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IoT - NXT - Country Localisation GTM - Ethiopia - Rev0.2
IoT - NXT - Country Localisation GTM - Ethiopia - Rev0.2
IoT.nxt® Go-To-Market
Country Program
Harnessing a white-
labelled Country &
Region-specific instance
Introduction
2
Company Overview
METRICS
330 + Employees
More than
3 Million
Enterprise end points under management
More than
7 Billion
Transactions per month
3
MachNation is exclusively dedicated to
testing and benchmarking Internet of
Things (IoT) platforms, middleware and
services.
https://www.machnation.com/about-machnation/
NOTABLE VENDOR
“The IoT.nxt offering spans the
range of required IIoT platform
components for industrial
Usability
enterprises.”*
*Gartner Magic Quadrant for Industrial IOT Platforms 2019
IoT.nxt®
Best-in-Class
IoT Platform
in 4
Favourable Mention categories:
2020: Monitoring
Representative Vendors of
Video Analytics Systems
Data
Management
Edge
Sectors
MINING UTILITIES
TELECOMS AGRICULTURE
RETAIL HEALTHCARE
PORTS MANUFACTURING
LOGISTICS HOSPITALITY
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Market Activation
UK
Netherlands
US
Italy
Turkey
Egypt
Tanzania
Ghana
Nigeria Kenya
DRC Mozambique
6
Use Cases
Classified as Confidential
Potential Use Cases
A summary of potential use cases that can be explored
Internal Infrastructure
• Intelligent cell site eGovernment
Agriculture monitoring
• Smart Cities
• Weather Patterns • Smart Generators
• Utilities Management (Energy and
• Smart Farming • Smart Facilities
Water metering)
• Animal Tracking • Service Delivery Enhancement
• Smoke/Fire Detection and response (Queue Management)
• Key Infrastructure Monitoring (Dams)
Smart Buildings
• Monitoring Buildings and
Transport and Fleet Dedicated IoT Platform Infrastructure
• In-house IoT capability • Environmental Monitoring
Management • Building Management (HVAC)
• Vehicle Tracking
• Secure platform
• Speed to execution • People Occupancy
• Logistics • Equipment Monitoring and
• Incidence Response • Connect legacy systems
Preventative Maintenance
• Vehicle Maintenance • Advanced analytics including
• Utilities (Electricity, Water,
• Ports AI & ML Generators, Solar, UPS)
• Data Centre Monitoring
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Example Propositions
The propositions that we will look to co-develop for Ehtio Telecom will be fully-inclusive, end-to-end propositions and will be
based on capabilities of the Ehtio Telecom line-of-business sales team, the technology stack of IoT.nxt®, the professional services
and Subject matter experts of IoT.nxt® & the market response.
It is therefore important to note that these propositions may be a smaller initial set, and this will grow and adapt as the
partnership evolves.
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IoT.nxt® Smart Agriculture Solution Potential Product Launches
Track and analyse the performance parameters of dams, water tanks and
Real Time Tracking wells/boreholes using a single reporting system as well as the GPS
coordinates of the movable systems.
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IoT.nxt® Vehicle Tracking Solution Potential Product Launches
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IoT.nxt® Smart Generator Monitoring Potential Product Launches
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IoT.nxt® Mechanized Mining Solution Initial Product Launches
Integrate asset data into short interval control (SIC) system to ensure that
Planning and short-term production plan is updated with real-time metrics.
Maintenance
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Cell Sites
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Building a new network, what are the challenges we can solve for?
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IoT.nxt® Intelligent Cell Site Solution
Battery Life Cycle Management
Aircon Threshold Management
• Battery discharge cycle monitoring
• Reduced the Aircon run time • Battery lifetime monitoring
• Energy saving in the rage of 10% to 20%
• Total battery energy availability
• Optimal use of free cooling • Regular battery testing
• Complete visibility of the entire cooling
• Temperature and voltage monitoring
and heating behaviour
Asset Security
Mobile & Static Generator Management
• Potential thieves are detected
• Fuel consumption
• Police are notified in the event of a
• Remote testing
perimeter violation
• Fuel levels
• Cameras are used to enable both
• Fuel theft or fuel leaks.
the police and the NOC staff to
• Start-up capability
validate all visits to the base station.
• Location
Approach
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Classified as Confidential
Introduction
IoT.nxt® proposes to provide Ehtio Telecom with a dedicated
team to localise and commercialise the IoT.nxt® technology
stack.
