STRATEGIC MANAGEMENT

GROUP ASSIGNMENT: 01

GROUP MEMBERS:

Tooba Siddiqui 22523 (Group Leader)

Waqas Zohaib 17710

Ibrahim Ali Baig 25085

Muhammad Junaid 17853

Misbah Shahid 25172

Syeda Ailia Fatima Taqvi 25366

SUBMITTED TO:
Dr. Usman Aleem

DATE:
06-08-202
 Contents

AMAZON ............................................................................................................................................................ 3

INDRIVE ........................................................................................................................................................... 10

DARAZ .............................................................................................................................................................. 18

FOODPANDA ................................................................................................................................................... 23

WALMART....................................................................................................................................................... 30
 TOPIC:

Based on the organizations vision, mission, and core values (culture), find how these
organizations board of directors or CEO analyze part is done by them.?

GROUP MEMBER 1:
Student’s Name Waqas Zohaib

Registration Number 17710

Company Amazon

AMAZON

Ans: I choose Amazon for this assignment which is primarily involved in the tertiary sector.

INTRODUCTION:

Amazon is one of the biggest e-commerce platforms in the world. It is a global technology firm

based in the United States. On July 5, 1994, in Bellevue, Washington, Jeff Bezos started it. Amazon

began as an online bookshop but rapidly grew to provide a wide range of goods, earning the

nickname "The Everything Store”.

Innovating technology and services like Amazon Prime, which provides quick and free shipping

as well as access to a sizable library of streaming video, have helped Amazon diversify its company

throughout the years.

 VISION

“To be Earth’s most customer-centric company.”

Company’s success has been largely attributable to this emphasis on client pleasure. Amazon has

changed the way people shop by making it comfortable and accessible for customers to buy

anything from books and gadgets to apparel and food from the comfort of their homes.

MISSION

“To build a place where people can come to find and discover anything they might
want to buy online.”

This mission statement demonstrates Amazon's dedication to putting customer pleasure first and

offering a huge assortment of goods at affordable costs.

It's important to keep in mind that mission statements can alter over time, and businesses frequently

update them to reflect their changing objectives and tactics. For the latest version of Amazon's

mission statement, I thus suggest visiting their official website or recent sources.

CORE VALUES

Amazon employs various core valued to drive its success and accelerate its growth and retain its

position as one of the world's leading technology and e-commerce firms, Amazon implements a

number of basic tactics. While the company's strategy may alter in the future, some of its important

basic strategies include Client Centricity, E-commerce Dominance, Amazon Prime Membership,

Web services, Innovation & Technology, Logistics & Fulfilment and much more.

Evaluation of Current Strategy:

For every organization, including Amazon, handling external analysis is a crucial component of

strategic decision-making. The CEO and the board of directors play crucial responsibilities in

monitoring and taking action in response to external variables that may affect the performance and

competitiveness of the firm as well as internal variables.

EXTERNAL ANALYSIS OF THE COMPANY

Market Research and Environmental Scanning:

The CEO and other members of Amazon's management team work with market research teams to

examine trends, customer behavior, and the state of the industry. They are better able to keep

informed about outside issues that could have an impact on the business's operations and

competitive position.

Industry Trends and Disruptions:

Amazon's management closely monitor developing market trends and game-changing

technological developments. They continually evaluate whether the company's present plans are

in line with the changing environment and, if required, change as needed to stay one step ahead of

the competition.

Global Economic Trends:

To foresee possible effects on consumer spending, supply chains, and logistics, boards and the

CEO analyze global economic trends. Understanding these changes in the economy enables

Amazon to modify its pricing and distribution plans accordingly.

Alliances and Partnerships:

To take advantage of synergies and enter new markets, the boards and CEO evaluate prospective

alliances and partnerships with other businesses. Strategic partnerships can aid Amazon in

overcoming market-competition obstacles and expanding its consumer base.

Scenario Planning:

Amazon's leadership may participate in scenario planning exercises to get ready for any

interruptions and uncertainty. This entails imagining many speculative outcomes and creating

backup strategies to handle each one.

Long-Term Vision:

Based on their external study, the boards and CEO lastly established a long-term vision for the

business. This vision acts as a compass for allocating resources and making strategic decisions.

INTERNAL ANALYSIS OF THE COMPANY

Understanding the company's strengths, limitations, and operational performance is essential for

the Board of Directors and the CEO of Amazon. They may use this evaluation to pinpoint areas

that need work, capitalize on their strengths, and make wise decisions that will promote efficiency

and growth. Here is how they manage Amazon's internal analytical department:

Financial Performance:

The CEO, board members, and balance sheets, income statements, and cash flow reports are all

reviewed. Making educated judgments about investments, growth, and cost management is made
possible by this research, which enables them to evaluate the company's financial stability,

profitability, and cash flow.

