PAHARANG INTEGRATED SCHOOL

Senior High School (SHS)

BUSINESS PLAN

SPIKE 8 ENERGY DRINK

Presented by:

Grade 12-Lithium

Bagon Karl Edward

Bejer Sherlylane
Casao Katrina
Chavez Lance
Dimaano Kaycee
Dinglasan Paulene May
Eje Hero Bay
Escarez Nicole
Esguerra Rachell Ann

Presented to:
JOEBERT C. CEPILLO
Entrepreneurship Teacher

March 28, 2022

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SPIKE 8 ENERGY DRINK

Energy Drink

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TABLE OF CONTENTS

Chapters PAGE
I. Executive Summary…………………………………………. 4

II. Management and Organization ………………………. 4

III. Product/Service Plan …………………………………….. 6

IV. Market Plan …………………………………………………… 10

V. Financial Plan………………………………………………… 14

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I. EXECUTIVE SUMMARY

Spike 8 is an energy drink that will offer a beverage that intends

to increase mental alertness, clarity, and focus. It will accommodate the
needs of the people for energy supplementation and concentration
specially during their working and busy days. Historical data shows that
there is an increasing demand resulting in a big gap. This means that
there is a big unmet demand of the market in energy drinks. Our goal is
to fill and meet the desired demand for this product. One of our primary
strategies is to offer customers a variety of flavors of an energy drink
extracted from natural and organic ingredients. Spike 8 energy drink
will be offered in various flavors and bottle sizes to give customers
options. Our business will be initially operating as a single branch
enterprise and will use different social networking sites, commercials,
and flyers to advertise the energy drink in different flavors and sizes.
Customers may have the options to pick up the products or have it
delivered at their convenience. Spike 8 is good quality for an energy
drink that will be used to its advantage to penetrate the market.

        Initial capitalization for business is Php 88 073 good for one month
expense.expected revenue for 1 year is Php 1,028,700 while total cost
for goods sold amounted to Php 732,976. 

II. MANAGEMENT AND ORGANIZATION

A. Company Name: Infin8 Ideas Incorporated

B. Logo:
C. Address:  Gulod Ibaba Gov. Antonio Carpio RD.
D. Vision Statement: 3Is (Infin8 Ideas Inc.) will become a leading
company in terms of creating a healthier energy drink while
promoting its development and marketing of innovation in the City
of Batangas. The offerings seek to satisfy the consumers with high
quality products as well as services that will help them enjoy the way
that suits their modern lifestyles.
E. Mission Statement:3Is vows to produce delicious, healthy and
energizing natural drinks that will satisfy the mood of consumers.
Striving to grow the business to become the world's favorite energy

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drink possessing great values and unique selections is also a prime

objective.
F. Key Personnel:CEO & COO
G. Work Force and Support Personnel: Marketing Head, Marketing
Team, Production Head, Production Team, and Ambassador/ Model

H. Organizational Chart:

Duties and Responsibilities:

1. CEO-She is accountable for the fulfillment of the company's vision and
mission. Also, she has complete authority regarding technical
operations, resource management, and selecting important corporate
decisions. She communicates and leads the implementation of effective
growth strategies as well. In general, she will be the first-in-command or
the head of the company. 
2. COO-She is responsible for establishing realistic goals for growth and
progress. Likewise, she motivates and encourages employees of all
levels and makes sure that they are responsibly executing their assigned
tasks while still promoting the company's culture and vision. Thus, she
is the second-in-command in this enterprise. 
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3. Marketing Head-She crafts strategies for the marketing team,

including digital advertising, communications and creative development
of ideas. Prepares and manages the monthly, quarterly, and annual
budget for the marketing department.
4. Marketing Team-It is their job to promote the company as a whole
and coordinate or produce all the materials needed to represent the
business. They also have to reach out to investors, customers, and
prospects in the community ensuring a positive representation of the
company's image. 
5. Production Head-She coordinates all the production activities and
operations. Plan a production schedule and decide on and order the
resources that are required. Monitors the productivity rates and
ensures the cost effectiveness of the production.
6. Production Crew-They maintain, monitor, operate production
equipment, finalize, package and assist with distributing the final
products.
7. Brand Ambassador/ Promotional Model-He promotes, displays
and advertises the product or the company brand. His main purpose is
to increase customer awareness and boost product sales.

