITABILITY and CUSTOMER REQUIREMENTS

Learning Competency/Objective: The students should be able to screen the proposed solution/s
based on viability, profitability and customer requirements.
Introduction:
“In the modern world of business, it is useless to be a creative, original thinker unless you can
also sell what you create”
-David Ogilby
“The entrepreneur’s desire to establish his business is a visible idea yet it must come into a test
whether it is a viable business option. It needs a careful analysis of opportunity evaluation. The
entrepreneur who fails to evaluate his noble idea because of his eagerness to plunge into the
business world often discovers later that he has more problems to solve and at times abandons
the idea after spending his time and money.”
The following steps will help the prospective entrepreneur evaluate the idea before going
into business:
Conceiving a new product is a process of innovation and when this comes into reality, the
product must be different from an existing product.
New product needs customer evaluation and this process needs exposure to the target
market as to its economic value. This new product must satisfy customer’s needs and
wants. It needs market exposure and public acceptance before it could take off the guard.
The entrepreneur must find a new approach to win customer on his side if the product or
service is similar to what is existing in the community. The new venture must be able to
present a new alternative or different approach for him to take off.
He must know the strengths and weakness of his competitor and thereby devise a new
system of promotion and advertising such as product discounts, cash discounts, raffles,
and other package of prizes. Emphasis should also focus on good customer service.
The entrepreneurs should look deeper into the following areas based on Viability:
Management must be able to set the direction of the enterprise with a clear MISSION
AND VISION as the guiding tool for its plans and programs. Plans and programs are
tentative activities that will make a definite step towards the accomplishments of target
objectives. Objectives set into motion the goals of the enterprise to profitability.
The technical and manpower complements are important factors in the success of the
business.
Manpower complement may need some training and indoctrination of the company’s
operation.
The management must introduce new technology to make easier for the working team.
The entrepreneurs should look deeper into the following areas based on Profitability:
Venturing into business needed financial resources. Money is needed to finance the
activities of business. Whatever capital is available determines the kind of business
operation.
Then internal source of capital will come from the savings and assets of the starting
entrepreneur. Liquid assets in cash or in banks are the usual starting point. Real properties
and personal properties may be put in as guarantee for loans that may be used for
operating expenses.
Banks are external sources of funds. They are willing to help businessmen with clear
vision and good business acumen is backed up by good feasibility studies. Bank loans
must have reasonable interest rate to be paid at reasonable period until the company
would be able to operate on its own funds. Real properties are usually accepted by banks
as loan guarantee.
Other sources of funds are partnership and stock options. While funds could sources from
other people, the entrepreneur must look into the controlling management of the business.
Careful choice of partners or investors must be looked into as he may lose control of his
projected venture with the interference of the other partners in the business. Some
partnership disbands after the few years causing business collapse.
The entrepreneurs should look deeper into the following areas based on Customers’
Requirements:
The marketing program needs demand analysis for the last 5 years as to the major of the
product. A new product would need customer view point before it is launched into the
market. Product samples may be necessary at the initial stage so that customers’ taste and
preferences could be considered before mass production.
The demographic profile of the target customer must be taken into account as the success
of the product depends on the target customer. The target market must be specified
accordingly and their needs and wants must be satisfied.
Customers would like to have a lot of choices; yet when they like the product we turn
them into regular customers. Product competitiveness is determined the true picture of
the market demand and the product competitor.
The growth in market demand needs channels of distribution. The channels of distribution
should be measured in terms of the capability of the distributors to handle the product.
The entrepreneurs should look deeper into the following areas based on Productivity:
Product specifications must be maintained according to product standards that are
acceptable to customers. Product quality is now the name of the game in business.
The management must look into cheap available raw materials in the production of goods.
Good quality materials should not be sacrificed in terms of price as poor quality will
affect the production of quality products. Quality and price must be looked into carefully
by the management.
Production schedule must be made together with product specifications. Work schedules
must be followed to save energy and time.

Paul College San Rafael
Entrepreneurship
Activity 6

Grade & Section:
Instruction: Conduct a research about “How to determine market viability for a product or
service” and make a narrative essay about it.
Criteria for essay:
Introduction -5pts
Body Paragraph-5pts
Conclusion-5pts
Mechanics-5pts
Total= 30pts

A.Y. 2020-2021
LEARNING PACKET
12-ENTREPRENEURSHIP
LESSON 4: POTENTIAL MARKET and the MARKET NEED

Learning Competency: The students should be able to analyze the market needs.
Analyze the market need;
Define and explain the potential market, target market, available market and penetrated market;
Identify how to do a market analysis; and
Perform SWOT analysis.
INTRODUCTION:
To run a successful business, it is essential that you know who your customers are, what they
need, and how to reach them. Market research can help you get accurate and specific information
about your customers and competitors, which is a critical part of starting or expanding your
business. Consumer demands impact and direct all aspects of your company’s activities and can
determine the success or failure of your business.
POTENTIAL MARKET
- Market potential is the total demand for a product in a given business environment
(Bhasin, H., 2018).
The Importance of Potential Markets (Lake, L., 2019)
- Potential markets are an important part of a business's future growth.
- Ensure the future of your business by identifying new customers.
- Think proactively about ways for your business to grow and change.
- Show the potential of your business to investors or collaborators.
- Increase your revenue.
- Create a Plan B that will weather changes in the economy or market.
How to Identify Your Potential Markets?(Lake, L., 2019)

Consider every target demographic that you currently sell to, as well as those you have not yet
targeted. Identify what they have in common with each other, new milestones that they will
encounter in their lives that will impact their buying patterns, and where they overlap or diverge
from your current customers.

