FINAL PROJECT

Submitted to the subject of

English For Accounting

BUSINESS PROPOSAL

LOUKOUMADES
(GREEK DONUTS)

Created By: ACCOUNTANCY DEPARTMENT

FACULTY OF ECONOMICS
SITI SARAH AND BUSINESS
02320220015 UNIVERSITY MUSLIM OF
INDONESIA
2023
 List of Contents

List of Contents....................................................... ii
CHAPTER 1: INTRODUCTION......................... 1
1.1 Background of the Business....................... 1
1.2 Purpose of the Business................................ 2
CHAPTER 2: DISCUSSION................................. 3
2.1 Profile........................................................................ 3
2.2 Target Market..................................................... 4
2.3 Market Opportunity........................................ 5
2.4 Marketing Strategy......................................... 6
CHAPTER 3: BUDGETING................................ 7
3.1 Cost Planning....................................................... 7
3.2 Selling Price and Profit Planning............ 8
CHAPTER 4: CLOSING......................................... 9
4.1 Conclusion............................................................ 10

Business Proposal
Overview
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 Chapter 1:
Introduction
1.1 Background of the Business
Entering the era of the industrial revolution 4.0
caused changes in information on the internet to
accelerate and was supported by increasingly
sophisticated technological developments,
People's lifestyles such as increasing family
activity at work results in reduced consumption of
food cooked at home. This can be an opportunity
for culinary businesses to benefit by connecting
all elements electronically.

For this reason, product innovation is also needed

to achieve customer satisfaction by creating
something unique. Currently donuts have many
flavors and shapes, more and more
manufacturers are selling snacks with various
flavors, making us interested in pursuing the
donut business that is currently viral, namely
Loukoumades Donuts (Greek Donuts). Donuts
are one of the foods that are liked by everyone.
Donuts are made from flour, sugar, yeast, milk
and butter and then fried. The most common
donut made by the public is round like a ring
with a hole in the middle. But as time goes by,
now there is a donut that is viral again called
loukoumades (Greek donut) which comes in a
smaller size than the usual donuts, and is served
with various toppings according to taste such as
chocolate, white chocho, tiramisu, green tea, etc.

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1.2 Purpose of the
Business

- Attract other students' interest in

developing themselves in the field of
entrepreneurship.
- Get the biggest profit.
- Add entrepreneurial experience and
knowledge in conducting business activities.
- Realizing the ability and stability in
entrepreneurship to improve the progress
and welfare of society.
- Growing enthusiasm, attitudes, behavior
and entrepreneurial skills among students
and the community who are reliable and at
the forefront of entrepreneurship.

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Chapter 2: Discussion

2.1 Profile
Our Loukoumades (Greek
doughnuts) offer a wide variety
of flavors at affordable prices. to
be able to enjoy 1 serving of
loukoumades that we offer, you
only need to pay Rp. 8,000. At
that price you will get 1 portion
full of happiness.
3
2.2 Target Market

In running this
business our target
market includes all
levels of society,
from children to the
elderly. Most of these
groups can afford to
buy the products we
offer, because the
prices we provide
are affordable for all
groups.

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2.3 MARKET
OPPORTUNITY
Strength
- It has a good taste and a variety of
variants to choose from.
- It has an innovative and attractive
packaging.
- Can be consumed anytime and
anywhere.
- Products are easy to market.

Weaknesses
- Losses due to damaged goods.
- Lack of employees in the production
department.

Opportunity
- Materials for production are very
easy to obtain.
- Brings a lot of profit.
- Indonesian people are very
consumptive with contemporary
products.

Threats
- There may be a change in market
tastes.
- Increase in raw material prices.
- There is competition from certain
parties.

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2.4 Marketing
Strategy
WITH INTERNET MEDIA.
Promotion can be done using internet
media such as via Instagram, Twitter,
WhatsApp. Due to technological
developments, it will be easier for people
to access our business.

PRODUCT DEVELOPMENT
Product development from this business
can add a taste that may not exist in other
competitors so as to provide added value
in the eyes of consumers. so that product
development is getting better, and the
level of product characteristics is getting
recognized every day.

DOING PROMOTIONS
- Every Saturday we will give a discount to
consumers who buy 4 portions of
loukoumades, so we will give a discount of
5%.
- If consumers share our products on their
social media for 3 purchases, we will give 1
serving of loukoumades for free.

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 Chapter 3:
Budgeting
3.1 Cost Planning

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 3.2 Selling Price and
Profit Planning

Cost per Portion

Rp. 68.502/ 15 Portion = Rp. 4.566
Selling price per Portion
Rp. 4.600 + Rp. 3.400 = Rp. 8.000
Selling price 1 x Production
Rp. 8.000 x 15 Portion = Rp. 120.000
All Profits
Rp. 3.400 x 15 Portion = Rp. 51.000

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 CHAPTER 4:
CLOSING

4.1 CONCLUSION
Real entrepreneurs focus on pursuing
business opportunities, while ordinary
entrepreneurs focus on chasing money.
Don't be afraid to fail when starting a
business, because the failures we
experience are learning materials to
improve our efforts.

Thus the business proposal we made, we

hope that this step can develop a large
business, and investors are interested in
being able to provide capital assistance
from Loukoumades (Greek Donut). Thank
you for your attention.

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 Reach Out
For Orders or Inquiries

EMAIL ADDRESS
Loukoumades@gmail.com

PHONE NUMBER
085675971856

MAILING ADDRESS
123 Anywhere St., Any City, State,
Country 12345