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    BG ciRNGSP6P3IkTRnj-WA Activity-Template - Customer-Personas

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    Priyanka Ghosh
    Raj is a 27-year-old college educated man living alone in the suburbs looking to purchase quality bedding for a low price but faces a language barrier and unimportant details. Malena is a 42-year-old college educated woman living in the city with her family looking to find exactly the bedding she wants from a wide selection of options but struggles with pricing, poor branding, and an imbalance of information.

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    BG ciRNGSP6P3IkTRnj-WA Activity-Template - Customer-Personas

    Uploaded by

    Priyanka Ghosh
    35 views2 pages
    Raj is a 27-year-old college educated man living alone in the suburbs looking to purchase quality bedding for a low price but faces a language barrier and unimportant details. Malena is a 42-year-old college educated woman living in the city with her family looking to find exactly the bedding she wants from a wide selection of options but struggles with pricing, poor branding, and an imbalance of information.

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    Bg_ciRNGSP6P3IkTRnj-WA_6020cb7a589e4730a5939ed810809cf1_Activity-Template_-Customer-personas

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    Raj is a 27-year-old college educated man living alone in the suburbs looking to purchase quality bedding for a low price but faces a language barrier and unimportant details. Malena is a 42-year-old college educated woman living in the city with her family looking to find exactly the bedding she wants from a wide selection of options but struggles with pricing, poor branding, and an imbalance of information.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    35 views2 pages

    BG ciRNGSP6P3IkTRnj-WA Activity-Template - Customer-Personas

    Uploaded by

    Priyanka Ghosh
    Raj is a 27-year-old college educated man living alone in the suburbs looking to purchase quality bedding for a low price but faces a language barrier and unimportant details. Malena is a 42-year-old college educated woman living in the city with her family looking to find exactly the bedding she wants from a wide selection of options but struggles with pricing, poor branding, and an imbalance of information.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Persona 1 - The Budget Buyer

    Who Goal(s) Barrier(s)


    Name: Raj 1. To purchase quality bedding 1. Language barrier
    Age: 27 that doesn’t cost too much
    money 2. Hadling unimportant
    Location: Suburbs Details.
    Household: 1
    person
    Education: College

    Persona 2 - The Variety Shopper


    Who Goal(s) Barrier(s)
    Name: Malena 1. To find the exact bedding they 1. Pricing
    Age: 42 want by choosing from a wide
    selection of colors, fabrics, 2. Poor branding
    Location: City 3. Balance of Information
    and patterns
    Household: 2 people
    Education: College
    Persona images
    Select one of the images below to accompany each persona by copying the image and pasting it into the Who section of
    the persona.

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