Classified as Confidential
IoT.nxt Commitment & Investment
Organizational Transformation IoT.nxt will invest in this partnership, to create a
• Provide and Refine GTM Framework localised program driving success in-country
• Define Organizational Strategy Not only a technology program, it’s a high-touch
• Adapt Operational Processes partnership with joint go-to-market
• Tailor Technical & Development Capabilities
Commitment
• Dedicated executive team and sponsorship
• Language support – will develop and invest (as
per roadmap in future)
Localized Products
• Develop localized products for Ethiopian
market
• Those products will be launched to other
OpCo’s and Ethiopia will earn royalties on sales
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Classified as Confidential
Programme Outline
Classified as Confidential
Programme Components
A summary of the primary components provided as part of this programme:
Dell Hardware Server Stack The platform license will Physical installation of the Setup of the IoT.nxt® Best of breed, and real-world
to be installed in your Data include a large block of server stack, and CommanderTM platform, experience in terms of
Centre. The IoT.nxt® stack endpoints and this can be configuration of including: processes associated to IoT
includes VMWare, increased as Ehtio Telecom infrastructure to provide • Micro Services sales and in-life demands:
OpenShift and Kubernetes. scales up client the hosting environment • Service bus and Queues • DevOps methods and
deployments for the IoT.nxt® • Load Balancers best practices
CommanderTM platform. • Core Services • Rapid PoC and PoV
This server kit provides the • Tenant Services configurations
infrastructure necessary to License period is 36-60
run a dedicated instance of • Platform configuration • Agile project delivery
months
the IoT.nxt® CommanderTM • User Setup • Technical and Sales
platform. Multiple VPC price book Enablement
options • Learning Curriculum
• Personalized Branding for
your organisation
• Knowledge transfer to
educate own teams
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Classified as Confidential
Programme Components
A summary of the primary components provided as part of this programme:
Technical training on Deep technical training on IoT.nxt® will form a dedicated team with this Pre-configured sensor kits
DevOps environment, the edge-to-cloud level of staffing to provide services to your are to be used for training
platform monitoring, architectural stack organisation during the engagement or PoV and PoC projects
environment maintenance including: In Country Sales Support (Optional)
and container • RaptorTM A local number of resources that can support
management. • Virtual RaptorTM customer-facing (remote or in person)
(V.RaptorTM) meetings for the purposes of advancing a sale.
• IoT.nxt® Portal Remote MST (able to travel as required):
• IoT.nxt® CommanderTM • DevOps Managed Services
• Cloud & Edge Development Services
Detailed curriculum-based
• Business Analysts
training program on
• Productization Specialists
technical aspects of the
• Technical Sales Support
platform, including:
• Pre-Sales Solution Design
• Solution Design • Marketing Services
• IoT Best Practices + Help Desk Services (remote team)
• Costing
• Sales Techniques
• Productisation
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Classified as Confidential
People - Underpinning the Success of the GTM strategy
We at IoT.nxt®, propose to supply Ehtio Telecom with a localised team to commercialize the IoT.nxt® technology stack and support the
sales efforts.
Key to this is a two-pronged approach:
1. Providing in-country, native-language sales support resources
2. Utilising IoT.nxt® solutions subject matter experts based in our Head-Office in Centurion, South Africa
Each of our team members lives our brand IoT.nxt® proposes a dedicated managed services team that will support Ehtio
values and will extend these commitments to Telecom during the SELL-BUILD-RUN sales cycle by providing expertise:
Ehtio Telecom. This enablement will not only • SELL: Technical Sales Support, Pre-Sales Solution Design, Capability
allow Ehtio Telecom EBU to rapidly deploy live Advisory / Specialist / Commercial and Marketing Services
projects to its clients, but it will also enable Ehtio • BUILD: Proof-of-Concept (PoC) Project management, Custom Software
Telecom to launch low touch-proof of concept Development
and proof of value projects in the IoT space. • RUN: Support Service and Technical Support
The Roles that we dedicate to the In-Country team support the life-cycle of the programme and will be tailored to be a complimentary
service that will assist to rapidly design, propose and sell solutions. Furthermore, the team is engaged to build & support these solution in-
life. The roles we will offer to this programme are:
• DevOps Managed Service • Technical Sales Support
• Software Development Service • Pre-Sales Solution Design
• Business Analysts • Support Helpdesk
• Productisation • Marketing Services
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Ehtio Telecom IoT.nxt® GTM & Platform Playbook
The workstreams are designed to engage the right stakeholders in Ehtio Telecom while driving collaboration across the entire program.
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Jointly Refine an IoT Go-to-Market (GTM) Strategy
Drive IoT Sales & Deliver Solutions to End Customers
The purpose of this workstream is to enable Ehtio Telecom & IoT.nxt® to jointly
implement the adapted sales, delivery and support processes to provision IoT
solutions to end customers. This workstream confirms our ability to implement
these processes. The prior workstreams define the ‘how’, whereas this
workstream serves to make it happen!
Key Activities
• Ehtio Telecom & IoT.nxt® jointly qualify sales opportunities.
• Promote IoT solution capability and business value to end customers.
• Deliver demos to end customers illustrating powerful IoT capabilities.
• Prepare IoT proposals to secure end-customer buy-in.
• IoT.nxt® submits statements of work (SoW) to Ehtio Telecom.
• Ehtio Telecom submits SoW to end customer to close sale.