I. Ownership: Corporation
J. Capitalization: Php 83,073.00
K. Compensation Incentives:
1. Employees Salaries:
Marketing Head & Team- Php 10,000.00 (monthly consultation)
Production Head & Team- Php 22,650.00 monthly (P1x 3775 bottlesx 3
employees)
Ambassador/ Model- Php 500.00 monthly
2. 13th month pay cash bonus
L. External Management Support: Parents, Business mentor, and
Accountants

III. PRODUCT PLAN

A. Purpose of the Product 
Infin8 Ideas Inc. will offer energy drinks that are known for their high-
class performance in boosting energy, alertness, and concentration for people
of all ages. Not just that, these drinks guarantee to enhance memory and other
physical or physiological functions in the body. Additionally, customers will be
offered various flavor selections that suit their tastes and desired health
benefits. Thus, we also promised to guarantee that the drinks are an effective
substitute for multivitamins and a significant dietary supplement, if and only
if, consumed in moderation. 

B. Products Unique Features 

Inifin8 Ideas Inc. will launch an energy drink that will be branded as
Spike 8, derived from the phrase 'spike it,' which means to elevate the energy,
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in the company's vocabulary. From its name alone, it could be inferred that we
pursue to be distinct and memorable. Hence, our energy drinks possess
unique yet meaningful features. 
The first is the variety of flavors the customers could choose from. The
best thing is that the enterprise offers drinks that are made from natural and
fresh ingredients that could revitalize your mood as you drink them. Besides,
it was incorporated with a succulent smell that will greet you as you open it. 
Accordingly, it comes with a recyclable-friendly container with a 
transparent body for the emphasis of the products' color, and a creatively
designed lid perfect for collection. Overall, this drink is the best option for a
casual get-to-go drink that you can carry around on whatever your plans for
the day are. 
Below are the samples of Spike 8 Energy Drink:

A. Material and Equipment Requirements and Sources of Supply

The material requirements and their sources are as follows:
INGREDIENTS SOURCES
Caffeine-Improves memory decreases fatigue, Caffeine manufacturer
and improves mental functioning in Metro Manila
Taurine- Acts as a metabolic transmitter with Taurine manufacturer
detoxifying effects. in Metro Manila
B-Vitamins-Provides, stress relief, boosts Foods rich in B-
cognitive performance, and reduces stress and Vitamins 
anxiety
Ginseng-Acts as an anti-inflammatory, enhances Ginseng supplier in
brain functions, and fights fatigue Batangas
Sugar-Improves taste, short-term energy burst, High fructose syrup and
short-term mood booster sugar suppliers in
Batangas
Inositol-helps lower cholesterol levels and Fruits, grains, and nuts

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redistribute body fat, promotes healthy hair, and

prevents eczema.
Glucuronolactone-Improved stamina, improved Laboratory made
mood, and reduced mental fatigue
Niacinamide-enhances insulin secretion and Fruits rich in B3-
increases insulin sensitivity Vitamins
Flavoring and coloring agents- improve the Fruits and other foods
quality of the energy drink and add flavorful taste from the supplier 
to every bottle of the energy drink

Table 1.1 ( Ingredients required and their sources)

MATERIALS SOURCES
Plastic bottles  Plastic manufacturer and supplier in Batangas 
Machineries Machine shop in Batangas
Logo stickers and labels Office of the company 
Beverage cartons  Packaging enterprise in Batangas 

Table 1.2 ( Material requirements and their sources)

B. Production Process and Controls that will be used to manufacture th

e product
Below is the process on how to make an energy drink

a. Provide a preset drinking water amount;

b. Pre-heat the said water to a preset temperature;
c. Dissolve in said pre-heated water respective preset amounts of
sugars, thereby providing an elementary starting syrup;
d. Pasteurize the said elementary syrup at a preset pasteurizing
temperature for a preset pasteurizing time;
e. Add to the elementary syrup the preset amounts of auxiliary
components, including a mixture of coloring agents and other
ingredients, thereby providing an end or final syrup;
f.Testing and checking at least the taste;
g.Supply the final syrup to a mixer and mix it with processed carbonated
water, to provide a carbonated drink;
h.Deliver the carbonated drink to filling means to fill up the bottle
containers with the carbonated drink;
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i. Tightly close the filled bottle and pasteurize it in a pasteurizing device;

j.Codify the tightly closed bottle and apply the respective expiry date;
k.Check the filling level of each said codified bottle;
l.Package the preset assemblies of said bottles in respective packaging
boxes and convey them to the storage room.

Energy drinks that are made out of more natural and organic
ingredients for flavoring and in manufacturing increase the natural
value of a product. The B-vitamins, Inositol, and niacinamide can also be
extracted from fresh fruits and other foods that are high in their
content. This product is suitable for this fast-changing world as it
provides benefits that a person can rely on.

