Annexure - Initial Information Report (IIR)

Project Details: Title of the Project:

Sales & Marketing strategies and learning of franchise business of Pohewala as well as
understanding the supply chain management and costing of the menu items of the firm
Area of the Project:
Sales & Marketing Strategies, Franchise Training & Support, Franchise Business, Supply Chain
Management
Objective of the Project:
To prepare Sales & Marketing strategies for the firm and to know how the franchise business
runs, also understand the company’s suppliers, compare the rate of raw materials with other
suppliers, and in-depth costing of different items in the menu card.
Description of the project in Brief:
To develop effective sales and marketing strategies for the startup firm, which could help in
achieving its business goals and improve its market reach.
To understand how franchise businesses operate, including their business models, operational
processes, and marketing strategies, to determine if franchising is a viable option for the firm's
future growth.
Observing how the franchises run their business in a day. Developing strategies to improve sales &
marketing.
In-depth learning of the supply chain management of the company and calculating the cost of items
in the menu
Finding ways to reduce the cost of items by teaching staffs to reduce wastage
Organizational Details: Name of the Organization:
Startup Hustler
Address of the Organization:
Guruprasad apartment, Taj Nagar, Tukdoji square, nagpur 440027
Contact Numbers: 9923000480 E-mail: chahulcreations@gmail.com
Main Activity of the Organization:
Food Business (Poha)
Name & Designation of Head of the Organization:
Mr. Chahul Balpande, Founder @ Startup Hustler
Working Timings: 10am to 6pm
Facilities available to the Student: N/A
Company Guide: Name:
Mr. Chahul Balpande
Designation: Founder Telephone Numbers: 9923000480
Email-Id: chahulcreations@gmail.com
Project Implementation and Schedule: Schedule:
8 weeks of Project
Methodology:
• For developing and implementing marketing strategies for the QSR (Quick Service Restaurant)
and franchising business, the following methods will be used:
1. SWOT Analysis
2. Porter’s 5 forces
3. Target Audience Analysis
4. Development of Sales & Marketing Strategies
5. Franchise Business Model Analysis
6. Training and Support
7. Implementation & Continuous Improvement
• Supply Chain Management

Any other Details:

Learning marketing models and strategies for startup companies, their work culture, and their
market base.
Learning Supply Chain Management of various other big brands in the fast food industry.
Faculty Guide name:
________ Prof. Remya Lathabhavan _________________________________

Date: 24.04.2023 Signature of the Student