Good Morning everyone, I am Kyrra Rhose Villacrucis and this

is my report on Goldilocks.
On May 15, 1966, Filipino-Chinese sisters Milagros Yee and Clarita Go along with
their sister-in-law Doris Wilson Leelin opened Goldilocks, a small bakeshop, along
Pasong Tamo in Makati. At that time, the shop only had two cake displays and 10
employees. Every product was made from the family’s home kitchen and were sold
out every day. When the franchising system boomed in the Philippines, hundreds of
Goldilocks stores sprouted throughout Metro Manila. Through the years, the name
Goldilocks became a household name. Several decades later, the small bakeshop,
rooted in the famous fairy tale character Goldilocks, became the most famous
bakeshop in the Philippines. 
Analysis:
Despite the lack of employees and two display stands, the sisters’ dedication, hard
work and uncompromising commitment to total customer satisfaction led to a second
branch just two years after the pioneering outlet began operating. Goldilocks
prospered, not due to mere luck but perseverance.  That is their strength. Even with
the rough start, they persisted and continued to bake high quality goods alongside
their values and goals. As stated by Ortiz-Luis in an interview with Asian Journal,
“We sell a wide range of delicious desserts, snack foods, and quality breads. We
want to provide Filipino meals around the world for all occasions,”.

Weak PECs:
But Goldilocks is not without their flaws. Goldilocks lacks in Persuasion and
Networking, had they done some form advertising, they would've attracted
customers more efficiently. Even now, they still lack advertisements and platforms in
social medias that could do them good in persuading more people to visit the
bakery.

Strong PECs:
An area Goldilocks should sustain is their Persistance and Demand for Quality and
Efficiency. They should continue to maintain the quality of their goods while
efficiently releasing new ones to keep interest. As well as sustaining their
determination to continue persisting and improving.

In conclusion, those were my recommendations and strategies I think will help

furthur improve the Goldilocks brand. Let us learn from their success story that with
perseverance, a dream can turn from a "Once Upon a Time" to a "Happily Ever
After". This is the end of my report, thank you for listening.