C. Distribution Logistics
Spike 8 is an energy drink produced by a striving company named
Infin8 Ideas Inc. We operate a single branch that could
accommodate people from the city and other nearby locations. We
utilize our own website and social media networking sites such as
Facebook and Instagram in promoting our brand of natural and
healthy energy drinks. 
Customers may choose the mode of getting our product, it's either
picking up the product or by our delivery services. There should
be a handling fee (Batangas area only) and a shipping fee (outside
Batangas) for our product to be safely distributed to our customer's
place. For bulk orders, (minimum of 20 boxes) free shipping fee or
handling fee is applied.

D. Regulatory and other Compliance Issues

Infin8 Ideas Incorporated will be registered as a starting
corporation by the Philippine Securities and Exchange Commission
(SEC). We will simply sign in to an account in the SEC’s Company
Registration System to check if our desired venture is available and then
reserve our name after the verification. Subsequently, the company will
obtain a clearance from the barangay before getting the company’s
business permit from the Local Mayor’s Office to operate a single-
branch enterprise. After gathering those requirements, we will register
our company to the Bureau of Internal Revenue using our registration
documents from SEC, barangay, and Mayor’s Office. Lastly, the heads of
the company will register as employers to the government agencies
such as Social Security System (SSS), Philippine Health Insurance
Corporation (PhilHealth), and Home Development Mutual Fund (HDMF
or Pag-IBIG Fund).

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IV. MARKET PLAN

A. Market Analysis which includes demand and supply vis-à -vis
competitors

Historica Total Supply: Previous 5 years Energy Drink sold by the Total
l competitors per year Supply
Demand
Data

(5 years)

    A B C D E  

YEAR 1 96, 363 15,312 3,560 12,870 8,321 6,425 46,488

YEAR 2 123, 730 21,945 6,367 15,350 9,630 9,360 62 652

YEAR 3 132,525 26,245 9,452 17,340 13,265 11, 141 77,443

YEAR 4 168, 832 29,630 11,321 19,842 15,712 14,738 91,243

YEAR 5 189,753 37,920 15,362 23,821 18,468 18,274 113,845

Table 2 (Market Analysis)

The table above shows that there is an increasing demand for

energy drinks among the residents of Batangas. However, the existing big
five competitors in Batangas cannot sustain the needed demand resulting
in a big gap. This shows that there is a big unmet demand of the market in
energy drinks.

B. Marketing and Sales Projection

Marketing Strategy
Aiming to increase the visibility of the products to the youth,
social media marketing will be the key to having a solid SEO strategy. It
is a significant technique in creating some traditional marketing
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materials, but it is targeted to be more inclined with generations like

millennials and gen Z. Right now, Facebook, Instagram, and TikTok are
the leaders in reaching younger people. This is where millennials and
Gen Zers are spending their time focusing and exploring the social
world to learn, have fun and communicate. Thus, Spike 8 from the 3Is
enterprise will manipulate this modern advancement to reach out our
message to various individuals. 

a. Social Networking Sites – During this time that we are slowly

returning to our normal living, posting on social media is something
that we can't get rid of. Social media like Facebook, Instagram, or
TikTok is the best way to communicate with the customers to
showcase and advertise the product. It would also be of great help in
allowing them to approach us when they have any inquiries or
suggestions regarding our products and services.

b. Delivery Services - Infin8 Ideas Inc. will provide fast, often

same-day delivery within a particular area. We will try to reach out to
people by providing a service that specializes in a specific type of
delivery, like delivering the boxes of Spike 8 with our own
customized truck.

c. Resellers - 3Is would try to widen their reach by extending

to business owners who wanted to resell our products. This is
because we have observed that they could further advertise our
brand to broaden our reach in the market. That linkage can connect
us, the manufacturers, and the consumers by establishing awareness.

C. Sales Strategy
Customers are always looking for good quality products, and 3Is,
Infin8 Ideas Inc., will provide that to our dear customers. To advertise
our product we will create a website and Facebook page where our
consumers will see the contents and benefits of our product. Likewise,
they can also order or contact us for queries from there. Accordingly, all
of our product updates, advertisements, and commercials will be posted
there. 
For modes of payment, aside from hard cash, debit card payment
or online banking will be one of our customers' choices. With these sales
strategies, our company will develop customers’ excitement to order
and the convenience to pay at their own pace. 