Ask yourself these questions that will help you identify both new ways to market your
current products or services, as well as new products and services that you can begin selling.
- What other products do my customers need now?
- What related products will they need in the future?
- Who else could make use of the products I am selling now?
- What demographic information does that new group have in common with my
current customers?
- What demographic information does that new group have in common with each other?
- For example, a business that makes face masks and PPEs could identify potential markets
such as:
Hospitals and other health related industries whose employees are prone to
COVID -19 virus and other viruses.
Business industries and other organizations who want to ensure the health
condition of their employees.
Employees and workers who need to report to work to earn income.
Households who needs to go out for their necessities.
Note: Depending on the size and age of your company, as well as your industry, you may have
a clear picture of the potential markets that are available.
Reaching Your Potential Market (Lake, L., 2019)

Once you've identified and chosen a potential market to begin targeting, you will need new
marketing strategies in place to communicate with them. Use this profile to identify:
- The demographic information that people in a group have in common.
- The best forms of media to reach them.
- How they prefer to shop and make purchases
- The concerns, struggles, or problems that you can help them overcome.
- What values matter to them, both in everyday life and when shopping.
- The language that resonates with them.
-
The figure below depicts what is a potential market with respect to the total population and how
it can be converted to a penetrated market:
Total Population
Potential Market
Available Market vail a
Penetrated Market Target Market
AVAILABLE MARKET
Prospects who are willing and capable (have sufficient resources) buyers and have access to a
particular market or service (www.businessdictionary.com).
Defined as the number of people who are both willing and capable of buying a particular product
or service in a particular market (MBA Skool Team, 2020).

TARGET MARKET
Refers to a group of potential customers to whom a company wants to sell its products
and services. Target markets are generally categorized by age, location, income, and
lifestyle. Defining a specific target market allows a company to home in on specific market
factors to reach and connect with customers through sales and marketing efforts. (Kenton, W.,
2019).
PENETRATED MARKET
A set of customers or clients who are already using a particular product or service. A penetrated
market means that the potential users of a product or service are aware of it, and in many cases
are active consumers of it. (www.businessdictionary.com).
SWOT ANALYSIS
What is SWOT analysis?
- A technique that enables a group or individual to move from everyday problems
and traditional strategies to a fresh prospective.
- SWOT analysis looks at your strengths and weaknesses, and the opportunities and
threats your business faces.
- The SWOT Analysis framework is a very important and useful tool to use in marketing
Management and other business applications
- As a basic tool its mastery is a fundamental requirement for the marketer, entrepreneur or
business person.
STRENGTH
- Characteristics of the business or a team that give it an advantage over others in
the industry.
- Positive tangible and intangible attributes, internal to an organization.
- Beneficial aspects of the organization or the capabilities of an
organization, process capabilities, financial
resources, products and services, customer goodwill and brand loyalty.
- Examples - Abundant financial resources, Well-known brand name, Economies of
scale, Lower costs [raw materials or processes], Superior management talent,
Better marketing skills, Good distribution skills, Committed employees.
In connection with ourselves:
Assessing your strengths and interests is about examining what is already working best in your
life and work. Ask yourself:
Know your “STRENGTH”
Reflective Questions: S-Strength
- What do I most look forward to every week? W-Weakness
- Which tasks seem to make time fly? O-Opportunity
- When am I most "in the zone" at work? T-Threat
- What do people come to me for advice or help on most frequently?
- What are some tasks that others dread but I love to tackle?
- What do friends and family say most often are my strengths?
- Look at what activities kept you busy as a kid, particularly across three age groups:
elementary school, middle school, and high school. What do all those activities have in
common? What strengths and interests were you expressing and developing even at an
early age? Which have you forgotten about that you'd be excited to dive back into,
whether it seems related to your work or not?
- What types of podcasts and books are you most drawn to?

Important: The “stand out from the rest” part is very important in SWOT. For example, in a
software company having a degree in software engineering is not a strength, because everyone
else has one. Master’s in mathematics might be a different story.
WEAKNESS
- Characteristics that place the firm at a disadvantage relative to others.
- Detract the organization from its ability to attain the core goal and influence its growth.
- Weaknesses are the factors which do not meet the standards we feel they should meet.
- However, weaknesses are controllable. They must be minimized and eliminated.
- Examples - Limited financial resources, Weak spending on R
& D, Very narrow product line, Limited distribution, Higher costs, Out-of- date
products / technology, Weak market image, Poor
marketing skills, Limited management skills, Under- trained employees.
Know your “WEAKNESS/ES”

- What is/are your weakness/es?"

- "Which of your current tasks or duties do you find most challenging?"
- "Which of this role’s tasks or duties would you struggle with the most?"
- "Have any difficulties or issues arisen in your current role?"
- "Is there any area of your skill set that you feel still needs work?"
Important: Be honest and realistic when answering the questions. After all, it’s a self-
assessment which only you will see. Use it as a stepping stone for future improvements.
OPPORTUNITY
- Chances to make greater profits in the environment - External attractive factors that
represent the reason for an organization to exist & develop.
- Arise when an organization can take benefit of conditions in its environment to plan
and execute strategies that enable it to become more profitable.
- Organization should be careful and recognize the opportunities and grasp them whenever
they arise.
- Examples - Rapid market growth, Rival firms are complacent, changing customer
needs/tastes, New uses for product discovered, Economic boom, Government
deregulation, Sales decline for a substitute product.

Know your “OPPRTUNITIES”
- “Where do I want to be in five years?”
- “What kind of job do I need?”
- “Do I need to level-up my skills?”

