Learning Area ENGLISH Grade Level 8

W1
Quarter Third Quarter Date

I. LESSON TITLE Propaganda Techniques

II. MOST ESSENTIAL LEARNING

MELC 12: Analyze intention of words or expressions used in propaganda techniques
COMPETENCIES (MELCs)

III. CONTENT/CORE CONTENT Enabling Competency:

● Recognize propaganda techniques used in a given text

IV. LEARNING Suggested

Learning Activities
PHASES Timeframe

A. Introduction 30 minutes Social Media is the fastest means to encourage people to use a product or wonder a fantastic
place. See the pictures below and differentiate how the two countries promote their place. Write 5
sentences on their differences in your notebook.

Illustration Credit: Canva

In the illustrations given, the two countries used a technique to influence and encourage an
audience or attract tourists to visit their place by presenting beautiful things about their place and
using catchy language in order to produce an emotional rather than a rational response to the
information that is being presented.

Guess the name of the product/ service based on the given tagline.

Tagline Product

It’s finger lickin’ good

The quality you can trust

We find ways

We’ve got it all for you

Ang tulay ng Pilipino

 Building champions in life

Para kanino ka bumabangon?

Pambansang litsong manok

In service of the Filipino

May pasobra dahil special ka

In this activity, we knew that advertisers use a propaganda technique by creating a tagline that
will catch our attention and will likely influence us to buy the product or use their service.

B. Development 1 hour Learning Task 1: Match the advertisement in Column A with the advertisement which is almost
the same in Column B. Draw a line to connect them, then state their similarities.

Illustration Credit: Canva

Propaganda

•Information that is used to promote or publicize a particular political cause or point of view.

•Usually one-sided information intended to either to support or threaten a view

•Appeals to emotion rather than intellect

 Basic Propaganda Techniques

1. Bandwagon

- persuading consumers by telling them that others are doing the same

thing

2. Testimonial

- when a product is sold by using words from famous people or

authority figures

- may also use some who aren’t famous but who claim to have used the product
successfully to obtain their goals.

3. Repetition

- when the product’s name is repeated at least four times in the ad

4. Emotional words

- words that will make a consumer feel strongly about someone or

something are used

5. Name Calling

- the use of names that evoke fear or hatred in the viewer

- It links a person, or idea, to a negative symbol.

- The most obvious type of name calling involved ―bad names.

Ex. Racist, dictator, communist, etc.

Source: SDO Tayabas LE

Learning Task 2: Identify what propaganda strategy is used in the following advertisements.

___________________ ___________________

___________________ ___________________
____________________
C. Engagement 1 hour and Learning Task 3: Study the poster below then, answer the questions given.
30 minutes

1. What does the picture depict?

2. Why do you think the frontliner is 

             used in the picture?

1. What is the message of this picture?

1. What propaganda strategy is used in

              this poster?

1. Do you think the purpose of this

             poster is achieved? Explain your  

             answer.

Learning Task 4: Poster-making

Based on the propaganda strategies presented, create a poster that will convince everyone to be
cautious with Covid-19. It will be graded based on the poster below.
 Source: www.uen.org

D. Assimilation 40 mins. Read the questions carefully then write your answer on the spaces provided.

● In the propaganda techniques presented, which do you think is the most convincing
strategy to use in persuading the consumers to buy a product? Why?

________________________________________________________________________
________________________________________________________________________

● In the commercials you have watched in the television, which propaganda technique is
mostly used in advertisements? Do you think it’s effective to convince the audience?

________________________________________________________________________
________________________________________________________________________

● How are you guided in choosing or buying a certain product knowing the propaganda
techniques used in the product?

________________________________________________________________________
________________________________________________________________________

V. ASSESSMENT 20 mins. INSTRUCTIONS: Choose the appropriate answer to the following questions.

1. Who usually use propaganda techniques?

a. Advertisers c. Politicians

b. Media d. All of the above

2. Which of the following is NOT a purpose of propaganda technique?

a. convince c. persuade

b. inform d. influence

3. Which propaganda strategy uses words like everyone, everybody, all or in some cases
nobody?

a. Testimonial c. Repetition
 b. Bandwagon d. Name Calling

4. What propaganda strategy is used in this advertisement?

a. Testimonial

b. Emotional Words

c. Bandwagon

d. Name Calling

5. Is the propaganda used in the above picture effective? Why or why not?

______________________________________________________________

______________________________________________________________

______________________________________________________________

VI. REFLECTION Write your personal insights about the lesson using the prompts below.

I understand that ____________________________________________________.

I realize that _________________________________________________________.

I need to learn more about ___________________________________________.

Prepared by: Checked by:

Elaine C. Salayo- SDO Tayabas City

Michaella R. Rada – SDO Tayabas City Maria Madel C. Rubia-Head Teacher III