KEY SUCCESS FACTORS

OF MICRO SMALL ENTERPRISES IN BAUANG LA UNION

A Research Study Presented to the Faculty of

Don Eulogio de Guzman Memorial National High School
Calumbaya, Bauang, La Union

In Partial Fulfillment of the Requirements in the Subject Practical Research 2

Researchers:

Abuan, Desiree G.
Abuan, Ruby M.
Abuan, Shairra Mae C.
Baladad, Mary Ann R.
Calica, Laurent Pauline M.
Calica, Mary Mae S.
Cortez, Kathleen Rose A.
Jacildo, Laurence D.
Majait, Mara May C.
Marquez, Jonar G.
Hidalgo, Mary Ann R.

February 2019

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 APPROVAL SHEET

This research entitled “KEY SUCCESS FACTORS OF MICRO SMALL

INTERPRISES IN BAUANG LA UNION” conducted by Group 2 namely;
LAURENT PAULINE M. CALICA, MARY MAE S. CALICA, KATHLEEN
ROSE A. CORTEZ, DESIREE G. ABUAN, MARY ANN R. HIDALGO, MARY
ANN R. BALADAD, MARA MAY C. MAJAIT, SHAIRRA MAE C. ABUAN,
RUBY M. ABUAN, LAURENCE D. JACILDO and JONAR G. MARQUEZ in
partial fulfillment of the requirements of the subject Research Project of the Grade 12
Accountancy, Business and Management Strand.

JIMENA VERONICA T. NIEVA, MBA NARCISO A. MARTIN JR., DBA

Chairperson Research Adviser
Date: February 2019 Date: February 2019

REYNOSA S. ACOSTA, LPT DOLPHY H. PATACSIL, MAME

English Critic Statistician
Date: February 2019 Date: February 2019

RICKY D. RETUERNE, LPT JOEY T. ESTIGOY, LPT

Panel Member Panel Member
Date: February 2019 Date: February 2019

_______________________________________________________________________
Accepted and approved in partial fulfillment of the requirements of the strand
Accountancy, Business and Management.

MARLON U. LIGAS, PhD MYRNA U. LIGAS, PhD

Academic Track Head SS Principal IV
DEGMNHS DEGMNHS
Calumbaya, Bauang, La Union Calumbaya, Bauang, La Union
Date: February 2019 Date: February 2019

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 DECLARATION

We hereby declare that:

(1) This Senior High School Research is the end result of our own work and that due
acknowledgement has been given in the references to ALL sources of information be
they printed, electronic, or personal.

(2) No portion of this Senior High School Research has been submitted in support of any
application for any other degree or qualification of this or any other high school, colleges
or university, or other institutes of learning.

(3) Equal contribution has been made by each group member in completing the Senior
High School Research.

(4) The word count of this Research Report is _______.

DECLARANTS

Name of Learner Learners Reference Number Signature

1. DESIREE G. ABUAN 100924060003 __________________

2. RUBY M. ABUAN 100929060004 __________________
3. SHAIRRA MAE C. ABUAN 100911060008 __________________
4. MARY ANN C. BALADAD 100921060017 __________________
5. LAURENT PAULINE M. CALICA 100911060038 __________________
6. MARY MAE S.CALICA 100929060014 __________________
7. KATHLEEN ROSE A. CORTEZ 100918060005 __________________
8. LAURENCE D. JACILDO 100930060036 __________________
9. MARA MAY C. MAJAIT 100929060026 __________________
10. JONAR G. MARQUEZ 100930060039 __________________
11. MARY ANN R. HIDALGO 100927060026 __________________

The Research Adviser

NARCISO A. MARTIN JR., DBA

Researcher’s Professional Eligibility Ref. MID No. 201120191753, s. 2019 - 2020

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 Date: 4th February 2019, Monday

ACKNOWLEDGMENT

The researchers would like to extend their sincere and heartfelt gratitude to those

who helped them throughout their research journey.

Above all these, to Our ALMIGHTY GOD for the knowledge, wisdom, patience

and perseverance He provided to push through with the completion of this research study.

To Sir Narciso A. Martin Jr., the Research Adviser, who guided and helped us for

sharing his knowledge and time.

To Sir Dolphy H. Patacsil, the Statistician, who help us in the data management.

To all The Panel Members who gave their helpful suggestions and detailed

explanation.

To all of the micro small business owners in Bauang Public Market who served as

their respondents.

The group’s classmates’ prayers and moral support of friends and families most

especially their parents for being supportive, for their love and prayers, which served as

their inspiration.

Our sincere thanks to all of you……

Group 2 Researchers

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 DEDICATION

This masterpiece is dedicated to the Micro Small Enterprises in Bauang Public

Market. May this undertaking guide you and help you in making your business grow,
expand and develop to achieve success stories in the world of business.