Key Performance Indicators (KPIs):

Throughout its operations, Amazon monitors a variety of KPIs, including those related to customer

happiness, sales growth, inventory turnover, and fulfilment effectiveness. These KPIs are regularly

monitored by boards and the CEO to assess the company's performance in comparison to set goals

and industry standards.

Competitive Intelligence:

To understand the strengths, weaknesses, opportunities, and risks offered by other firms, boards

and the CEO engage in obtaining competitive information. Using this knowledge, one may create

tactics that work to keep Amazon at the top of the market and spot growth opportunities.

Human Resources and Talent:

The leadership evaluates workforce quality, talent development efforts, and employee engagement

levels. Amazon's considerable emphasis on human resources guarantees that it can recruit and

retain qualified people while also fostering a healthy work culture.

Consumer Insights and Data:

Amazon uses data analytics to get insights into consumer behavior and preferences. This data is

used by boards and the CEO to make customer-centric choices, personalize experiences, and

improve product offerings.

Culture and Values:

The Company’s leadership evaluates its culture and values to guarantee alignment with its mission

and long-term goals. A strong culture encourages innovation, collaboration, and a customer-centric

attitude.

SWOT ANALYSIS

Strengths: Weaknesses:

Amazon is a worldwide recognized and trusted Amazon's operations can be difficult due to its

brand that is known for its broad product wide range of products and services, which can

offers, dependable services, and customer- lead to logistical issues and inefficiencies.

centric attitude.
Dependence on E-commerce: Amazon's e-

Diversified Product Portfolio: Amazon commerce sector accounts for a sizable amount

provides a diversified variety of goods and of its income, making the corporation sensitive

services, including e-commerce, cloud to changes in customer behavior or market

computing (Amazon Web Services - AWS), dynamics.

digital content streaming, and more, allowing

Labor Issues: Amazon has been chastised and
it to meet the demands of a wide spectrum of
criticized for its treatment of warehouse
customers.
workers and labor practices, which might harm

Market Leadership: Amazon has positioned its reputation and lead to legal action.

itself as a market leader in e-commerce, cloud

computing, and a variety of other industries,

providing it a competitive advantage over its Challenges of International Expansion:

competitors. Adapting to varied cultural and regulatory

settings may be difficult, especially in nations

Client-Centric Approach: Through its

Amazon Prime programme, the corporation

prioritizes client pleasure and has a reputation

for exceptional customer service, easy returns,

and rapid delivery alternatives.

Opportunities: Threats:

Cloud Computing Growth: As more Amazon confronts fierce competition from

organizations adopt cloud computing, Amazon other e-commerce behemoths, cloud service

Web Services (AWS) continues to see providers, and diverse merchants, which may

considerable growth, presenting Amazon with put pressure on its market share and

new income streams and potential for profitability.

development.
Regulatory and Legal Issues: Because

Global Market Expansion: Amazon may Amazon operates in various nations, it is

increase its presence in emerging regions, subject to a variety of regulatory regimes, tax

where e-commerce and online services are rules, and potential antitrust investigations.

quickly increasing.
Cybersecurity Risks: As an online platform

Diversification: Expanding into other sectors that handles massive quantities of consumer

and businesses, such as healthcare or logistics, data, Amazon is always vulnerable to

 might provide Amazon with more growth and cybersecurity risks such as potential data

revenue diversification options. breaches and hacker attempts.

Subscription Services: Amazon may Disruptions in the Supply Chain: Whether

continue to invest in and grow subscription caused by natural catastrophes, political

services such as Amazon Prime, Amazon instability, or other circumstances, disruptions

Music, and Amazon Prime Video in order to in the supply chain might have an impact on

attract more loyal consumers. Amazon's rability to provide products and

services efficiently.

GROUP MEMBER 2:

Student’s Name Syeda Ailia Fatima Taqvi

Registration Number 25366

Company InDrive

INDRIVE
Ans: I choose Indrive for this assignment which is primarily involved in the tertiary sector.

INTRODUCTION:

Indrive (formerly known as inDriver) is a ride-hailing service that operates in 48 countries and has

over 150 million downloads. It is the second most downloaded ridesharing and taxi app in the
world, with headquarters in Mountain View, California. In 2013, the firm was formally

established.

It is one of the most rapidly developing international passenger transport providers that use a peer-

to-peer pricing mechanism. In the inDrive app, all travel conditions are defined by an agreement

between passengers and drivers. inDrive operates in both tiny villages with a population of 10,000

people, which frequently have poor internet and no maps of the area, and huge cities with the

highest degree of competitiveness. According to OZY, inDrive takes 5-8% of the fare from drivers'

earnings, which is much less than other big ride-hailing services. Passengers pay drivers directly

in cash or non-monetary settlements for all journeys. The inDrive mobile app is available for both

Android and iOS devices.