- “If this were the last day of my life, would I have the same plans for today?”
- “What am I doing about the things that matter most in my life?”
- “When did I last push the boundaries of my comfort zone?”
- “Which is worse: failing or never trying?”
Important: It’s great if an opportunity matches your strengths. But sometimes great
opportunities arise in areas that don’t match your skill set. Do consider the pros and cons before
disregarding them.
THREAT
- External elements in the environment that could cause trouble for the business - External
factors, beyond an organization’s control.
- Arise when conditions in external environment jeopardize the reliability and profitability
of the organization’s business.
- Compound the vulnerability when they relate to the weaknesses.
- Threats are uncontrollable. When a threat comes, the stability and survival can be at stake.
- Examples - Entry of foreign competitors, Introduction of new substitute products,
Product life cycle in decline, changing customer needs/tastes, Rival firms adopt new
strategies, Increased government regulation, Economic downturn.
Know your “ THREAT”
- “What obstacles do you currently face?”
- “Could any of your weaknesses lead to threats?”
- “Is one of your peers doing a better job than you in a similar role? Are both of you
fighting for the same rank/position?”
- “Is virtual class a major threat to you as a student? Why/why not?”
- “What are the obstacles that prevent you from achieving your targets?”
Important: When it comes to eliminating threats one of the easiest to fix is negative
personality traits. Get professional help if necessary. For example, if time management is an
issue you can hire a productivity coach.

Entrepreneurship
Activity 7

Grade & Section:
A. Instruction: List down the resources and cultures of the family in the appropriate column.
Describe your family structure in terms of leadership, communication, and order.
My Family Micro Environment
Family Resources Family Culture Family Structure
B. This time consider the only the strengths of the three forces in the family.
Instruction: Assess the strengths of your family in terms of resources, culture, and structure.
Will they provide the family with the advantages or capability to open a small business in the
local community?
The Strengths of the Family in Micro Environment

Strengths in Family Strengths in Family Culture Strengths in Family Structure
Resources

C. Instruction: Using the SWOT analysis, plot the family strengths and weaknesses and the opportunities
and threats in your local community. Refer to the format that follows.
Family strengths Family weaknesses

Strengths and
weaknesses 1. 1.
Opportunities
and Threats 2. 2.
Opportunities in the local community How will you use the How will you overcome the
family strengths to take family weaknesses by taking
1. advantage of the advantage of the opportunities
opportunities in the local in the local community?
community?
2.
Threats in the local community How will you use the How will you minimize the
family strengths to avoid family weaknesses to avoid or
1. or minimize the threats in lessen the threats in the total
the local community? community?
2.

A.Y. 2020-2021
LEARNING PACKET
Entrepreneurship
LESSON 5: PRODUCT and SERVICE

Learning Competency/Objective: The students should be able to determine the possible
product/s or service/s that will meet the need.
Introduction
“It takes months to find a customer… seconds to lose one”
-Vince Lombardi
WHAT IS THE DIFFERENCE BETWEEN PRODUCTS AND SERVICES?
PRODUCTS:
• It is tangible
• Quality standards can be attained
• It may be an asset sometimes, e.g., fridge, television set, etc.
• Physical possession is possible.
• It can be stored.
• It can be transported
• The producer and the seller may be different persons.
• Assembling is very important.
• Skill of the seller alone cannot determine sale.
• Production and distribution need not take place simultaneously
• Packing plays a crucial role in the marketing of any product
• Both Brand Name and Trade Name are important in the marketing of any product.
• Labelling is an integral part of marketing. It is required as per law
SERVICE:
• It is intangible.
• It is very difficult to attain quality standards.
• It involves expenditure without any tangible return benefit
• Physical possession is not possible
• It cannot be stored
• It cannot be transported
• The producer of service is the seller too, e.g., medical and legal services.
• Assembling has no relevance at all.
• Skill of the service provider is the deciding factor in most cases, e.g., legal, catering and
medical services
• Production and distribution of service will have to be done simultaneously, e.g., provision
of electricity
• It has no relevance in the marketing of service.
• Brand mark and Trade name are important in the marketing of services.
• It has no relevance

COSTUMERS NEED
Customer needs are the named and unnamed needs of customers when they come in contact with
the different business establishments or when they search for the solutions which businesses
provide (https://www.conductor.com/). In addition, providing superior customer service means
meeting customers’ needs by providing them with the products and services they want or by
providing effective solutions to their problems (https://simplifytraining.com/). Similarly,
innovation comes from identifying customers’ needs and providing solutions that meet those
needs (Sauro, J.).
- Why does “Identifying Customer Needs” matter?
- How does one meet the needs of customers?
Key points:
• To ensure customer satisfaction, entrepreneurs must correctly identify customers’ needs.
• To identify needs, entrepreneurs must both listen and ask the right questions.
• After identifying needs, always check for additional or related needs.
• As an entrepreneur, use your knowledge and experience to identify and present the right
products, services, and solutions to meet your customers’ needs.

Entrepreneurship
Activity 8

Grade & Section:
Performance task (On the spot product Making)
Individual
Instructions:
- Students will be given 30 minutes to think of a product that they will make and to gather
all the materials they need in doing such.
- After 30 minutes, another 1 hour will be given to them to make their product.
- Once they are finished with their product making, they are given another 10 minutes
for their presentation.
- They will be graded using the following criteria:
Criteria for on the spot product making:
Creativity -10pts
Product Name-10pts
Product Presentation-10pts
Use of Materials-10pts
Time management-10pts
Total= 50pts

A.Y. 2020-2021
LEARNING PACKET
Entrepreneurship
LESSON 6: MARKETIG MIX (7 P’s of MARKETING)

