BY: Mohamed Farag Elabeidi - ID: 4182 - Group: 1

1. Which research approach includes gathering primary data by selecting matched groups of subjects,
giving them different treatments, controlling factors, and checking for differences in group responses?

(a) Observational research

(b) Surveys
(c) Focus groups
(d) Experimental research
(e) Interviews

2. What should be included in a research proposal?

(a) The problem addressed

(b) Research objectives
(c) Information to be obtained
(d) Benefits of the results on decision making
(e) All of the above

3. Which primary data collection method provides the researcher with the largest sample size?

(a) Interviewing
(b) Focus group
(c) Experiments
(d) Surveys
(e) All of the above

4. Which type of consumer products includes furniture and clothing?

(a) Convenience product

(b) Shopping product
(c) Specialty product
(d) Unsought products
(e) B&C

5. Which type of industrial products includes coal and paint?

(a) Materials and parts

(b) Capital items
(c) Suppliers and services
(d) All of the above
(e) None of the above

6. Product quality, features, styles, and designs are a part of which product decision?

(a) Product attributes

(b) Branding
 (c) Packaging
(d) Labelling and logos
(e) Product support services

7. Mountain Dew, 7Up, Lipton, Tropicana and Miranda are all a part of Pepsico’s:

(a) Product mix

(b) Competition
(c) Product lines
(d) A&C
(e) None of the above

8. _________ refers to the total number of items a company carries within its product lines.

(a) Width
(b) Length
(c) Depth
(d) Consistency
(e) Height

9. Because a service cannot be seen, tasted, felt, her, or smelled before the purchase; it is considered:

(a) Intangible
(b) Inseparable
(c) Variable
(d) Perishable
(e) None of the above

10. Toyota creating Lexus to enter a new product category is an example of:

(a) Multiband
(b) Brand extension
(c) Line extension
(d) Divestiture
(e) New Brand

11. Costs that vary directly with the level of production are:

(a) Fixed costs

(b) Variable costs
(c) Total costs
(d) Sunk costs
(e) All of the above

12. “Everyday low price” stores such as Walmart, Aldi, and Lidl use what type of offering?
 (a) Value-added pricing
(b) Competition-based pricing
(c) Break-even pricing
(d) Good-value pricing
(e) None of the above

13. If a player is a pure monopoly in the market then is has:

(a) High bargaining power over price settings

(b) Complete bargaining power over price settings
(c) Complete bargaining power unless government intervention takes place
(d) Low bargaining power over price settings
(e) No bargaining power over price settings

14. If a player is in an oligopolistic competitive industry then it has:

(a) High bargaining power over price settings

(b) Complete bargaining power over price settings
(c) Complete bargaining power unless government intervention takes place
(d) Low bargaining power over price settings
(e) No bargaining power over price settings

15. If a player is in a monopolistic competitive industry then it has:

(a) High bargaining power over price settings

(b) Complete bargaining power over price settings
(c) Complete bargaining power unless government intervention takes place
(d) Low bargaining power over price settings
(e) No bargaining power over price settings

16. ____________ includes stocking the product in as many outlets as possible.

(a) Exclusive distribution

(b) Intensive distribution
(c) Inclusive distribution
(d) Selective distribution
(e) All of the above

17. Marketing channel management includes:

(a) Selecting channel members

(b) Managing and motivating channel members
(c) Evaluating channel member
(d) Public policy and distribution decisions
(e) All of the above
18. Includes coupons, contests, discounts, and premiums:

(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations
(e) Direct marketing

19. Includes news stories, features, sponsorships, and events:

(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations
(e) Direct marketing

20. When friends and family recommend a product, it is called:

(a) Word-of-mouth marketing

(b) Buzz marketing
(c) Personal marketing
(d) Recommending marketing
(e) None of the above

21. The total number of level of intermediaries represent the  
a. width of channel 
b. length of channel
c. divisors of channel 
d. flexibility of channel
22. The changes made in the product characteristics such as quality, style and

features are called.

a. modifying marketing mix.

b. modifying raw material schedule.
c. modifying the product.
d. modifying the market.

23. The research which is used to describe market potential of any market offering is best classified as

A. casual research

B. exploratory research
C. descriptive research

D. both a and c

24. The kind of understanding the company gets from marketing information is known as.

A. marketing information system

B. customer insights

C. competitive marketing database

D. variable testing data base

25. The breakeven pricing strategy is also called.

A. learning pricing

B. marginal pricing

C. target return pricing

D. markups return pricing.

26. Kind of advantage gained by offering greater value to customers as compared to competitors is
classified as

A. competitive advantage

B. corporate advantage

C. branding advantage

D. premium advantage

27. The disagreement between different marketing channel regarding the roles, rewards and goals is
called.

A. channel conflict

B. marketing conflict

C. direct conflict

D. indirect channel conflict

28. In marketing channels, the conflict occurs at different levels of same mar-

kiting channel is classified as

A. vertical conflict

B. horizontal conflict

C. steep conflict

D. slope conflict

29. According to four Ps of marketing, the inventory and logistics services are classified as.

A. Place

B. Product

C. Price

D. Promotion

30. The integrated system which consists of consumer needs analysis, identifying alternatives, setting
objectives, and evaluating alternatives is classified as

A. marketing channel design

B. intermediary channel design

C. horizontal channel design

D. vertical channel design

31. The primary data which is gathered by observing relevant actions and people is called.

A. experimental research

B. ethnographic research

C. observational research

D. survey research

32. The process of watching customers in natural environment is called.

A. experimental research
B. ethnographic research

C. observational research

D. survey research

33. The Costs that do not vary with production or sales level.

A. Fixed cost.

B. variable cost.

c. Total cost

D. None Above.

34. Setting prices based on competitors’ strategies, prices, costs, and market offerings kwon as.
A. Competition-Based Pricing.
B. Monopolistic competition.
C. Oligopolistic competition
D. Pure monopoly
35. The Short-term incentives to encourage the purchase or sale of a product or a service is called

A. Sales promotion.

B. personal selling.

c. Advertising.

D. none Above.

36. When a company compares the likely sales, costs, and profitability of different channel alternatives
is called

A. Economic criteria

B. Adaptability criteria

C. Exclusive distribution

D. Selective distribution

37. At ‫ـــــــــــــــــــــــــــــــــــــــ‬company in shaping its promotion mix, must be aware of the many legal and
ethical issues surrounding marketing communications.
A. Socially Responsible Marketing Communication
B. Integrating the Promotion Mix
C. Advertising and Sales Promotion
D. None Above.