VISION STATEMENT:

The vision statement of indrive is:

“People and communities around the world should have access to an honest and fair

service”

This statement explains the idea of indrive founder that their core vision is to provide their

customers an equal opportunity for development and propensity and their customers can get honest

and fair ride services so that the customer feel comfortable while travelling in indrive.
 MISSION STATEMENT:

The mission statement of indrive is:

“Challenging injustice”

This statement explains that the mission of indrive is to in the mobility and transportation arena,

indrive is committed to eliminating injustice and supporting transparency and fairness. Our

collaboration with SHIELD enables us to remain committed to our objective of assisting people,

assuring the greatest levels of trust and justice for everybody while sustaining our rapid

development.

CORE VALUES

Indrive app has following core values which they are fulfilling in their app services:

1. To be completely dedicated to our vision and goal. We make money by advocating the

ideals of fair trade. We run long-term non-profit programs. These are both significant,

purposeful core businesses for us. We operate ethically and cause no harm.

2. To be professional, effective, and self-starting. Increase your productivity while keeping

your costs down. To be slim and agile. Accept responsibility and be exact. Use your

common sense. Continuously improve and innovate

3. To be more user-centric and to promote brand loyalty, safety, and emotional connection.

Develop the team relentlessly and employ the greatest personnel. Motivate personal

development. Maintain team inclusion, meritocracy, mutual support, and respect, as well

as honesty and direct feedback. Contribute to the satisfaction of users and the team.
 4. To better the world, we must first improve ourselves. Beyond business, we contribute to

the development of local communities and are concerned about the environment.

5. By providing individuals with the opportunity and option to live better lives regardless of

gender, age, ethnicity, culture, or social standing.

EXTERNAL ANALYSIS:

An external strategic analysis of indrive would involve examining the market and industry trends

that could impact indrive performance. This could include analyzing the competitive landscape

and identifying emerging trends in the retail industry, such as the growing importance of e-

commerce. It may also involve assessing the impact of economic and political factors, such as

changes in consumer behavior or shifts in trade policy. By understanding these external factors,

indrive can make more informed decisions about how to allocate resources, develop new products

and services, and respond to changing market conditions. Overall, an external strategic analysis is

an important tool for any company looking to stay competitive and adapt to a rapidly changing

business environment.

PESTLE analysis, which stands for Political, Economic, Sociocultural, Technological, Legal, and

Environmental. It's a framework used to analyze the external macro-environmental factors that can

impact a business.

HOW BOARD OF DIRECTORS AND CEO CONTROL EXTERNAL ANALYSIS:

INDRIVE's board of directors and CEO undertake external analysis using a variety of approaches

to obtain knowledge about the external environment.

They undertake market research in order to have a better understanding of industry trends, client

demands, and rival strategies. They scan industry periodicals, news channels, and social media to

remain current on industry trends.

They visit industry conferences, trade exhibitions, and networking events to network with peers

and learn about new technology and market trends. They also communicate with government

officials and policymakers to remain up to date on changes in rules and policies that may affect

the company's operations.

Overall, the INDRIVE board of directors and CEO employ a number of approaches to obtain

information about the external environment and keep current on the newest developments. This

enables them to make more educated decisions on the company's strategy, operations, and

investments.

The PESTLE analysis (Political, Economic, Sociocultural, Technological, Legal, and

Environmental) is one example. It is a framework for analyzing external macro-environmental

elements that might have an influence on a firm.

Another example is Porter's Five Forces study, which is used to assess an industry's competitive

climate. It considers five forces to assess an industry's attractiveness: supplier negotiating power,

buyer bargaining power, threat of new entrants, danger of substitutes, and competitive rivalry.

Overall, external analysis is critical for INDRIVE's CEO to keep current with the external

environment and make educated decisions regarding the company's strategy, operations, and

investments.
 INTERNAL ANALYSIS:

An internal strategic analysis of Indrive would examine factors within the company that could

impact its performance. This might include analyzing indrive strengths and weaknesses,

identifying areas where the company could improve its operations, and assessing the effectiveness

of its current strategies. By understanding these internal factors, indrive can make more informed

decisions about how to allocate resources, develop new products and services, and improve its

overall performance. An internal strategic analysis is an important tool for any company looking

to identify areas for improvement and develop strategies to achieve its goals.

HOW BOARD OF DIRECTORS AND CEO CONTROL INTERNAL ANALYSIS:

INDRIVE's board of directors and CEO employ the Balanced Scorecard technique for internal

analysis. This strategy enables them to assess the success of the organization from four

perspectives: financial, customer, internal processes, and learning and growth.

1. Financial: The financial viewpoint assesses the financial performance of the organization,

including sales, costs, and profits.