- Recognize the importance of marketing mix in the development of marketing strategy; and
- Describe the Marketing Mix (7Ps) in relation to the business opportunity.
INTRODUCTION
What is Marketing?
• Marketing is communicating the value of a product, service or brand to customers, for the
purpose of promoting or selling that product, service, or brand.
• Marketing techniques include choosing target markets through market analysis and
market segmentation, as well as understanding consumer behaviour and advertising a
product's value to the customer.
What is Marketing Mix?
• The marketing mix is a business tool used in marketing and by marketers. The marketing
mix is often crucial when determining a product or brand's offer and is often associated
with the four P's: price, product, promotion, and place. In service marketing, however, the
four Ps are expanded to the seven P's: people, physical evidence and process.
7P’s of MARKETING

PRODUCT PRICE PEOPLE
PACKAGING POSITIONING
PLACE PROMOTION
Who is Edmund Jerome McCarthy?
He proposed the four Ps classification in 1960, which has since been used by marketers
throughout the world.
4P’s of Mark e tin g
PRODUCT
A product or service is said to be a good that fulfils customer’s needs.
Questions to answer in choosing a product/service.

• What does the customer want from the product/service?
• What needs does it satisfy?
• What features does it have to meet these needs?
• Are there any features you've missed out?
• Are you including costly features that the customer won't actually use?
• How and where will the customer use it?
• What does it look like? How will customers experience it?
• What size(s), colour(s), and so on, should it be?
• What is it to be called?
• How is it branded?
• How is it differentiated versus your competitors?
PRICE
It is the amount of money that a consumer pays or is willing to pay for the product or service
offered.
Questions to answer:
• What is the value of the product or service to the buyer?
• Are there established price points for products or services in this area?
• Is the customer price sensitive?
• Will a small decrease in price gain you extra market share? Or will a small increase be
indiscernible, and so gain you extra profit margin?
• What discounts should be offered to trade customers?
PLACE
Place is concerned with various methods of transporting and storing goods, and then making
them available for the customer. Getting the right product to the right place at the right time
involves the distribution system.

• Where do buyers look for your product or service?
• If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or
online? Or direct, via a catalogue?
• How can you access the right distribution channels?
• Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or
send samples to catalogue companies?
PROMOTION
Promotion is the process of communicating with customers. It provides information to the
customer that will assist them in making a decision to purchase a product or service.
• Where and when can you get across your marketing messages to your target market?
• Will you reach your audience by advertising in the press, or on TV, or radio, or on
billboards? By using direct marketing techniques. Through PR? On the Internet?
• When is the best time to promote? Is there seasonality in the market? Are there any wider
environmental issues that suggest or dictate the timing of your market launch, or the
timing of subsequent promotions?
• How do your competitors do their promotions?
3P’s of Mark e
tin g
PEOPLE
Knowing the customer is the linchpin of a successful marketing strategy – without accurate
customer profiling, none of the other 7 Ps of marketing mix can be correctly channelled, and the
product may well fail to sell.
POSITIONING
One of the most important of the 7 Ps of marketing mix, positioning refers to a product’s status
in relation to the wider market, particularly how it lines up against competitors.
PACKAGING
This refers not just to the way in which a product is wrapped, but also to its overall presentation,
and the way in which its physical arrangement is designed to attract the customer.

A.Y. 2020-2021
LEARNING PACKET
Entrepreneurship
LESSON 7: 4 M’s of OPERATION

- Demonstrate understanding of the 4 Ms of operations; and
- Describe the 4Ms (Manpower, Method, Machine, Materials) of operations in relation to
the business opportunity.
INTRODUCTION
“Never count on making a good sale. Have the purchase price be so attractive that even a
mediocre sale gives good result.”
-Warren Buffett
Operation management
- about delivering products and services to customers to meet or surpass their expectations.
- its designing, developing and executing operations that assures the intended outcome of
the customer’s wants and desires.
4M’s of Operation
Man power
- Man, in management is referred to as a human resource.
- It is the recruitment, selection, training, promotion and grievances handling of personnel.
Machine
- Are the basic tools to produce goods or generate services?
- Selection of an appropriate machine not only enhances efficiency but also saves times
and increase revenue.
Materials
- Is a basic ingredient in management be it a service industry or a product industry?
- Most of the industries locate themselves nearby to the availability of materials.
Money
- Capital, profits, funds and budget.
Minute/Time/Management
- Optimum time with highest quality.
- A set of principles, practices, skills, tools and systems that work together to have more
value out of time with the ai of improving the quality of work

Summary:
MEN: What people do you need? What skill sets should they have? How many do you need?
How do they work together?
MONEY: What’s the budget? How do you raise the money? What contingency do you
have? Purchase versus hire?
MACHINES: Trucks, cars, cement mixer, PCs, server racks, telephones, and so on. What
physical machine/tools do you need to do the job? You can add in office space, software, etc
MATERIALS: concrete powder, sand, pencils, glue, USB drives, printing paper, diesel,
electricity, stationery, etc. What do you consume to deliver your task?

Entrepreneurship
Activity 8

Grade & Section:
Situation 1: Online or Direct Marketing?

A travel agency, with more than 100 outlets throughout Australia, views a direct and/or online
marketing approach as a great opportunity to hold more clients, win new business and increase
overall sales. However, they cannot agree on which particular tools to use – refer to excerpts of
their manager’s meeting below – can you help them decide?
ACTIVITY/TASK
Justin:
I think that we all agree that it’s time that we broaden our promotional mix beyond just various
forms of advertising. There are many other promotional alternatives for us. Today I’ll like to hear
your views on which approach we should take.
Jake:
I’m a big fan of direct mail because it’s so visual and it’s physical. If we used an attractive
postcard mailing that promoted the latest special deals, then that’s something that could be put on
the notice board at home. That way all the family will see it over a period of a few weeks, which
is important as holidays are a family decision usually made over a period of time.
Jane:
I like the general idea of direct mail, but I think there’s value in knowing more about our
customers. That’s why I would recommend regular telesales. We could call customers and find
out when and where they are planning to take their next. We could then contact them when they
are ready to book with special deals on their preferred destinations. That way we are providing a
value-added service, rather than just sending out generic letters.
John:
Well you could use both approaches – telesales first to find out more about their future needs,
followed by a tailored direct mail offer at the appropriate time.

