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    9JBBlcIRTKSQQZXCNUyXA - Multi Channel Campaign Data

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    Priyanka Ghosh
    This document shows marketing campaign metrics over 180 days including ad spend of $250,000 which generated 20,790 new accounts. These new accounts resulted in 6,237 orders totaling $502,358 in revenue. The customer acquisition cost (CAC) varied by channel, with search ads having the highest CAC of $112 and shopping ads the lowest at $25.

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    9JBBlcIRTKSQQZXCNUyXA - Multi Channel Campaign Data

    Uploaded by

    Priyanka Ghosh
    6 views1 page
    This document shows marketing campaign metrics over 180 days including ad spend of $250,000 which generated 20,790 new accounts. These new accounts resulted in 6,237 orders totaling $502,358 in revenue. The customer acquisition cost (CAC) varied by channel, with search ads having the highest CAC of $112 and shopping ads the lowest at $25.

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    This is a excel file.

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    -9JBBlcIRTKSQQZXCNUyXA_9fe1a117f8544ef8b198577981d7c7f1_Multi-channel-campaign-data

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    This document shows marketing campaign metrics over 180 days including ad spend of $250,000 which generated 20,790 new accounts. These new accounts resulted in 6,237 orders totaling $502,358 in revenue. The customer acquisition cost (CAC) varied by channel, with search ads having the highest CAC of $112 and shopping ads the lowest at $25.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    6 views1 page

    9JBBlcIRTKSQQZXCNUyXA - Multi Channel Campaign Data

    Uploaded by

    Priyanka Ghosh
    This document shows marketing campaign metrics over 180 days including ad spend of $250,000 which generated 20,790 new accounts. These new accounts resulted in 6,237 orders totaling $502,358 in revenue. The customer acquisition cost (CAC) varied by channel, with search ads having the highest CAC of $112 and shopping ads the lowest at $25.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 1

    campaign at

    180 days Overall Search ads Display ads Social ads Shopping ads
    Ad spend
    new $250,000 $187,500 $32,000 $15,000 $15,500
    accounts
    Number of 20,790 8,420 5,816 3,959 2,595
    orders
    purchase 6,237 2,494 2,039 802 902
    frequency
    account 1.6 1.5 2 1.5 1.5
    purchasers 3,818 1,663 1,020 535 601
    Revenue $502,358 $320,943 $56,288 $70,101 $55,026
    CAC $65 $112 $31 $28 $25

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