Figure 4: Aligned to VF Purpose-led programmes • For sales wins, Ehtio Telecom executes IoT.nxt® SoW for pre-agreed delivery
services.
• Ehtio Telecom & IoT.nxt® jointly deliver IoT solutions to end customer.
• Ehtio Telecom & IoT.nxt® jointly support solution, providing ongoing DevOps
services.
Best Practices
• Begin this workstream as soon as the GTM strategy and the sales
Design, Sell, Build, Run
governance process is agreed.
• Co-creation processes
• Use actual sales opportunities to develop Ehtio Telecom’s internal
• Design Thinking
IoT resource skills in the mentorship portion of the Enablement
• Solution development and sales co-exist
Program.
• Delivery, Operating and Support Models
• Use actual sales opportunities to test and improve adapted
processes.
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Technology Stack
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Technology Stack
As part of the strategy of localising an In-Country, IoT.nxt offers 2 white-labelled platform licences to our
partners:
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Technology Stack
Setup of the IoT.nxt® technology stack in a hosting environment for Ehtio Telecom, including ensuring the effective
deployment and localised configuration of the key elements:
• Micro Services
• Service bus and Queues
• Load Balancers
• Core Services
• Tenant Services
• Platform configuration
• User Setup
Our approach to either option also provides the management and maintenance of the technical solution: Platform Maintenance, Support,
Monthly Feature Releases,
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Security
Security
RaptorTM Devices
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Platform Architecture
The IoT.nxt® CommanderTM platform provides a single integrated User Interface as a collaboration platform for all the disparate
applications, systems, devices, and sensors found in the business’s ecosystem. The CommanderTM is a horizontal, open platform
framework that leverages a micro-service architecture using the latest development technology.
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Instances and Tenants
Ehtio Telecom Cloud
IoT.nxt®
Cloud IoT.nxt®
Core Platform
Tenant
Tenant
Tenant
Tenant
IoT. nxt®
• There is no limit on the number of tenants and sub-tenants.
Client Platform Consumption is licensed on end-points, not tenants
• Separate environments for Staging, QA, Development and Disaster
Tenant
Tenant
Tenant
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Value Proposition
Capabilities • Senior management team with more than 100 years of typical relevant experience;
• Multi-skilled team;
• Closely working with strategic alliances to get a head start on new tools and technologies;
• Deep expertise in the latest technologies.
Unique Value Proposition • We have pioneered an agile, technology- agnostic application that leverages off the core principles of Internet of Things (IoT);
• We have bridged the challenges of Big Data and the end-to-end flow of this data from edge to ERP;
• Our IoT intelligent edge gateway filters data and only alerts when out of threshold;
• Major players in the industry have confirmed that IoT.nxt® provides a unique solution worldwide;
• We are the only pure-play IoT provider in South Africa;
• We are confident that implementing our IoT solution will provide significant business value, lower cost of ownership, and
improved efficiencies;
• Adoption of our technology does not require significant capital outlay as we protect the client’s existing investment in systems and
hardware (no traditional rip-and-replace unless it provides improved business value);
• Our solutions are Rand-based, with lower overhead costs compared to our competitors, providing a very competitive price option;
• Contrary to traditional IT deployments we can demonstrate value in a very short period - speed to implement;
• We integrate analogue and digital devices.
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Commercial Framework & Commitments
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Special Terms & Financial Considerations
• Ehtio Telecom and IoT.nxt will collaborate for purpose of building an
in-country IoT capability and propositions for the Ehtio Telecom
Enterprise Business Unit.
• As sole country license holder, any project in Ethiopia using the
IoT.nxt technology, irrespective of whether Ehtio Telecom sells it or it
is sold via any other channel, will be channeled through the Ehtio
Telecom license.
• POC and POV projects can be customized and built using allocated
resources and end points at no additional charges.
• Professional Services & Hardware revenue for solutions on the IoT.nxt
platform will be shared as follows:
• Hardware
• All revenue for hardware directly procured by Ehtio Telecom and sold
by Ehtio Telecom will be for Ehtio Telecom’s own benefit and need
not be shared with IoT.nxt;
• Hardware procured by IoT.nxt on behalf of Ehtio Telecom will be
subject to IoT.nxt adding a margin and will not be shared with Ehtio
Telecom and be subject to a reasonable deposit (in IoT.nxt’s
discretion) being received before the order is placed.
• 2. Services
• a. All revenue for services directly supplied by Ehtio Telecom
to customers or channel partners will be for Ehtio Telecom’s own
benefit and need not be shared with IoT.nxt;
• b. Services delivered by IoT.nxt on behalf of Ehtio Telecom to
customers or channel partners will be subject to IoT.nxt adding a
margin and will not be shared with Ehtio Telecom.
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www.iotnxt.com linkedin.com/company/iot.nxt twitter.com/iot_nxt facebook.com/iotnxt youtube.com