Julie:
I suppose we could do everything, but we do have a limited budget and telesales is quite
expensive. That’s why I favor an internet-based approach. We could use our website to promote
special deals, have more images, set up a chat room or a message board and then encourage our
customers to visit the site through regular emails or an e-newsletter.
Jennifer:
All these ideas are fine, but they only target our existing customers – not new customers. So, let’s
use late night infomercials? We could get the material from hotels – so the production cost of the
ads will be minimal. I’m sure that many people watching TV late at night in winter will be
attracted by images of beautiful beaches. All we would need to do is to promote a toll-free
phone number and have staff answering the phone to close the deal.
Joe:
Sure, that’s an option, but to be successful you need to trigger their need recognition. Let’s go
after people who are already in the information search stage and are looking on the internet for
holidays. That means investing in internet ads, sponsored links on Google, being on holiday
comparison sites, and so on.
QUESTIONS (5pts each)
1. Outline the various direct marketing activities that are outlined in the above discussion.
2. In addition to the promotion techniques discussed above, are there any other suitable tools that
you can add?
3. If you were part of the management team, what would be your recommendation? Why?
4. What sort of results would you expect from these additional promotional efforts?

Entrepreneurship
Activity 9

Grade & Section:
Situation 2: Characteristics of service

Services have a number of distinct characteristics (see list below) that create a unique set of
marketing challenges for services marketers. Your task in this exercise is to review the
following statements to identify its particular distinguishing service characteristic.
ACTIVITY/TASK
1. “I’m so disappointed with the restaurant last night. We went there for the first time a few weeks
ago and it was fantastic, but last night the food was overcooked and the service was very slow.”
2. “The plane back home was only half full – that’s a lot of lost income – they should work harder to
fill those seats”
3. “I offer a one-hour free consultation first – for us both to see if I’m the right lawyer for you.”
4. “I want my hair cut long on one side, short on the other, and I want it to be colored purple.”
5. “Our (bank) customers, who have less than $50 in their accounts, really aren’t worth having!”
6. “It’s so hard to choose an accountant, it is so difficult to know what you’re really going to get”
7. “I’m never going back to that shop – all the staff are either rude or lazy.”
QUESTIONS
1. Connect each of the above statements with a service characteristic (using the following list).
Services are harder to evaluate (before and after purchase)

Services are more variable
Services are more perishable
Services can be more customized
Services are sold before production
Services can be unprofitable
Services are people reliant
2. Why is it important that service marketers to understand these characteristics? How does it
affect their marketing activities?
3. How does the extended marketing mix (the 7Ps) relate to the above list of characteristics?
4. Which do you think is harder to market; goods or services? Why?

Entrepreneurship
Activity 10

Grade & Section:
Situation 3: Should we empower our staff?
Below is an excerpt from a manager’s meeting at a large department store chain. They are
discussing the merits of introducing a system of greater staff empowerment. Unfortunately,
there are good arguments both for and against and the team cannot decide what to do – can
you help them?
ACTIVITY/TASK
Kristi:
Personally, I think greater empowerment for our sales staff is a fantastic idea. If our staff were
able to do special deals and resolve customer complaints on the spot, then we would have such a
competitive advantage in the marketplace.
Katelyn:
It would give us an opportunity to be more clearly differentiated in the marketplace, and that
should help us attract more new customers.
Jasmine:
Well actually, it would probably have the greatest impact in enhancing the loyally of our existing
customers.
Bianca:
Initially, but then over time our satisfied existing customers will spread positive word-of-mouth
that will attract new first-time customers.
Brandon:

Look, I know that there are a lot of benefits, but I’m just not sure whether we could effectively
implement such a scheme, particularly given our current staff. For instance, we have many young
casual staff, do we really want them doing special deals for customers?
Mitchell:
That’s right. I would be concerned with the lack of control. Some staff might end up doing
special deals all the time – and we will end up being known as a discount store.
William:
Not to mention that this could eventually lead to almost every sale being a negotiation, where
customers haggle over the price. That’s a very inefficient practice for a large retailer.
Kristi:
I think that we’re getting off the point. We can put policies in place to control and direct staff –
so
it’s clear when they can provide special deals.
Katelyn:
But that’s not really true staff empowerment is it? That’s just a store policy. Clearly the solution
here is greater staff training and education. Give them the empowerment, but also give them the
skills to use it effectively.
Brandon:
That will work for some staff only. We have some good people, who would be great at it, but
then we have some less skilled staff (particularly in our casual pool) that will never really get
their new role. And besides, the cost of training all our staff in these practices would be
enormous.
Jasmine:
Well maybe we only empower selected staff, not everyone.
Mitchell:
But then you create customer service inconsistencies. One day a customer gets a great deal and
the
next day they don’t – all because they are dealing with a different sales assistant.
Bianca:
Well maybe it’s time that we looked at our overall recruitment approach. Is it really beneficial to
hire young casuals without experience? I know it’s a cheaper option, but it limits our ability to
provide great service through empowerment.
QUESTIONS
1. List down the potential advantages of empowering staff.

2. List down the potential disadvantages of empowering staff.
3. If you were part of this management team, what would you recommend? Why?
4. Discuss why staff empowerment should be a marketing-related decision, especially in in-
service firms.