D. Product Characteristics or Feature

3Is’ Spike 8 has few competitive features that they can utilize as
an advantage to achieve consistency and flexibility, as well as make it
successful on the market.

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 Variety of Flavors- Customers will be offered five different

flavors of Spike 8 energy drinks to choose from. It would be
divided into two categories, fruity and tea-like flavors. Under
the fruity flavors, we would generate coconut, lemon, and apple
flavors, whereas the tea-like includes Matcha tea and Citrus and
Hibiscus flavors. 

 Caffeine and Sugar Content- The caffeine content of each drink

depends on its volume. For 250 ml (8.5 oz) of the drink, there
would be 95 mg of caffeine, 12 oz will have 120 mg of it, and 20
oz has 200 mg. In addition, the matcha and citrus with hibiscus
flavored energy drinks will be sugar-free, while the fruity
flavored ones will be added with a relative amount of processed
sugar depending on their natural sugar quantity. 

 Affordability- Inflation has influenced the prices of various

energy drink brands. Hence, during this time when we are
slowly returning to what was normal before, our company will
ensure that our product would be affordable for people with
different economic backgrounds. It would be favorable for them
to have access to a healthy and natural energy drink amidst
their demanding lives.

E. Pricing Policy
Spike 8 Energy Drink will adopt the differing price based on the
volume policy. As such, below is the pricing scheme that will be
adopted:

Retail Price:

Size of Energy Drink  Price (Peso) 

250 ml (8.5 oz) 18
350 ml (12 oz)  26
500 ml (20 oz) 37
Table 3.1 (Pricing Scheme-Retail Price)

Reseller Price:

Size of Energy Drink  Price (Peso) 

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250 ml (8.5 oz) 16

350 ml (12 oz)  23
500 ml (20 oz) 33
Table 3.2 (Pricing Scheme-Reseller Price)

F. Sales Projections

Volu Resel Qty. Year 1 Year 2 Year 3 Year 4 Year 5

me ler /
Price Mo.
(Peso
)

Qty. Sales Qty. Sales Qty. Sales Qty. Sales Qty. Sales
in in in in in
Peso Peso Peso Peso Peso

250 16 1,5 18,6 297, 20,4 327,36 22,5 360,09 247 396,11 27,2 435,72
ml  50 00 600 60 0 06 6 57 2 33 8

350 23 1,2 15,0 345,00 16,5 379,50 18,1 417,45 19,9 459,19 21,9 505,12
ml 50 00 0 00 0 50 0 65 5 62 6

500 33 975 11,7 386,10 12,8 424,71 14,1 467,18 15,5 513,90 17,1 565,29
ml 00 0 70 0 57 1 73 9 30 0

Total 3,7 45,3 1,028, 49,8 1,131, 54,8 1,244, 60,2 1,369, 663 1,506,
75 00 700 30 570 13 727 95 216 25 144

Table 3.3 (Sales Projections)

The table above shows the Spike 8 Energy Drink's projection of sales
from year 1 to year 5 in their reseller price. Year 5 has the most number of
sales while year 1 has the least. It can be observed that every year the
sales are growing which implies that there is an increasing demand for
energy drink also. 

G. Market Analysis Summary

The demand for energy drinks in Batangas City has demonstrated
a consistent increase over the last 5 years. The product has always been
part of many people's lives. But as the pandemic took over for years, it
became a more permanent part of individuals who often feel burnt out
from the pressure of their work. To increase Spike 8's visibility on the
market, we will offer a variety of flavors to choose from which will be
affordable and applicable for people of all ages. At the same time, we
would live up against the competitors by utilizing different social media
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platforms, and welcoming potential resellers to increase our visibility.

The enterprise will offer a price differential based on the energy drink's
volume, which would range from 16 to 33 pesos.

V. FINANCIAL PLAN
A. Start-up Summary

Expenses Cost/pc. 3775pcs- Total Qty./ Year 1

Month

Caffeine (2 Bottles per gram) 0.47 888.00 10,656.00

Natural Flavoring Agents (25 135.00 20,385.00 244,620.00

Bottles per 50 grams)

Ginseng (100 Bottles per 10 125.00 4750.00 57,000.00

grams)

Plastic Bottles (50 pcs) 25.00 1,900.00 22,800.00

Machineries (Mixing and Filling 10,000.0 10,000.00 10,000.00

Machine) 0

Utilities (Water, Electricity, 5,000.00 5,000.00 60,000.00

Internet)

Labor 33,150.0 33,150.00 397,800.00

0

Miscellaneous  2,000.00 2,000.00 24,000.00

Permit and License 5,000.00 5,000.00 5,000.00

Total 83,073.00 831,876.00

Table 4.1 (Start-up Summary)

The table above shows the start-up summary for Spike 8 Energy
Drink. This includes the expenses for year 1. There is a total of 831,876
pesos of expenses during the first year of the business. Additionally,
most expenses goes to labor and for natural flavoring agents.