Group 2 Researchers

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 TABLE OF CONTENTS

Page

TITLE PAGE…………………………………………………………………………….i

APPROVAL SHEET….……...……………………………………….………………...ii

DECLARATION…..….……...……………………………………….………………...iii

ACKNOWLEDGMENT ………………………………..…………..………………….iv

DEDICATION ……………………………………....……………….…………..…….v

TABLE OF CONTENTS…….………………………………………………………….vi

LIST OF FIGURES……..………………………………………..…………………….viii

LIST OF TABLES……………………...………………………………………….........ix

LIST OF PLATES…………………………………………………………………........xi

ABSTRACT…………………………………………………………………...………..xii

CHAPTER

I INTRODUCTION

Situation Analysis ……………………………………….…………..…1

Framework of the Study ………………..……………….………..……6

The Research Paradigm of the Study ……………….….………..……17

Statement of the Problem ……………….……..……….……………..18

Definition of Terms ………………..…………..………………..….…18

II METHODOLOGY

Research Design ……………………………………….……….…..…21

Sources of Data …………………………….……………………........21

Instrumentation and Data Collection ………………….………...……22

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 Analysis of Data …………………………………….………….….….23

III RESULTS AND DISCUSSIONS

Actual Investments and Sales – Micro Small Enterprises …….……24

IV SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary …………………………………………….………………65

Conclusions …………………………………………….……………66

Recommendations ….………………….……………….……………66

BIBLIOGRAPHY ….………………….……………….…………………..………68

APPENDICES ….………………….…………..……….…………………..………70

CURRICULUM VITAE ….…………….……..……….…………………….….…75

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 LIST OF FIGURES

Figure Title Page

1 The Research Paradigm of the Study 17

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 LIST OF TABLES

Table Title Page

1 Distribution of Respondents 22

2 Actual Investments and Sales –

Micro Small Enterprises 24

3 Key Success Factors – Dry Goods 26

4 Key Success Factors – Spices 28

5 Key Success Factors – Root Crops 30

6 Key Success Factors – Cage 32

7 Key Success Factors – Fish Stand 34

8 Key Success Factors – Meat Stand 36

9 Key Success Factors – Variety Stores 38

10 Key Success Factors – Micro Small 40

11 Clustered Key Success Factors – Dry Goods 42

12 Overall Key Success Factors – Dry Goods 44

13 Clustered Key Success Factors – Spices 45

14 Overall Key Success Factors – Spices 46

15 Clustered Key Success Factors – Root Crops 48

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16 Overall Key Success Factors – Root Crops 49

17 Clustered Key Success Factors – Cage 51

18 Overall Key Success Factors – Cage 52

Table Title Page

19 Clustered Key Success Factors – Fish Stand 54

20 Overall Key Success Factors – Fish Stand 55

21 Clustered Key Success Factors – Meat Stand 57

22 Overall Key Success Factors – Meat Stand 58

23 Clustered Key Success Factors – Variety Stores 60

24 Overall Key Success Factors – Variety Stores 61

25 Overall Key Success Factors – Micro Small 62

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 LIST OF PLATES

Plate Title Page

1 The Proposal Defense 77

2 The Data Gathering 77

3 The Final Defense 78

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 ABSTRACT

Desiree G. Abuan, Ruby M. Abuan, Shairra Mae C. Abuan, Mary Ann R. Baladad,
Laurent Pauline M. Calica, Mary Mae S. Calica, Kathleen Rose A. Cortez, Mary
Ann R. Hidalgo, Laurence D. Jacildo, Mara May C. Majait and Jonar G. Marquez.
(2019) Key Success Factors of Micro Small Enterprises in Bauang La Union. Grade
12 Accountancy, Business and Management. Don Eulogio de Guzman Memorial
National High School. Calumbaya, Bauang, La Union.

Research Adviser: NARCISO A. MARTIN JR., DBA

The study used descriptive-survey research methodologies to two hundred forty-

two (242) micro small enterprises such as dry goods, spices, cages, root crops, fish and

meat stands and variety stores. Descriptive research design was fit to describing the key

success factors (KSFs) of the micro small enterprises operating in the area. Likewise,

there was an actual survey basing on the number of participating micro small enterprises

operating within Municipality of Bauang, La Union.

Initial findings revealed that meat stand businesses found the following success

factors extremely important into its business operations such as good customer service

(4.86), hard work (4.79), access to capital (4.43) and there is support of family and

friends (4.79), where the other micro small may consider to replicate these success

factors for favorable business operations.

The study recommended reviewing the following weak areas of success factors

such as previous experience (3.32), appropriate training (3.05), position in society (2.84)

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and political involvement (1.84) which were ranked as mildly important. The study

recommends that root crops might consider meat stands’ key success factors.

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