2. Customer: The customer viewpoint assesses how successfully the firm meets its customers'

wants and expectations.

3. Internal Processes: The internal processes viewpoint assesses the internal operations and

procedures of the firm.

4. Learning and Growth: The learning and growth viewpoint assesses the organization's ability

to innovate and improve through time.

The Balanced Scorecard technique provides the board of directors and CEO with a holistic

perspective of the company's performance across various dimensions. This enables them to make

more educated decisions on the company's strategy, operations, and investments.

Overall, the Balanced Scorecard system helps INDRIVE's board of directors and CEO analyses

the company's performance and find opportunities for improvement across various dimensions.

The McKinsey 7S model is also used by INDRIVE's board of directors and CEO for internal

analysis. This approach assists them in assessing the success of the organization across seven

dimensions: strategy, structure, systems, style, staff, skills, and shared values.

 The strategy dimension assesses the general direction and aims of the firm.

 The structural dimension assesses the organizational structure of the firm and how it is

intended to meet its objectives.

 The systems dimension assesses the company's processes, policies, and procedures.

 The leadership style dimension assesses the company's leadership style and how it affects

the organization.

 The personnel dimension assesses the employees of the firm and how they contribute to

the organization.

 The skills component assesses the talents and capacities of the firm.

 The shared values dimension assesses the company's culture and how it affects the

employees.

The board of directors and CEO may gain a complete assessment of the company's performance

across several aspects by employing the McKinsey 7S model. This enables them to make more

educated decisions on the company's strategy, operations, and investments.

Overall, the McKinsey 7S model is a useful tool for INDRIVE's board of directors and CEO to

use when evaluating the company's performance and identifying opportunities for development

across several dimensions.

SWOT ANALYSIS:

Strengths: Weaknesses:

 Agreements between drivers and  The application's location and

users might be used to negotiate address are insufficiently clear and

prices. thorough.

 The program is straightforward  Pick-up timings are occasionally

and simple to use. delayed.

 Passengers have the option of

selecting their favorite driver.

Opportunities: Threats:

 Expansion into new markets.  Consumer tastes are shifting

towards comparable apps.

 Putting in place loyalty programs

and incentives.  Market competition is fierce.

 Allowing for new features to be

added through innovation

 GROUP MEMBER 3:

Student’s Name IBRAHIM ALI BAIG

Registration Number 25085

Company Daraz

DARAZ

Ans: So as we see the Daraz falls in the Tertiary Sector, Daraz.pk acts as a digital intermediary

that connects buyers and sellers, providing a platform for various businesses to showcase and sell

their products to consumers. It offers a wide range of products, including electronics, fashion

items, home appliances, and more, which are sourced from various sellers and brands.

INTRODUCTION:

Daraz.pk is the one of the biggest e-commerce web-base in Pakistan. Daraz.pk doing its operations

in Pakistan, Sri Lanka, Bangladesh and Myanmar. Daraz.pk is the number one destination for

online shopping and product search in the country. It has marked its territory and has defined its

goals to be the leading one-stop shopping destination for all life style needs. It was founded in

2012 by a German venture capital company, Rocket Internet. Daraz Group operates e-commerce

platforms and logistics services in Pakistan, Bangladesh, Nepal, Srilanka and Myanmar. In May

2018, Daraz Group was acquired by the Chinese e-commerce company Alibaba Group. Daraz was

founded as a Fashion retailer in Pakistan in 2012 but changed to a general marketplace strategy

and business model in 2015 when it also launched operations in Bangladesh and Myanmar.
 MISSION STATEMENT:

Daraz's mission statement is to empower entrepreneurs and democratize commerce in order to

create a world where everyone benefits from e-commerce business model.

VISION STATEMENT:

Daraz vision is to become a champion of south Asia serving 50 million by 2023. And Daraz vision

is to provide variety of products to our customer at best cheapest price we can gave to their door

steps within a blink of eye. And want to be the most selling market place in Pakistan, where people

will get every possible product from industrial engineering to home decorative.

CORE VALUES:

The board of directors and CEO of Daraz.pk uses various methods to conduct external analysis.

They use market research to collect information about the market and the customers. This

information helps them to understand the needs and preferences of customers, as well as identify

trends and changes in the market. They also monitor industry trends to identify emerging markets,

new technologies, and changes in consumer behavior. (Make it personal) We live to create a

memorable and personalized experience that inspires people’s uniqueness. (Continuously

innovate) In our pursuit of excellence, we are always looking for better, faster and smarter ways

to stay ahead. (Deliver on our promise) If we say we are going to do something, we do it. We can
always be counted on. (Generosity of spirit) We go beyond our needs as individuals and as a

business to positively impact others. These are the key core value of the company.