Entrepreneurship
Activity 11

Grade & Section:
Situation 4: Will profit per costumer increase per year?
Do customers become more valuable over time? In this exercise, you consider whether a
customer is likely to increase his/her relationship with a firm over time, by evaluating
likelihood of them progressing through a relationship life-cycle path.
ACTIVITY/TASK
Let’s consider the possible relationship life-cycle path of an average customer of a phone
company, which also markets a range of home Internet and entertainment products. Your task
here is to evaluate whether this progression is likely or rare for most customers.
INITIAL PURCHASE
- Customer connects mobile phone with the phone carrier
INCREASED PURCHASES
- Over time, the customer becomes a heavy user of the phone

- Six months later, the customer connects to home internet
- 12 months later, the customer gets cable TV at home
REDUCED COSTS
- After a few months, the customer knows service and never phones the call center
- They now get statements/bills online (no direct mail costs)
- And they now also pay bills automatically from their bank account
REFERRALS
- Over time customer starts acting as an opinion leader and refers 2-3 people per year to the
firm

PREMIUM PRICING
- Two years later, customer stays with the firm, despite a 5% price increase, as they are
happy with the service and relationship
QUESTIONS
1. How likely do you think it is the average customer to progress through the various stages as
outlined above? (Assess each step on a scale of most customers, some customers, or only a few
customers.)
2. Given your answer to Q1, do you think that the customer lifetime value calculation should
include an allowance for an increase in customer profit per year?
3. Given the possible progression outline, how important do you think it is the firms to market/cross
sell products to their existing customers or will these changes simply happen automatically?
4. Which of the above options and progressions do you think would be most profitable for the firm?

A.Y. 2020-2021
LEARNING PACKET
LESSON 8: BRAND NAME

Learning Competency/Objective: The students should be able to design/develop a brand name
that will fully develop into a desirable product.
INTRODUCTION
“Your brand name is only as good as your reputation.”

-Richard Brandson
What is brand name?
Brand names play a significant role in the positioning of the product.
Brand refers to the name, design, color, symbol, quality, features, or a combination of these
elements that make the product separate and distinct from similar products of the
competitors.
Branding is very critical in the promotion of a product among consumers. In most
instances, they associate the features, attributes, benefits, or value of the product with the
brand. Consumers sometimes become more familiar with the brand name than with
minds, product itself. They position the brand and not the product, at the back of their
minds. The tendency is that consumers directly equate the product with the brand. The
entrepreneur must exercise extra care about this behavior of the consumers.
Brand names influences the buying decision of the consumers. That is why the entrepreneur
must define a clear and effective branding strategy, so that the product remains
competitive in the market. The basic concept in effective and competitive branding
strategy is to “Build a strong brand.”
Umbrella Brand Approach
In the umbrella brand approach of branding names, all products of the business carry the
same brand name. The various product lines are not differentiated from each other from
the perspective of the brand name.
For example: Honda Motors produces motorcycles, cars, agricultural machines, grass
cutters, and lawn mowers. Each product line has different types and models, For
motorcycles, there are the Honda TMX series, Honda Wave series, Honda XR series and
Honda Scooter. For the cars, there are Honda Odyssey, Honda Accord, Honda Civic,
Honda CR-V, and Honda VTEC. All the products are marked Honda Motors, the
umbrella brand.
Branding Strategy
Branding strategy starts with the formulation of a brand name for the first single product
that the business intends to make. The situation becomes more complicated when the

business starts to offer an additional product. Though most entrepreneurial endeavors
engaged in manufacturing start with a single product, they eventually add a new product
line in response to new entrepreneurial opportunities. When this happens, will all the
products carry one brand name, or will each product carry a distinct and separate brand
name?
Business existing in situations like this adopt two branding strategies, namely the umbrella
approach and house brand approach.
The umbrella brand strategy helps the business introduce new product lines more easily
and receive a similar favorable response from the consumers who appreciated the
company’s other products. However, in case one of the products is rated poorly by the
consumers for any reason, the other products with the same brand will likewise be
affected. It may be difficult to introduce a new product once the brand name has been
damaged already.
House Brand Approach
In the house brand approach, every product of the same business has a separate brand name
that distinguishes it from the rest of the company’s products. For example, Procter &
Gamble Philippines, Inc. has applied the house brand approach in providing brand names
to its various product lines such as Joy, Tide, Downy, Pampers, Pantene, Head and
Shoulders, Rejoice, Vicks, Max Factor, Safeguard, Ariel, Whisper, and Oral B, among
others.
In the house brand approach, the problems and negative perception about one product will
not affect the other products. The consumers may not even be aware that the different
products are produced by the same business. Nevertheless, introducing each product to
the target consumers becomes more costly on the part of the business. Imagine the cost
involved in advertising each product in various media with national coverage.
Branding Extension Strategy
The level or degree of the consumers’ perceptions or reactions to a brand is technically
known as brand equity. When the level is high or when the perception of the consumers is
favorable to the brand, the brand equity is considered positive. This indicates that the
product has a strong brand name in the market. The reverse scenario happens when the
brand equity is considered negative. Entrepreneurial ventures with high positive brand
equity are capitalizing or leveraging on such concept. This branding strategy is usually
called branding extension strategy.
Generally, there are two approaches in branding extension strategies, namely: line
extension approach and product extension approach.
Line Extension Approach

In the line extension approach, the existing product has been modified or altered resulting in
a new product or more products without eliminating the original product. The new
additional product must be within the same category.
The change or modification may be in the front of flavor, ingredients, mechanical parts,
sweetened condensed filled milk, sterilized milk, powdered milk, full cream evaporated
milk, pasteurized milk, and low-fat milk.

