“I want to climb the ladder as fast as possible”

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Goals
● Wants to climb up the
persona corporate ladder. Sees movie
shows as a networking
opportunity.
● Wants to pre-order snacks
and make a good impression
on colleagues.
Frustrations
● Wants to see the exact
images of products they’re
ordering - does not want to
make a bad impression by
ordering a different product.

Name
Age: Sophie Sophie is a project management intern for a large international
Education: 23 firm and wishes to climb up the corporate ladder as fast as
Hometown: Belgium possible. She sees movies as a great networking opportunity.
Family: 2 sisters
Occupation: Project management intern
for a large international firm
 “Ordering in English is hard when you’re not
used to the language”

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represents this
Goals
● Wants to balance studies with
persona fun - visits movie theatres on
weekends.
● Wants to save money as still
surviving in new country.
● Prefers to watch English
movies to get used to the
new language.
Frustrations
● Not familiar with English,
ordering food in the new
language becomes hard.
● Feels excluded when
translation option is not
available in native language
and apps are text-heavy.

Joseph
Age: 20
Education: Enrolled in online college classes
Nairobi, Kenya
Hometown: Lives with their mother, father and
Family: one younger sibling
Occupation: Full time student
Joseph is a recent immigrant to the United States and wants to
learn English and get acquainted with the culture of the new
country. He likes to visit the movie theaters with his family on
the weekends for some quality time and learn the new
language and culture.