Annex 3_Business Case Part I

Group number: 212053_17

Students name:

Karen Stefania Hortua Cruz

Jorge Ivan Roa Rodriguez

Yenni Alejandra Patiño Avella

Jonathan Fandiño

July , 2023

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BUSINESS CASE TABLE OF CONTENTS

1. CASE...............................................................................................................................................................
Business needs.........................................................................................................................................................
Case Background....................................................................................................................................................
Key stakeholders......................................................................................................................................................
2. CASE REQUIREMENTS.................................................................................................................................
Statement of requirements...........................................................................................................................8
Strategic alignment......................................................................................................................................8
3. CONCLUSIONS............................................................................................................................................
4. REFERENCES...............................................................................................................................................

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1. CASE
Business needs
Describe the current situation of the market where the Supermarket is part applying at least two tools of those provided in the references of Unit 1
Opportunities:
- It has a new place, where you can
implement services, such as cafeterias,
restaurants and commercial premises.
- Own brand products with prestige in the
region.
- Recognition in the region.
- Support to merchants in the region.
Threats:
- Arrival of two supermarket chains, which -
have more prestige, technology,
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Strengths:
- Recognition in the region
- Own brand of sausages, with prestige.
- Good ubication
- Extensive and modern infrastructure
Strategies Strengths and Opportunities:
- Implementation of digital systems,
electronic sales, addresses, attention by
WhatsApp and other applications.
- Continue with agricultural support in the
region, demanding quality standards.
- Implement more services to attract more
customers and services.
Strategies Strengths Threats:
You take advantage of the recognition of
tradition and trust, add new services and
Weaknesses:
- Profession advice to owners and
managers.
- Lack of personnel administration and
personnel organization
- Technological innovation
- Lack of logistics chain.
- Products without registration Invima
- No communication with customers
Opportunity and threat strategies:
- Due to the profits and prestige enjoyed
by the line of sausages, a new line of
business and new sponsorships can be
implemented in other markets, increasing
billing and benefits.
- Implement administrative areas and hire
trained and experienced personnel to
minimize losses.
- Creation of the human management area,
creating a manual of functions, affiliating
employees to the social security system.
Weaknesses and Threats Strategies
- Rent surplus spaces from the warehouse
and help with debts.
 organization and more service that
decreased sales.
- Lack of training by owners and
administrators affects areas such as
human resources, operations and supply
chain
- Increase in debts and decrease in billing.
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launch a line of sausages. - Incorporate technological innovation
- The location and modern space of the strategies, thus improving digital sales,
new warehouses allows the addresses and communication with
implementation of restaurant services customers.
and children's games.
- With the arrival of competition,
improvements and services must be
implemented
- Encourage training of owners and
employees.
Case Background

Describe the current situation of the Supermarket, such as main problems, numbers, technological changes, or

infrastructure changes, etc.

 Poor utility planning

 No organization chart of positions

 Oversized and obsolete infrastructure

 Does not comply with sanitation policies

 Wasting the talent of the collaborators.

 Suppliers lose confidence in the business.

 Large and organized competition has arrived

 Lack of strategic direction

 Difficult to pay debts

 Bad investments

 Operational inefficiency

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Key stakeholders

List any key stakeholders who are relevant for the situation of the Supermarket, whether internal or external,

such as those affected but not directly involved, for example a suppliers, an employees, etc. Also, imagine

which should be their requirements to keep making businesses with the Supermarket.

STAKEHOLDER REQUIREMENTS

Employees hire trained personnel for the function to be performed.

State laws comply with the requirements of law to guarantee employees all

their rights.

Employees constantly demand the fulfillment of the tasks for which they were

hired and request management reports.

Suppliers comply with a selection of strategic suppliers committed to the

business.

Suppliers request credit from suppliers to improve cash flow.

Money separate the profits of the supermarket against the expenses and fix

salaries to the shareholders to have a clear management of the

money, do not mix the supermarket's cash, with Joaquin's wallet.

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2. CASE REQUIREMENTS

Statement of requirements

Specify the goals that the Supermarket must achieve to fulfill the business needs and being successful.

Human resources area, with its subareas:

- Payroll, social security payment and legal benefits

- Training, trainin and innovating knowledge of the company

- Recruitment, personnel management, functions manual

- Organizational structure design of the company

- New hires of qualified personnel

Implementation of technologies:

 WhatsApp line with customers

 Addresses

 Accounting and billing programs

 Banking advice

 Updating of technologies and innovation of machinery

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Strategic alignment

Describe or propose strategic direction for the Supermarket according to the business needs: Mission, Vision,

Values

Mission

"Our mission as el diamont supermarkets is to provide our customers with an exceptional shopping

experience in our supermarkets, offering fresh, quality products at competitive prices. We strive to be the

preferred shopping destination for the community, offering a wide range of products that meet the needs and

preferences of our customers.

We are committed to providing excellent customer service, exceeding expectations and creating long-lasting,

quality, service relationships with our customers.

We seek to offer personalized attention where courtesy and efficiency in each interaction are key to

satisfaction and pro new growth.

We constantly work to meet the needs and exceed the expectations of our customers, while promoting

sustainability and well-being in our community."

Vision

"In our supermarket company "El diamond supermarkets", we strive to be leaders in the industry, offering our

customers the best shopping experience. Our vision is to become the preferred supermarket in the community

by 2025, by providing fresh and quality products , variety at the forefront of the needs and expectations of our

customers

Our vision is also to be an employer of choice, providing an inclusive, inspiring and rewarding work

environment for our team.

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 Valores

The values that stand out to us as El Diamont supermarkets are:

Quality: We strive to offer the highest quality products, meeting standards of excellence in all aspects of our

business.

Honesty: We abide by the principles of integrity and honesty in all our interactions. We maintain

transparency in our business practices, from pricing information to communication with our customers and

suppliers.

Customer Service: We are committed to providing exceptional customer service and strive to understand and

exceed your expectations.

Sustainability: We care about the environment and strive to be a sustainable company.

Social Responsibility: We are committed to being a responsible actor in the community.

Innovation: We constantly seek innovation in our sector to offer our customers a unique shopping experience.

We are open to change and we quickly adapt to new market trends and needs, exploring new technologies and

solutions that improve our customers' experience.

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3. CONCLUSIONS

In the context of the case study, according to the information of Business Case Part I, students include their

links of videos with the case identification from Activity 3 in the guide, also write on their own words a

conclusion of one paragraph of 100 words explaining the results for the Diamond Supermarket including the

following words in bold type: (1) Strategic diagnostic, (2) Market position, (3) Business case, (4) Strategic

management

To conclude a strategic management of a company and good administrative and operational management

makes all companies function correctly, for this a methodology to monitor the measurement and analysis

of the company's performance is a fundamental point which contributes so much to the continuous

improvement of the organization and highlighting the importance and need to understand the current

situation of the organization and goes hand in hand to contribute so that its internal collaborators

(employees workers) and external (suppliers - customers) feel pleased and combined with the

organization.

Aporte Jonathan Fandiño

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 1. Student name 2.Video link 3.Conclusion

https://youtu.be/qIZJkTijIbU After having analyzed the SWOT matrix, from the

1. Karen
diamond supermarket, I can say that this was of
Stefania
great importance because it allowed us to know the
Hortua Cruz
weaknesses, strengths,

opportunities and threats that it presents to the

competition, which will allow students to develop a

strategic diagnosis, make the best decisions that

allow

consolidate a strategic management that allows the

supermarket el diamante to remain in the first

place, positioning it in the market as the only option

to satisfy the needs and demands of consumers with

quality producers and add value to its industrial

position in the

markets being more competitive.

https://youtu.be/omrC1i4FPEk
2. Jorge Roa
With this work we could understand what strategic

management is about and the advantages it brings

to face the opportunities for improvement in a more

strategic and thoughtful way, in the case of the

diamond supermarket we can see many

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 shortcomings as we depend on a single person who

is responsible for decision making and that for the

current case already has health problems, We are

leaving aside the great benefits that have the

children of the owner of the supermarket where

they made a university study and are professionals

in the areas that urgently needs the supermarket, if

we can organize everything in a consistent way and

divide it by departments we have the great option to

be competition for the new supermarkets that came

to the area.

3. Yenni
https://youtu.be/w7hS16xxc8k According to the process of knowledge and analysis
Alejandra
of the situation of supermarkets el diamont, it is
Patiño
possible to demonstrate how a bad administrative
Avella
direction can cause various problems in the correct

flow and warmth of the functions that are expected

to be satisfied.

According to the process of knowledge and analysis

of the situation of supermarkets el diamont, it is

possible to demonstrate how a bad administrative

direction can cause various problems in the correct

flow and warmth of the functions that are expected

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 to be satisfied.

It can be seen that the diamond supermarket

company, most of the problems are derived because

of poor planning.

Based on this, we allow ourselves to establish a

series of improvement actions in which the

importance of following a step-by-step management

of how to approach a correct planning of a

company and how to generate a response plan is

evident.

4. https://youtu.be/FVnBdhHvpeY Through this work it was possible to observe the

Jonathan bad administrative and leadership processes can

Fandiño seriously affect a company or business, both

internally and externally, for this a good

organization and strategic planning is an important

point because it provides significant benefits both in

the planning of the operation in the organization

and in all its processes. It should be noted that a

person with experience, corporate and personal

values can provide a vision and incentives to their

workers to provide a safe environment that creates

a good working environment to obtain both benefits

for the company and greater performance in its

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 employees.

4. REFERENCES

Use APA guidelines, make sure references are organized by the author's last name in alphabetic (A-Z) order

 Harvard Business Review Press. (2011). Developing a Business Case. Step 1: Define the Opportunity.

Harvard Business Review Press.

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=675118&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_9

 Magretta, J. (2012). Understanding Michael Porter: The Essential Guide to Competition and Strategy.

Harvard Business Review Press.

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=674881&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_91

 Morris, J (2019). Strategic Management. Part 1. What is Strategic Management? Oregon State

University.   https://open.oregonstate.education/strategicmanagement/chapter/1-what-is-strategic-

management/

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