The carbonated and noncarbonated drinks of Pepsi Cola include the following brand
names: Pepsi, Mirinda, 7 Up, Mountain Dew, Mug Root Beer, Tropicana, Lipton, and
Gatorade, among others.
Since the different varieties of the product line are definitely competing against each other
in the market, the entrepreneur must make sure that each product offers considerable
benefits to the target consumers.
Product Extension Approach
In the product extension approach, a new product carries the brand name in a new category.
The new or added product appears to be totally different from the old and existing
product line.
For example: General Electric Company, popularly known as GE, provides one brand
name to all of its products under the different categories, such as refrigerators, freezers,
ranges, ovens, dishwashers, air conditioners, washers and dryers, housewares, industrial
products, and light power products. Each category offers various models of the products.

A.Y. 2020-2021
LEARNING PACKET
LESSON 9: INTRODUCTION TO BUSINESS PLAN

- Identify the parts of a Business Plan; and
- Create a Business Plan Introduction
INTRODUCTORY QUESTIONS:
- Why is it important to have a Business Plan?
- What is Business Plan?
A business plan is a written description of your business's future. It is also a road map that
provides directions, so a business can plan its future and helps it avoid bumps in the road. The
time you spend making your business plan thorough and accurate, and keeping it up to date, is an
investment that pays big dividends in the long term.
Your business plan should conform to generally accepted guidelines regarding form and content.
Each section should include specific elements and address relevant questions that the people who
read your plan will most likely ask.
Major Parts of the Business Plan
INTRODUCTION
EXECUTIVE SUMMARY
ENVIRONMENTAL ANALYSIS
BUSINESS DESCRIPTION
ORGANIZATIONAL PLAN
PRODUCTION PLAN
OPERATION PLAN
MARKETING PLAN
FINACIAL PLAN
APPENDIX
INTRODUCTION
The introduction presents the general perspective of the business. It may consist of one to two
pages. It includes, among others, the following sections:
1. Proposed name of the Business
2. Address of the Business
3. Name of the owner or owners
4. Description of the Business
5. Location of the Business
6. Funding requirement and source

1. Proposed Name of the Business
The formulation and drafting of the proposed business name is not as simple as it sounds. It is a
delicate and important entrepreneurial task.
1. Reflect the business identity and image

2. Promote the philosophical value and culture that the business values the most.
3. Profess the brand identity of the product, and
4. Attract or influence the target consumers
At least three suggested trade names must be submitted to the Department of Trade and Industry
for approval and registration.
2. Address of the Business

It is important that the address of the business is correctly written because all business
correspondence are mailed to the business address. Raw materials and other
manufacturing supplies are also shipped by the seller to the designated business address.
Nowadays, it is also necessary for the business to have an email address to facilitate
electronic communication between the business and the customers, suppliers, creditors,
and other significant parties
3. Name of the Owner

The name of the owner must be properly stated. In a sole proprietorship, there is only one
owner. In case the venture is a partnership, the names of the partners, including the extent
of their liabilities, must be indicated. For example, if a partner’s contribution takes the
form of a service, a description like industrial partner must be properly mentioned.
For business venture that will operate as a corporate entity, the names, nationalities, and
addresses of the incorporators must be given, Incorporators are persons who originally
formed the corporation.
4. Description of the Business

A brief description of the business must include information about the type of product
or service that the business intends to produce or provide. It may include a brief
information about the ultimate mission, vision, and objectives of the business. The
other products or services that the business plans produce or provide must be
mentioned in the description of the business.
5. Location of the Business

There are rigid rules in the selection of the business location since several variables
affect the selection of the business location. The basic entrepreneurial consideration is
to place the proposed business in a strategic location that will assure competitive
advantage.
What is the difference between the sections Address of the Business and Location of
the Business?
The following factors should be considered when deciding u p o n the location of

the proposed business:
1. Proximity to the target consumers
2. Distance from the source of raw materials, labor, and utilities.
3. Availability and cost of transportation,
4. Peace and order situation
5. Presence of direct competitors
6. The geographic and climate conditions

6. Funding Requirement and Source
The estimated total initial cost of the business venture must be clearly indicated. It should
include the projected breakdown or allocation of the total cost like how much will be for
building, fixtures, equipment, supplies, and working capital. This section also presents the
source or sources of funds. The initial cost of the investment may be provided solely by
the owner or owners or partly by the owner and creditors. The estimated period to settle
the funding source provided by creditors must also be mentioned.

St. Paul College, San Rafael
Entrepreneurship
Activity 12

Grade & Section:
Performance Task: (By pair)
Objectives:
Students should be able to:
Plan a quality and marketable product and/or service in Entrepreneurship; and
Present an acceptable Business Plan Introduction Proposal.
Instructions:
Think of three possible names of your small business. Rank them according to your
preferences.
Indicate the proposed complete address of your business.
Write your names as owners of the business.
Make a brief description of your business. Please include the product or service that you
plan to offer.
Also make your own brand name and design your logo.
Cite the reason for choosing the location.
Based on the nature and type of your proposed small business, determine the initial
funding requirement.
State also the possible source/s of funds.
Use the given format below
Present your proposal business plan introduction.
*the presentation and the written business plan introduction will be graded separately. 80% for
the presentation and 20% for the proposal written business plan introduction. Points will be 100
% in total.