B. Financial Projections

SPIKE 8 ENERGY DRINK

PROJECTED INCOME STATEMENT FROM YEARS 1-5

  Year 1 Year 2 Year 3 Year 4 Year 5

Revenues 1,028,70 1,131,57 1,244,72 1,369,216 1,506,14

0 0 7 4

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Cost of Goods Sold 732,976     806,164 886,780 975,458 1,073,00

                      4
                     
    

Materials 335,076 368,584 405,442 445,986 490,585

Labor 397,800 437,580 481,338 529,472 582,419

Gross Profit 295,724 325,406 357,947 393,758 433,140

Expenses 89,000 97,000 106,640 116,804 127, 984

Utilities Expenses 60,000 66,000 72,600 79,860 87,846

Miscellaneous Expenses 24,000 26,400 29,040 31,944 35,138

Permit and Licenses 5,000 5,000 5,000 5,000 5,000

Income before 206,724 228,406 251,307 276,954 305,156

Interest and Taxes

Tax 66,152 73,090 80,418 88,625 97,650

Net Income 140, 572 155,316 170,889 188,329 207,506

Table 4.2 (Financial Projections - Income Statement)

The table above shows the Spike 8 Energy Drink's projected
income statement from year 1 to year 5. This includes the revenues,
cost of goods sold, gross profit, expenses, taxes, and the net income.
As shown above, the net income continues to increase. 

SPIKE 8 ENERGY DRINK 

PROJECTED CASH FLOW FROM YEARS 1-5

Year 1 Year 2 Year 3 Year 4 Year 5

Beginning 83,073 215,327 360,479 528,976 718,412

Balance 

Cash Inflows
(Income) 

Cash Sales 1,028,700 1,131,570 1,244,727 1,369,216 1,506,144

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Total Cash 1,111,773 1,346,897 1,605,206 1,898,192 2,224,556

Inflows

Cash Outflows 

Materials 335,076 368,584 405,442 445,986 490,585

Machine 10,000 11,500 12,250 13,158 14,156

Labor 397,800 437,580 481,338 529,472 582,419

Utilities  60,000 66,000 72,600 79,860 87,846

Miscellaneous  24,000 26,400 29,040 31,944 35,138

Permit and 5,000 5,000 5,000 5,000 5,000

Licenses

Owner's 64,570 71,354 70,560 74,360 80,260

Withdrawal 

Total Cash 896,446 986,418 1,076,230 1,179,780 1,295,404

Outflows 

Ending Cash 215,327 360,479 528,976 718,412 929,152

Balance
Table 4.3 (Financial Projections - Cash Flow)
The table above shows the projected cash flow from year 1 to
year 5. This includes the total cash inflows, total cash outflows, and
the ending cash balance. Every year there is a huge amount of
money to start with again and continue to do the business. 

SPIKE 8 ENERGY DRINK

PROJECTED BALANCE SHEET

  Year 1 Year 2 Year 3 Year 4 Year 5

ASSETS          

Current Asset          

Cash at hand 140, 572 155, 316 170, 889 188, 329 207, 506

Total Current Asset 140, 572 155, 316 170, 889 188, 329 207, 506

Fixed Assets          

Total Fixed Assets          

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Total Assets 140, 572 155, 316 170, 889 188, 329 207, 506

LIABILITIES AND          
EQUITY

Current Liabilities          

Income Tax Payable 66,152 73, 090 80, 418 88, 625 97, 650

Short-term Payables - - - - -

Total Current 66, 152 73, 090 80, 418 88, 625 97, 650
Liabilities

Total Liabilities 66, 152 73, 090 80, 418 88, 625 97, 650

Capital 83, 073        

Add: Net Profit 140, 572 155, 316 170, 889 188, 329 207, 506

Less: Drawings 66, 152 73, 090 80, 418 88, 625 97, 650

Net Capital 74, 420 82, 226 90, 471 99, 704 109, 856

Total Liabilities and 140, 572 155, 316 170, 889 188, 329 207, 506
Equity
Table 4.4 (Sales Projection - Balanced Sheet)
The table above shows the projected balance sheet for the
Spike 8 Energy Drink. This includes the assets,and liabilities and
equities,

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