EXTERNAL STRATEGY ANALYSIS:

Daraz.pk uses a variety of external strategy analysis tools to help it identify market trends and

changes in the competitive landscape. Some of the tools that Daraz.pk uses include PESTEL

analysis (Political, Economic, Sociocultural, Technological, Legal, and Environmental), Porter's

Five Forces analysis, and competitor analysis. These tools help Daraz.pk to identify areas where

it can grow and expand, as well as areas where it may face challenges or threats. By using these

tools, Daraz.pk is able to develop strategies that help it to stay competitive and achieve its goals.

HOW BOARD OF DIRECTORS AND CEO CONTROL EXTERNAL ANALYSIS:

The board of directors and CEO of Daraz.pk also analyze the competition to identify their strengths

and weaknesses. They use tools like SWOT analysis and Porter's Five Forces analysis to identify

the competitive landscape and understand how the company can compete effectively. They also

conduct PESTEL analysis to identify political, economic, social, technological, environmental,

and legal factors that can impact the company's operations. By conducting external analysis, the

board of directors and CEO can make informed decisions about the company's strategy, operations,

and investments. They can identify opportunities for growth and expansion, as well as potential

threats that can impact the company's profitability. By staying up-to-date with market trends and

changes in the competitive landscape, the board of directors and CEO can develop strategies that

help the company to stay competitive and achieve its goals.

 INTERNAL STRATEGY ANALYSIS:

Daraz.pk uses a variety of internal strategy analysis tools to help it identify its strengths,

weaknesses, opportunities, and threats. Some of the tools that Daraz.pk uses include SWOT

analysis, Porter's Five Forces analysis, and the BCG matrix. These tools help Daraz.pk to identify

areas where it can improve, as well as areas where it has a competitive advantage. By using these

tools, Daraz.pk is able to develop strategies that help it to achieve its goals and stay ahead of

the competition.

HOW BOARD OF DIRECTORS AND CEO CONTROL INTERNAL ANALYSIS:

The board of directors and CEO of Daraz.pk use various methods to conduct internal analysis.

They review financial statements to understand the company's financial performance, including

revenue, expenses, and profits. They also analyze sales data to identify trends in customer behavior

and preferences. The board of directors and CEO of Daraz.pk monitor employee performance to

ensure that the company is operating efficiently and effectively. They use tools like SWOT

analysis and BCG matrix to identify the company's strengths and weaknesses. They also use

Porter's Value Chain analysis to identify areas where the company can improve its operations and

increase efficiency. By conducting internal analysis, the board of directors and CEO can make

informed decisions about the company's strategy, operations, and investments. They can identify

areas where the company is performing well and areas where it needs to improve. By staying up-

to-date with internal performance metrics, the board of directors and CEO can develop strategies

that help the company to stay competitive and achieve its goals.
 SWOT ANALYSIS:

For further understanding we can also explain the SWOT analysis of Daraz.pk.

STRENGTHS: WEAKNESS:

Daraz.pk has a strong brand reputation and a Daraz.pk faces intense competition from other e-

large customer base. It offers a wide range of commerce platforms. It also faces challenges in logistics

products at competitive prices, which attracts and delivery, which can impact customer satisfaction.

customers. It also has a user-friendly website Additionally, it has limited control over the quality of

and mobile app, which makes it easy for products sold by third-party sellers on its platform. And

customers to shop online. Further Daraz focuses it Operates in few categories with Low profit margin.

on Feasible and convenient modes of payment.

High security. Diverse branded products,

especially in clothing category and house hold

items etc.

OPPORTUNITIES: THREATS:

Daraz.pk can expand its product offerings to Daraz.pk faces threats from new competitors entering

attract more customers with these opportunities. the market. It also faces challenges from changing

1. Leading E-commerce platform 2. Jobs for customer preferences and shifting market trends.

freelancers 3. Growing E-commerce sales 4. Additionally, it faces regulatory challenges and risks

Rapid growth in internet users which results in related to cybersecurity and data privacy. Also there is
more customer. It can also improve its delivery the thread of high order volume, security managing

and logistics operations to improve customer problems, and managing the increase in online retailers

satisfaction. Additionally, it can explore new using their platform.

markets and expand globally.

GROUP MEMBER 4:

Student’s Name MUHAMMAD JUNAID

Registration Number 17853

Company Foodpanda

FOODPANDA

Ans: Foodpanda is a global chain and its falls in the tertiary industry sector and consumer

staples market sector.

INTRODUCTION:

The company was founded in 2012 and is headquartered in Berlin, Germany. It operates in many

countries around the world, including Pakistan. Foodpanda.pk partners with a wide range of

restaurants, cafes, and other food outlets to offer customers a diverse selection of food options.