Sample format:
BUSINESS INTRODUCTION
PLAN
This section of the business plan presents the

(Name and Address of your Proposed description of the business, its location, and the
Business) total funding requirements and the possible funding
JYNAPHI PROCESSING sources.
COMPANY
216 JALIPA STREET, POBLACION
1
PIGCAWAYAN, Description of the Business
COTABATO
www.junaphi@yahoo.com
Location of the Business

OWNED BY:
Funding Requirement and Source of Funds

(Your names as the Owners)
ANGELINE CURIOSO
ANGELA CURIOSO
Rubric for presentation

Exceptional Admirable Acceptable Poor
CATEGORY 8-10 6-7 4-5 1-3
Shows a full Shows a good Shows a good Does not seem to
understanding of the understanding of the understanding of parts understand the topic
CONTENT topic. Demonstrates topic with detail. of the topic, conveys very well.
material insight with connections.
new ideas.
Student is completely Student seems pretty The student is Student does not seem
prepared and has prepared but might somewhat prepared, to have prepared to
PREPAREDNESS obviously rehearsed, have needed a couple but it is clear that present at all.
is well organized. more rehearsals. rehearsal was lacking.
Group presents Group presents Group presents some Presents little or no

visuals that present a adequate visuals to visuals but does not supporting visuals
VISUALS vast and complete support presented support information
representation of information adequately
material
Speaks clearly and Speaks clearly and Speaks clearly and Often mumbles or
distinctly all (100- distinctly all (100- distinctly most ( 94- cannot be understood
SPEAKS CLEARLY 95%) the time, and 95%) the time, but 85%) of the time. OR mispronounces
mispronounces no mispronounces one Mispronounces no more than one word.
words. word. more than one word.
Stands up straight, Stands up straight and Sometimes stands up Slouches and/or does
looks relaxed and establishes eye straight and not look at people
confident. Establishes contact with everyone establishes eye during the
POSTURE & EYE
eye contact with in the room during the contact. presentation.
CONTACT
everyone in the room presentation.
during the
presentation.
Facial expressions and Facial expressions and Facial expressions and Very little use of
body language body language body language are facial expressions or
generate a strong sometimes generate a used to try to generate body language. Did
ENTHUSIASM
interest and strong interest and enthusiasm, but seem not generate much
enthusiasm about the enthusiasm about the somewhat faked. interest in topic being
topic in others. topic in others. presented.
Student is able to Student is able to Student is able to Student is unable to

accurately answer accurately answer accurately answer a accurately answer
almost all questions most questions posed few questions posed questions posed about
SUBJECT
posed about the topic about the topic. about the topic. the topic.
KNOWLEDGE
with substantial
information and
material.
Business attire, very Casual business attire. Casual business attire, General attire not
professional look. but wore sneakers or appropriate for
ATTIRE seemed somewhat audience (jeans, t-
wrinkled. shirt, shorts).

Rubric for the proposal written business plan
CATEGORY 4 3 2 1
Organization Information is very Information is Information is The information
organized with well- organized with organized, but is disorganized.
constructed well-constructed paragraphs are not
paragraphs and paragraphs. well-constructed.
subheadings.
Paragraph All paragraphs Most paragraphs Paragraphs included Paragraphing
Construction include introductory include related information structure was not
sentence, introductory but were typically not clear and
explanations or sentence, constructed well. sentences were
details, and explanations or not typically
concluding details, and related within the
sentence. concluding paragraphs.
sentence
Product Idea Idea is realistic and Idea is realistic Idea is somewhat Idea is not
well planned. and mostly well realistic and partially realistic and is not
planned. well planned. well planned.
Quality of Information clearly Information Information clearly Information has
Information relates to the main clearly relates to relates to the main little or nothing to
topic. It includes the main topic. It topic. No details do with the main
several supporting provides 1-2 and/or examples are topic
details and/or supporting details given.
examples. and/or examples.
Sources All sources All sources All sources One or more
(information and (information and (information and sources are not
graphics) are graphics) are graphics) are accurately
accurately documented but documented. documented.
documented. has 1-2 errors.

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St. Paul College San Rafael, Inc.

Pantubig, San Rafael, Bulacan

LESSON 1: INTRODUCTION TO ENTREPRENEURSHIP

How will you define Entrepreneurship?

“Entrepreneurship is not a destination; it’s a journey.”

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 1

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 2

Name: Date Accomplished:

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 3

Name: Date Accomplished:

Criteria for essay:

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 4

Name: Date Accomplished:

Instruction: Answer the following questions:

1. Write down at least 10 qualities that you possess as business students.

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 5

LESSON 2: JOB OPPORTUNITIES IN ENTREPRENEURSHIP

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 6

Name: Date Accomplished:

Hang on to your dreams

Activity or subject I enjoy Activity or subject I enjoy Activity or subject I enjoy

Skills I am learning Skills I am learning Skills I am learning

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 7

Name: Date Accomplished:

Criteria for essay:

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 8

Name: Date Accomplished:

Write a five-paragraph essay that answers the question above.

Criteria for essay:

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 9

LESSON 3: VIABILITY, PROFITABILITY and CUSTOMER REQUIREMENTS

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 11

Name: Date Accomplished:

Criteria for essay:

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 12

LESSON 4: POTENTIAL MARKET and the MARKET NEED

How to Identify Your Potential Markets?(Lake, L., 2019)

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 13

Reaching Your Potential Market (Lake, L., 2019)

Penetrated Market Target Market

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 14

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 15

In connection with ourselves:

Know your “WEAKNESS/ES”

- What is/are your weakness/es?"

In connection with ourselves:

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 16

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 17

Name: Date Accomplished:

The Strengths of the Family in Micro Environment

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 18

Family strengths Family weaknesses

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 19

LESSON 5: PRODUCT and SERVICE

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 20

CURIOSO, ANGELINE I.(12-ENTREP) LEARNING PACKET 21

Name: Date Accomplished: