40-day lesson plan for a digital marketing course covering MS Word, MS Excel, Adobe Illustrator,

WordPress, and SEO:

Week 1-2: Introduction to Digital Marketing and MS Office Tools

 Day 1-2: Introduction to Digital Marketing and its importance

 Day 3-4: MS Word basics - formatting, editing, and document creation
 Day 5-6: MS Excel fundamentals - spreadsheet creation, formulas, and data analysis
 Day 7-8: Practical exercises and assignments for MS Word and Excel

Week 3-4: Graphic Design and Adobe Illustrator

 Day 9-10: Introduction to graphic design principles

 Day 11-12: Adobe Illustrator interface and tools
 Day 13-14: Creating vector graphics and logos
 Day 15-16: Designing social media posts and banners
 Day 17-18: Hands-on projects using Adobe Illustrator

Week 5-6: Website Development with WordPress

 Day 19-20: Introduction to WordPress and website basics

 Day 21-22: Setting up a WordPress site and choosing a theme
 Day 23-24: Creating and managing website content
 Day 25-26: Customizing themes and using plugins
 Day 27-28: Building a complete website on WordPress

Week 7-8: Search Engine Optimization (SEO) Fundamentals

 Day 29-30: Understanding SEO and its importance

 Day 31-32: Keyword research and on-page optimization
 Day 33-34: Off-page SEO techniques and link building
 Day 35-36: Technical SEO and website performance
 Day 37-38: Measuring SEO success and analytics
Week 9-10: Comprehensive Projects and Review

 Day 39-40: Students work on comprehensive digital marketing projects combining MS Office
tools, graphic design, WordPress, and SEO concepts
 Final review, Q&A, and assessment of projects

Please note that this is just a sample lesson plan and can be adjusted based on the pace and needs
of your class. Each "day" can represent multiple class hours or sessions, depending on the depth
of coverage and practical exercises you plan to include.