Customers can place orders through the Foodpanda.pk app or website, and have their food

delivered to their doorstep. The company offers a variety of payment options, including cash on

delivery and online payment.

 MISSION STATEMENT

The Mission statement includes the clear goals and strategy of the company that what strategies

they will go to apply and how they will run their organization. The mission statement of Food

panda is to become the quickest, most inventive business in the great food area. Engaging the

interest of brand of humor, the food panda’s another goal is to make best stories with the

imagination and mind and a distinct understanding into neighborhood cooking society.

VISION STATEMENT

This is basically an inspirational statement made by the companies that indicates that what will

they like to achieve. The food panda vision statement is not only bringing food from the favorite

restaurants but it main focus is to make a connection by sitting with the chefs, dreaming up menus

which are full of flavors and will freshly arrive. They will make the experience of the consumers

memorable.

CORE VALUES:

1. Customer-Centric: We prioritize our customers' needs and expectations above all else.

Every decision we make is with the aim of providing the best possible experience for our

customers.

2. Reliability: We are committed to being a trustworthy and dependable partner for our

customers, riders, and restaurant partners. Reliability is the foundation of our relationships

and the key to building trust.

3. Passion for Excellence: We have a relentless pursuit of excellence in everything we do.

From the quality of our services to the level of support we offer, we are dedicated to being

the best in the industry.

4. Innovation and Agility: We embrace a culture of innovation and agility, encouraging our

teams to think outside the box, adapt to change quickly, and drive continuous improvement.

5. Diversity and Inclusivity: We celebrate diversity and inclusivity in our workforce,

restaurant offerings, and the communities we serve. We believe that a diverse and inclusive

environment fosters creativity, innovation, and better decision-making.

6. Social Responsibility: We recognize our role in the communities we operate in and are

committed to making a positive impact. We support initiatives that promote sustainability,

reduce food waste, and contribute to the well-being of society.

7. Team Spirit: Collaboration and teamwork are integral to our success. We value the

contributions of every individual and believe that together, we can achieve remarkable

results.

EXTERNAL ANALYSIS:

An external analysis of Food panda involves assessing the macro-environmental factors and

industry-specific factors that can impact the company's operations, opportunities, and challenges.

This analysis often includes examining the political, economic, social, technological,

environmental, and legal (PESTEL) factors, as well as conducting a Porter's Five Forces analysis

to understand the competitive landscape. Please note that the information provided here is based
on a general approach to external analysis and may not reflect the most current situation for Food

panda.

HOW BOARD OF DIRECTORS AND CEO CONTROL EXTERNAL ANALYSIS:

Boards of directors and CEOs play a critical role in handling the external analysis of a company

like Food panda. External analysis involves understanding the macro-environmental and industry-

specific factors that can impact the company's operations, growth, and strategic decisions. Here's

how boards of directors and CEOs typically handle the external analysis part:

1. Political Factors: This includes government stability, regulations, taxation policies, and trade

relations. For Food panda, political stability and favorable regulatory policies can support its

growth. However, changes in regulations related to food safety, labor, or e-commerce could

pose challenges.

2. Economic Factors: Economic indicators such as GDP growth, inflation rates, and consumer

spending affect Foodpanda's business. Economic downturns may lead to reduced consumer

spending, impacting the demand for food delivery services.

3. Social Factors: Cultural preferences, lifestyles, and demographics influence consumer

behaviors. An understanding of social trends helps Foodpanda tailor its services to local

preferences.

4. Technological Factors: Technological advancements can impact Foodpanda's platform,

delivery methods, and customer experience. Innovations like mobile apps, GPS tracking, and

data analytics have transformed the food delivery industry.

5. Environmental Factors: Growing awareness of environmental issues may lead to demand

for sustainable practices, such as eco-friendly packaging and efficient delivery routes.

6. Legal Factors: Food safety regulations, labor laws, and intellectual property protection are

crucial for Foodpanda's operations. Adhering to local laws ensures the company's legality and

reputation.

INTERNAL ANALYSIS

One potential internal strategy for Foodpanda could be to focus on improving its delivery times

and reliability. By investing in technology and logistics infrastructure, the company could

potentially reduce delivery times and improve the overall customer experience. Additionally,

Foodpanda.pk could also consider expanding its range of services, such as offering meal kits or

grocery delivery, to differentiate itself from competitors and capture new market segments.

HOW BOARD OF DIRECTORS AND CEO CONTROL INTERNAL ANALYSIS:

The board of directors and CEO of Foodpanda.pk would likely conduct an internal strategic

analysis by reviewing the company's financial performance, market trends, customer feedback,

and other relevant data. They would then use this information to identify areas for improvement

and develop strategies to achieve the company's goals. The board of directors would also provide

oversight and guidance to the CEO and management team, ensuring that the company is operating

in an ethical and responsible manner.

 SWOT ANALYSIS:

For further understanding we can also explain the SWOT analysis of Foodpanda.

Strengths Weaknesses

 Discounts: For the customer’s happiness and to  Execution: The idea is very amazing indeed but

make them satisfied they include discounts or the implantation is where the foodpanda lacked.

special offers for everybody in festive seasons, They didn’t consider the small details although

weekends, etc. it is networking in the world is very strong but

 Delivery: Providing the food or groceries to the not focusing on the technicalities of the business

customers in the expected time and on special is why it may turn into a disaster if they still

request even early to satisfy their customer needs. don’t consider these details.

 User-Friendly Website: Thinking of your  Payment Method: Recently a lot of customers

customers is always first for most companies and so have complained to the company about the

did Foodpanda by making their site full of images, offline payment methods. They should enhance

features, customer reviews, location, customer their mode of payment efficiency.

service, and many more so that the customer can

find everything at their convenience.

 Opportunities Threats

 
Expansion – If they are successful in saving the model Competitors – In every field there are competitors,

and improving their faults the second thing, they and no doubt every company has to face some but

should consider is the expansion to every part of the if the company has defined your goals or company

world. future goals then there will be less chance of losing

 Quality – They should work more on maintaining the your customers who follow your brand.


quality of content and services they are offering Pandemic – Till now everyone is aware of the covid

instead of just increasing their numbers they should era and now every company knows that in this

increase the quality of holding and meeting up to their situation how the economy falls and how disaster it

least expectations. can be like so taking care of the services in a way

 Engagement- Building their connection with the that people feel safe is what the company can start

customers who are interested in your content and with.


creating a loyal bond with them so that they won’t Changing Trends- People are now more and more

leave you at any point in time. bombarded with information about health and

thanks to the internet which tells us about all the

good and bad foods for us. So starting an

organic food column in their business plan can

help the company to reach its goals.

 GROUP MEMBER 5:

Student’s Name Misbah Shahid

Registration Number 25172

Company Wallmart

WALMART

Ans: I choose Walmart company for this assignment which is primarily involved in the secondary

sector.

INTRODUCTION:

Walmart is a multinational retail corporation that operates a chain of discount department stores,

grocery stores, and hypermarkets. It was founded in 1962 by Sam Walton and is headquartered in

Bentonville, Arkansas. Walmart is the largest company in the world by revenue, with over 11,000

stores in 27 countries. Walmart is known for its low prices and wide range of products, which

include groceries, electronics, clothing, and more. Walmart has made significant investments in e-

commerce in recent years, including acquiring Jet.com, an online retailer, and expanding its online

offerings to compete with companies like Amazon. Walmart is also known for its philanthropic

efforts, including its commitment to sustainability and its efforts to provide disaster relief. Overall,

Walmart is a major player in the retail industry and has had a significant impact on the way people

shop and live.

Walmart is primarily involved in the secondary sector, which involves the manufacturing and

production of goods. Walmart operates in the retail sector, selling a wide range of products to
customers in stores and online. They are known for their low prices, large selection of goods, and

commitment to customer service. Walmart has expanded its business over the years to include

grocery stores, pharmacies, and other services, but their core business remains retail sales. They

purchase goods from manufacturers and then sell them to customers in their stores and online.

MISSION STATEMENT:

Walmart operates with the following Mission:

“To save people’s money so they can live better”

This statement reflects the ideals of the company’s founder, Sam Walton. Strategic decisions in

the business are a direct expression of this mission statement, which is synonymous to the

company’s slogan, “Save money. Live better.” Based on this statement, it is clear that Walmart’s

business strategies involve using price as a selling point to attract target consumers. Walmart

fulfills the “save people money” component of the mission statement through its “low selling

prices”.

VISION STATEMENT:

Walmart operates with the following Vision:

“Be the destination for customers to save money, no matter how they want to shop.”

This vision was officially articulated in the company’s 2017 investment community meeting. The

company’s previous vision statement was “To be the best retailer in the hearts and minds of

consumers and employees.” The change in the corporate vision reflects strategic changes that

Walmart implements in response to changes in the competitive landscape and the overall condition

of the retail industry

 CORE VALUES:

Walmart's core values are respect for individuals, service to customers, striving for excellence, and

acting with integrity. Respect for individuals means that Walmart values diversity and inclusion

and treats everyone with respect and dignity. Service to customers means that Walmart is

committed to providing high-quality products and services at low prices. Striving for excellence

means that Walmart is constantly working to improve its operations and provide the best possible

experience for customers. Acting with integrity means that Walmart is committed to doing the

right thing, even when it's difficult or unpopular. These core values guide everything Walmart does

and help the company stay true to its mission of helping people save money and live better.

EXTERNAL ANALYSIS:

An external strategic analysis of Walmart would involve examining the market and industry trends

that could impact Walmart's performance. This could include analyzing the competitive landscape

and identifying emerging trends in the retail industry, such as the growing importance of e-

commerce. It may also involve assessing the impact of economic and political factors, such as

changes in consumer behavior or shifts in trade policy. By understanding these external factors,

Walmart can make more informed decisions about how to allocate resources, develop new

products and services, and respond to changing market conditions. Overall, an external strategic

analysis is an important tool for any company looking to stay competitive and adapt to a rapidly

changing business environment.

HOW BOARDS OF DIRECTORS OR CEOS HANDLE EXTERNAL ANALYSIS PART?

The CEO or Board of Directors of Walmart would likely conduct an external strategic analysis by

examining factors outside of the company that could impact its performance. This might include
analyzing the competitive landscape, identifying emerging trends in the retail industry, and

assessing the impact of economic and political factors on Walmart's business. To analyze the

external environment, the board of directors and CEO would likely conduct a PESTEL analysis.

PESTEL stands for Political, Economic, Sociocultural, Technological, Environmental, and Legal

factors that affect a business.

1. Political:

 Walmart operates in a variety of countries around the world, which means it is subject to

a range of political risks.

 Changes in government policies, such as trade tariffs or labor laws, can have a significant

impact on Walmart's operations.

2. Economic:

 Economic factors, such as changes in interest rates or consumer spending patterns, can

have a major impact on Walmart's financial performance.

 Walmart is also affected by currency fluctuations, as it operates in many different

countries.

3. Sociocultural:

 Changes in consumer preferences and social trends can have a significant impact on

Walmart's business.

 Walmart must also consider cultural differences when operating in different countries.

4. Technological:
  Walmart has made significant investments in technology, such as e-commerce and supply

chain management systems.

 Technological advancements can also create new opportunities for Walmart to improve

its operations and customer experience.

5. Environmental:

 Walmart has faced criticism for its environmental impact, particularly in terms of its

supply chain and use of plastics.

 Walmart has made efforts to improve its sustainability practices, such as by setting

ambitious goals for reducing emissions and waste.

6. Legal:

 Walmart is subject to a range of legal risks, such as lawsuits related to labor practices or

product safety.

 Changes in laws and regulations, such as new data privacy laws or trade agreements, can

also have a significant impact on Walmart's operations.

INTERNAL ANALYSIS:

An internal strategic analysis of Walmart would examine factors within the company that could

impact its performance. This might include analyzing Walmart's strengths and weaknesses,

identifying areas where the company could improve its operations, and assessing the effectiveness

of its current strategies. By understanding these internal factors, Walmart can make more informed

decisions about how to allocate resources, develop new products and services, and improve its
overall performance. An internal strategic analysis is an important tool for any company looking

to identify areas for improvement and develop strategies to achieve its goals.

HOW BOARDS OF DIRECTORS OR CEOS HANDLE INTERNAL ANALYSIS PART?

The internal strategy analysis of Walmart can be conducted by the CEO, the board of directors, or

other executives and managers within the company. The goal of an internal strategic analysis is to

identify areas where the company can improve its operations and develop strategies to achieve its

goals. By analyzing factors such as the company's strengths and weaknesses, its current strategies,

and areas where it could improve, the CEO and other leaders within the company can make more

informed decisions about how to allocate resources and develop new products and services.

Overall, an internal strategic analysis is an important tool for Walmart to identify areas for

improvement and develop strategies to achieve its goals.

SWOT ANALYSIS

A SWOT analysis of Walmart involves analyzing the company's strengths, weaknesses,

opportunities, and threats.

Strengths: Weaknesses:

 Walmart is the largest retailer in the world,  Walmart has faced criticism in the past for

with a strong brand and a reputation for its labor practices, including low wages and

offering low prices. poor working conditions.

 Walmart has a large and diverse product  Walmart has struggled to gain a foothold in

portfolio, with offerings in categories such some international markets, where local

as grocery, electronics, and apparel. competitors may have a stronger presence.

 Walmart has a large and efficient supply  Walmart has faced challenges in adapting

chain, which allows the company to keep to the rise of e-commerce and the shift to

costs low and offer competitive prices to online shopping

customers.

Opportunities: Threats:

 Walmart has an opportunity to expand its  Walmart faces intense competition from

e-commerce offerings and compete more other retailers, both online and offline.

effectively with companies such as  Walmart is vulnerable to economic

Amazon. downturns and changes in consumer

 Walmart can continue to expand into new spending patterns.

international markets, where there may be  Walmart may face regulatory challenges in

opportunities for growth and expansion. some markets, which could impact its

 Walmart can continue to innovate and ability to operate and expand.

develop new products and services to meet

the changing needs of customers.